Professional Documents
Culture Documents
NO OF RESPONDENTS
PERCENTAGE
Male
46
46
Female
54
54
Total
100
100
TABLE-1
GENDER OF THE RESPONDENTS
TABLE-2
AGE GROUP OF THE RESPONDENTS
AGE GROUP
NO OF RESPONDENTS
PERCENTAGE
Below 15
15-25
32
32
25-40
40
40
Above 40
25
25
TOTAL
100
100
From the above table majority of the respondents are in the age group which lies
between 25-40 is 40%.The next highest percentage lies between 15-25 which has the
percentage of 32% the next highest percentage is 25% which lies above 40 years the least
percentage of respondents are in the age group of below 15 which has the percentage of 3%
TABLE-3
EDUCATION QUALIFICATION OF THE RESPONDENTS
EDUCATION
NO OF RESPONDENTS
PERCENTAGE
No formal education
10
10
School level
39
39
Graduation
38
38
Other
13
13
Total
100
100
In the above table, 39% of the respondents has an education level up to school level, 38%of
the respondents are graduated, 13% of the respondents are others and 10% of the respondents
have no formal education
TABLE-4
MARITAL STATUS OF THE RESPONDENTS
MARITAL STATUS
NO OF RESPONDENTS
PERCENTAGE
Single
35
35
Married
65
65
Total
100
100
In the above table majority of the respondents are married 65% and 35% of the respondents
are not married
TABLE-5
OCCUPATION OF THE RESPONDENTS
OCCUPATION
NO OF RESPONDENTS
PERCENTAGE
Private firm
25
25
Govt. job
27
27
Profession
12
12
Self-employment
36
36
Total
100
100
From the above table , 36% of the respondents are self-employed, 27% of the respondents are
in govt job, 25% of the respondents are employed in private firm and 12% of the respondents
are professional jobs
TABLE-6
MONTHLY INCOME
NO OF RESPONDENTS
PERCENTAGE
Up to 10000
37
37
10000-20000
42
42
20000-30000
13
13
Above 30000
Total
100
100
Out of 100 respondents, 42% of the respondents have monthly income of 10000-20000,37%
of the respondents have up to 10000,13% of the respondents have monthly income of 2000030000 and 8% of the respondents have above 30000
TABLE-7
NO OF FAMILY MEMBERS
NO OF RESPONDENTS
PERCENTAGE
Up to 2
15
15
2 - 4
58
58
Above 4
27
27
Total
100
100
Out of 100 respondents 58% of the respondents have 2-4 members in their family,
27% of the respondents are above 4 members in their family and 15% of the respondents
have up to 2 members in their family
TABLE-8
FAMILY TYPE OF THE RESPONDENTS
FAMILY TYPE
NO OF RESPONDENTS
PERCENTAGE
Nuclear
79
79
Joint
21
21
Total
100
100
The above table shows 79% of the respondents are in nuclear family and 21% of the
respondents are in the joint family
TABLE-9
NO OF RESPONDENTS CONSUME NESTLE PRODUCT
CONSUME
NO OF RESPONDENTS
PARTICULARS
Yes
100
100
No
Total
100
100
Out of 100 respondents 100% of the respondents are consuming nestle product
TABLE-10
TYPE OF NESTLE PRODUCT WHICH LIKE MOST
TYPE
NO OF RESPONDENTS
PERCENTAGE
Milo
18
18
Kit Kat
34
34
Maggi
27
27
Nescafe
21
21
Total
100
100
kikat,21%of the respondents like Nescafe and 18% of the respondents like milo
TABLE-11
AMOUNT SPENT
NO OF RESPONDENTS
PERCENTAGE
Below 500
19
19
500-1000
58
58
1000-5000
23
23
Above 5000
Total
100
100
In the above table, 58% of the respondents spent 500-1000 for nestle products,28% of the
respondents spent 1000-5000 and 19% of the respondents spent below 500
TABLE-12
TYPE
NO OF RESPONDENTS
PERCENTAGE
Milo
28
28
Kit Kat
Maggi
27
27
Nescafe
39
39
Total
100
100
Out of 100 respondents 39% of the respondents use Nescafe on daily basis,28% of the
respondents use milo on daily basis,27% of the respondents use Maggi and 6% of the
respondents use Kit Kat on daily basis
TABLE-13
USAGE
NO OF RESPONDENTS
PERCENTAGE
Daily
24
24
34
34
30
30
Occasionally
12
12
Total
100
100
In the above table, 34% of the respondents use nestle product for 2-3 times in a week,30% of
the respondents use 3-4 times in a week , 24% of the respondent use nestle product daily and
12% of the respondents use nestle product as occasionally
TABLE-14
SOURCE OF INFORMATION INFLUENCED TO BUY NESTLE
PRODUCT
SOURCE OF
INFORMATION
NO OF RESPONDENTS
PERCENTAGE
Advertisement
25
25
Consumers
36
36
22
22
Retailors
17
17
Total
100
100
Out of 100 respondents , 36% of the respondents are influenced by consumers to buy nestle
products,25% of the respondents are influenced by advertisement, 22% of the respondents are
influenced by friends and familys to buy the nestle product and 17 %of the respondents are
influenced by retailer
TABLE-15
FACTORS INFLUENCED FOR BUYING NESTLE PRODUCT
FACTORS INFLUENCING
NO OF RESPONDENTS
PERCENTAGE
Price
Quantity
40
40
Availability
45
45
Other
Total
100
100
From the above table, 45% of the respondents were influenced by the availability of the
product,40% of the respondent were influenced by quality ,9% of the respondent were
influenced by other and 6% of the respondent were influenced by price
TABLE-16
OPINION ABOUT THE TASTE OF NESTLE PRODUCT
OPINION
NO OF RESPONDENTS
PERCENTAGE
Excellent
Good
48
48
Normal
43
43
Poor
Total
100
100
Out of 100 respondents 48% of the respondents have the opinion that the taste of nestle
product is good,43% of the respondents have the opinion of normal,7% of the respondent
have the opinion of excellent and 2% of the respondent have the opinion of poor
TABLE-17
OPINION ABOUT THE PRICE OF NESTLE PRODUCT
PRICE
NO OF RESPONDENTS
PERCENTAGE
Low
Average
31
31
High
42
42
Very high
18
18
Total
100
100
From the above table, 42% of the respondents have the opinion that the price of the nestle
product is high, 31% of the respondents have the opinion of average,18% of the respondents
have the opinion of very high and 9% of the respondent have the opinion that the price of
nestle product is low
TABLE-18
MEDIA INFLUENCED TO BUY NESTLE PRODUCT
MEDIA INFLUENCING
NO OF RESPONDENTS
PERCENTAGE
News paper
Television
59
59
Banners
18
18
Others
15
15
Total
100
100
Based on the above table 59% of the respondents were influenced by television as the media
to buy the nestle product, 18% of the respondents were influenced by banners,15% of the
respondents were influenced by others and 18% of the respondents were influenced by
newspaper to buy the nestle product
TABLE-19
COMPARISON OF NESTLE TO CADBURY
COMPARISON
NO OF RESPONDENTS
PERCENTAGE
Nestle is better
59
59
Cadbury is better
25
25
16
16
Total
100
100
Out of 100 respondents, 59% of the respondents have the opinion that the nestle product is
better than Cadbury,25% of the respondents have the opinion that the Cadbury is better than
nestle and 16% of the respondents have the opinion of both are at par
TABLE-20
LEVEL OF SATISFACTION
LEVEL
NO OF RESPONDENTS
PERCENTAGE
Yes
57
57
No
43
43
Total
100
100
From the above table ,57% of the respondents are satisfied toward the nestle product and 43%
of the respondents are not satisfied toward the nestle product
TABLE-21
WEAKNESS
NO OF RESPONDENTS
PERCENTAGE
Quality
21
Price
16
37
Availability
21
Verity
21
Total
43
100
Out of 43 respondents , 37% of the respondents are not satisfied with the price of the nestle
product, 21% of the respondents are not satisfied with the quality of the nestle product,21%
of the respondents are not satisfied with the verity of the nestle product and 21% of the
respondents are not satisfied with the availability of the product.