Professional Documents
Culture Documents
QUESTIONNAIRE
Study on influence of branding on consumer purchasing behaviour with
reference to WESTSIDE.
I am Faisal.P student of final year BBM; City College is conducting a study on
influence of branding on consumer purchasing behaviour with reference to
WESTSIDE.I require your time to fill this survey form so kindly cooperate.
1. Name: ____________________
2. Age:
1. Less than 25 years
( )
( )
3. Occupation:
1. Executive
( )
2. Businessman
( )
3. Professional
( )
4.Others
( )
4. Which of the below brand have you bought in the last 6 months?
1. Westside
( ) 2.Louis Phillpe ( )
( )
( )
3. Arrow ( )
6. Zodiac ( )
2. Friends ( ) 3. Relatives ( )
4. Peers
5. Others ( )
( )
( )
2. Trousers
( )
3. T-Shirts
( )
4.Shorts
( )
( )
4. Trousers
( )
2. T-shirts
( )
3. Salwars ( )
5. Shorts
( )
6. Kurtha ( )
8. State the reasons, which influenced you in buying the brand Westside
1. Price
( )
4. Stitching ( )
2. Quality
( )
3. Fabric ( )
5. Range
( )
6. Fashion ( )
( )
2. No
( )
( )
3. Showroom display ( )
2. News papers ( )
4. Others
( )
( )
2. 2500-5000
( )
3. 2500-10000
( )
12. Which of the following outlets of Westside are you aware of?
1. Commercial street ( )
4. Indiranagar
5. Jayanagar
( )
( )
( )
( )
2. Satisfactory
4. Poor
( )
( )
( )
2.Good
( )
3.Moderate
( )
3.Bad
( )
15. How do you rate the brand in comparison with product row?
1.Big bazzar
( )
2.Shopper shop
( )
2.Mega mart
( )
3.Bangalore central ( )
5.West side
( )
( )
2.Birthday
( )
2.Festival
( )
4.Others
( )
17. Which type of the following garments you would prefer to buy?
1.Formals
( )
2.Casuals
( )
3.Sports
( )
4.Others
( )
( )
2.Moderate
( )
3.Dis-agree
( )
( )
2.No
( )
BIBLIOGRAPHY
TLE OF THE BOOKS
AUTHORS
A MANAGERIAL INTRODUCTION
MR .J.C.GANDHI
MARKETING MANAGEMENT
C.B MEMORI
PRINCIPLES OF MARKETING
PHILIP KOTLOR
NEWSPAPERS
TIMES OF INDIA
ECONOMIC TIMES
PERIODICALS
BUSINESS WORLD
BUSINESS TODAY
WEBSITE
www.google.com
www.mywestside.com