CONTENTS

CHAPTE
R

TITLE OF CONTENTS

PAGE NO

1.

INTODUCTION

2.

RESEARH DESIGN

3.

COMPANY PROFILE

39-48

4.

ANALYSIS AND INTERPRETATION OF

DATA

49-86

5.

SUMMARY OF FINDINGS

87-91

1-24

25-38

SUGGESTIONS AND CONCULSION

ANNEXURE

--

QUESTIONNAIRE

BIBLIOGRAPHY

--

LIST OF TABLES
SL NO.

TABLES

PAGE NO
51

Table showing the showing respondents age group.

Table showing the respondents based on occupation.

53

Table showing customers purchase of premium brands.

55

Table showing the price range prefer by customers.

57

Table showing sources of Westside brand awareness.

59

Table showing product awareness of Westside

61

(mens garments)
Table showing product awareness of westside

63

(ladies garments)
Table showing reasons to choose Westside brand.

65

SL NO.

TABLES

PAGE NO
Table showing customers who have seen the advertisement
67

10

of Westside.
Table showing the source of Westside brand awareness.

69

11

Table showing Westside brand outlet awareness.

71

12

Table showing perception of customers towards the service

73

13

team of Westside.
Table showing impression of customers towards Westside.

75

14

Table showing rating of brand comparison with product

77

15

row.
Table showing occasion of purchasing garment by

79

16

customers
Table showing which type of garment customer prefer

81

17

Table showing influence of coupons, gifts and discounts, on

customers purchase.

83

18

Table showing customers response towards brand that it is

85

the value for money.

LIST OF CHARTS
SL NO.

CHARTS

PAGE NO
52

Chart showing the showing respondents age group.

Chart showing the respondents based on occupation.

54

Chart showing customers purchase of premium brands.

56

Chart showing the price range prefer by customers.

58

Chart showing sources of Westside brand awareness.

60

Chart showing product awareness of Westside

62

(mens garments)
Chart showing product awareness of westside

64

(ladies garments)
Chart showing reasons to choose Westside brand.

66

SL NO.

CHARTS

PAGE NO
Chart showing customers who have seen the advertisement
68

10

of Westside.
Chart showing the source of Westside brand awareness.

70

11

Chart showing Westside brand outlet awareness.

72

12

Chart showing perception of customers towards the service

74

13

team of Westside.
Chart showing impression of customers towards Westside.

76

14

Chart showing rating of brand comparison with product

78

row.

15

Chart showing occasion of purchasing garment by

80

16

customers
Chart showing which type of garment customer prefer

82

17

Chart showing influence of coupons, gifts and discounts, on

customers purchase.

84

18

Chart showing customers response towards brand that it

86

is the value for money.