Because Youth Is Worth It!

project
business plan
Purpose
The problem
View full plan here

Youth unemployment; especially when linked to social exclusion, poverty, brain draining,
shortage of sustainable development initiatives and community engagement is one of the most
highlighted problems in our globalized world.

The world has not been prepared to provide opportunities for young people as the economical
crisis took away a lot of resources and jobs.
Young people are not guided on how to identify their talents and passions.
Neither are they given the options to prove their worth and thus develop their talents and
passions.
Young people are not encouraged to create opportunities for themselves

Young people are the ones who will have to respond to the social and environmental problems
in the future and yet governmental institutions fail to support them to get jobs where they play
an active role in solving the problem.
Young individuals are creative, quick learners & easy adapters, technological geniuses and not
at least the most active generation in terms of sustainable social and environmental
participation, so why dont we facilitate that they can make an impact?
Colombia is experiencing an increasing youth dependency and in 2030 the Colombians in the
age between 15 and 29 will account for approximately 23 % (13.000.000) of the entire
population. Considering these numbers and a current youth unemployment rate of 23 %,
solutions are certainly needed.
Affected Groups

Youth
People in the job market
Companies and organisations
Communities & governmental institutionsopportunities young individuals and on their selfesteem.

Difficulties for youth find their role in society leading to mental health problems, social
exclusion, poverty, drug problems, brain draining and suicide.
No employment opportunities for talentedyouth, force them to take jobs that would have
suited people better.
Job-searching period for youth becomes considerably longer than for experienced workers,
which leads to gaps in employment history, loss of skills and productivity, and harms their
future work prospects.
Economic burden for governmental institutions (loss of taxes, low economical expenditure and
costs related to unemployment of an individual)

Positive social impact

Accomplishing the long vison, will result in the following social impact.

1. Decreased youth unemployment

1. When meassuring this benefit, we will have to take into account other parameters such as
initiatives carried out by governmental institutions might also affect the youth
unemployment rate.
2. More young people involved in the sustainable development of their communties
1. Again other parameters a part from the communties might influence this benefit
2. We need to compare with how many young people would anyway have been involved in
the sustainable development of their communties.
3. Increased professional satisfaction
1. Meassured through surveys asking the individual members whether they are satisfied with
the professional activities they do after participating in the community.
2. Degree of stress, burnouts etc.
4. Improved international relationships between youth from different social classes
and cultures and a better common understanding the global social and
environmental issues.
1. Number of project co-created across nationalities and the percentage of members involved
in project that dont have a direct impact on their own country.
2. Number of enterprises created with a social or environmental mission
5. Increased interaction and collaboration within local communities
1. Meassured through the increase in project co-created by members of the local
communities and the number of project created in collaboration between different
sociodemographic groups.
6. Increased life quality and motivation among young people
1. Meassured through the degree to which young are proactively trying to get involved with
the community
2. Number of young people in educational or professional activites.
7. New employment opportunties
1. Number of new jobs created through projects carried by young people through the
community taking into consideration that they might have been created even if the
community had not existed.
8. Improved local economies
1. New products, technologies and services created by the community that will benefit the
local community.

2. More tax payers as a result of more people in jobs

Negative externalities
The community have a lot of social and economical benefits, but their might also be a few risks,
which we will try to manage in the following ways:
1. Young individuals being excluded from the community due to no internet access or
scarce resources to get to the platform
We will strive to provide internet access on the offline platform so young people can participate
in the online community directly from the offline platform. Furthermore, we are working on a
solution where members from developed areas will be able to support less developed members
through for instance premium account donations. Moreover, it will be emphasized that the
offline community will arrange mobile events to support remote areas making it possible for
more individuals with limited access to both the offline and the online platform to be part of the
community. i
2. Young individuals taking over jobs from older people
It might be that the young individuals through the community become more qualified and will
get offered jobs at the expense of other individuals. However, due to the emphasize on creation
of new sustainable employment opportunities for all sociodemograhic groups and the general
focus of finding sustainable solutions for community issues will defintely weigh out the minor
negative consequence of a few young individuals taking over jobs of other individuals.

Customers Segment
Customers & Beneficiaries
We have two main segments:
1. Young individuals (16-28)
2. Organisations (Micro enterprises)
Youth lacks both educational and professional opportunities, which can inspire and allow them
to make use of their talents and passions to either create their own employment opportunities
or become a valuable asset in an existing enterprise.
Young individuals can be in different phases of their professional career and thus the
community is build to benefit broadly including:

Youth who already graduated, but dont have access to job opportunities related to their field
of expertise
Youth with limited access to education
Youth with a desire to acquire or develop new skills
Youth with entrepreneurial aspirations or a desire to make professional use of their passions

Youth who seek professional practice within their field of studies

Youth who havent yet chosen a career path and seek guidance

We consider our target group to age between 16 & 28. This age group of generally have a
positive attitude towards social entrepreneurship, participation in community development and
helping each other. In terms of connectivity and media in 2009 79 % used the internet monthly
(87 % of these were active social media and 59 % on blogs) , 92 % had mobile phones, 99 %
watched television monthly and 61 % had a computer. Educational wise, 12,5 % above the age
of 18 hold a higher education degree, while only 6 % enroll in a post-graduate study after
finishing the undergraduate. With 31 % of all graduates economics, management and
accounting is the most popular areas of studies whilst engineering, architecture and urban
planning account for 25 %.
Early adopters:

Youth who already graduated, but dont have access to job opportunities related to their field
of expertise
Youth who seek professional practice within their field of studies

4 different types of organisations are the second segment with micro enterprises as the most
important player in the beginning.

In Colombia micro enterprises represent 96% of the countrys economic units. In 2010 44 % of
the them were registered, 77.3% maintained some kind of accounting system while 55%
maintained some kind of bookkeeping. Most of the micro enterprises operate within the
commerce sector and more than 40 % has only one active person. Approximately 22 % have
internet access, while 27.4 % used a technological device. 60 % of people employed in the 13
largest cities worked either in microenterprises or as own-account workers.

Customer needs
See Customers & Beneficiaries (to be elaborated when market(s) have been chosen)

Influencers and decision makers

See Customers & Beneficiaries (to be elaborated when market(s) have been chosen)

Customer archetype

See Customers & Beneficiaries (to be elaborated when market(s) have been chosen)

Value Proposition
Our Solution
An interrelated international online and offline community from which youth is empowered to
identify and develop their passions and talents in order to co-create sustainable solutions and
employment opportunities.
Through the community young individuals will gain value as they have the opportunity to:

Share and develop skills and projects with peer-to-peer support

Acquire new skills and knowledge through market-related courses
Identify and develop their talents and passions
Be coached on how to make use of their talents and passions in professional contexts (both
through a job in an existing organisations and the creation of new projects and enterprises)
Participate in meaningful practical training through projects arranged in collaboration with
existing organisations
Co-create and develop projects and enterprises that will directly provide them with
employment opportunities and possibilities to actively engage in the sustainable development
of their communities
Become co-owners of the community

These activities will be facilitated in ways that connect the online and offline platform and allow
the members from the two platform to interact, inspire, learn from and support each other:

Online courses will be designed to specifically solve issues and evaluate projects from the
offline community.
Online aligning youth with the passions and talents needed by the offline community
Online updates on the development of the offline platform and the projects taking place.
Online members can share their ideas and add their comment on improvements.
Online possibility to contribute to the offline community through internships, volunteering and
job opportunities.
Online sharing of successful solutions and projects, which can serve as inspiration and be
replicated by online participants in their own community.

Value of the online platform

Reputational incentives
The contribution to the community will be reflected in the individual's reputation. The
reputation together with the skillset of the individual will be visible to other members and
organizations and improve their chances of getting involved in projects and jobs. A good
reputation also ensure that the member is offered professional opportunities related to the
community. Further we seek to implement a gamification approach to encourage a high
engagement level among the members.

How we create value

Value proposition
Young people around the world will be able to use their passions and talents as a means to
create their way of living. They will no longer be dependent on unpaid internships, unaffordable
education and a job market with very limited opportunities. Instead, they will be empowered to
co-create innovative solutions for social and environmental issues within their communities and
thus generate employment opportunities for both themselves and other community members.

Unfair Advantage
The community will be distinguished from other educational and entrepreneurial platforms,
through the CAC value code:
Customization
We emphasize that every person a unique talent with his or her own set of skills and values.
Therefore we strive to identify the talents of each young individual, develop them according to
their values and seek ways through which he or she can
Accessibility
We are aware that shortage of opportunities for youth to develop professionally is a worldwide
problem and that they have different social and economical starting points. Therefore we build a
community based on a global accessible platform where participation of young individuals
should not be limited by social or economical barriers.
Co-creation
We believe that collaboration between culturally, socially and academically different young
individuals who are given ownership and opportunities to turn their ideas, knowledge and
passions into action will lead to an engaged communty. Therefore, the community will be coowned by the young internationals who through support from professionals and close
collaboration with local organizations, will be empowered to co-create new employment
opportunities through the generaion innovative and sustainable solutions for society.
Through these values, the the community will be differentiated from the closest substitutes such
as universites, online courses and company internships.

Secondary features & add-ons

In addition to the values and activities mentioned above, we will add the following concrete
features and services to the offline and online community, respectively:
Online

Premium accounts

Courses on creation and development of enterprises

Passion and talents test
Personal and entrepreneurial coaching
A reward system facilitating engagement
Peer-to-peer support and skill-sharing options
Services encouraging organisations to support the community economically
Actitivies allowing members to relate to the offline platform

Offline

Courses aiming to solve enterprise-related issues

Peer-to-peer support and skill-sharing options
Youth-led events organized to strenghten the community
Educational events on social and environmental problem solving.
Trainings, workshops and projects carried out in collaboration with local organizations
Inspirational talks by young and innovate locals

Technology and other specifications

Maintainance and development of the website will need main efforts in order to:
- Security: Secure people's data and avoid misuse of the the community.
- Performance & Usability: Ensure that all systems within the online community is working and
being improved
- Integration with partner platforms

Minimum Viable Product

Minimum viable product:
Website with peer-to-peer support & skill-sharing opportunities
Priority of future features:
1.
2.
3.
4.
5.

Courses
Coaching, project creation and problem solving
Passion and talents test
Premium users
Offline platform

Product and service liability

Initially, main efforts will be put into ensuring content such as real-life related projects as well
as active participation among members on the online platform. As being the main service for the
consumers and beneficiaries, it will be crucial to keep the online platform under supervision. In
order to ensure a great consumer experience, we will make sure to put sufficient ressources

into procuring technical errors as well as facilitating feedback-mechanisms to improve the

community. Furthermore, we will ensure to be on top of the communication between coaches
and members to optimize the outcome. .

What to develop next

Our future plans are to implement the project in different countries. And build our society
global.
As well as further tools to help youth members with. For example: an app. We will continue to
develop new features along the project, we first need to measure what youth members will
require more to make this project better.
We can start thinking about this once the project will be successfull in the first country we want
to implement it. We want to begin implementing this project in a country that has a high
unemployment rate + not really the resources to provide youth members with alternatives to
help them out.

Market & Growth

Market segment
The community is a solution to empower youth to reach their full potential and can therefore be
placed within the educational sector.

Our market segment can be divided into two:

Organizations (Initially mainly micro enterprises)

Young individuals (15-29)

Our market segment has the following size in Colombia:

Young individuals

15-24 18 % (8.342.550)
25-29 8 % (3.935.000)

Unemployment rate 15-24 23 % (1.918.786,5)

NEETS (training, education or employment) rate 15-28 41.2 % (~5.205.278,4)

Youth aged 15-28 make up 51 % of the pool of total unemployment in Colombia. It is not a
demand that you are not in training, education or employment to be part of the community, but
individuals with these characteristics, will have a bigger incentive of participation. Therefore we
have based the definition of the market segments on these.

Click here to see an overview of the market segment size for Ireland and other high potential
markets.

Micro enterprises

1.364.779 microenterprises in 2014 (In 2008 1.180.000 Microenterprises existed with a annual
growth rate of 2.1 % of 2007 to 2008. We assume a continuous growth rate of approx ~2.1 %
based on the establishment of 36.841 Micro enterprises established in 2013)

In 2013 22 % (300.252) of the microenterprises made use of the internet, while only 4.5 %
(61.415) had internet presence (i.e. website or social media platform).

Internet activities among Micro enterprises

Internet activities among all enterprises

Market dynamics and evolution

The Colombian market related to the educational industry is currently characterized by the
following trends influencing the success of our project:

Social problems

Due to an emerging middle class, the Colombian society persist and entrench problems
related to health, environment, inequality, unemployment (especially among women) and
poverty. The government has started to address some of the issues but the improvement is
slow.
Youth unemployment in Colombia is closely linked to the countrys unequal educational
system. Decrease in youth unemployment from 25.2 % in 2009 to 23 % in 2013 due to increase
in self-employment ventures.
Brain drain and skills shortages are issues due to missing employment opportunities and
better-paid jobs in overseas markets.

Governmental Investment in education, micro enterprises and sustainable solutions

Only 40 % of the higher education institutions in Colombia are funded by the state meaning
that only 12.5 % of young adults have a higher education degree.
Colombia is pioneer country in education that not require physical presence. 4% of all
undergraduate programmes in Colombia are conducted online.
A high number of incubators exist as well as governmental initiatives encouraging people to
solve social and environmental issues and
National Learning Service offer free courses in many topics available to any Colombian citizen
who is over 18 years old and has a Bachelors degree.

Increased enthusiasm for social responsibility among Colombias youth

Talented young Colombians are aware that their future is related to a responsibility to
improve their communities and work for the benefit of others
Technological initiatives and tools encourage youth to be more socially responsible
Civil society institutions support citizens with the drive and creativity to effect positive social
change.

Increased use of Technology and investment in ICT.

Internet penetration in Colombia reached 52.8% in 2013 against 25.6% in 2008

Most Colombian students, even from low income families, have their own laptops and internet
access.

Future trends to monitor:

Long term Internet penetration and technological development

Colombia has been mentioned as Latin Americas Silicon Valley and there are great prospects in
terms of technological solutions, while the government also focus R & D investments on
software development, science and technology.

Increasing old-age and low age dependency

Colombia has a total dependency above 50 % and especially the old-age figure is increasing.
This means that the country needs to find sustainable solutions for that can provide social
service to both the young and the old generation.

Focus on English

English is very necessary for Colombians, but only a 6 % of university students speak a decent
English and 75 % of the English teachers cannot speak the language to the European B2
standard. National learning institute has in 2014 presented a $700 million 10-year program to
address the issue.

Political instability

Corruption and the ongoing war between FARC and the government is cause for political
instability and in spite of the fact that corruption has decreased and peace talks have begun, the
risk is still there that the issue will escalate in the future.

Competitors and substitutes

Closest substitutes for youth

Closest substitutes for Micro-enterprises

Competitors can build a similar online platform and start initiatives providing youth with
possibilities to get professional experience. In fact, such initiatives will be great as enhance the
emphasize on the social problem. However, it will be difficult to imitate the intangible assets
such as relationships between offline and online platforms, the high degree of community
collaboration involved and ownership granted to the young individual over the community.

Making the young people feel ownership of the community will give us an unique competitive
advantage.

Entry and exit barriers

Entry barriers

Sceptical enterprises, communities and governmental institutions and organizations.

Informal business sector
Lack of confidence among youth
Youth and enterprises with other priorities
Limited internet access
Legal problems of ensuring loyalty among youth in terms of the community
Legal problems of working with youth as freelancers

Exit barriers

Corruption and political instability. Might be forced to exit the market.

Government sees the benefits of the initiative and want it over on their hands.

In terms of Doing Business, Paying Taxes is the only area that could be a potential barrier. In
average, companies complete 11.0 tax payments a year, spend 239.0 hours a year filing,
preparing and paying taxes and pay total taxes amounting to 75.4% of profit. Company tax rate
is 25 %.

Scalability
To address more people with the community, we will need to make sure that we will be able to

meet the demand. We will have to make sure that there are projects for all the type of youth
participating as well coaches with expertise within the project areas. Furthermore, creation of
new training programs, courses and projects adapted to participants with different passions and
talents as well as the facilitation of collaboration between these, will require extra investment.
Especially the offline part, will need more investment when the demand increases as a need of
new physical spaces will arise.
In order to appeal to and reach more young people, a higher investment will also be needed in
terms of marketing, but the word of mouth will play an important big role as the young
individuals are expected to promote the community among their peers.

Factors such as language barriers, companies technological knowledge and the economy of
youth should be considered when replicating the model internationally. However, these
differences can also be used to create more value for the community through language
exchanges, global networking, partnerships and replication of ideas. In the same way, including
young individuals with different passions and talents, will be a way of creating innovative
solutions, facilitating a common understanding of social and environmental problems and
allowing members to expands their skillset.

Finally, when scaling the initiative locally and globally more employment and ownership
opportunities will be created for the members of the community, as the community will need
more employees, when expanding. The use of a combination of a social franchising and an open
source expansion model, will ensure that the concept can be scaled in a less costly way that
facilitates the sharing of ideas and knowledge between communities as well a high degree of
ownership to youth.

Revenue Model
Revenue Streams

Pricing
Pricing structure
Pricing for youth members

Pricing for organizations

Basic account (20/month)

Access to database, but cant approach youth

Access to online courses

Premium account (Avg. 100 /month)

Access to database and youth approach

Access to online courses
Add specific tasks to solved through courses

Other

Pay to hire of youth experts ( 6 hour - 50/50 % Youth Member & Community)
Commision fee for hiring member permanently (50)
Using the BYIWI trademark (240/year)

Revenue Forecast
Our revenue forecast

Price discounts
Price discounts will be given to youth members and organisations, that commit long term to the
support of the project - in terms of premium accounts, registration for courses or other services.

Marketing Strategy
Communication channels
We will have a big marketing campaign that will reach out to the beneficiaries online & offline.
So we can contact them through social media, email and a website. Offline, through posters,
flyers, mouth-to-mouth.
We would give special actions & events to create the buzz. More details will follow.

Promotions
We will create events and actions to make youth members aware of this project so they will
purchase an account. Also an online buzz, to make youth members engage into the project.
Online there will be a freemium month where they can try some features for free.
Because we have an online & offline platform it will be easier for people to get to know us. The

youth is very engaged into different kinds of social media these days.

Distribution channels
Online
- Forum
- Personal networks
- Social Media
- NGOs
- Universities
- Social media integration
- Workshops, conferences, webinars & events
- Advertising
- Direct contact with organisations (LinkedIn, Twittter)
Offline
- Youth Center
- Universities
- Workshops, conferences, seminars & events
- Entrepreneurship & Learning festival
- Advertising
- Direct contact with organisations (LinkedIn, Twittter)
Customers can subscribe to an account on the website to get their account up and running. Or
they can get an account through one of our offline mediums.

Keeping customers loyal

We offer personall coaching & mentorship throughout their whole process.

Growing the customer base

How can you get new customers to choose your solution?
Through referral & our marketing campaign.

Brand & image

Provide all the information and expectations associated with your product/service and
organization.
Examples of brand elements are: Name, logo, tagline & catchphrase, graphics, shapes, colors,
sounds, etc. -

Will be updated soon.

Product and service positioning

We want to engange youth members into investing into their own lives and that of others. To
make them more active and aware of their community. We will invest our time & effort towards
helping them go forward in life.

What Press & Media say about us

We want the press & media to be super excited about this project. Because it can be lifechanging for some youth members. We're tackling youth unemployment and we are investing in
the communication & collaboration between different members in the society. Also we are
putting time & effort towards coaching youth members to give the best of themselves
throughout their lives.

Activities & Operations

How we make things work
In the beginning, we will open up access to the platform mainly for youth with specific passions
and talents in order to facilitate a high level of engagement and development of the community
and ensure that we can offer quality courses and projects that relates to the passions of the
community members. As projects and the community have been tested and well-established, we
will open up for a broader range of young individuals.
Initially while establishing, testing and developing the community, we will seek to ensure that
80 % of the members, share passions and talents within the categories below while 20 % have
different talents and passions. At the same time, we seek 80 % university students or graduates
without employment and 20 % not having or in taking a university degree. We look to engage
100 members for the online platform and 45 members for the offline platform.

To facilitate that these activities will be successfully implemented, the key processes and
operations will be the following:

Founders and advisors will develop the online platform, establish offline relations and
partnerships and find youth volunteers. .
Additional on-ground research in order to reveal youth attitudes towards the project will be
carried out in collaboration with Recrear - an international NGO specialised in participatory
research on youth-led development.
Youth volunteers will be approached and invited to participate in the process of establishing the
community facilitating youth-led community.
1 professional coach and 1 personal coach will be hired for the online platform
2 professional coaches and 1 personal coach will be hired for the offline platform
The number of coaches, will be aligned with the number of members in the community.
For each coach, there will be:

Online: 50 members
Offline: 15 members

Supply Chain and Logistics

Design of online courses

Establish partnerships with local enterprises and successful entrepreneurs

Identify the main issues related to business creation and development in existing micro
enterprises.
Co-create courses with theoretical introductions, practical examples from local enterprises
and assignments aimed to solve actual issues
Evaluate youth and provide them with employment opportunities according to their
performance

Services to micro-enterprises

Train youth to become proven experts in their topics

Reach micro-enterprises through online courses and other channels
Provide a service that is customized to the specific need of the enterprise

Establish projects, events and enterprises, while encouraging youth to engage

according to their passions and talents.

Establish projects in collaboration with the local community (what are their needs?)
Encourage youth to co-creating both community project and their own projects

Identify the unique talents and passions of the youth

Link the passions and talents of youth with projects where they can use them.

Organizing training programs, seminars and workshops

Identify the training necessary to allow the youth members to become experts and advice
microenterprises
Establish partnerships within the local community and set up events

In order to deliver these services, we will use the following channels

Social Media and Blogs

Website
Mail
Video conferences
Face-to-face meetings
Presence at Community Events
Phone
Offline point of contact

Production
Online courses

Courses will be developed in collaboration with successful entrepreneurs, organizations and

professionals who are experts in their fields.

The courses including videos and assignments will be provided on the online platform, requiring
youth and micro enterprises to login in order to watch them.

The length of the courses can vary, but the general structure is the following.

We will seek to make a partnership with an organization or enterprise for producing the videos
but also try to involve the youth in this process.

It is important that the videos are of high quality and aim to solve existing problems related to
creation and development of micro enterprises in Colombia.

Youth consulting for microenterprises

Based on their performance in the online courses and their contribution to the community,
members can become eligible as an youth expert consulting enterprises.

The youth experts are assigned to carry out projects and consultancy for micro enterprises
aligned with their skills and will receive a commision from what the community charge the
micro enterprises.
The youth expert(s) will be guided by a professional coach, but will carry out the tasks
independently and preferably in small teams.

It is important to ensure that youth deliver a professional service, that is customized to the
needs of the micro enterprises. Also it is important to evaluate the sessions and create
relationships that will generate more permanent employment opportunities for youth.

Offline micro enterprises and community projects

Micro enterprises and community projects will be developed based on youth passions, ideas and
talents together with the needs from the local community.

In collaboration with the local community we will identify needs, which the youth will be offered
to solve through sustainable projects and enterprises. The youth will be encouraged to solve
them through rewards and will be coached in the process.

It is essential that youth receive support on using their passions and talents to contribute to
community projects.

Development of online platform

The development of the online platform will take place in Colombia in order to lower the costs
and from the beginning being able to involve to involve youth as much as possible in the
community.

It is important to design the interface and the features of the community in order to attract and
serve the needs of the youth.

All other activities will also take place in Colombia, however, we will make use of international
partnerships to gain visibility, provide employment opportunities and take advantage of existent
knowledge.

Administrative and Legal

Administrative tasks

Keep community updated

Monitor and get feedback from members and partners
Organize project and talents of members
Technical maintenance of online platform

Financial tasks

Accounting
Organize crowd funding initiative for foundation to finance creation of community projects
and micro enterprises

We are looking to trademark the community in order to offer it to partners, micro-enterprises

created by the community, enterprises providing economical support and youth members with
premium accounts. In this way, they will be credited for supporting the Because Youth Is Worth
It and the community will gain visibility and economical support. The costs for registering the
trademark is 272.16.
We need to ensure that members agree with certain terms & conditions in order to avoid misuse
of the community and its resources. Finally copyrights for online courses are needed.

Legal Structure
We are looking into a social enterprise organizational structure similar to the L3C structure
with the aim of re-investing the majority of the profits into the development of the community
and the general support of young individuals.
We are looking into a structure where the offline platform becomes economically independent
of the online platform in order to make use of a combination of a licensing, open source and
social franchising expansion model. In this way, the online platform will still serve as the link
between the offline platforms and the sharing of ideas and experiences can be shared.

Furthermore, the young people can get employment opportunities as they will implement the
community in their own country.
The company is to be registered in Colombia with a ownership structure of 66,6 % owned by
founders and 33,3 % owned by investors.

Key Resources
We, the people!
Jonas Sylvester Kaspersen - Managing Director: Business Development, Strategy, Field
Operations, HR, Marketing & Sales.
Jonas is Danish and holds a BA in Intercultural Marketing & Communications Emphasize
Hispanic Market from Copenhagen Business School.
He works as Sales & Marketing Manager for a Spanish mortgage broker, but lives in Medellin
in Colombia, where he since he arrived in July 2013 has been very engaged in sustainable
community development projects.
Jonas is members representative of the board & HR coordinator in the NGO, Recrear
International, where he plays an important role in carrying out Recrears mission of actively
involving youth in the sustainable development of their communities.
Sasha Herssens - Managing Director: Business Development, Strategy, Marketing, Business
Operations & Finance
Sasha is Belgian and currently studying Graphic & Digital Media Policies. He has professional
experience with accountancy, administration, web design, graphic design and innovative
management.
Sasha is also an active asset in Recrear international, especially in terms of graphic design and
development and execution of social media strategies.
Board of Advisors:
Gioel Gioacchino
Gioel is Italian, but has very active in international development. She holds a Master of
Philosophy from Cambridge University, is program advisor for international organizations and
executive director and co-founder or Recrear International.
Gioel is an expert in participatory research and youth engagement in community development an area in which she also designs and teaches university courses.
Izaias Martins
Izaias is Brazilian, but based in Medellin, where he is assistant professor and research fellow of
the Research Group on Information and Management at University EAFIT. He holds a Ph.D in

Entrepreneurship and Management from Universitat Autnoma de Barcelona

Giuseppe Fabbri
Guiseppe is Italian and a guru in finance and social enterprise development. During 25 years, he
has advised many social enterprises (cooperatives) in areas such as business plan
implementation, financial assistance, corporate management and board advice. Furthermore, he
has extensive experience as board of director in many companies (profit & non-profit) and has
also developed his own enterprise.
Mario Vargas
Mario is Colombian and holds a Ph.D in Philosophy. He is regional director of University EAFIT
Llanogrande as well creator and director of EAFIT Social, an institutional program supporting
young people in the development of projects generating social impact.
Liisi Toom
Liisi holds a master in Communication from Tartu likool University and is founder and
consultancy at Personal Branding Agency. She is an expert in identifying unique skills of
individuals and has created various programs for the benefit of youth.
Enrique Bautista
Enrique is Mexican with an extended knowledge within entrepreneurial management. He has
established an enterprise and through his role as a mentor at the University of Puebla in
Mexico, he has guided various young people in creation and development of enterprises.
Colombian Youth Volunteers
Marcelo Cuervo (System Engineering Student)
Sofia Montoya (International Business Student)
Susana Toro Zapata (Graduate in Graphic Design)
We need:

Accountant

Professional & Personal Coaches

Lawyer on a part-time basis

Web developer to support Sasha

The things we need to get the job done

We don't really need raw materials to offer our sollution.

Just a website & service for the online platform.

Offline platform: building & places to keep workshops/ events.

Our facilities and equipment

We will need office spaces to work from for our offline platform.
We would want to have a space that subsided by the local community, so it's a place for the
youth, by the youth.

Partners & Stakeholders

Our key partners and suppliers
Coopetition
- Universities
- Youth-led organisations
- Local municipalities
- Social Enterprises
- Experienced entrepreneurs
- Advertisers & Sponsors for offline events
- Online self-learning for integration with online platform
- General online integration partners
- Corporation
-Young people want to make donations (social networks)
Personal coaches
- Senior volunteers with expertise and teaching skills
- Successful young entrepreneurs
- Experienced entrepreneurs

Partnership relationship
We want to have a transparant business relationship with our partners. It has to go both ways.
For example: we need students from universities, be we offer workshops given on those places
as well.

Supporters and Volunteers

We're working together with volunteers that want to be professional mentors. (they have to
qualify to do so)
They get personal benefits out of it. They can contribute to helping young individuals forward
with their lives.

Desired Partners
We'd like to work together with universities, local communities & professional mentors.
We will reach out to those partners personally, so we can establish a good partnership. We will
be working together so the partnership will be beneficiary for both parties. They provide us
with info so we can deliver better employees or companies that are contributing to local
communities.

Financial Plan
Cash Flow Statement
The initial start-up capital needed is 31.912,99, where most of it will be spend on the online
platform, rent and wages.

See the financial details here

Fixed costs

Hosting of our webspace monthly

Rent for our office building
Water, electricity, internet costs
Wages

Variable costs

Transportation
Advertising & marketing costs
Costs of hosting workshops and events

Offering & Funding Request

We will establish the company with the capital according to the law in Colombia and the shares

will be Sasha 33,3%, Jonas 33,3% and investors 33,3 %.

We will each invest 5.000 in the company, but we need additional capital to launch start-up
activities for the first year until we expect to become auto-sufficient. The initial expenditures (as
you can see from the financial planning) are approximately 32.000. This means we will need to
raise 22.000 in addition to our own investments in the company.

The remaining financial structure will be based on subsidies and grants obtained from
philanthropists, local communities and crowdfunding. We expect to be able to collect 15.000
from these sources within the first year. This means that we will need to find a bank loan to
cover the last 7.000 of the initial expenditures.
However, if the growth will be as strong as expected, after two years new investments will be
needed. The new investment will be covered through capital by investors: The good results of
precedent years (profit, growth of users and market share) will be attractive. Therefore we will
offer shares to investors: these shares will be preferred stock with no vote in decision (or these
shares will have of right of vote) in order to maintain the control in the hands of founder and
of young people that will be partners and shareholders of this social enterprise.

In order to attract investors, we will emphasize the following offerings:

Philanthropists: Social Impact

Local communities: Improved economy, sustainable community solutions & decreased youth
unemployment.
Crowdfunding through individual and organizational donations: Recognition on social platforms,
access to trademark and intangible benefits according to amount of the donation.

In case, we are not able to obtain the required finance from the above mentioned sources, we
will seek if from more economical-oriented investors. To attract them, we expect a return on
investment of 20 % and a maximum ownership of 33 % of the enterprise.

When breaking even after two years, we will seek a shareholder buy back to get ensure full
ownership to Because Youth Is Worth It and then offer shares to the youth members.

The Financial Resources to kick off

The initial step of the project will include few members in order to test the concept and make
sure that we create a tight space and community where the members support each other

As earlier mentioned, 100 members online and 45 active members offline will be involved within
the first 6 months.
To kick off the initiative, do marketing campaigns and establish offline platform during the first
three monhts, we will need . 25.486,62.
Costs of marketing can be kept down due to the use of networking and word-of-mouth to find
the first 145 members. Afterwards, some of these members can get ownership to help develop
the community, which will also keep down the costs.
The main initial costs will be spend on:

Rent
Marketing & Advertising
Wages
Utilities and electricity

Capital Structure
The capital structure will be 30,03 % ( 10.000) equity and 69,97 % ( 22.000) of debt. The debt
amount will probably be less dependent on the finance we will be able to gather from
governmental institutions and crowdfunding.
The collateral to obtain a bank loan, will be our own investments of 10.000 as well as the
copyrights for the online courses and the the rights to use the online platform.
Please see financial planning for more details.