Management Audit

Does the firm use strategic management concepts?

Are objectives/goals measureable? Well communicated?
Do managers at all levels plan effectively?
Do managers delegate well?
Is the organizations structure appropriate?
Are job descriptions clear?
Are job specifications clear?
Is employee morale high?
Is employee absenteeism low?
Is employee turnover low?
Are the reward mechanisms effective?

Marketing Audit

Are markets segmented effectively?

Is the organization position well among competitors?
Has the firms market share been increasing?
Are the distribution channels reliable and cost effective?
Is the sales force effective?
Does the firm conduct market research?
Are product quantity and customer service good?
Are the firms products and services priced appropriately?
Does the firm have effective promotion, advertising and publicity strategies?
Are the marketing, planning and budgeting effective?
Do the firms marketing managers have adequate experience and training?
Is the firms internet presence excellent as compared to rivals?

Finance/Accounting

Where is the firm financially strong/weak as indicated by financial ratio analysis?

Can the firm raise needed short-term capital?
Can the firm raise needed long-term capital through debt and/or equity?
Does the firm have sufficient working capital?
Are capital budgeting procedures effective?
Are dividend payout policies reasonable?
Does the firm have good relations with its investors and stockholders?
Are the firms financial managers experienced and well trained?
Is the firms debt situation excellent?

Production/Operations

Are suppliers of materials, parts, etc. reliable and reasonable?

Are facilities, equipment, machinery, and offices in good condition?
Are inventory-control policies and procedures effective?
Are quality-control policies & procedures effective?
Are facilities, resources, and markets strategically located?
Does the firm have technological competencies?

Research & Development

Are the R&D facilities adequate?

If R&D is outsourced, is it cost-effective?
Are the R&D personnel well qualified?
Are R&D resources allocated effectively?
Are MIS and computer systems adequate?
Is communication between R&D and other organizational units effective?
Are present products technologically competitive?

Management Information Systems Audit

Do all managers use the information system to make decisions?

Is there a CIO or Director of Information Systems position in the firm?
Are data updated regularly?
Do managers from all functional areas contribute input to the information system?
Are there effective passwords for entry into the firms information system?
Are strategists of the firm familiar with the information systems of rival firms?
Is the information system user-friendly?
Do all users understand the competitive advantages that information can provide?
Are computer training workshops provided for users?
Is the firms system being improved?

References:
Management Audit
Marketing Audit
Finance/Accounting
Production/Operations
Research and development
Management Information Systems Audit