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GENDER

NO OF RESPONDENTS

PERCENTAGE

Male

46

46

Female

54

54

Total

100

100

TABLE-1
GENDER OF THE RESPONDENTS

Above table reveals that out of 100 respondents ,54% are


respectively.

male and 46% are female

TABLE-2
AGE GROUP OF THE RESPONDENTS
AGE GROUP

NO OF RESPONDENTS

PERCENTAGE

Below 15

15-25

32

32

25-40

40

40

Above 40

25

25

TOTAL

100

100

From the above table majority of the respondents are in the age group which lies
between 25-40 is 40%.The next highest percentage lies between 15-25 which has the
percentage of 32% the next highest percentage is 25% which lies above 40 years the least
percentage of respondents are in the age group of below 15 which has the percentage of 3%

TABLE-3
EDUCATION QUALIFICATION OF THE RESPONDENTS

EDUCATION

NO OF RESPONDENTS

PERCENTAGE

No formal education

10

10

School level

39

39

Graduation

38

38

Other

13

13

Total

100

100

In the above table, 39% of the respondents has an education level up to school level, 38%of
the respondents are graduated, 13% of the respondents are others and 10% of the respondents
have no formal education

TABLE-4
MARITAL STATUS OF THE RESPONDENTS

MARITAL STATUS

NO OF RESPONDENTS

PERCENTAGE

Single

35

35

Married

65

65

Total

100

100

In the above table majority of the respondents are married 65% and 35% of the respondents
are not married

TABLE-5
OCCUPATION OF THE RESPONDENTS

OCCUPATION

NO OF RESPONDENTS

PERCENTAGE

Private firm

25

25

Govt. job

27

27

Profession

12

12

Self-employment

36

36

Total

100

100

From the above table , 36% of the respondents are self-employed, 27% of the respondents are
in govt job, 25% of the respondents are employed in private firm and 12% of the respondents
are professional jobs

TABLE-6

MONTHLY INCOME OF THE RESPONDENTS

MONTHLY INCOME

NO OF RESPONDENTS

PERCENTAGE

Up to 10000

37

37

10000-20000

42

42

20000-30000

13

13

Above 30000

Total

100

100

Out of 100 respondents, 42% of the respondents have monthly income of 10000-20000,37%
of the respondents have up to 10000,13% of the respondents have monthly income of 2000030000 and 8% of the respondents have above 30000

TABLE-7

FAMILY MEMBERS OF THE RESPONDENTS

NO OF FAMILY MEMBERS

NO OF RESPONDENTS

PERCENTAGE

Up to 2

15

15

2 - 4

58

58

Above 4

27

27

Total

100

100

Out of 100 respondents 58% of the respondents have 2-4 members in their family,
27% of the respondents are above 4 members in their family and 15% of the respondents
have up to 2 members in their family

TABLE-8
FAMILY TYPE OF THE RESPONDENTS

FAMILY TYPE

NO OF RESPONDENTS

PERCENTAGE

Nuclear

79

79

Joint

21

21

Total

100

100

The above table shows 79% of the respondents are in nuclear family and 21% of the
respondents are in the joint family

TABLE-9
NO OF RESPONDENTS CONSUME NESTLE PRODUCT

CONSUME

NO OF RESPONDENTS

PARTICULARS

Yes

100

100

No

Total

100

100

Out of 100 respondents 100% of the respondents are consuming nestle product

TABLE-10
TYPE OF NESTLE PRODUCT WHICH LIKE MOST

TYPE

NO OF RESPONDENTS

PERCENTAGE

Milo

18

18

Kit Kat

34

34

Maggi

27

27

Nescafe

21

21

Total

100

100

In the above table, 34% of the respondents

like maggi,27% of the respondents like

kikat,21%of the respondents like Nescafe and 18% of the respondents like milo

TABLE-11

AMOUNT SPENT FOR NESTLE PRODUCT

AMOUNT SPENT

NO OF RESPONDENTS

PERCENTAGE

Below 500

19

19

500-1000

58

58

1000-5000

23

23

Above 5000

Total

100

100

In the above table, 58% of the respondents spent 500-1000 for nestle products,28% of the
respondents spent 1000-5000 and 19% of the respondents spent below 500

TABLE-12

TYPE OF NESTLE PRODUCT USED IN DAILY BASIS

TYPE

NO OF RESPONDENTS

PERCENTAGE

Milo

28

28

Kit Kat

Maggi

27

27

Nescafe

39

39

Total

100

100

Out of 100 respondents 39% of the respondents use Nescafe on daily basis,28% of the
respondents use milo on daily basis,27% of the respondents use Maggi and 6% of the
respondents use Kit Kat on daily basis

TABLE-13

USAGE OF NESTLE PRODUCT

USAGE

NO OF RESPONDENTS

PERCENTAGE

Daily

24

24

2-3 times in a week

34

34

3-4 times in a week

30

30

Occasionally

12

12

Total

100

100

In the above table, 34% of the respondents use nestle product for 2-3 times in a week,30% of
the respondents use 3-4 times in a week , 24% of the respondent use nestle product daily and
12% of the respondents use nestle product as occasionally

TABLE-14
SOURCE OF INFORMATION INFLUENCED TO BUY NESTLE
PRODUCT

SOURCE OF
INFORMATION

NO OF RESPONDENTS

PERCENTAGE

Advertisement

25

25

Consumers

36

36

Family and friends

22

22

Retailors

17

17

Total

100

100

Out of 100 respondents , 36% of the respondents are influenced by consumers to buy nestle
products,25% of the respondents are influenced by advertisement, 22% of the respondents are
influenced by friends and familys to buy the nestle product and 17 %of the respondents are
influenced by retailer

TABLE-15
FACTORS INFLUENCED FOR BUYING NESTLE PRODUCT

FACTORS INFLUENCING

NO OF RESPONDENTS

PERCENTAGE

Price

Quantity

40

40

Availability

45

45

Other

Total

100

100

From the above table, 45% of the respondents were influenced by the availability of the
product,40% of the respondent were influenced by quality ,9% of the respondent were
influenced by other and 6% of the respondent were influenced by price

TABLE-16
OPINION ABOUT THE TASTE OF NESTLE PRODUCT

OPINION

NO OF RESPONDENTS

PERCENTAGE

Excellent

Good

48

48

Normal

43

43

Poor

Total

100

100

Out of 100 respondents 48% of the respondents have the opinion that the taste of nestle
product is good,43% of the respondents have the opinion of normal,7% of the respondent
have the opinion of excellent and 2% of the respondent have the opinion of poor

TABLE-17
OPINION ABOUT THE PRICE OF NESTLE PRODUCT

PRICE

NO OF RESPONDENTS

PERCENTAGE

Low

Average

31

31

High

42

42

Very high

18

18

Total

100

100

From the above table, 42% of the respondents have the opinion that the price of the nestle
product is high, 31% of the respondents have the opinion of average,18% of the respondents
have the opinion of very high and 9% of the respondent have the opinion that the price of
nestle product is low

TABLE-18
MEDIA INFLUENCED TO BUY NESTLE PRODUCT

MEDIA INFLUENCING

NO OF RESPONDENTS

PERCENTAGE

News paper

Television

59

59

Banners

18

18

Others

15

15

Total

100

100

Based on the above table 59% of the respondents were influenced by television as the media
to buy the nestle product, 18% of the respondents were influenced by banners,15% of the
respondents were influenced by others and 18% of the respondents were influenced by
newspaper to buy the nestle product

TABLE-19
COMPARISON OF NESTLE TO CADBURY

COMPARISON

NO OF RESPONDENTS

PERCENTAGE

Nestle is better

59

59

Cadbury is better

25

25

Both are at par

16

16

Total

100

100

Out of 100 respondents, 59% of the respondents have the opinion that the nestle product is
better than Cadbury,25% of the respondents have the opinion that the Cadbury is better than
nestle and 16% of the respondents have the opinion of both are at par

TABLE-20

LEVEL OF SATISFACTION

LEVEL

NO OF RESPONDENTS

PERCENTAGE

Yes

57

57

No

43

43

Total

100

100

From the above table ,57% of the respondents are satisfied toward the nestle product and 43%
of the respondents are not satisfied toward the nestle product

TABLE-21

WEAKNESS OF NESTLE PRODUCTS

WEAKNESS

NO OF RESPONDENTS

PERCENTAGE

Quality

21

Price

16

37

Availability

21

Verity

21

Total

43

100

Out of 43 respondents , 37% of the respondents are not satisfied with the price of the nestle
product, 21% of the respondents are not satisfied with the quality of the nestle product,21%
of the respondents are not satisfied with the verity of the nestle product and 21% of the
respondents are not satisfied with the availability of the product.

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