K2 User Manual

K2 User Manual
Version
2.0.4
Date
29/01/2015
Latest Changes:
Flighting (page 19)

Specific Spots (page 33)
Reach by Week (page 43)
Click on page number!
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ABOUT THIS USER MANUAL

From version 2.0 we will update the manual whenever we release a new K2
feature sheet. You can download the latest version of this manual at any time
from www.grouptechedge.com/manual/k2usermanual.zip
Please consider the environment before printing this manual. An electronic
version has the benefit of being much easier to search and navigate than a paper
version, and due to the continual development of K2 this manual is updated on a
regular basis.
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Open the side panel in your PDF viewer and use Bookmarks to quickly navigate
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support@grouptechedge.com
INTRODUCTION
RUNNING MODE AND GOAL CRITERIA
CAMPAIGN PARAMETERS
3.1
3.2
3.5
3.6
Area
Channels
Selecting Channels
Creating Channel Groups
Saving Channel Selections
Channel Views
Regional Channels (applicable to UK only)
Options
Daypart
Selecting Dayparts
Creating Dayparts
Targets
Selecting Targets
Creating Targets
Secondary Targets
Period
Flighting
8
8
8
9
9
10
10
13
13
13
14
16
16
16
17
18
19
CAMPAIGN SETTINGS AND CONSTRAINTS
22
MANAGING CAMPAIGNS AND REPORTS
37
RESULTS
39
2.1
2.2
3.3
3.4
4.1
4.2
4.3
4.4
4.5
5.1
5.2
5.3
6.1
6.2
6.3
Cover Guide and Optimization Modes

Goal Criteria
Reach by TVR/TRP/GRP:
Reach by Budget:
Fixed reach by TVR/TRP/GRP:
Fixed reach by Budget:
Cost-reach mode:
Cost
Fixed cost mode
Variable cost mode
Channel constraints
Cover Guide Mode
Optimize Mode
Daypart Constraints
Weekly Constraints
Filters
Index Range
Best %
TVR Range
Exclude Spots in Daypart
Include Programmes
Exclude Programmes
Apply Ofcom Rules
Specific Spots
Running multiple campaigns

Running small/large campaigns
Saving reports
Key results
Secondary and Index Targets
Secondary Reporting Areas
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6
6
7
7
7
7
22
22
23
26
26
28
29
30
30
30
31
31
31
31
32
33
33
37
37
38
39
40
41
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6.4
6.5
6.6
6.7
6.8
Tables by Channel Group

Reach
Tables by Channel
Multi Campaigns
Others
41
42
43
44
44
MONTE CARLO
45
COVER GUIDES
49
8.1
8.2
Build Up Cover Guide

Planning Cover Guide
49
50
GRAPHICAL SECTION
51
10
DECAY
53
11
REPORTS
56
12
SETTINGS
58
7.1
7.2
9.1
9.2
Functions of Monte Carlo

Monte Carlo Output
User-defined splits
Historic splits
Settings Structure Monte Carlo
45
46
46
47
48
Global Setup
Cover Guide Chart
51
52
Save tables to Excel

Best campaign spot list report
Campaign schedules report
Universe
56
56
57
57
Default values
Settings
Algorithm
Spot Pool
Rep. Areas
Ofcom Rules
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61
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1 Introduction
K2 is a strategic channel/daypart optimizer offering the following features:
Genetic- and hill climbing algorithms searches through the entire solution space
ensuring optimal solutions, which are realistic and achievable
Works on respondent level (raw) data, including all channels and demographics,
and calculating to market standards
Variable cost share, seasonality, daypart sensitive prices

Multiple campaigns scenario optimization on total budget spend across
the year
Verification of output as an optimal result
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2 Running mode and goal criteria

2.1 Cover Guide and Optimization Modes
K2 serves two purposes; optimization of channel and daypart splits and/or
creating cover guides.
In order to get started you must first select if you wish to create cover guides
based on a user defined channel/daypart split or if you wish to optimize. Toggle
between the two running modes using the dropdown menu at the top right of the
screen:
Figure 1: Selecting running mode
When you choose the Cover Guide mode you will be able to enter a
channel/daypart split and K2 will calculate the reach and frequency (R&F) and
other key figures.
The Optimizer mode allows you to leave the channel/daypart constraints empty
and let K2 find the most optimal channel/daypart split.
2.2 Goal Criteria

Once you have selected the mode you must determine your goal criteria. The
goal criteria are the following:
A ratings goal where K2 optimizes the reach or frequency
A budget goal/constraint where K2 optimizes the reach or

frequency
A fixed goal where K2 optimizes the ratings or budget
Cost/reach scenario where the ratings and cost are given

and a frequency goal is entered. K2 then displays the
relationship between reach and total cost in order to see
which campaigns are most cost efficient within the given
constraints.
Reach by TVR/TRP/GRP:
This setting will optimize on channel and daypart splits, only taking into
considerations the channels ability to deliver R&F. This goal criterion should be
used if the purpose is only to create cover guides and disregard cost factors.
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Reach by Budget:
This setting allows you to set a budget constraint and use planning cost in order
to see which channels are most cost efficient. One of the most important
parameters of optimizing is cost as two channels can be equally good at
delivering reach, but one might be more cost efficient than the other.
Fixed reach by TVR/TRP/GRP:
If you already have a set communication goal such as 50% 3+, this setting will
work out the minimum number of ratings required to obtain your goal.
Fixed reach by Budget:
Same as above only this setting will tell you the minimum budget taking into
account the cost efficiency of the channel.
Cost-reach mode:
The cost reach mode will within fixed parameters display several options,
allowing the user to select a channel/daypart split depending on whether reach
or cost is more important.
The ratings and planning cost will be fixed and K2 will go directly to the Monte
Carlo section to display different channel daypart splits that all meets the set
rating goal. Expensive campaigns will typically deliver more reach up to a point,
where less expensive campaigns will deliver a lower reach. The user can sort on
the column called Cost/Reach to see which campaigns are most cost efficient.
Once the goal criteria have been selected you must select the parameters of the
campaign. Each input parameter is described more in detail on the following
pages.
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3 Campaign Parameters
3.1 Area
First you must choose a reporting area to run the report on. This can be Full
Network (the default for UK users), or any other reporting area available. Users
outside the UK can choose between different countries if the data is available.
Figure 2: Selecting a Reporting Area
3.2 Channels
Selecting Channels
Choose the individual channels or channel groups you wish to include in the
report. Any channel that has a staggercast (e.g.+1) sister channel will always
figure as a stagger, thus automatically placing a spot an hour later on the +1
channel. For example, in a UK channel list there will be a single entry called ITV2
(Stagger), rather than separate entries for ITV2 and ITV2+1. In some
installations this channel may appear as ITV2 (Total).
Figure 3: Channel Picker screen
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Clicking on the [Channels] button opens up the Channel Picker screen. See
Figure 3. The cursor will automatically be in the Filter input box at the bottom
of the screen. Here you can type in characters to filter the channel list in the
example below ITV has been entered in the Filter box, so the channel list only
displays channels that include these characters.
Channels that have been selected at least once are represented by a light blue
colour in the main channel list. By clicking on the tabs Name or Area column
headings you can sort the channel list by these parameters.
Creating Channel Groups
The folder icon in the top right of the Channel Picker window creates a folder or
subfolder for channel groups. Once you have created and named a folder, you can
highlight it in the right-hand window and add channels to the folder using the
channel picker. In the example below, a folder has been created that contains all
ITV channels:
Figure 4: Creating channel groups
By default all channels within a folder will be displayed as one entity with the
folders name as the reported entity for the purpose of both entering constraints
(channel splits, daypart splits and costs) and in the subsequent report. However,
it is still possible to split outputs by the individual channels within the folder. If
you choose to optimize on channels groups, natural delivery will be used to
divide ratings between the individual channels within the groups unless you
choose otherwise.
Saving Channel Selections
You can save a selection of channels using the [Save as Group] button in the topright corner of the Channel Picker. To recall a previously saved group, switch the
mode using the [User defined groups] tick-box in the top-left corner. To edit a
previously saved group, right click on the group name and choose [Edit]. It is
possible to filter the channel user groups to only show a subset of users by
clicking on the [Filter] button in the bottom right corner and putting a tick next
to the user(s) you wish to see, and then clicking Enable Filter and pressing [OK].
The list will then show only the selected users.
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Channel Views
Channel list views are user-made channel lists where only a relevant selection of
channels is displayed. For example, you can set up a list view containing only
sports channels or only channels operated by a particular broadcaster.
List views can be accessed using the dropdown menu in the top-right corner of
the Channel Picker:
Figure 5: Channel list views
The Default option always includes all available channels in the country(s)
selected. [Edit view list] brings up the Edit Channel View window:
Figure 6: Edit channel view window
From here you can delete channel views by highlighting them and clicking on the
trash can icon, edit an existing channel view by highlighting a channel view and
pressing the [Edit] button, or create a new channel view by pressing the [Add]
button. Please note that channel views can contain folder groups if required (see
page 9). It is also possible to reorder the list of channel views using the blue
up/down arrows.
Regional Channels (applicable to UK only)
If you work in the UK full network area and select a channel with regional
channels such as ITV1 then by default you will be able to select which areas to
include in the optimization.
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You do not need to select any additional channels if you only want to work on
network channels. By default K2 will have chosen the network for the regional
channels making it a national campaign. If you wish to up weight certain
reporting areas click on the [Regions] button and check the box next to the
reporting area(s) you wish to include. In the example below two full ITV
reporting areas (London and Yorkshire) have been selected:
Figure 7: Selecting regions
It is also possible to select specific STI area(s) by selecting from the second level
(e.g. pick ITV Carlton instead of ITV London).
In the channel constraints section it will now be possible to enter local ratings by
reporting area:
Figure 8: Regional channel constraints
Please note that when entering a TVR goal next to a regional channel in the Cover
Guide running mode, the number you type in the left-hand column should be the
regional TVR. K2 will then automatically convert this to a national TVR in the
right-hand column. The goal entered for the campaign should be the sum of the
national TVR. In Figure 8: Regional channel constraintsFigure 8 a TVR of 175 was
set for London and 180 for Yorkshire. This equates to a national TVR of 32.8 and
18.5 respectively. The TVR goal would be 51.3 (the sum of the National TVR
column) when running in Reach by TVR mode.
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If one or more of the selected regions has multiple STI areas you can also specify
a specific delivery across these areas. To do this, click on the region name in the
channel constraints see Figure 9
Figure 9: Selecting STI areas
You can now enter the TVR goal for the STI area, and K2 will convert this to both
a local and national TVR.
Please note that with Regions enabled it is not possible to select a channel
group containing a channel with regional variations: the regional channel will
always appear separately in both the constraints setting and the results. To
overcome this UK Regions functionality can be disabled in the Setup menu:
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Figure 10: Disabling UK Regions
With UK Regions disabled you can no longer specify a regional split, but
regional channels can be grouped together with non-regional channels and be
treated as a single entity for entering channel constraints/reporting.
Options
The [Options] button in the bottom right corner of the channel picker allows
you to search for channel names [Find], create folders [New folder], and clear all
selected channels [Clear].
3.3 Daypart
Selecting Dayparts
By default the daypart will be set to All day for every channel. A daypart can be
applied to each channel if desired by clicking on the [Dayparts] button and then
clicking the hyperlink next to the channel name. Select a saved daypart from the
list, or click the [Create Daypart] button to create a new daypart.
If you wish to you the same daypart for all channels, you can use the apply all
button.
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Figure 11: Selecting dayparts
Creating Dayparts
To create a new daypart click on the [Create daypart] button. The menu has
three main options: Quick Daypart, Advanced Daypart or Intervals.
Figure 12: Creating advanced dayparts
Quick daypart: Type in time(s) for the dayparts you wish to analyse. When you
have created your daypart(s), press Save as and name your daypart group.
Advanced dayparts: Allows you to name dayparts (e.g. Breakfast, Daytime etc.)
and add them to a certain group.
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First of all type the name of a folder in the Title dialogue box, and click the Add
button to the right of this to create the folder. You will notice that the To group
drop-down menu automatically changes to the name of the folder you have just
created. You can now change the start and end time and click the second Add
button to create a daypart in the group.
Figure 13: Advanced dayparts example
It is possible to create multiple groups by typing a new name in the Title

dialogue box and clicking Add again. Use the To group drop-down menu to
select which group a new daypart should be added to. It is also possible to add
multiple dayparts into the same group. In the example above, three daypart
groups have been created.
When using Advanced Dayparts, it is also possible to make dayparts that only
apply to specific channels and/or days of the week. To select the weekdays a
daypart should apply to click on the Weekdays button. When you now create a
daypart in the Advanced daypart section, it will only be applied to the days of
the week selected here. The Channel button works in the same way. For
example, you can use the Weekday button to created two different peaktime
definitions (one for weekdays, one for weekends), or use the Channel button to
create different peaktime definitions for different channels.
Interval dayparts: This option allows you to split a time segment into its
constituent intervals. You can select whether dayparts created here are added to
individual groups, or added in to an existing group. Type in the desired interval
duration (e.g. 10 min, 15 min), and the time period to be covered (e.g. 18002259). When you press Add, the daypart will be split into the interval you
specified. As with Advanced Dayparts, you can use the Weekdays and Channels
buttons when using Intervals to make dayparts that only apply to specific
weekdays and/or channels.
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3.4 Targets
Selecting Targets
Click on the [Target] button to select the target that you wish to optimize against.
It is possible to select secondary targets both before and after running the
optimization (see page 17), but in the target picker only one target can be chosen
and optimized against.
Creating Targets
If the target you wish to use in your analysis has not already been defined in your
system, use the Create Target button at the top-right of the Target Picker to
enter the Create Target view.
Figure 14: Create Target window
On the left hand side of the Create Target window you will see all the
demographic information available. This information varies by country, and for
those users with multi-country installations you can also select which country
you wish to create a target in by expanding the relevant country flag. You can
then click on a + sign next to a level of demographic information to see the
dimensions available, and select the relevant dimension(s) by either doubleclicking or by using the right arrow in the middle of the window.
As you start to build your target by selecting demographic dimensions, the
sample size and universe information displayed in the top-right corner of the
Create Target window automatically update. Please note that the universe figure
is given in 000s. By clicking on the date you can change the period to which the
sample and universe size relates. The demographic information used in a panel
may change over time, meaning that some demographics may only be used in
certain date ranges. Where this is the case it is usually indicated by a date range
in brackets next to the demographic name.
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Once you are happy with the target you have created, press the Pick button at
the bottom-right of the Create Target window to use the target in a query
without saving it, or press Save As and give your target a name to save it for
future use. In the future it can then be selected by expanding the relevant user
name in the Target Picker.
Secondary Targets
Only one primary target can be selected in the target picker, but it is possible to
select one or more secondary targets. No optimization is performed on the
secondary targets: all optimization is carried out and a spot list is created using
the main target, and the system them calculates ratings for any secondary targets
based on this.
Figure 15: Activating secondary targets in setup
Secondary targets can be added pre- or post-run. To add secondary targets to a

campaign before running t you first need to activate this feature in Settings. Click
on the [Settings] button in the bottom left corner, then go to the Settings tab and
put a tick next to Secondary targets in setup:
With this option enabled a Secondary target button will be added to the Setup
menu, allowing you to pick secondary targets before running the report:
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Figure 16: Selecting secondary targets in setup
Click on [Secondary trg:] and then [Targets] to select the secondary target(s). It
is also possible to save the selection as a default for future reports.
In addition it is also possible to add secondary targets to a report after it has
been run. Please see page 40 for more details.
3.5 Period
The period that is entered should reflect your campaign period. If you have a 4
week campaign the reference period should also be 4 weeks to proper reflect the
R&F build up. The reference period should be chosen carefully to reflect the
same viewing pattern as the actual period where the campaign will be launched
(for example same period last year).
Press the [Period] button to open the period picker dialogue box. On the left
hand side you can change the period resolution between years, months, quarters,
weeks and days. Highlight the period you wish to analyse and press the right
arrow to select it.
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Figure 17: Period Picker
3.6 Flighting
The Flighting feature allows you to alter the ratings/budget mix by channel and
daypart across a period. This feature is only available when using the Cover
Guide running mode mode (see Cover Guide and Optimization Modes on page 6).
When entering the period, select the individual sub-periods that you want to use
in your flighting. For example, if you wish to run weeks 14 to 17 and vary the
flighting by week, then select each of the 5 individual weeks:
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Figure 18: Period selection for Flighting
This can of course be months, days or any other periods. After entering the usual
channel, period target and daypart (if required) selections, tick on the Define
flighting checkbox and click the Define flighting link to set up your flighting.
Please note that you do not need to enter a ratings or budget goal, as this will be
filled in automatically based on your flighting:
Figure 19: Define flighting
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You can now enter the number of ratings or budget required for each channel by
sub-period (the arrow keys on your keyboard can be used to move between
cells):
Figure 20: Flighting channel constraints
If you are using dayparts in the run, click on the Channels link to toggle between
channel constraints and daypart constraints and enter the % split across
dayparts. After entering the splits for one channel/period you can right-click and
select Apply splits to all period segments to copy the same splits to all periods,
or Apply splits to all channels to apply copy the splits to all channels:
Figure 21: Flighting daypart constraints
After pressing OK the TVR/Budget goal will be set to match the sum of your
flighting and you can proceed with your run as normal.
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4 Campaign Settings and Constraints

4.1 Cost
If you are working on a cost rather than ratings goal (e.g. Reach by Budget), the
first thing to fill in is the costs. The cost section is quite advanced as it features
both fixed and variable cost.
Fixed cost mode
The fixed cost option is relatively simple. You can manually enter a Cost per
Point (CPP) or a Cost per Thousand (CPT) price for each channel/channel group
you have selected. The price can be an average for the day or specified by
daypart. The cost that is entered should reflect the actual price relating to the
budget. If you have entered a net budget, the costs should be net costs. Similarly
the cost should reflect if you are working on 30 or 15 etc.
Figure 22: Entering costs in Fixed Cost mode
When using Fixed Cost mode, the buying audience will default to the target
entered in the campaign setup. However, cost can be entered for any buying
target audience. K2 will then automatically calculate the conversion between the
campaign target and the buying target, and display how many ratings are needed
in both targets. Click on the Cost hyperlink under a channel name to change
the buying audience and/or switch between CPP and CPT. Click on the target
name (for example, Adults in Figure 23) to open the target picker, and select a
new buying target for the channel. Click on Apply all if you wish to use this new
buying target for all channels.
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Figure 23: Switching buying audience
Variable cost mode

The variable cost mode allows you to enter a price that varies depending on
seasonality, volume, daypart or share allocation. This allows you to optimize on
cost that changes depending on the share volume to a single channel when you
are doing annual negotiation deals, and enter your annual deals for each client
once the prices have been settled.
Having selected Variable cost mode, the Cost settings section will now show None- next to each channel/channel group:
Figure 24: Variable cost mode
Click on -None- next to a channel name to select a predefined cost discount

structure to apply to the channel/channel group if one is available, or to create a
new cost discount structure. When creating a new variable cost structure, you
will be asked to pick between a volume-based model and a share allocation
model:
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Figure 25: Creating a new variable cost structure
The Type column shows whether saved cost templates were created using the
Volume or Share mode.
Variable Cost by Volume
When creating a new Volume discount structure, start by entering a base
CPP/CPT:
Figure 26: Entering base CPP/CPT
You can then use the tabs to apply one or more discount structures to this base
CPP/CPT:
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Flat Discount: Enter any flat discounts given to the client. You can choose to
enter the cost as an index, rebate or reinforcement and whether the discounts
should be added or multiplied.
Season: Periods can be entered freely by typing dates (in the format ddmmyy)
in the From and To columns. You can then enter a discount rate (either as an
index, rebate or reinforcement) to be applied to the period. Auto fill allows you
to enter a discount value in all the rows at once. The [Week] and [Month] buttons
allow you to easily create weekly or monthly periods for a whole year.
Volume: By setting up a ladder of volumes and corresponding discounts the
model takes into account the total budget level to a given station when
optimizing.
Daypart: The daypart section of the cost structure allows you to differentiate the
CPP/CPT by daypart by applying an index to the base CPP/CPT. Click on
[Daypart] to select a daypart scheme (see Daypart on page 13 for further
information on selecting and creating dayparts).
Variable Cost by Share
You can also work with variable cost based on share allocation by clicking on
[New] and selecting Share from the menu. Using variable cost by share allows
you to set up costs that change depending on the share. This way the
appropriate prices will be used at varying share levels to a given TV-station
during the optimization.
Once you have selected to set up a new variable cost structure By share you
will need to enter a CPP or CPT. You can attach the cost to a specific target group,
but this is not mandatory unless you wish to see the conversion between an
optimization target and a cost target.
For each 5% share interval you can set an index which the CPP/CPT is multiplied
with during optimization.
Figure 27: Discount structure by share
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Please note that share works in internval of 5% and is rounded down (e.g. any
share between 10 and 14.99 wil get the cost entered for 10). The exception is 5,
where any share between 0- and 4.99 will get the cost for 5% share, and 100
where the cost is only applied if the TV-station gets exactly 100% share.
If you enter an index at the interval at 5 and at 100 and press autofill, the
system will calculate the linear index between the shares automatically and
populate all other index values.
In the Monte Carlo section the price also changes accordingly to the share
allocation, giving you a true picture of the dynamics of share and price:
Figure 28: Variable cost by share in Monte Carlo
Importing CPP/CPT Data

CPP/CPT data can also be imported into K2 from a spread-sheet to save the end
users keying in cost information. Since the format of cost spread-sheets vary, this
is a bespoke development for each client. Please contact TechEdge Support for
further information.
4.2 Channel constraints

Cover Guide Mode
When running in Cover Guide mode (see Cover Guide and Optimization Modes
on page 6), the channel constraints entered must sum to 100% (if working on
percentages) or the TVR goal (if entering channel constraints as ratings). You can
switch between % and TVR in channel constraints by clicking on the unit name
above the channel list.
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Figure 29: Channel constraints entered as % must sum to 100 in Cover Guide mode
Figure 30: Channel constraints entered as ratings must match TVR goal in Cover Guide mode
If you want your campaign to be based on natural delivery, pressing the [Natural
delivery constraints] will automatically calculate natural delivery (share of 30sec equivalent commercial impacts) across the selected channels and fill in the
channel constraints accordingly. When applied to a channel that has no spot log
in AdvantEdge, K2 simulates a 3 minutes break on the channel every 20 minutes
and calculates the fictive TVRs accordingly.
Figure 31: Using Natural Delivery
If your channel selection includes channel groups (see Creating Channel Groups
on page 9) then the channel group name will be displayed in the channel
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constraints list, and a single value can be entered against the group. By default,
natural delivery will then be used to apportion ratings/budget across the
channels contained in the group. By clicking on the group name it is possible to
override this by clearing the natural delivery tick box and manually entering a
% split between the channels so that sum equals 100%:
Figure 32: Setting channel distribution within a channel group
Optimize Mode
When running in Optimize mode (see Cover Guide and Optimization Modes on
page 6) you can leave the channel constraints empty if you want K2 to optimize
freely across the whole solution space. K2 will then distribute ratings/budge
across all selected channels in order to maximize your chosen goal.
Alternatively you can enter a minimum and/or maximum value for each
channel/channel group. A maximum of 60% of ratings have been assigned to
Channel 4 in the example below, with no minimum constraint. In this case the
remaining ratings will be freely distributed across the other three channels in
order to maximize reach:
Figure 33: Setting min/max channel constraints
If you enter the minimum values so they sum up to 100 then the system will
simply run the scenario through based on the exact channel splits (the same as
Cover Guide mode).
If you want your campaign to be based on natural delivery, pressing the [Natural
delivery constraints] will automatically calculate natural delivery (share of 30sec equivalent commercial impacts) across the selected channels and fill in the
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channel constraints accordingly. Any campaign based on Natural Delivery will

have N.D appended to the campaign title for ease of reference.
By clicking on % above the list of channels in the Channel constraints window
you can switch to a ratings mode and enter min/max ratings by channel or
channel group.
4.3 Daypart Constraints

If no dayparts have been selected the default setting will be All day, and no
constraints need to be entered. Likewise if a single daypart has been entered
(such as 1900-2259hrs) then no constraints can be entered.
If multiple dayparts have been selected then the same principle applies here as
with the channel constraints. When running in Cover Guide mode, the daypart
constraints for each individual channel or channel group must sum to 100%:
Figure 34: Entering daypart constraints in Cover Guide mode
Please note that if you wish to apply the same daypart constraints across all
channels/channel groups you can fill in the values for the first channel and then
right-click and select Apply to this campaign to enter the same values against all
other channels/channel groups.
If the [Natural delivery constraints] button has been pressed in Channel
Constraints, all daypart splits are also filled in based on share of commercial
impacts.
When running in Optimize mode, minimum and maximum daypart constraints
can be entered if desired:
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Figure 35: Entering daypart constraints in Optimize mode
If no daypart constraints are entered in Optimize mode then K2 will find the
optimal spread across the selected dayparts, and the campaign results will show
the optimal distribution across the dayparts.
When running in Optimize mode it is also possible to select an Average daypart
split based across all selected channel rather than specifying the daypart split for
each individual channel. This can be toggled by clicking on the Average and By
channel links in the Daypart Constraints input window,
4.4 Weekly Constraints

If the weekly constrains are left empty K2 will automatically distribute the
ratings evenly across the weeks. Alternatively you can choose the front or
backload the campaigns by specifying the % split across the selected weeks (in
Cover Guide mode) or by entering a min/max % by week (in Optimize mode).
4.5 Filters
As K2 works on the average delivery of campaigns made out of randomly
selected spots, the filter section allows you to include and/or exclude certain
spots from the available spot pool. Filters are applied at channel level when
multiple channels have been entered for the campaign, use the Channel dropdown menu to select the channel/channel group the filter should apply to. Please
note the different filters can be applied independently to each channel/channel
group in the campaign.
Index Range
Before using the Index filter you need to click on [Idx trg] and select an Index
target. This will calculate a ratings conversion between the campaign target and
the index target: Index = (Campaign Target TVR/Index Target TVR) x 100.
You can then select the index range of the spots you wish to include. In the
example below K2 will only use spots with an index above 100 but no higher
than 300 when indexed against Adults:
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Figure 36: Setting an index filter
Please note that leaving the To box blank removes the upper limit on the index,
giving you all spots that index over the From figure.
Best %
As above, this filter is based on the index between the campaign target and the
index target. In this case the spot pool is limited to only choose from the best X%
(for example 50%) of spots, based on the index of the campaign target compared
to the index target.
TVR Range
This filter allows you to exclude all spots below or above the specified ratings
level.
Exclude Spots in Daypart
This filter allows you to remove spots from the spot pool within the selected
daypart.
Include Programmes
This filter allows you to specify programme(s) that you would like to place spots
in as part of your campaign. Please note that the campaign will also use spots
outside of the selected programme(s). Click on the [Prog] button to open the
programme picker:
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Figure 37: Programme picker
From here you can use the [Find] button to search for and select specific titles. It
is also possible to make a selection based on programme metadata for example,
selecting a genre.
Once you have made your selection and pressed the [Pick] button, a
Programmes hyperlink will appear next to the Include Programmes filter.
Clicking on this will bring up a list of all relevant programming and show the TVR
for each programme. You can use the [Include selected] and [Do not include]
buttons to refine your selection and choose specific transmissions in which you
would like spots to be placed.
Figure 38: Programmes filter
Exclude Programmes
This filter works in the same way as the Include Programmes filter (see above),
but no spots will be placed in the selected programme(s).
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Apply Ofcom Rules

This UK-specific filter allows users to filter out spots that a campaign would not
be permitted to use under Ofcoms rules governing advertising of fast food.
Before using the filter for the first time you must select the main and index target
as well as the conversion number you wish to use under [Settings]:
Figure 39: Setting up Ofcom rule
Once this has been done, ticking on the Ofcom rules filter will automatically
exclude any spots outside the permitted index range.
Specific Spots
It is now possible to select some specific spots to be included as part of a
campaign. This feature is available in both Optimize and Cover Guide running
modes.
After setting up your campaign as normal, tick on the Include specific spots
option in the Filter section to activate it, and then click on the Specific spots
button:
Figure 40: Include specific spots
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This will open a window allowing you to create a spot pool by filtering on
channel, period and (optionally) daypart or brand information. After making
your selections click on Add item to add these spots to the spot pool. Multiple
selections can be made in this way. Click OK when all selections have been
made:
Figure 41: Defining a spot pool for Specific Spots
Next click on the Filter link to bring up a list of spots matching your search
criteria. Please note that this list can be sorted by clicking on a column heading
(hold down Ctrl on your keyboard to sort by multiple columns). By default all
spots will be excluded (indicated by red text). Highlight any spot that you would
like to specifically include in your campaign and press the Include Spots button
to add it. The text will turn black:
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Figure 42: Selecting specific spots
When you have selected all the required specific spots click the OK button. The
ratings/cost of the selected spots will automatically be taken from the overall
goal for the campaign, and K2 will allocate the remaining ratings/budget in the
normal way.
In the Campaign Results screen two extra tables will be added. Unique reach by
specific spots shows how much unique reach the selected spots have added to
the overall campaign, and how much unique reach the other spots added. E.g. in
the example below the specific spots have added 1.8 unique reach points, so if
these spots were to be excluded the overall reach of 70.9% would fall to 69.1%.
Specific spots shows the sum ratings of the specific spots and the Reach %.
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Figure 43: Specific spots in campaign results
Any specifically selected spots will also be marked in the Campaign schedules
report (see page 57).
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5 Managing Campaigns and Reports

5.1 Running multiple campaigns
It is possible to run multiple campaigns in K2 in order to easily compare results.
Click the [Add] button at the top of the screen to add an additional campaign. The
new campaign will inherit the settings from Campaign 1, although these can then
be adjusted.
Figure 44: Adding a campaign
Pressing the [List] button opens the campaign list view, form where you can add,
delete or copy campaigns.
By default the campaigns will be named Campaign 1, Campaign 2 etc. These
can be replaced with custom names by clicking on the campaign title.
5.2 Running small/large campaigns

By default K2 is set to perform 100 iterations of each campaign in order to
present the optimal campaign and calculate averages. When running very small
campaigns this may not provide the desired level of accuracy this can be seen
in the Results menu by checking the R&F Confidence (+/-) and R&F min/max
values (see Key results on page 39).
If the confidence range is too large, the range can be diminished by running
additional iterations at the expense of processing speed.
Conversely, when running large campaigns the simulation iteration count can be
decreased to speed up processing time and avoid potential out-of-memory
errors. The number of iterations can be changed by clicking on [Settings] in the
bottom right corner of the main screen and changing the value in Simulation
iteration count on the Algorithm tab.
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Figure 45 - Changing Simulation iteration count
5.3 Saving reports

Reports can be saved pre-run by clicking on the [Save] button at the bottom of
the screen. You will be asked to enter a name for the report and select a
user/group to save it under. It is also possible to save reports post-run.
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6 Results
6.1 Key results
The Results tab gives the summary figures for the campaign. If two or more
campaigns have been run simultaneously (see page 37) the each table will be
replicated for each campaign.
By default the first table displays the reach, reach confidence interval, number of
ratings, ratings index and average frequency. By clicking on [Layout] it is
possible to add additional units to this table by ticking on them in the Key
Figures section.
Figure 46: Results tables
The second table shows the percentage distribution of ratings by channel. If

multiple dayparts were used in the campaign, the ratings here will be split by
channel and then daypart. These channel/daypart splits are also displayed
graphically to the right of the tables.
The third table shows frequency distribution (the % reach by frequency level).
The frequency levels displayed in his table (and also in cover guides) can be
changed by clicking on [Layout] (see Figure 47). Frequency levels can be
cumulative (e.g. 3+), exact (e.g. 3), or ranges (e.g. 1-3).
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Figure 47: Selecting frequency levels
6.2 Secondary and Index Targets

Secondary targets can be added to a report after the initial run by clicking the
[Layout] button and then clicking the [Targets] button under Secondary targets
and universes. Columns will be added to the report tables for any selected
secondary target(s), and cover guides will also be replicated for these targets.
Please note that secondary targets may also be included as part of the initial
query setup (see page 17).
Figure 48: Adding secondary targets
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In this same section it also possible to change the Index target used for
calculating affinity.
6.3 Secondary Reporting Areas

It is also possible to add secondary reporting areas to a campaign where
applicable. For example, it is possible to run a UK Network campaign, and then
select London as a secondary reporting area to see what ratings and reach that
network campaign would give in the London area. Secondary areas are activated
by clicking on [Layout] and then [Rep. Areas], and selecting the desired areas
from the list. A new column will then appear in the Key Figures table for each
selected area, and new rows will be added to the Frequency distribution table.
Cover guides will also be replicated for each area.
Figure 49: Selecting secondary reporting areas
6.4 Tables by Channel Group

By clicking on the [Layout] button you can add additional tables summarising
data by channel groups to the report.
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Figure 50: Tables by channel group
TVR Distribution
Shows the actual number of ratings given to each channel group.
TVR/budget Distribution (cost targets)
Shows the actual number of ratings and spend given to each channel group based
on the buying audience for each channel group (see page 22).
Costs
Shows either the CPT or CPP for each channel group. Use the drop-down menu to
toggle between CPT/CPP.
Share/Average TVR
Show the average rating and the average share for each channel group.
Spot Count
Gives a count of the number of spots used on each channel group.
6.5 Reach
By clicking on the [Layout] button you can add additional tables summarising
Reach to the report.
Figure 51: Reach tables
Unique reach by channel

Shows the unique reach (in %) added to the campaign by individual channel.
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Unique reach by channel group

Shows the unique reach (in %) added to the campaign by channel group (e.g. all
channels within a folder will be reported as one line).
Reach by channel
Shows the total reach of the campaign on each individual channel.
Reach by channel
Shows the total reach of the campaign on each channel group.
Reach by Week
Show the total reach of the campaign by week.
6.6 Tables by Channel

By clicking on the [Layout] button you can select to show additional information
by channel.
Figure 52: Tables by Channel
TVR Distribution
Shows the number of ratings assigned to each channel.
TVR/budget distribution (cost targets)
Shows the number of ratings per channel in the cost target, and the budget
assigned to each channel (only available when costs have been entered).
Costs
Shows either the Cost Per Thousand (CPT), the Cost Per Pont (CPP) or the % of
budget assigned to each channel. Use the dropdown to cycle between units. Only
available when costs have been entered.
Share/Average TVR
Displays the average TVR and the average share of viewing for the selected spots
per channel.
Spot Count
Shows the number of spots given to each channel.
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6.7 Multi Campaigns

These tables are only available when running multiple campaigns (see Running
multiple campaigns on page 37). Click on [Layout] to select these tables.
Figure 53: Multiple campaign tables
Campaign average table

Shows the average percentage distribution of ratings/budget by channel group
across all campaigns, and (if running in cost mode) the average CPT or CPP by
channel group across all campaigns.
Total summary
This adds a table summarising the reach, average frequency and number of
ratings for each campaign.
6.8 Others
Constraint settings
This will summarise the constraints entered for each campaign. For example,
when running in Optimize mode this will show the minimum/maximum
constraints entered for channels, dayparts and weeks.
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7 Monte Carlo
7.1 Functions of Monte Carlo
The Monte Carlo provides six functions:
To prove that an optimal solution has been found. By letting the Monte
Carlo algorithm create random channel/dayparts splits and running
multiple iterations on each split to see the average delivery, the Monte
Carlo function compares the result to other channel daypart splits. K2 will
automatically use the same restrictions as used in the input. These can
however be changed in the settings section under splits.
By creating different channel/dayparts splits that has a delivery similar or

close to the optimal channel/daypart split it illustrates that there are
multiple ways of achieving the goal desired goal.
The Monte Carlo algorithm illustrates where each channels plateau is. In
the graph on the right hand side of the screen the effective reach is
displayed on the Y axis and share allocation to a certain channel on the X
axis. This illustrates the share level where the channel performs well
under the parameters and restraints given in the input.
Monte Carlo allows the user to manually enter channel/dayparts splits

and compare to the optimal result.
It is possible to compare optimal result with actual historical campaigns
When running in Cost /Reach mode (see Goal Criteria on page 6) the only
output is the Monte Carlo section.
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7.2 Monte Carlo Output
Figure 54: Monte Carlo results screen
The main window displays the channel and daypart splits for each campaign
along with reach and ratings. Initially just one campaign will be displayed
(marked Optimal in the Type column) this is the best campaign created by K2
during the initial run. By pressing the [Start] button at the bottom of the screen
K2 will begin running random simulations (within the constraints settings
entered) and add these results to the table and graph. These simulations are not
optimised in any way K2 will simply run random scenarios until it exhausts the
possible splits. These campaigns will have the type MC entered next to them. If
you have set up an optimisation run, occasionally leaving Monte Carlo running
simulations may yield a campaign with a slightly more efficient channel/daypart
split, in which case the Optimal campaign will drop down the ranking list. It is
also possible to sort the data by clicking on a column heading.
The graph to the right illustrates the relationship between the total cost/ratings
of the campaign and the reach obtainable. Each campaign run in Monte Carlo
mode will be plotted on this graph. Use the dropdown below the graph to select
the channel group to be displayed.
User-defined splits
It is possible to manually enter channel and daypart splits and see the reach
achieved by pressing the [Splits] button at the bottom of the screen and choosing
User defined splits:
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Figure 55: User-defined splits
From here you can manually enter channel splits (first row) and daypart splits.
Press [Calculate] to calculate the reach for the entered splits. Press [Clone] to
create a new user-defined split that inherits settings from the preceding one, or
[Add Split] to create a new split with values set to zero. Press [Enter] to add the
user-defined splits to the main Monte Carlo output they will be marked as User
def in the Type column and will appear as blue dots on the reach chart.
Historic splits
This option allows you to compare results against actual historical campaigns.
Figure 56: Historical splits
Click on [Splits] and select Historical Splits, and then use the [Period] and
[Brands] buttons to select the desired date range and brand(s) or product
categories, then click [Run] to generate the results.
K2 will automatically split data into separate campaigns by brand and period.
The Within constraints column will show you whether a campaign adheres to
the constraints entered for the K2 run. Campaigns that fall outside the
constraints can be removed by right-clicking and selecting Remove invalid
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campaigns. All campaigns will automatically be adjusted to the same rating or

budget level as the campaign constraints entered in the input section. Only the
channel/ daypart split will be used to benchmark against the optimal solution.
Historical campaigns can be added to the main Monte Carlo results screen by
pressing [Enter] these will be marked as Hist in the Type column, and will
appear as green dots on the reach chart.
Settings Structure Monte Carlo
A structured Monte Carlo mode can be entered by clicking on [Splits] and
choosing Settings.
Figure 57: Structured Monte Carlo
Tick to activate Structured Monte Carlo and add a step increment value
between 1 and 50. The Check button calculates the number of possible
permutations and notifies you if this is greater than 2000, in which case it is
recommended to increase the step value.
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8 Cover Guides
Two different cover guides are available in K2 a Build Up cover guide and a
Planning cover guide. A Build Up cover guide displays the actual build for a
specific campaign over the selected period up to the rating or budget level
selected for the campaign. A Planning cover guide considers each ratings point to
be the end of the campaign, and redistributes spots accordingly. It can thus be
used as a generic cover guide.
The reason for the difference is that a campaign which delivers 300 ratings over
3 weeks will have a different reach build up compared to a campaign which
delivers 100 ratings across the weeks. Each campaign will deliver a different
Reach result at 100 ratings because the density of the spots will be different.
Cover guides are generated for both primary and secondary targets/reporting
areas when these have been selected. If multiple campaigns were included in the
run (see 5.1 on page 37) cover guides will be generated for each campaign.
8.1 Build Up Cover Guide

The Build Up cover guide displays the reach build for the campaign up to the
rating level for the campaign. This can be displayed by day, by week or by rating
level use the tick boxes to select which table(s) to display. When selecting to
display the reach by rating, you can specify rating interval to use click [Update]
to apply the setting to the table. If a budget goal was entered for the campaign,
the cost will also be calculated at each rating interval.
Figure 58: Buildup Cover Guide
Please note that the frequency levels displayed in the cover guide are inherited
from the settings in the main Results screen. To change these click on [Layout] in
the main Results page (see Figure 47). Frequency levels can be cumulative (e.g.
3+), exact (e.g. 3), or ranges (e.g. 1-3).
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8.2 Planning Cover Guide

Before calculating a planning cover guide you must input a Start TVR/cost, a Step
TVR/cost (e.g. the rating or cost interval to display) and an End TVR/cost. If the
campaign was run in cost mode, you can use the link above the input boxes to
switch between cost or ratings values. Please note that the end TVR/cost can
exceed that of the original campaign K2 will use the reach build to model the
additional reach provide by any extra ratings/budget. If costs have been used to
construct the planning cover guide, the table will also show the number of
ratings delivered at each cost interval.
Figure 59: Planning Cover Guide
If one or more secondary targets have been included in the analysis, a planning
cover guide will also be displayed for each target. These will display the
cost/TVR based on the primary target, the TVR level for the secondary target
(e.g. conversion), and the reach levels for the secondary target.
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9 Graphical Section
The graphical section displays the campaign results in chart format.
9.1 Global Setup

Use the Global Setup section in the top right corner to select which campaign to
display (where multiple campaigns have been run simultaneously), which
target(s) to display (where secondary targets have been included), and the R&F
mode to use (by Cost or by Rating) if costs have been used. You can also chose to
tick on/off a Total Summary table which will be overlaid on the cover guide
graph showing Reach, Frequency, TVR and Budget for the campaign, and the
chart legend. These settings are applied to all graphical outputs.
Figure 60: Global Setup
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9.2 Cover Guide Chart

The first chart displays the reach build by rating/budget. Use the settings under
Cover Guide on the right hand side of the screen to select which frequencies to
display on the chart, and also which campaign(s) should be displayed. This
makes it easy to compare the reach build of multiple campaigns. The other menu
options allow you to toggle off/on a cover guide table, a weekly cover guide and a
Frequency Reach Graph.
Figure 61: Cover Guide chart options
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10 Decay
It is possible to include a decay factor in a K2 output to model the effect of
periods of inactivity and the reduction in advertising effectiveness with time
elapsed. The decay calculation is based on reach, but the ratings value for the
previous week/month is factored by a user defined factor.
Figure 62: Decay chart
For example, consider a two-week campaign with 100 ratings each week. Reach
for this campaign is based on 200 ratings. Decay for the campaign is based on
190 ratings (100 for the current week and 90 for the previous week) if the decay
factor is set as 0.9.
The decay graph will keep adjusting by a factor in periods where there is no
activity, whilst the reach curve stays at the same level until a new campaign
starts.
One important aspect of this functionality is that it allows you to type in ratings
level by week/month for large periods of time. The cover guide figures where the
reach and decay figures are taken from the period that you have defined in the
input screen.
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Figure 63: Selecting period for Decay
By default the ratings are populated based on the goal for the campaign, but any
ratings values can be entered,
Figure 64: Enter ratings by week/month
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Figure 65: Decay chart
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11 Reports
The [Report] button is situated at the bottom-left corner of each output screen
(Results, Monte Carlo, Cover Guide, Graphical Section and Decay):
In each case it contain four options:

Save tables to Excel
This option will save any tables/charts currently displayed on screen to an Excel
file e.g. if this option is used in Cover Guide window, only the Cover Guide
tables will be saved to an Excel file. A Save dialogue box will open, allowing you
to specify a save location and file name.
Best campaign spot list report
This option will create a PDF document listing each individual spot used by J2 to
create the optimal schedule, including ratings for each spot and cumulative
reach. Use the drop-down menu at the bottom of the screen to zoom in/out, and
use the [Prev<-] and [->Next] buttons to navigate through the pages. The spot list
will be preceded by a campaign summary showing the reach achieved and the
channel splits used.
Figure 66: Best campaign spot list
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Campaign schedules report

This option allows you to export a spot list to Excel. You will be presented with
an option to Include best campaign spot list in the export. This will include the
spot list from the optimal schedule (the same spot list used by the Best
campaign spot list report described above). You can also opt to output
additional campaign schedules. These additional campaigns will be ranked
according to their performance e.g. ticking on Include best campaign spot list
and selecting two additional campaigns will produce three spot lists in Excel: the
optimal campaign, the second best campaign and the third best campaign.
Universe
The [Universe] button displays the sample and universe information for all
targets used in the query. By default this will show the R&F Sample which is
based on the middle day of the selected period. This can be changed using the
dropdown menu to show the average sample/universe across the period, or the
daily/ weekly/ monthly/yearly split. Universe data can be exported to Excel
using the [Excel] button.
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12 Settings
The [Settings] button located in the bottom left corner of the main screen opens
a menu with five tabs.
Default values
Changes made here effect the default values entered into K2 upon start-up.
Figure 67: Default values
Default values can be entered for the reporting Area, and a default Channel
selection can also be made (the system default is blank, with no channels entered
on startup). Default planning and index targets can also be selected, as well as a
universe. The default cost mode can be switched between CPT, CPP or Cost
Discount.
Settings
The first option on the Settings tab enables you to toggle on/off secondary
targets in the main setup screen (see Secondary trg) button visible at the top of
Figure 68). Please note that there is always an option to add secondary targets
from the Results screen.
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Figure 68: Settings
Also under settings you can choose whether costs should be applied by channel
group or individual channel, and force K2 to always use the primary target in the
Cost discounts section.
There is also an option to Keep channel, daypart and filter settings when
adding/removing channels. If this option is disabled, the channel/daypart
constraints and any applied filters will be reset if a channel is added/removed
from the campaign.
Activating the Weighted optimization option allows you to optimize against
several frequency levels and specify the importance between them. When
activated, an Advanced link will appear next to the frequency input window,
opening a new input window:
Figure 69: Advanced frequency settings
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The top two input boxes allow you to select either the maximum frequency level
or manually specify frequency ranges, and create rows accordingly. In the above
example, the maximum frequency is set at 4. A weight of 75% has been set for 4+
reach, and 25% for 3+. This means that although optimizing against 4+, the 3+
reach (with a weight of 25%) will also be taken into consideration. This could
reflect the probability that the viewer will remember the commercialviewers
who have seen the commercial 3 times are less likely to remember it as
compared to viewers who have seen it more than 4 times. Please note that the
weight figures you key in do not need to add up to 100. The normalized weight
would take a portion of the weight entered, and this normalized weight will
always add up to 1.
Further down in the Settings tab is the option to enable/disable UK Regions
when running UK data please see the section on page 13 for further
information. In this section you can also specify the number of decimal places
that can be used when entering constraints and the number of decimal places
included in the output.
The final section on the Settings tab allows you to alter the setup for the CostReach running mode.
Algorithm
The Algorithm tab allows you to increase/decrease the number of iterations K2
runs for each campaign. Please refer to Running small/large campaigns on page
37 for more information.
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Figure 70: Algorithm
From the algorithm tab it is also possible to change the rating mode from Spot to
Break to reflect the currency traded in each market, and change the interval
between fictional breaks. Ticking on Channel share less than will allow K2 to
disregard channel shares below the specified percentage, and distribute these
ratings equally across the remaining channels.
The Buildup Cover Guide TVR Resolution dropdown menu allows you to select
the lowest resolution available when viewing the Buildup Cover Guide (see page
49). By default this is set to 1 rating please note that lowering the resolution
will increase processing time.
For installations with both internal promos and commercial spots, K2 can toggle
between the two. If you want to run a cover guide based on promo data, select
internal promo spots from the dropdown menu, or if you wish to run cover
guides on commercial airtime then select spots. The default setting is commercial
spots.
Spot Pool
The Spot Pool tab allows you to restrict the pool of spots used by K2 either by
Spot Class (e.g. commercial spots, Sponsorship, Promo etc.) and/or by brand.
These settings can be saved as either user or system defaults.
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Rep. Areas
This tab enables secondary reporting areas to be set as a default so that they are
automatically included in all outputs. Please note that this will require more
processing time. Reporting areas can always be added to an output after a report
has been run see Secondary Reporting Areas on page 41 for more information.
Ofcom Rules
This enables you to enter an index target and base target, and specify a
conversion. This will then be used to remove spots from the spot pool when
Apply Ofcom rules is activated in the filter section (see page 33) when they fall
outside the specified range. This feature was designed for UK clients needing to
plan campaigns that comply with Ofcoms HFSS rules. In this case the target
audience would be Children, the base audience would be Individuals, and the
conversion would be 120.
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ABOUT THIS USER MANUAL

If you would like to receive feature sheets highlighting new developments in K2

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RUNNING MODE AND GOAL CRITERIA

CAMPAIGN SETTINGS AND CONSTRAINTS

MANAGING CAMPAIGNS AND REPORTS

Cover Guide and Optimization Modes

Running multiple campaigns

TechEdge A/S 2015

Tables by Channel Group

Build Up Cover Guide

Functions of Monte Carlo

Save tables to Excel

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Variable cost share, seasonality, daypart sensitive prices

TechEdge A/S 2015

2 Running mode and goal criteria

Figure 1: Selecting running mode

2.2 Goal Criteria

A ratings goal where K2 optimizes the reach or frequency

A budget goal/constraint where K2 optimizes the reach or

A fixed goal where K2 optimizes the ratings or budget

Cost/reach scenario where the ratings and cost are given

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Figure 2: Selecting a Reporting Area

Figure 3: Channel Picker screen

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Figure 4: Creating channel groups

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Figure 5: Channel list views

Figure 6: Edit channel view window

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Figure 7: Selecting regions

Figure 8: Regional channel constraints

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Figure 9: Selecting STI areas

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Figure 10: Disabling UK Regions

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Figure 11: Selecting dayparts

Figure 12: Creating advanced dayparts

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Figure 13: Advanced dayparts example

It is possible to create multiple groups by typing a new name in the Title

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Figure 14: Create Target window

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Figure 15: Activating secondary targets in setup

Secondary targets can be added pre- or post-run. To add secondary targets to a

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Figure 16: Selecting secondary targets in setup

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Figure 17: Period Picker

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Figure 18: Period selection for Flighting

Figure 19: Define flighting