Professional Documents
Culture Documents
BY:
AHMAD SYAZRIL ZHARIF BIN MOHAMAD
2012
AIN FARAHIN BINTI ABDUL RAHMAN
2012
NUR SHAHEERA BINTI SHAHARIZAL
2012
MOHAMAD HAZIQ BIN MOHAMAD AYUB
2012
MUHAMMAD BAIHAQI BIN ABDUL HANAN
2012863678
CLASS : JAC 110 6A
This assignment is submitted as a partial fulfilment for the requirements of
ENT 300
FUNDAMENTAL OF ENTERPRENEURSHIP
For
CIK FILOUZ BIN HASHIM
Faculty of ACCOUNTANCY
UiTM SEGAMAT, JOHOR
Date of submission :
X X 2015
Acknowledgement
Assalamualaikum, firstly we would like to thank Allah S.W.T because we finally
completed our group assignment. We are deeply indebted to our lecturer, Madam Nurhanani
Aflizan Muhd Rusli who always helps us improving and give knowledge to assist us in finish our
assignment as well.
Next, we would like to thank all group members that had always been dedicated in
making this assignment successful no matter how hard it is. Without their support this
assignment are impossible to be completed.
We also owe acknowledgement to our family for their support in no matter what we do.
They also help us a lot of such as providing us with necessary financial to make this assignment
a success project.
Diploma In Accountancy
Faculty Of Accountancy,
University Technology MARA,
Segamat Campus,
85000 Segamat,
Johor,
2015
Dear Sir,
SUBMISSION OF BUSINESS PROPOSAL
Referring to the matter above, Bahulus House Enterprise would like to submit our business plan
for your analysis, evaluation and references. Bahulus House Enterprise business partners and
the site address are as mentioned below:
Details of the partners are as follow:
1.
2.
3.
4.
2011678976
2011482988
2011299564
2011680262
Business address:
G-12, LINGKARAN CYBER POINT BARAT DENGKIL
63000 CYBERJAYA
SELANGOR
We hope that our business plan will satisfy your requirement for our subject Fundamentals of
Entrepreneurship (ENT300). We also hope that our business plan will give huge benefits to
those who are interested in doing the same business venture. Thank you.
Yours faithfully,
.........................................
PARTNERSHIP AGREEMENT
All of partners are agree to sign this partnership agreement on 1 January 2013 and witnessed
by two lawyers from S.Natakumar and P.Lim Eng that has been appointed for this purpose. The
function of this partnership agreement is to avoid any fraudulent and deception that might be
happen during the operation of business and ensure business run efficiently and effectively.
Below are the partners of BAHULUS HOUSE ENTERPRISE :
NAME
1)
2)
3)
4)
5)
I/C NUMBER
Alia Najiha Bt Khairon Zamani
Mohd Ashraf Bin Rusli
Nurimani Bt Yusoff
Iffah Diyanah Bt Jantan
Nur Syafiqah Bt Shaiful Haslan
841010-08-5948
850926-14-7899
850912-03-5582
850105-14-5822
881224-08-5652
We all strength in one roof of BAHULUS HOUSE ENTERPRISE will strive to bring our product
to customer and market nationally and internationally in the future.
We are all come with the mutual agreement in relation to the sharing of information, openness,
trust and decision making involvement which lead to the successful of our company BAHULUS
HOUSE. We are agreed to work together and strive till the end in gaining the target profit and
achieving our mission and vision. This agreement is a symbol of our continue partnership and
we will work with each other in good faith and having a close relationship with one another in
ensuring the successful of our company.
1) Companys Name
Five partners under Partnership Act Registered 1961 (Amendment 1974) established
BAHULUS HOUSE ENTERPRISE.
2) Business Form
Our business operation and administration will base on the Business Registration Act
1956(revised 1978) and our business carry on the partnership.
3) Business Location
BahuluS House Enterprise
18 Lorong Maarof, Taman Bangsar,
59000 Kuala Lumpur, Federal Territory of
Kuala Lumpur.
5) Partners Position :
NAME
POSITION
GENERAL MANAGER
ADMINISTRATIVE MANAGER
3) Nurimani Bt Yusoff
MARKETING MANAGER
FINANCIAL MANAGER
OPERATION MANAGER
6) Equity contribution:
NAME
RM
50,000
50,000
50,000
50,000
5) Nurimani Bt Yusoff
50,000
7) Profit and lost sharing is based on the capital contribution among partners.
8) Management of Salaries:
NAME
RM
2,500
1,800
1,800
1,800
5) Nurimani Bt Yusoff
1,800
11 )All partners have to work hard, build up trust and honesty in their own self, all
information should be informed to other partners and all partners should keep secret and
policy of company,
12) All partners should help each others in ensuring the successful of business in the
future.
13) This agreement is valid for 5 years starting from the date of this agreement.
850105145822
FINANCIAL MANAGER
Nur Syafiqah Bt Shaiful Haslan
881224085652
.
OPERATION MANAGER
1.0
INTRODUCTION
amounted to RM 250,000 where the total contribution of each member is RM50,000 and
the rest RM 50,000 is from Bank Islams loan.
Bahulu Hujan Panas is one of the most popular bahulu at our company. BAHULUS
HOUSE with tagline Experienced Colourful Feelings Here is located near Bangsar with
address: Bahulus House 18, Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur,
Federal Territory of Kuala Lumpur.
BAHULUS HOUSE is a company which focuses on food production in Malaysia. Bahulu is
one of malay traditional cake and mostly popular in Pantai Timur. Differences in size and
shape make this cake looks interesting and suitable to serve for any occasion. The light
and dry texture gives an opportunity to this cake to be one of marketable product as people
love simple things especially food. Moreover, the simple steps and ingredients give a lot of
benefits to our company and we are highly confident that our market can be easily
developed and spread in Malaysia.
To make it more attractive and interesting, we decided to make some innovation by
implying our creativity and modern element in this bahulu making. Nowadays, color is one
of the important thing in any products making so colorful bahulu with flavor might be a new
attraction to people. We have done some research that Malaysia is one of developed
country and it quite busy during day time. Normally people who work during office hour and
students do not have much time for breakfast. So, with our new innovation, they can just
grab a packet of bahulu with different fillings and go to work. Easy and simple as that.
With loan given as a support from Bank Islam we are hoping and wishing to make
BAHULUS HOUSE able to achieve outstanding demand from consumer. Our business is
expected to commence on 2013 and our vision is to make our company a well-known,
established and satisfied by our customer in order to expand our bahulu to attract other
bakeries company to deal with us with a better price. This will be realized by the full
cooperation and efforts among the partners to promote company.
Based on the objectives above, we are venturing into food industry. Bahulu production has
the potential of being a profitable business if it is done in modern way with large scale and
systematically managed.
We will expect that our business will become more developed in the near future because
with the new innovation in our bahulu, the demand will increase not only during any
occasion but it might be a new daily snack. This will give more advantages for us to make
our product more profitable and stable in the long run.
Bahulu is also a must have Chinese New Year goodies. Even though it is now readily
available in the market throughout the year but lots of people are still baking it especially
during festive seasons like Chinese New Year and Hari Raya.
Bahulu in Malaysia have many types for instance: bahulu cermai, bahulu ikan, bahulu
pusing, bahulu pecah lapan, bahulu gulung. For our product, we are selling bahulu cermai.
Bahulu cermai is the one of traditional cake among all of the other bahulu.
Assist and help the financial institution to evaluate the capability of the proposed project
and provide loan for the business. Financial institution involved in this business project is
Bank Islam.
3. Suppliers
Help convince suppliers of the viability of our business venture thus benefiting both the
suppliers and our company in the long term business arrangement.
4. Company Staffs / Workers
Help workers to understand the businesss goals and objectives and give a guideline to
them regarding their job duties and responsibilities.
5. Customers
Persuade and influence our customers regarding the products being offered and gives
assurance and confidence to them to have business with us. In addition, main objectives
for development of BAHULUS HOUSE company are first of all to focus on Bahulu as
Malaysian traditional cakes and make the productions and demands not stunted. We are
very delightful to make bahulu popular not just traditionally but also in modernly way. So,
people will be more interested to buy and taste our bahulu. With invasion of bahulu that
have fillings and flavor according to color with addition of chocolate chips, we confidently
would like to sell them and feel that it is very suit with Malaysian taste . We are also
interested to compete with other traditional cakes in Malaysian and make Bahulu
become the most popular Malaysian traditional. Our business vision is to not forget
Bahulu as Malaysian traditional cake and try to make bahulu a famous cake to other
country besides Malaysia.
BUSINESS LOGO
f
resent the word House in our companys name.
A picture of bahulu
Represent delicious and appetizing bahu
COMPANYS NAME
BAHULUS HOUSE
LOGO EXPLANATION
Moto
Bahulus House
Colourful
bahulu is the main attraction.
Represent our unity and commitment to the
company.
LOCATION
of Kuala Lumpur.
Map :
Premise :
Reason : The location is strategic because it is near with residential area, market and other
shops or restaurant. It is also near to the main road and Bangsars LRT station. Because of this,
people are easy to come and eventually will attract customers. The location is also near to the
suppliers for our bahulu production.
1.5 PARTNERS PROFILE
GENERAL MANAGER
731010-08-5948
Permanent address
Email address
Telephone number
011-16316136
Date of birth
10 Oktober 1984
Age
29
Marital status
Engage
Academic qualifications
Course attended
Skills
Experience
processing skills.
2 years as project manager at H.O.P.E
Present occupation
ADMINISTRATIVE MANAGER
850926-14-7899
Permanent address
Email address
Telephone number
017-5226506
Date of birth
26 September 1985
Age
28
Marital status
Single
Academic qualifications
Course attended
Skills
Experience
Present occupation
FINANCIAL MANAGER
940914-01-6253
Permanent address
Email address
Telephone number
013-3955619
Date of birth
14 SEPTEMBER
Age
Marital status
MARRIED
Academic qualifications
DIPLOMA IN ACCOUNTANCY
ACCA QUALIFICATION
FINANCIAL TRAINING IN BANK NEGARA
Course attended
Skills
Experience
Present occupation
Previous business experience
MALAYSIA
TRUSTHWORTHY
PROFESIONAL
WORKING AT PRICE WATER HOUSE AS
ACCOUNTANT
FINANCIAL MANAGER AT XYLOPHONE
COMPANY
ACCOUNTANT AT BANK RAKYAT FOR
5YEARS
MARKETING MANAGER
Email address
Telephone number
016-9014423
Date of birth
Age
Marital status
Academic qualifications
BACHELOR IN MARKETING
Course attended
Skills
Experience
Present occupation
Previous business experience
OPERATION MANAGER
Name of the partners
881224085652
Permanent address
Email address
Telephone number
0134076799
Date of birth
24.12.1988
Age
25
Marital status
Single
Academic qualifications
Course attended
Skills
Experience
Present occupation
2.0
ADMINISTRATIVE PLAN
3.0
ADMINISTRATION PLAN
Administration is the most important thing when open up a business. It is to ensure the business
run smoothly. The performance, growth and survival of the business depend on managerial
skills and capabilities. The manager should have the administration function such as planning,
controlling, organizing, and leading the company. The task of administration manager is to set
the employees salaries, protect the employees welfare compensation and fringe benefits,
recruiting, provide the furniture and fitting in the office to ensure the employee comfortable
working environment. The administration task also including plan and set the objective or goals
of the business and ensure the company achieve the goals that have been set successfully. The
administration also has to arrange the organizational structure, do a working schedule, and
calculate all budgets relating to administration department.
Besides, the administration also responsible to ensure the partnership and the employees get
the acceptable salaries like stated in the agreement and take care about employee welfare such
as SOCSO, EPF, bonuses and leaves such as medical leaves, emergency leaves, maternity
leaves and annual leaves. Thus, in Bahulus House Enterprise we see administration function as
a vital task where it compresses all the elements to make sure the effectiveness in terms of
performing organization activities. Our company, Bahulus House Enterprise, which will focus in
distribution and selling of fruit pickles, see that Malaysian demand on fruit pickles are
dramatically increases day by day. By looking this as business opportunity, we chose to create
this company that not only focusing in domestic demand but also create new products from the
fruit pickles that can give varieties of choices to the customer.
VISION
2.1
To become another one of the bumiputra company that produce products and services
that can fulfilled the want of the customer thus become one of the monopolist of the
2.2
MISSION
Our mission is to get more profit by supplying different kind of Bahulu in whole Bangsar
area and widen our territory to all over state in south of Malaysia such as Johor, Melaka
we have invested.
We also will alert and aware regarding the feedback from the customers. We believed
that this is a medium where we can improve and upgrade the products and the services
by time to time.
2.3
OBJECTIVE
1. Our objectives are to ensure the business is running smoothly according to the business
plan through planning, organizing, leading and controlling from the Administration
Department. From that, our business will run effective and efficient because we have a
schedule to do the task, duties and responsibilities.
2. Other than that, to ensure our business is easy to understand by the partner and
workers. It is because, when Administration Department have an organizational
structure, our partner and workers are easy to understand from whom they need to
submit the report and for whom they need to refer if have any problems.
3. Lastly, is to make our business looking more attractive. It is because the Administration
Department has their own allocation to purchase anything but it must relate with the
Administration Department. Administration Department cannot over expense, if that
happen it will lead loss to the business. By having Administration Department, it can
control and manage expenses.
2.4
ORGANIZATIONAL DEPARTMENT
IFFAH DIYANAH BT
JANTAN (FINANCIAL
MANAGER)
NURIMANI BT
YUSOFF
(MARKETING
MANAGER)
JOB DESCRIPTION
To form the objectives, planning strategies and monitor the
organization policies and also as mastermind in an
organization.
To plan and monitor the strategic progress of the business
To maintain good communications skill and relationship
government, private sector, customer and also financial
GENERAL MANAGER
ADMINISTRATION
MANAGER
MARKETING MANAGER
institution.
Ensure all activities to run smoothly using the proper
procedure.
Able to cooperate and interact with people.
To carry out interview for workers and to evaluate the
workers performance.
Ensure that all the business objective will be achieve.
To plan administration system and ensure it become
management.
To identify the marketing target, current market and
objectives.
To find out the steps and effort needed to be done
systematically to smoothly increase in the sales.
OPERATION MANAGER
LABOUR WORKERS
company finance.
Loading and unloading stocks.
Packaging products.
CASHIER
FINANCIAL MANAGER
DRIVER
2.6
vehicle.
POSITION
General Manager
Administration Manager
NUMBER OF STAFF
1
1
Marketing Manager
Operation Manager
Financial Manager
Labor Worker
Cashier
Driver
1
1
1
3
1
1
10
TOTAL
2.7
JOB SPECIFICATION
POSITION
JOB SPECIFICATION
A degree and or diploma holder in business,
marketing and management from UiTM or other
GENERAL MANAGER
university.
Minimum 5 years experiences in management
position.
Experts in
controlling.
planning,
leading,
managing
and
ADMINISTRATION MANAGER
MARKETING MANAGER
OPERATION MANAGER
related field.
Goods commands in Malay and English, both written
and spoken.
Possessed good computer knowledge and skill.
Degree or diploma holder in marketing.
Minimum 3 years experiences.
Good commands in Malay and English.
Ability to develop marketing plan and strategies.
Degree or diploma holder in operational
manufacturing management.
Minimum 3 years experiences.
Good interpersonal and communication skill and able
to work independently and computer literate.
FINANCIAL MANAGER
LABOUR WORKER
CASHIER
DRIVER
management.
High skill in cash flow management and familiar with
micro office.
STPM or SPM level.
Healthy body.
STPM or SPM level.
Experience in public communication.
Good commands in Malay and English
STPM or SPM level.
Having B, D and E licenses.
3 years experiences.
or
2.8
OFFICE LAYOUT
Our office is located at 18 Lorong Maarof, Taman Bangsar, 59000 Kuala Lumpur, Federal
Territory of Kuala Lumpur.
The reason why we choose this place is because this area is very strategic place due to the
location which is in Bangsar. This new business hub will be new focus for investors and public
since it has easy accessibility well connected via linked to major highways because it is
strategic as near with residential area, market and other shops or restaurant. It is also near to
the main road and Bangsars LRT station. This will make people easy to come and become
public spots. At this location also near to the suppliers for our bahulu production.
Our office is up floor of our shop which including General Manager Room, Administration Room,
Marketing Manager Room, Operational Manager room and Financial Manager Room. We have
also done the renovation in our office to ensure our workers feel comfortable. We provide good
condition in our office such as computer, table and chair, sets of sofa and artificial plant. We also
bought fixture and fitting, office equipment, air-conditioner and other to ensure our business
effective, efficiency and run smoothly.
For the processing place, we just provide tinted glass and fan for give good air circulation. It
looks simple because our operation is just to rebranding finish product and then distributes to
other retailer and also sells it at our shop.
The different environment between our office and others is that we provide all randomized
culture environment to feel the comfort at our office and this will give our employees to feel
overwhelm by working harder for our company.
Toilet
Marketing manager
room
Meeting room
Operation Manager
room
Stairs
LEGEND
Explanation
table
chair
photocopy machine
1 set of sofa
Meeting table
MANDATORY BENEFIT
2.9
This benefit is very important to our business. It also compulsory gives to the partner and every
staff. This benefit was stated in Employment Act 1955 (Act 265) and regulation.
EPF is compulsory to the employer provided to the every employee which stated in the
This benefit also was stated in Employment Act 1955 which the employees may take
2.10
FRINGE BENEFIT
In our business, we also provide to the partner and the staff the fringe benefit. It is to ensure our
partner and staff will be protected and get the benefit. This is some fringe benefit that provided
by our business such as bonus, allowance, annual leave, sick leave, emergency leave, medical
leaves and maternity leaves.
Bonus will give to the partner or staff if they have a good performances in their job. The increase
of the salary will be provided when the business become more consistent and get the profit. For
the annual leave, our business provides for workers work less than 2 years with 8 days, 2 years
until 5 years is 12 days and more than 5 years is 16 days. While for the sick leave we are
provides for workers work less than 2 years with 14 days, 2 years until 5 years with 18 days and
more than 5 years with 22 days. For the emergency leave, we will give the permission to the
staff to leave with the valid reason only such as death, sick, accident and so on.
For the medical leaves any expense will burden by our business if the staff claim for that
particular. The staff should provide the evident such as medical slip. Maternity leaves will be
given to the female staff only. Our business provides 60 days to female staff and she will get the
basic salary. The staff should apply the maternity leaves 4 month before delivery birth.
For the allowance, an allowance would be paid to the workers who work more than certain
number of hours in a month. The allowance paid is RM 2.00 per hour for every additional
number of hours they work.
2.11
2.12
WORKING HOURS
DAY
TIME
Monday Friday
Saturday (Week 1 and 3)
8.00 am 5.00 pm
8.00 am 2.00 pm
ORGANIZATIONAL STRUCTURE
The organizational structure can be say as the backbone of the organizational management.
Where, it showed the hierarchy of responsibilities of the organization itself. It is vital to know the
hierarchy because it can show us who is responsible in each of the operation management.
That includes the administration, finance, marketing and operation. It also make the activities of
the organization become smooth and efficient since we have determine which person will
handle which scope of responsibilities and to whom shall that particular staff report for his or her
progress of work.
For Bahulus House Enterprise, we decided to use functional organization structure. The main
reasons why we choose this structure are list as below.
It can clearly showed the chain of command that make the flow of work become easier
the department.
It will have the manager focus only one department. This can lead to an effective and
efficient work since the manager will focus only one department.
2.13
POSITION
NO.
MONTHLY
EPF
SOCSO
AMOUNT
SALARY
CONTRIBUTION
(2%)
(RM)
General Manager
(RM)
2,500
(13%)
325
50
2,875
Administration
1,800
234
36
2,070
Manager
Marketing
1,800
234
36
2,070
Manager
Operation
1,800
234
36
2,070
Manager
Financial Manager
1,800
234
36
2,070
TOTAL
9,700
1,261
194
11,155
2.14
ITEM
Printer
PRICE/PER UNIT
(RM)
200
Telephone
95
95
Fax
365
365
Photocopy machine
3,688
3,688
Computer
2,500
2,500
6,848
6,848
TOTAL
QUANTITY
TOTAL COST
(RM)
200
2.15
NO
.
1
2
3
4
5
6
7
8
9
10
ITEM
Square table
Office chair
Air conditioner
Executive table + chair
Meeting table + 6 chair
First aid kit
Multipurpose cabinet
Dustbin
Fire extinguisher
Sofa
TOTAL
QUANTITY
PRICE/UNIT
TOTAL COST
5 unit
5 unit
7 unit
1 set
1 set
1 unit
2 unit
1 unit
2 unit
1 set
(RM)
170
60
2200
500
1400
40
400
25
130
999
6,124
(RM)
850
300
15400
500
1400
40
800
25
260
999
20,574
2.16
LIST OF STATIONERY
ITEM
A4 paper
Calculator
Duster
Eraser
File
Glue
Marker pen
Pen
Pencil
Ruler
Rubber stamp
Stamp Pad
Stapler
Total
QUANTITY
TOTAL
5 rim
5
1
5
10
5
1
10
10
5
5
5
5
72
(RM)
8.50
4.90
2.00
0.20
1.50
1.00
2.50
1.20
1.00
0.20
2.00
7.00
1.50
33.20
(RM)
42.50
24.50
2.00
1.00
15.00
5.00
2.50
12.00
10.00
1.00
10.00
35.00
7.50
168.00
2.17
ITEM
RM
Business license:
Process
RM 10
Retail shop
RM 100
Processing
RM 400
RM 130
Dustbin
RM 160
Apron
RM 25
Picture
RM
Patil
RM 10
RM 300
RM 30
Injection 6 person
Business registration
Fire insurance
Stamp duties
TOTAL
RM 180
2.18
1338
60
200
10
1608
UTILITIES EXPENSES
ITEM
Water deposit
Electricity deposit
RM
(for 2 months)
100
360
Telephone deposit
Rental deposit
220
6,600
7,280
TOTAL
2.19
Fixed Assets
Items
Expenses
Monthly Expenses
Others Expenses
(RM)
10,000
(RM)
(RM)
Renovation and
construction
Office Equipment
Furniture, fitting and
6,848
20,574
fixture
Salaries
EPF
SOCSO
Water bill
Electricity bill
Telephone bill
Water deposit
Electricity deposit
Telephone deposit
Business Registration &
License
Rental deposit
Stationery
TOTAL
9,700
1,261
194
100
360
220
1608
37,422
11,155
6,600
168
8,888
The basic idea of marketing is basically an exchange activity that takes place between a
business entity and its customer. These customers include individual, business entity, and also
the support organizations. Marketing is a crucial and critical aspect in business and always
referred as the backbone to any business in achieving a profitable outcome.
In our business, we are introducing new product which has never been produced before
and that is the bahulu in selected flavours. Statistically showed that the bahulu is one of the
Malaysian favourite dishes, and we only take the advantage of that by innovatively introducing
different fillings for the bahulu like for example, pineapple jam, strawberry jam, blueberry jam,
chocolate and original flavour. Also colour according to flavour with additional chocolate chips in
the bahulu. Most Malaysian love trying new food or cakes, and our bahulus is definitely worth
trying. Once tried, people will definitely have the urge to try other flavours provided as each and
every flavours that we offered, has its own unique taste. In addition, our product also is the new
modification as the usual bahulu is only with original flavour and ours has different filling inside
and various flavour according to colour with additional chocolate chips. Vast choices of flavours
will contribute to a larger crowd of people because every person has different favourite flavour.
Therefore, introducing the product will not be a problem as bahulu is not a new dish to the
people.
OBJECTIVE
The categories of bahulu produces are based on the colour, flavour and fillings inside.
Pineapple jam, strawberry jam, blueberry jam, chocolate and original flavour are under regular
category. While for bahulu with no filling inside are categorized in Bahulu Hujan Panas the
flavour according to colour which are brown-coffee, light green-pandan, pink-strawberry and
purple-blueberry with additional chocolate chips. We package our products by using high quality
plastic (Low Density Polyethylene), plastic container with lids and disposable food container. It is
to make sure the quality of the products are in good condition and easy to use. It also able to
protect the product during the process of transportation, storage, display and sales until the
product is ready for use. Moreover, we also want to create instant recognition of the product.
3.1.1.2.
MARKET ANALYSIS
Market analysis is one of the main factors in marketing. It is a study designed to define a
companys markets, forecast their directions, and how to expand the companys share and
exploit any new trends. Things that include in market analysis are for example, target market,
market size, competition, market share, sale forecast, and marketing strategy.
For our business, our target customer is universal. There is no limitation and specification for
certain people because everyone can enjoy it. Common wants from our customer is regular
bahulu with different fillings inside. Common characteristics of our customer is people that love
simple but satisfying food. Our bahulu is full people need because it is handy and no need
extreme condition for storage as it is not easy to spoil if handle carefully. We will focus on
segmented marketing which we only target particular market segments. In this business, we
only target for those that living in Malaysia.
After much discussions and planning, we have a specific target market. That being said,
it doesnt mean we only focus on this group of people and ignore others that are not in our
target market, as the other group is our secondary market and could also bring income to our
business.
We have segmented our market based on these three factors, which are geographic,
demographic, and psychographic. Market segmentation is the technique that we apply in order
to identify our market which greatly helps in deciding our target market, finally our business in a
long run. It involves the process of defining and subdividing a large homogenous market into
clearly identifiable segments having similar needs, wants, or demand characteristics. Its
objective is to design a marketing mix that precisely matches the expectations of customers in
the targeted segment. This is because, mistakes in market segmenting may cause business to
lose sales.
Demographic Segmentation
Demographic segmentation consists of dividing the market into groups based on variables such
as age, gender, income, occupations, and health conditions. Our company is located at the town
where the people or customers came from different background or lifestyle. This type of
segmentation helps us to identify the trend that might shape future spending patterns in the
target market. There are a few characteristics of population that has been identified as our
target market. They have different background of education, income, social class and
occupation. This is because the Bangsar area is considered as a big town. The people are from
all level of incomes.
Psychographic Segmentation
Psychographic segmentation divides the market into groups according to customers lifestyle.
Activities, interests, and opinions (AIO) surveys are one tool for measuring lifestyle. It considers
a number of potential influences on buying behavior, including the attitudes, expectations and
activities of consumers. From our research, we identified that our target market is people that
come from all level of incomes from both genders. As we know, we are competing with other
companies and shops in producing bahulu. So, our services are different from others. These
differences can attract customers to come to our company, besides the fact that our product is a
very new and unique product. Because of this reason, we have decided to use only the best
qualities of bahulu and other raw materials. Plus, we also provide the best services at
reasonable prices. All these are important to ensure that our customers are satisfy with our
services.
Behavioural Segmentation
Behavioral segmentation use the unique relationship you have with your customers to have a
very personal conversation. In this segmentation, our target market are those who want to held
any type of events such as wedding or occasional events like Hari Raya and Chinese New Year.
The demand for bahulu during these occasional events normally will increase. During weekend
or school holidays, there are many wedding events being held and this gives us opportunity to
sell our product. Our service includes goodie bags that contain many types of bahulu. Besides
that, at least one day in a week our target would make other types of events such as birthday
party and sometimes once in a year would make annual party. So, there will be an increase in
demand for bahulu with variety of flavors.
CUSTOMERS OUTLET
Suppliers
Individual customers
Shop near Bangsar
Supermarkets
School in Bangsar
TOTAL
PERCENTAGE (%)
40
25
20
10
5
100
= RM2.40
= 40,000
Target Market
= 40,000
Market Share
= 10%
Market size = Quantity per person X Price per unit X Target market
Based on this, we estimate that a customer will spent around :
RM5 per unit year,
Market size = 15 X RM0.20 X 40,000
= RM120 000
3.4 COMPETITION
Basically, competitors often defined as other firms or independent entities that offer similar
services or goods in the marketplace. Knowing the competitors and what they are offering is
very significant in setting up a new business. It will trigger us enhance our products, services
and marketing. Other than that, it will allow us to set our prices competitively and help us to
respond to rival marketing campaigns with our own initiatives and efforts. Currently there are a
lot of bahulu shops existed in the surrounding marketplace which means a lot of rivals existed.
In business, a company in the same industry or a similar industry which offers a similar product
or service is assumed to be the competitor. As an entrepreneur, competition is positive way for
our company to improve the business that will help us to stay on focus of our business. We can
also identify the strengths and weaknesses of our services. The presence of one or more
competitors can reduce the prices of goods and services as the companies attempt to gain a
larger market share as it tries to attract more customers. Competition also requires companies
to become more efficient in order to reduce costs and other expenditures. The competition
analysis is important because it helps us to understand more on the competition and thus help
us to prepare a blueprint for a strategic business plan.
Based on our research, we knew that every competitor has their own strengths and
weaknesses. So, we have engraved more in order to move a step ahead in order to compete
with both new entrants to our market and current competitors. Therefore, we will create
marketing strategies that take advantages of our competitors' weaknesses, and improve our
own business performance. Assessing the threats posed by the competitors is important in
order to manage our business successfully. Below are the lists of our current potential
competitors:
STRENGHTS
3.4.3
3.4.8
OPPORTUNITIES
WEAKNESSES
3.4.7
THREATS
3.4.9
3.4.10
Opened everyday
Have membership card
Have polite workers
Have cheaper price
Had open 2 years ago until now
3.4.12 WEAKNESSES
3.4.13 OPPORTUNITIES
3.4.15
Competition weaknesses
New healthier menu item
Local Urban Community
Marketing
Initiative
Government backing
3.4.17
3.4.18
3.4.19
3.4.20
3.4.21
.4.2. COMPANYS SWOT ANALYSIS
3.4.22
3.4.14 THREATS
3.4.16
3.4.23 STRENGHTS
3.4.24 WEAKNESSES
3.4.26
3.4.27 OPPORTUNITIES
3.4.29
3.4.31
3.4.32
3.4.33
3.4.34
3.4.35
3.4.36
3.4.37
3.4.38
3.4.39
3.4.40
3.4.41
3.4.42
3.4.43
3.4.44
3.4.28 THREATS
3.4.30
3.4.47
3.4.48 COMPETITOR
NO
3.4.50 PROFITS
(%)
(RM)
3.4.53 53
3.4.57 22
3.4.61 25
3.4.64 100
1.
3.4.553.4.56 Classico Bahulu Enterprise
2.
3.4.593.4.60 Bahulu Dbayu
3.
3.4.63 TOTAL
3.4.66 Market share in strategic management and marketing is the percentage or proportion
of the total available market or market segment that is being serviced by a company.
It also refers to the estimated potential sales of the business after taking into
consideration the market size and competitors influences. BAHULUS HOUSE has
done some research and our market share depends on it. From the observations that
we made, seems like we have good potential to do this business. This is because we
find that some of our competitors do not provide good services and less quality for
their bahulu. Based on random survey that we made, almost all the feedback that we
got were positive. About 8 over 10 people like our bahulu taste. Many people would
like to try our product and said that this product is more delicious and has high quality
compared from other bahulu products.
3.4.67 Below is the market share that we have estimated before and after the
entrance of Bahulus House Enterprise:
3.4.68
3.4.69 Table above shows the market share before the entrance of Bahulus House
Enterprise
3.4.70
3.4.71
3.4.72
3.4.73
3.4.74
3.4.75
3.4.76
3.4.77
3.4.78 COMPETITOR
NO
(%)
3.4.83 45
3.4.87 25
3.4.91 20
3.4.95 10
3.4.96
3.4.98 100
Enterprise
Table above shows the market share after the entrance of Bahulus House
Enterprise
3.4.103
3.4.104
3.4.105
3.4.106
3.4.107
3.4.108
3.4.109
3.4.110
3.4.111
3.4.112
3.4.113
3.4.114
3.4.115
3.4.116
3.4.117
3.4.118
3.4.119
3.4.120
3.4.121
3.4.122
3.4.123
3.4.125
MONTH
TYPE OF
PRODUCT
3.4.126
UNIT
3.4.127
3.4.128
PRICE PER
VALUE
(RM)
UNIT
(RM)
3.4.129
January
3.4.130
Original
3.4.131
Fillings
3.4.132
Hujan Panas
3.4.133
30,567
3.4.134
35,974
3.4.135
37,780
3.4.137
RM0.20
3.4.138
RM0.30
3.4.139
RM0.40
3.4.140
RM
6,113
3.4.141
RM
10,792
3.4.142
RM
15,112
3.4.143
=RM
3.4.136
=104,321
3.4.144
February
3.4.145
Original
3.4.146
Fillings
3.4.147
Hujan Panas
3.4.148
32,386
3.4.149
38,074
32,017
3.4.152
RM0.20
3.4.153
RM0.
35,780
March
3.4.160
Original
3.4.161
Fillings
3.4.162
Hujan Panas
40
3.4.151
=106,240
3.4.154
3.4.163
3.4.167
33,553
3.4.164
39,025
3.4.165
36,790
RM0.20
3.4.168
RM0.30
3.4.169
RM0.40
Original
April
3.4.177
Fillings
3.4.178
Hujan Panas
3.4.179
34,566
3.4.180
40,999
3.4.181
37,120
3.4.191
Original
May
3.4.192
Fillings
3.4.193
Hujan Panas
3.4.194
=112,685
3.4.195
35,786
3.4.196
41,763
3.4.197
38,657
3.4.198
=116,206
3.4.157
RM
14,312
3.4.158
=RM
3.4.170
RM
6,710
3.4.171
RM
11,707
3.4.172
RM
14,716
=RM
33,133
3.4.183
RM0.20
3.4.184
RM0.30
3.4.185
RM0.40
3.4.182
3.4.190
11,422
3.4.173
=109,368
3.4.176
RM
32,211
3.4.166
3.4.175
RM
6,477
3.4.156
RM0.30
3.4.150
3.4.159
3.4.155
3.4.174
3.4.186
6,913
3.4.187
RM0.20
3.4.200
RM0.30
3.4.201
RM0.40
RM
12,299
3.4.188
RM
14,848
3.4.189
3.4.199
RM
=RM
34,060
3.4.202
RM
7,157
3.4.203
RM
12,528
3.4.204
RM
15,462
3.4.205
35,147
=RM
3.4.206
3.4.207
Original
June
3.4.208
Fillings
3.4.209
Hujan Panas
3.4.210
3.4.214
36,000
3.4.21142,0
00
3.4.212
39,000
RM0.20
3.4.215
RM0.30
3.4.216
RM0.40
3.4.213
3.4.221
3.4.222
Original
July
3.4.223
Fillings
3.4.224
Hujan Panas
=117,000
3.4.225
36,500
3.4.226
42,500
3.4.227
39,500
3.4.229
RM0.20
3.4.230
RM0.30
3.4.231
RM0.40
3.4.236
August
3.4.237
Original
3.4.238
Fillings
3.4.239
Hujan Panas
38,000
3.4.241
43,000
3.4.242
40,000
RM0.20
3.4.245
RM0.30
3.4.246
RM0.40
3.4.243
3.4.252
Original
Septembe
3.4.253
Fillings
3.4.254
Hujan Panas
3.4.255
38,567
3.4.256
43,978
3.4.257
40,456
3.4.259
RM0.20
3.4.260
RM0.30
3.4.261
RM0.40
3.4.258
3.4.266
October
3.4.267
Original
3.4.268
Fillings
3.4.269
Hujan Panas
=123,001
3.4.270
39,000
3.4.271
43,999
3.4.272
41,765
3.4.273
RM
12,600
3.4.219
RM
15,600
=RM
35,400
3.4.232
RM
7,300
3.4.233
RM
12,750
3.4.234
RM
15,800
=RM
35,850
3.4.247
RM
7,600
3.4.248
RM
12,900
3.4.249
RM
16,000
3.4.250
=RM
36,500
=121,000
3.4.251
3.4.218
3.4.235
3.4.244
RM
7,200
3.4.220
3.4.228
=118,500
3.4.240
3.4.217
3.4.262
7,713
3.4.263
RM0.20
3.4.275
RM0.30
3.4.276
RM0.40
RM
13,193
3.4.264
RM
16,182
3.4.265
3.4.274
RM
=RM
37,088
3.4.277
RM
7,800
3.4.278
RM
13,199
3.4.279
RM
16,706
3.4.280
=RM
=124,764
3.4.281
3.4.282
Original
November
3.4.283
Fillings
3.4.284
Hujan Panas
3.4.285
40,005
3.4.286
44,123
3.4.287
41,989
37,705
3.4.289
RM0.20
3.4.290
RM0.30
3.4.291
RM0.40
3.4.288
3.4.296
3.4.297
Original
December
3.4.298
Fillings
3.4.299
Hujan Panas
=126,117
3.4.300
45,878
3.4.301
48,345
3.4.302
43,767
3.4.312
TOTAL
3.4.314
3.4.304
RM0.20
3.4.305
RM0.30
3.4.306
RM0.40
3.4.303
3.4.307
=137,990
3.4.316
3.4.317
3.4.315
3.4.322
3.4.323
3.4.324
3.4.328
2015
3.4.334
3.4.335
3.4.336
3.4.337
3.4.338
3.4.339
3.4.340
3.4.341
RM
13,236
3.4.294
RM
16,553
=RM
37,790
3.4.308
RM
9,175
3.4.309
RM
14,504
3.4.310
RM
17,506
3.4.311=RM 41,185
3.4.318
3.4.325
3.4.326
RM
645,000
3.4.321
TOTAL
3.4.293
3.4.319
RM
428,086
TOTAL
2014
3.4.327
RM
8,001
3.4.295
3.4.313
2013
3.4.320
3.4.292
3.4.329
3.4.330
3.4.331
3.4.332
3.4.333
RM
980,890
3.4.342
3.4.343
3.4.344
3.4.345
3.4.346
3.4.347
3.4.348
3.4.349
3.4.350
3.4.351
3.4.352
3.4.353
3.4.354
3.5 MARKETING STRATEGY
3.5.1
A business marketing strategy is the single biggest factor which determines the
success or failure of once business. Marketing strategy is a business's marketing
policy, usually outlined in a formal marketing plan. The marketing strategy usually
meshes with the company's corporate image and product brands. Marketing tactics
are some of the activities that carry out the marketing strategy. Each promotion tool
has unique characteristics and costs.
3.5.2
also known as the 4 Ps. It is used by business to assist in pursuing the businesss
objectives.
3.5.3
i.
Product strategy
ii.
Price strategy
iii.
iv.
Promotion strategy
3.5.4
1. Product/Services Strategy
3.5.5
3.5.6 Brand
3.5.7 Our product named
Bahulus
House
which
may
refer
to
an
informal manufacture which offering traditional cake in modern way and made-toorder food. Just by recognize our brand, obviously people may know what we are
going to serve for them when they come to our manufacture. In addition, our brand
motto Experienced colourful feelings here is an attraction because it will make
people wondering what the difference between our bahulu and other bahulu in
market. Otherwise, we also supply our product to occasional event, party, wedding
ceremony and some certain supermarket when have a demand.
3.5.8
3.5.9 Quality
3.5.10 Quality of a product can be a major positioning tool for a business. We can
convince our customer due to our quality of product by maintaining the taste. For
example, the taste of the Bahulu Hujan Panas and the regular one will keep
maintain and sustain whenever customer want. Nowadays we know that some
supplier could be bias by cheating the customer on the quality of the ingredients
being used. By using low quality ingredients which is cheaper than high quality
ingredients and sell the product with unreasonable price in order just to gain more
profit but forgot the quality of product.
customer by not cheating them and takes any advantages by using high quality
ingredients at reasonable price. Other than that, for supplying we used effectiveness
alternative by using machine to produce our product instead of hiring some
employee. From that, our customers demand cannot be delay and punctually be on
time.
3.5.11
3.5.12 Design
3.5.13 Product design or service package plays an important role in satisfying and
delighting the target market. Our product can be classify as a food businesses and
more related to service to the customer. In fact, we also supply our products to
demander especially for occasional event on Hari Raya, wedding ceremony and
party. Our company have been trained to respect customer and set in mind that
customer is always right. So we handle all the order with care to keep it from damage
because we are supplying cakes which is in soft texture. Other than that, we also
provide packaging cakes for wedding ceremony which is usually make as a gift to the
guest when there has any request. This can be called as a one package instead of
us supplies the bahulu.
3.5.14
3.5.15
Packaging
3.5.16
Protection
3.5.17 The primary function of packaging is to protect the product during the
process of transportation, storage, display and sales until the product is ready
for use. Since our products is going to be supply to certain supermarket,
occasional events, wedding ceremony and party, protection is one of the
important thing to handle our product. So we choose transparent plastics as
our packager. In addition, it is easiest way for the customer to see and satisfy
Attractive to customer
3.5.22 The packaging of the product may be the sellers final chance to
influence customers. The main packaging we used a high quality plastic (Low
Density Polyethylene). It is to make sure the quality of the products are in
good condition and can be stored for a long period of time and can prevent
bahulu from get eaten by insects. We also used plastic container with lids and
disposable food container to maintain the quality of bahulu. Besides, for the
request from customer for gifts or special occasions, we used colorful and
variety design of paper bags or goodie bags for the packaging. This is our
strategy to attract customers attention.
3.5.23
3.5.24
3.5.25 Labelling
3.5.26 Labelling performs several functions such as identifying, grading, describing
or even promoting the product. Label is one of the important thing that consumer
have to take attention. Eventually, our product is classified as a food, so we must put
the expiring date as guidance to consumer from eating a damage food that would be
a food poisoning to consumer. In addition, we also put all the ingredients and content
label at the package to ensure customers about the healthiest of our product which
not be made from artificial ingredients. It is safe for the children to eat our products.
The more important thing is the halal logo that certificate from JAKIM which is can
convince the consumer especially Muslim to purchase our products. This is to ensure
all the ingredients that we are used is from food standardization and not made from
non-halal ingredients that could be make sensitivity of Muslim consumer.
3.5.27 After sale services
3.5.28 Since our products is bahulu, the market sale is consistent because its food
and usually ate by all customer from any races and ages. Our bahulu can serve as
alternative food for tea time, supper and especially for people that do not have
enough time for breakfast. This shows that our product is useful during urgent time
and they need on-the-spot breakfast. Based on our market sale, usually demand is
higher when it comes to occasional day such as Hari Raya. For Muslim who is busy
they often make a last minute preparation. So, they only buy instant food such as
bahulu. Therefore, we provide many flavors to make varieties for customers.
2. Price strategy
3.5.29 The definite meaning of the price of a product or service is the amount of
money charged to the customer for a particular purchase. Our financial objectives
when talking about price will be coined on how much money we intend to make from
a product, how much we can sell, and what market share will get in relation to
competitors. Objectives such as these and how a business generates profit in
comparison to the cost of production need to be taken into account when selecting
the right pricing strategy. There are several pricing strategies, namely, cost based
pricing, value based pricing, and competition based pricing. Each one of these has
their own pros and cons based on the product or service offered itself. For our
company, we have decided to imply the cost based pricing strategy.
3.5.30 Cost-based Pricing
3.5.31 Cost based pricing is the simplest and most commonly used pricing strategy.
Cost-based pricing is based on the total cost of the product or service plus a
standard mark-up. This involves setting a price by adding a fixed amount or
percentage to the cost of making or buying the product. In some ways this is quite
an old-fashioned and somewhat discredited pricing strategy, but like being stated
above, it is still widely used. This is also one the factor why we chose this pricing
strategy for our product, the most simplest but reliable and popular used even by big
companies worldwide.
3.5.32
The mark-up is the profit margin that is desired from the sale of the
product. The decision on the percentage mark-up is made based on certain factors.
Firstly, we have to know the average profit margin in the industry for our product. For
example, for our product which is a food product, the margin for food business is not
less than 35% of the selling price. Secondly, we have to take into account the
number and strength of competitors in the same area or same industry. For example,
for our company, since we are competing with only two other competitors, even our
company is a new company or the newcomer in the area, we may not have to reduce
our price. Thus, how high should the mark-up of our product percentage be? That
largely depends on the normal competitive practice in a market and also whether the
resulting price is acceptable to customers.
3.5.33 An example of cost-based pricing, where a business wishes to ensure that it
makes an additional profit on top of the unit cost of production is illustrated below:
3.5.34 Unit cost
3.5.36 Mark-up
3.5.38 Selling
3.5.35 RM100
3.5.37 50%
3.5.39 RM150
price
3.5.40
3.5.41 Cost-based pricing is often used as a guide in pricing. The offering
price is vice versa, may be lower or higher. This is also the result of other factors
such as customers willingness to pay for the product or service, pressures other
competitors, and the supply and demand factor. However the lowest price of our
product is determined by the unit cost of the product. We have taken into
consideration if the price lowers than the cost per unit will result in a loss for our
company. We also chose this pricing strategy to utilize this strategy intelligently to
penetrate the market. Besides that, we also confident that sales of our products can
cover loss on the sales of the particular product. Other factors that can contribute to
the pricing include economic conditions, government regulations, social concerns,
and consumer groups.
3.5.42
3.5.43 The main advantage of cost-based pricing is that selling prices are
relatively easy to calculate. If the mark-up percentage is applied consistently across
product ranges, then the business can also predict more reliably what the overall
profit margin will be. Some other advantages of the cost based pricing are in term of
flexibility whereby we can add a different percentage to different product lines.
Besides, if the costs of our product go up, it is easy to adjust the prices thus reducing
the loss in a long run plus it is easy for our marketer to defend the pricing and last but
not least it can suit a manufacturer with scalable production based on demand.
3.5.44 However, there are also disadvantages to this pricing strategy. Among
the disadvantages are it ignores product demand or the influence price may have on
demand and also what other competitors are doing with their pricing. Furthermore,
the most obvious disadvantage of this strategy is if the costs of our product increase,
so must the price. The name of this pricing strategy is self-explanatory where it is
based on the cost of the product itself. That is why the cost of our product is directly
proportional to the price of the product.
3.5.45 Another approach that we have taken into consideration is the pricing
tactic as different tactics can help us attract more customers and maximize our
profits. First, discounting offering specially-reduced prices can be a powerful tool.
This could be a clearance discount to sell old stock, a discount for making multiple
purchases of the same or similar products, or we could offer bulk discounts to
encourage larger orders. We thought that this tactic will enable us to make more
profit through lower costs.
3.5.46 Secondly, the odd value pricing or the psychological pricing. Using the
tactic of selling products for RM 9.99 instead of RM10 can be useful if price is an
essential part of customers buying decisions. Some customers perceive odd value
prices like this as being more attractive.
3.5.47 Another tactic is the loss leader. This involves selling a product at a
low or even loss-making price. Although we may not make a profit selling this
product, we could attract customers who will also buy other, more profitable products.
3.5.48 .
Next, the penetration. This tactic starts at a low price and gaining
market share before competitors catch up. Once we have a loyal customer base, we
should be able to find ways to raise prices later. This tactic seems very convenient to
our company as we are trying to penetrate the market as a new company.
3.5.49
Lastly, the tactic of raising or lowering prices. We are well aware that
there will be times when we need to change our prices. There are two key questions
we will try to answer. First, what effect will the price change have on the volume of
sales, and second, what will the effect be on the profit per sale? When we Increase
the prices, we can improve our profitability even though our sales volume may drop.
If we are increasing our prices, we will always explain to our customers why we are
doing it. We can use the price change as an opportunity to re-emphasize the benefits
we offer.
3.5.50 There are also ways that we can hide price increases. For example,
we might introduce new, higher-priced products or services and make older, cheaper
ones obsolete lower the specification and our costs while maintaining the same price
but we will be aware that hiding price increases can risk adverse reactions from our
customers if they realize what we are doing.
3.5.51 In contrast, the reducing prices, we know that we should never take
the decision to lower prices lightly. Low prices often go hand-in-hand with poorquality service. This is not the image we want to create for our business?
3. Distribution Strategy
3.5.52 For product-focused companies, establishing the most appropriate
distribution strategies is a major key to success, defined as maximizing sales and
profits. Place represents the location where a product can be purchased. It is often
referred as the distribution channel. It includes any physical store as well as virtual
stores on the Internet. Distribution strategy is aimed at establishing a structured and
controllable distribution system to ensure the smoothness of transferring the products
to its target customers. As we are manufacturing and selling our products on our own
without any intermediaries, it can be considered that our distribution channel is from
manufactured to consumer after distributed to the wholesalers and retailers. Our
strategies are involved in many areas which are through the wholesalers then being
distributed to the retailers like grocery shops in one housing area and finally being
distributed directly to the customers.
3.5.53
3.5.54 Manufacturer
customer
3.5.55
1. Direct to consumer
3.5.56
First, we sell and manufactured our products which are bahulu directly
to the consumer which are the one who pays to consume the goods and services
produced for satisfy their needs and wants. When we directly sell to the consumer,
there has no intermediary level and there are not involved the retailers and the
wholesalers. Even the consumers will having their own choice and may choose all
varieties in flavor besides, buying in large numbers of item that we had provided. By
dealing directly with consumers, manufacturers are able to remain in business. We
choose this type of distribution because we are providing fresh and clean food every
day to satisfy everyones needs and wants.
3.5.57 .
3.5.58 Manufacturer
retailer
customer
3.5.59
2. Selling through retailers
3.5.60
intermediary level, the retailers which are a business or person that sells goods to
the consumer, as opposed to a wholesaler or supplier, who normally sell their goods
to another business so that we can achieve the aim of expanding the coverage,
increasing the exposure, capturing the market and boosting the brand-name of its
merchandise within a relatively short time. They act as an intermediary link between
the manufacturers and the consumers of goods. But, the selection of the number and
location of retailers depend on the coverage area intended by our manufacturer,
Bahulus House Enterprise. Even, we can have discovering and grasping real market
demand when dealing with the retailers. So, as the good strategy we had discover the
retailers in all main area in Malaysia so that the consumers in all area can know our
products through the retailers who sell our bahulu with buying our product when going
to the retailers shops. So, our brand product will be having the good feedbacks from
Malaysian food market.
3.5.61
3.5.62
3.5.63
3.5.64
3.5.65 Manufacturer
wholesaler
customer
3.5.66
3. Selling through wholesalers
3.5.67 Apart from that, we had prefer to sell our bahulu to wholesalers as
the middlemen who operates between the producers (from whom they purchase
goods) and the retailers (to whom they sell goods) as well as
referring to any
individual or business firm selling goods in relatively large quantities to retailers other
than consumers. Besides, a wholesaler takes charge of goods from a manufacturer,
usually in very large amounts, and in turn sells them to retail establishments at a
marked up price. Even, through their scale of operation, contacts, experiences and
specialization, wholesalers offer manufacturers more than what the manufacturers
can achieve on their own. So, we had selling our products through the wholesalers
like the big super market such as Mydin, Tesco, Econsave and Jaya Jusco. In case,
they will help to reduce the amount of efforts required by the manufacturer in
distributing his product to the final consumers and provide vast market coverage to his
products. Apart from that, to promote our brand product they act as a communication
channel by providing information about the products to the consumers, on one hand,
and the consumer feedback to the Bahulu House on the other hand. More
importantly, by dealing with the wholesalers they have better financial resources than
manufactured directly to the consumers and dealing with retailers. Apart from that, our
Bahulus House brand can be well-known in our Malaysian food market with the help
of wholesalers, help in perform advertising and sales promotion activities and also
employ expert sales representatives for the purpose.
3.5.68
3.5.69
3.5.70
3.5.71
3.5.72
3.5.73
3.5.74
3.5.75
3.5.76
3.5.77
3.5.78
4. Promotion Strategy
3.5.79 Promotion represents all of the communications that a marketer may use in
the marketplace. Promotion has four distinct elements: advertising, public relations,
personal selling and sales promotion. A certain amount of crossover occurs when
promotion uses the four principal elements together, which is common in film
promotion.
1) Advertising
3.5.80
i.
Newspapers/magazines
3.5.81
3.5.82
3.5.83 This is one of our promotion strategies in introducing our company.
Newspaper is a part of medium in transferring information to the residents in
our marketplace. So, we will advertise our product including our companys
contact details. However, in order to minimize the cost, we will choose the hot
selling newspaper and magazines in the residential area. It also will reduce
ii.
iii.
3.5.89
3.5.90
3.5.91
3.5.92 Signboard is the way we introduce our company especially for our
premises. It is because, we will locate the signboard directly in front of our
building so that when people pass by, they will know where we are and what
services and products we are producing.
3.5.93
3.5.94
We will design and locate our banners at the main locations
where people always come or pass by for example is, at junctions of the
roads, terminal bus, universities or colleges, and so on. The total of the
banners is around five depends on how much place we will locate them.
3.5.95
These two medium of advertising will not be a problem to our
company especially for cost. It is because, we are producing these products
and we just need to pay for the raw materials of producing them.
iv.
3.5.96
Sticker
3.5.97
3.5.98 One of the ways to introduce our company and make our customers
keep informed about our products and services is by using sticker on every
a.
b.
c.
d.
e.
v.
3.5.101
3.5.102
3.5.103
information about our company and products. In spite of that, we also will use
social networking sites such as blog, facebook, twitter, and so on. Online
selling is important as it is the easiest way to buy something so people can
make orders by only access to the internet. In addition, people also easy to
make any choices of flavor or colour of bahulu because they can see the
picture.
3.5.104
3.5.105
2) Sales promotion
3.5.106
3.5.107
This is a promotional activity or incentives carried out or offered within
o
o
o
o
a set time frame to influence purchases. Our company sales promotions are:
3.5.108
Give discounts to regular customers
Give discounts for big purchases
Big discount once a year
Give free extra bahulu to customer that purchased at certain quantity
3.5.109
3.5.110
3.5.111
3.5.112
3.5.113
3.5.114
3.5.115
3.5.116
3.5.117
3.5.118
3.5.119
3.5.120
3.5.121
Items
3.5.122
3.5.123
Fixed
3.5.124
3.5.125
Mont
3.5.126
Other
assets
hly
s Expenses
Expenses (RM)
Expenses
(RM)
(RM)
3.5.127
3.5.138
3.5.146
3.5.139
3.5.147
rd
3.5.140
3.5.148
3.5.129
3.5.141
3.5.149
3.5.128
3.5.130
3.5.136
Signboa
Marketin
g personnel
-
Salary
EPF/ SOCSO
Deliveri
ng
3.5.133
3.5.134
Promoti
on
-
Banner
Sticker
Website
Newspaper
advertising
3.5.135
1,000
3.5.142
3.5.143
5,600
3.5.150
840
3.5.151
3.5.144
3.5.145
3.5.152
1,000
3.5.153
3.5.154
3.5.131
3.5.132
3.5.137
3.5.155
3.5.156
200
3.5.157
100
3.5.158
200
3.5.159
1,200
3.5.160
3.5.161
3.5.162
Total
3.5.163
3.5.164
1,000
3.5.168
3.5.169
3.5.170
3.5.171
3.5.172
3.5.173
3.5.174
3.5.175
3.5.165
3.5.166
7,440
3.5.167
1,700
3.5.176
3.5.177
3.5.178
3.5.179
3.5.180
3.5.181
3.5.182
3.5.183
4.0
3.5.184
element that should be add on in order to ensure that the business will be run
smoothly and accordingly. The successful of the business is depending on how the
effective of the operation in the business itself. The smoothly and a well condition of
operation can lead the business achieved the goal easily without face any difficulties
that hinder the success of the business. Therefore, the objective operation should be
set up in order to serve as a guideline for the business in achieving their goal.
3.5.185
best quality of our product, which are many different types and taste of Bahulu to our
customer in order to make them more satisfied with these products. We also try to
fulfill our customer requirements and needs. Also to change the perspectives of our
customer about the Bahulu cakes not just can be served not only for Malays, but
other races can try it too.
3.5.186
3.5.187
4.1
OPERATION OBJECTIVES
1. To make sure that all the operation activities will be run properly and effectively by
the workers who are responsible for it and able to achieved the business goal.
2. To ensure that all the products that provided to our customer follow the requirements
and needs in order to make them satisfy with our product.
3. To make sure that our product is nutritious, clean, Halal and always available to the
4.
5.
6.
7.
8.
9.
customer.
To make sure that the stocks is being managed properly.
To ensure all the workers can perform their job effectively.
To maximize the sustainable profit growth and minimize the lost.
To make our company grow faster in order to be more competitive in the business.
To be more creative and innovative in order to attract customers.
To be aware with new business opportunity that is based on our product
3.5.188
successful.
3.5.189
Apart from all the objectives, the main priorities BAHULUS HOUSE
ENTERPRISE is to ensure that all the operation activities run effectively and
systematically based our
3.5.190
4.2
3.5.191
field, we BAHULUS HOUSE ENTERPRISE are ready to take up the challenge. One
of our strategies is through our operation plan itself. Where this particular plan is vital
as others plan that we has discussed early. The operation plan itself discusses on
how exactly the basic operation will occurs. In the operation department, all the
inputs are merging to produce are merging to produce the output.
3.5.192
combine the work force, stock available, equipment and apparatus, technologies,
information and capital to meet the demand of our customers and the same time gain
the profit that we had estimated. In order to do so, we had made several strategies in
making sure that the objectives of our operation plan are well achieved.
3.5.193
3.5.194
customer
BAHULUS HOUSE ENTERPRISE make sure that all the Bahulu cakes that we
bake are properly concealed, clean and in good condition (Extra precaution)
BAHULUS HOUSE ENTERPRISE will take note on all the feedback that came
from of our customer. We believed that the critics that they give to us would
3.5.195
3.5.196
3.5.197
3.5.198
4.3
CONCEPT OF OPERATION
3.5.199
3.5.200
As a new comer for the business that distributes a variety of bahulu cakes,
our company come with the new concept that will show the uniqueness of our
company that provide variety method of selling our product. It is important to make
sure that our customer can easily recognize and interested with us. Due to that, our
company, which is BAHULUS HOUSE ENTERPRISE, always does the job based on
the concept of CUSTOMER IS OUR MAIN PRIORITY. By applying this concept,
our company tries to make sure that all the requirements and needs of the customer
must be fulfilled first. It is vital to ensure that our customer satisfied and become a
loyal customer for our product.
3.5.201
3.5.202
In our business, we offer a various type of bahulu cakes and also provide
special order in order to attract the customer to buy our product. By putting the
customer as our main priority, we will do our job effectively so that we can reduce any
complaint by the customer, however, if has any complaint, we will solve it
immediately and take corrective action to curb that problem.
3.5.203
3.5.204
3.5.205
3.5.206
3.5.207
3.5.208
3.5.209
3.5.210
3.5.211
3.5.212
3.5.213
3.5.214
3.5.215
3.5.216
3.5.217
3.5.218
3.5.219
3.5.220
3.5.221
4.4
3.5.222
3.5.223
3.5.224
3.5.225
3.5.226
Types
3.5.227
3.5.228
3.5.229
For end
customer (retail
price)
3.4.1 Bahulu
3.5.230
3.4.2 Quantity
3.4.4 Regular
(pieces)
3.4.5 10
3.4.6 RM 2.00
3.4.8 20
3.4.9 RM 4.00
3.4.1140
3.4.14100
3.4.12RM 8.00
3.4.15RM
(original)
3.4.3 Price
20.00
3.4.17500
3.4.18
above
free 10
extra
3.4.19Regular
(feelings)
bahulu
3.4.2010
3.4.21RM 3.00
3.4.2320
3.4.2640
3.4.24RM 6.00
3.4.27RM
3.4.29100
12.00
3.4.30RM
30.00
3.4.32500
3.4.33
above
free 10
extra
3.5.232
3.5.233
For seller
(wholesale price)
3.5.234
3.4.34Hujan
3.5.235
Panas
3.5.236
bahulu
3.4.3510
3.4.36RM 4.00
3.4.3820
3.5.237
3.4.4140
3.4.39RM 8.00
3.5.238
3.4.42RM
Bahulu
Quantity
Price16.00
3.4.44100(pieces) 3.4.45RM
3.5.239
3.5.241
3.5.242
40.00
3.4.47500
3.4.48
Regular (original)
1000
RM 200
above
3.5.240
3.5.243
Regular (feelings)
3.5.246
Hujan Panas
3.5.249
3.5.250
3.5.251
3.5.252
3.5.253
3.5.254
3.5.244
free 10
3.5.245
1000
extra
RM 300
3.5.247
bahulu
3.5.248
1000
RM 400
3.5.231
3.5.255
3.5.256
3.5.257
3.5.258
3.5.259
3.5.260
3.5.261
3.5.262
3.5.263
3.5.264
3.5.265
3.5.266
3.5.267
3.5.268
3.5.269
3.5.270
3.5.271
3.5.272
3.5.273
4.5
OPERATION HOUR
3.5.274
3.5.275
Bahulus House Enterprise operates 7 days per week and we practice a shift
hour for our worker. Our company does not have off day due to the target demand
from the customer that Bahulu with filling would be everyday needs. When the
demand comes, our company will fulfill their request in order to guaranteed
satisfaction of our customer.
3.5.276
3.5.277
Bahulus House Enterprise will be close just driving the public holiday such as
Labor day but will not be closed during Hari Raya and any big festival seasons in
Malaysia. This is due to the higher demand from the customer for our product.
3.5.278
3.5.279
3.5.280
3.5.281
3.5.282
3.5.286
3.5.287
3.5.289
3.5.283
DAY
3.5.284
TIME
Sunday Thursday
3.5.288
3.5.285
10.30 am 10.30 pm
Friday Saturday
3.5.291
10.30 am 11.00 pm
3.5.290
3.5.292
3.5.293
3.5.294
4.6
REST HOUR
3.5.295
3.5.296
The rest hour for our company is state 12.30 pm until 1.30 pm for the first shift
and the rest hour for the next shift is 8.30 pm until 9.30 pm.
3.5.297
3.5.298
For Friday, there are extra 1 hour for the workers to perform a Jumaat prayer
that is 12.30 p.m. until 2.30 p.m.and the rest day for Saturday is at 1.00pm until 2.00
pm for the first shift and the next shift is 9.00 pm 10.00 pm. The reasons why there
were just 1 hour rest for the worker is that business need to be operate continuously
to fulfill the demand of the customer and be more effective in making more profit to
the company.
3.5.299
3.5.300
4.7
3.5.301
3.5.302
workers for managing and preparing the bahulu and 2 workers taking order and
managing the front cashier counter and also plus one driver van for delivering the
product from supplier and also to our sellers. This 5 staff have been chosen based on
the criteria that our company has decided. All 5 workers plays a very important role in
ensure that our business running smoothly. These 5 workers are responsible in
ensuring the process of managing and distributing the stocks was on the time and
the delivery of the fruit pickles is perfect and any delay must be avoid by the workers.
3.5.303
3.5.304
They are also having the responsibilities in cleanliness in order to avoid any
damages to the employees due to use of apparatus and equipment in managing the
fruit pickles. They must ensure that the apparatus and equipment are in good
condition and safe to be use.
3.5.305
3.5.306
Our workers are totally have been supervised and trained in order to manage
the stocks properly and based on the guidelines as to maintain our quality of product.
This will help our worker to work effectively and can handle the stocks efficiently in
order to fulfill the demand of the customer.
3.5.307
3.5.308
3.5.309
3.5.310
3.5.311
3.5.312
3.5.313
3.5.314
3.5.315
3.5.316
3.5.317
3.5.318
3.5.319
3.5.320
3.5.321
4.8
OPERATION LAYOUT
3.5.322
3.5.323
3.5.324
3.5.325
Premise Layout
3.5.326
3.5.327
3.5.328
3.5.329
3.5.330
3.5.331
3.5.332
3.5.333
3.5.334
3.5.335
3.5.336
3.5.337
3.5.338
3.5.339
3.5.340
3.5.341
Kitchen
3.5.342
3.5.343
3.5.344
3.5.345
3.5.346
3.5.347
4.9
3.5.348
3.5.349
3.5.350
3.5.351
3.5.352
3.5.353
Operational Manager
(Nur Syafiqah Bt Shaiful
Haslan)
3.5.354
3.5.355
3.5.356
3.5.357
Cashier
3.5.358
3.5.359
3.5.360
3.5.361
3.5.362
Worker
3.5.363
3.5.364
3.5.365
3.5.366
3.5.367
3.5.368
3.5.369
3.5.370
3.5.371
3.5.372
3.5.373
3.5.374
3.5.375
3.5.376
Driver
3.5.377
3.5.378
3.5.379
3.5.380
3.5.381
3.5.382
4.10
MANPOWER REQUIREMENT
3.5.383
3.5.384
ESIGNAT
3.5.385
3.5.386
SALA
NO. OF
ION
WO
3.5.388
EPF
RY
3.5.387
(RM)
3.5.390
(10%)
3.5.389
OCSO
(RM)
(2%)
RK
ER
3.5.391
3.5.401
ONTHLY
3.5.402
3.5.392
C
ashiers
3.5.411
3.5.412
3.5.421
900 x
3.5.431
3.5.422
900 x
1 = 900
13% = 117
3.5.403
3.5.413
3.5.423
3.5.393
3.5.404
3.5.414
3.5.424
3.5.394
3.5.405
3.5.395
W
orkers
3.5.396
3.5.397
Dr
iver
3.5.415
3.5.399
T
OTAL
3.5.425
3 = 2,700
00 x 2%
= 18
3.5.433
2,700
3.5.434
x 13% = 351
3.5.435
2,
3.5.406
3.5.416
3.5.426
700
3.5.407
3.5.417
3.5.427
2% = 54
3.5.408
3.5.418
3.5.398
900 x
3.5.432
900 x
3.5.428
1 = 900
3.5.409
3.5.419
3.5.410
3.5.420
900 x
13% = 117
3.5.429
4,500
3.5.436
3.5.437
3.5.438
3.5.430
585
00 x 2%
= 18
3.5.400
3.5.439
3.5.440
9
0
3.5.441
Y
EARLY
3.5.442
C
ashiers
3.5.443
3.5.444
3.5.451
3.5.445
Dr
3.5.458
3.5.459
3.5.466
1,800
21,600
3.5.460
3.5.461
3.5.455
21,600
3.5.462
3.5.475
12 =2,808
3
6 x 12 =
3.5.468
1,800
x 12 =
3.5.474
234 x
3.5.469
3.5.454
1
3.5.467
x 12 =
3.5.452
3.5.453
orkers
3.5.446
3.5.450
432
234 x
12 = 2,808
3.5.470
3.5.471
3.5.476
3.5.477
3
6 x 12 =
117 x
12 = 1,404
432
3.5.478
iver
3.5.456
3.5.447
3.5.463
3.5.457
3.5.448
900 x
12 = 10,800
3.5.472
3.5.473
3.5.479
7,020
1
8 x 12 =
3.5.464
OTAL
216
3.5.465
3.5.449
54,00
3.5.480
3.5.481
1,
080
3.5.482
3.5.483
3.5.484
3.5.485
3.5.486
3.5.487
4.11
PRODUCTION SCHEDULE
3.5.488
3.5.489
3.5.490
3.5.492
3.5.491
TI
3.5.493
ME
3.5.501
1
0.30
3.5.503
3.5.494
SHIFTS
3.5.495
WORKERS
3.5.498
3.5.499
3.5.500
Cashier
3.5.504
Workers
3.5.505
Driver
3.5.506
11.30
3.5.502
3.5.507
1
1.30
3.5.510
3.5.5112
3.5.512
1
12.30
3.5.508
3.5.513
1
2.30
3.5.516
2
3.5.517
2
3.5.518
1
13.30
3.5.514
3.5.519
1
3.30
3.5.522
2
3.5.523
2
3.5.524
1
14.30
3.5.520
3.5.525
1
4.30
3.5.528
2
3.5.529
2
3.5.530
1
15.30
3.5.526
3.5.531
1
5.30
3.5.534
2
3.5.535
2
3.5.536
1
16.30
3.5.532
3.5.537
3.5.540
6.30
3.5.541
3.5.542
17.30
3.5.538
3.5.543
3.5.546
7.30
3.5.547
3.5.548
18.30
3.5.544
3.5.549
3.5.552
8.30
3.5.553
3.5.554
19.30
3.5.550
3.5.555
3.5.558
9.30
3.5.559
3.5.560
20.30
3.5.556
3.5.561
3.5.564
0.30
3.5.565
3.5.566
21.30
3.5.562
3.5.567
3.5.570
1.30
3.5.571
3.5.572
22.30
3.5.568
3.5.573
3.5.574
3.5.575
3.5.576
3.5.577
3.5.578
3.5.579
4.12
3.5.580
3.5.581
3.5.582
3.5.583
TYPES
3.5.584
3.5.586
Flours
3.5.588
Eggs (gred A)
3.5.590
Sugar
3.5.585
3.5.587
3.5.589
3.5.591
COST
3.5.592
Salt
3.5.594
Paste (colour)
3.5.596
Green (1 packs)
3.5.598
3.5.600
3.5.602
Brown (1 packs)
Purple (1 packs)
Pink (1 packs)
3.5.604
3.5.606
3.5.608
Baking Powder
Chocolate Chip
Fillings(Jem)
3.5.593
RM 1.00 (500 g)
3.5.595
RM 8
3.5.605
RM 2.00 (1 pack)
3.5.607
RM 35.00 (10 packs)
3.5.612
RM 25.00
chocolate (2 bottles)
3.5.609
Strawberry (2 bottles)
3.5.610
Blueberry (2 bottles)
3.5.611
3.5.613
Pineapple (2 bottles)
Coconut Oil
3.5.615
Vanilla Essence
3.5.614
3.5.616
RM 1.50 (500 g)
RM2.50 (2 bottles)
3.5.617
3.5.618
3.5.619
3.5.620
3.5.621
3.5.622
3.5.623
3.5.624
3.5.625
3.5.626
3.5.627
MONTH
3.5.642
January
3.5.643
3.5.656
February
3.5.657
3.5.670
March
3.5.671
3.5.684
April
3.5.685
3.5.630
Flours
3.5.628
STOCK PURCHASES (RM)
3.5.632
3.5.634
3.5.636
3.5.638
Eggs
Sugar
Salt
Paste
3.5.640
3.5.641
3.5.631
3.5.644
3.5.633
3.5.646
3.5.635
3.5.648
3.5.637
3.5.650
3.5.639
3.5.652
Coconut Oil
3.5.654
3.5.645
3.5.647
3.5.649
3.5.651
3.5.653
3.5.655
520
3.5.658
2600
3.5.660
520
3.5.662
26
3.5.664
208
3.5.666
39
3.5.668
3.5.659
3.5.661
3.5.663
3.5.665
3.5.667
3.5.669
520
3.5.672
2600
3.5.674
520
3.5.676
26
3.5.678
208
3.5.680
39
3.5.682
3.5.673
3.5.675
3.5.677
3.5.679
3.5.681
3.5.683
520
3.5.686
2600
3.5.688
520
3.5.690
26
3.5.692
208
3.5.694
39
3.5.696
3.5.687
3.5.689
3.5.691
3.5.693
3.5.695
3.5.697
520
26
208
520
2600
39
3.5.698
3.5.700
3.5.702
3.5.704
3.5.706
3.5.708
3.5.701
3.5.703
3.5.705
3.5.707
3.5.709
520
3.5.714
2600
3.5.716
520
3.5.718
26
3.5.720
208
3.5.722
3.5.724
3.5.715
3.5.717
3.5.719
3.5.721
3.5.723
3.5.725
520
3.5.728
2600
3.5.730
520
3.5.732
26
3.5.734
208
3.5.736
39
3.5.738
3.5.729
3.5.731
3.5.733
3.5.735
3.5.737
3.5.739
520
3.5.742
2600
3.5.744
520
3.5.746
26
3.5.748
208
3.5.750
39
3.5.752
3.5.743
3.5.745
3.5.747
3.5.749
3.5.751
3.5.753
3.5.741
3.5.754
520
3.5.756
2600
3.5.758
520
3.5.760
26
3.5.762
208
3.5.764
39
3.5.766
September
3.5.757
3.5.759
3.5.761
3.5.763
3.5.765
3.5.767
3.5.755
3.5.768
520
3.5.770
2600
3.5.772
520
3.5.774
26
3.5.776
208
3.5.778
39
3.5.780
3.5.771
3.5.773
3.5.775
3.5.777
3.5.779
3.5.781
520
3.5.784
2600
3.5.786
520
3.5.788
26
3.5.790
208
3.5.792
39
3.5.794
3.5.785
3.5.787
3.5.789
3.5.791
3.5.793
3.5.795
520
3.5.798
2600
3.5.800
520
3.5.802
26
3.5.804
208
3.5.806
39
3.5.808
3.5.799
3.5.801
3.5.803
3.5.805
3.5.807
3.5.809
3.5.797
3.5.810
520
3.5.812
2600
3.5.814
520
3.5.816
26
3.5.818
208
3.5.820
39
3.5.822
3.5.811
3.5.813
3.5.815
3.5.817
3.5.819
3.5.821
3.5.823
May
3.5.699
3.5.712
June
3.5.713
3.5.726
July
3.5.727
3.5.740
August
October
3.5.769
3.5.782
November
3.5.783
3.5.796
December
TOTAL
3.5.824
6,240
31,200
6,240
312
3.5.710
3.5.71139
2,496
468
3.5.825
3.5.826
3.5.827
3.5.828
3.5.829
3.5.830
3.5.834
3.5.832
3.5.833
B 3.5.835
aking
ocolate
Powde
Chips
MONTH
3.5.838
3.5.841
Fillings(Jem)
3.5.839
3.5.836
3.5.843
V
anilla
3.5.844
Total
Essence
3.5.842
R
M
)
3.5.845
January
3.5.846
3.5.847
3.5.848
5 3.5.849
91
3.5.850
3.5.852
3.5.851
3.5.853
3.5.854
6
3.5.855
2
3.5.856
February
3.5.857
0
3.5.859
3.5.858
5 3.5.860
2
3.5.867
March
3.5.868
0
3.5.870
3.5.869
5 3.5.871
2
3.5.878
April
3.5.879
May
3.5.881
3.5.880
5 3.5.882
3.5.890
June
3.5.891
5 3.5.893
3.5.901
July
3.5.902
5 3.5.904
3.5.912
August
3.5.913
0
5 3.5.915
3.5.923
0
5 3.5.926
2
3.5.934
September
3.5.935
3.5.944
3.5.945
0
5 3.5.937
November
3.5.946
5 3.5.948
3.5.956
December
3.5.957
0
5 3.5.959
3.5.967
0
5 3.5.970
2
3.5.979
3.5.978
3.5.980
TOTAL
3.5.989
91
3.5.969
3.5.968
3.5.977
91
3.5.958
2
3.5.966
91
3.5.947
2
3.5.955
91
3.5.936
2
October
91
3.5.925
3.5.924
3.5.933
91
3.5.914
2
3.5.922
91
3.5.903
2
3.5.911
91
3.5.892
2
3.5.900
91
0
2
3.5.889
91
91
0
3.5.981
6 3.5.982
24
10,
920
650
3.5.861
3.5.863
3.5.862
3.5.864
650
3.5.872
3.5.874
3.5.873
3.5.875
3.5.885
3.5.884
3.5.886
650
3.5.894
3.5.896
3.5.895
3.5.897
650
3.5.905
3.5.907
3.5.906
3.5.908
650
3.5.916
3.5.918
3.5.917
3.5.919
3.5.993
4.13
650
3.5.938
3.5.940
3.5.939
3.5.941
650
3.5.949
3.5.951
3.5.950
3.5.952
650
3.5.960
3.5.962
3.5.961
3.5.963
650
3.5.983
3.5.985
3.5.984
3.5.986
3.5.932
5,590
3.5.942
3.5.943
5,590
3.5.953
3.5.954
5,590
3.5.964
6
5
3.5.965
5,590
3.5.975
6
5
3.5.976
5,590
3.5.987
7
80
3.5.921
5,590
3.5.931
3.5.974
3.5.910
5,590
3.5.920
3.5.972
3.5.899
5,590
3.5.909
3.5.973
3.5.888
5,590
3.5.898
650
3.5.971
3.5.877
5,590
3.5.887
3.5.930
CONVENTIONAL SYMBOL
3.5.928
3.5.866
5,590
3.5.876
3.5.929
3.5.991
650
3.5.927
7,800
5,590
3.5.865
650
3.5.883
3.5.990
3.5.992
3.5.988
67,080
3.5.994
3.5.995
3.5.998
SYMBOL
3.5.996
3.5.1002
ACTIVITY
Operation
3.5.997
3.5.1003
DECRIPTION
Material
are
3.5.999
being
3.5.1000
information
3.5.1001
3.5.1004
3.5.1008
Transporting
processed
being
material
3.5.1006
place to another
3.5.1014
Inspection
or
and calculating
3.5.1009
Movement
3.5.1005
3.5.1007
3.5.1010
or
3.5.1015
from
of
one
Inspection
on
3.5.1011
3.5.1012
of the product
3.5.1013
3.5.1016
3.5.1020
Delay
3.5.1021
Processed is
3.5.1017
delay or material
3.5.1018
3.5.1019
3.5.1022
3.5.1026
Storage
processed
3.5.1027
Process of the
3.5.1023
materials
3.5.1024
products is stored in
3.5.1025
3.5.1028
or
finished
3.5.1029
3.5.1030
3.5.1031
3.5.1032
3.5.1033
3.5.1034
3.5.1035
4.14
PRODUCTS
3.5.1036
3.5.1037
3.5.1039 Preheat oven to 200C. Grease the moulds with coconut oil and
3.5.1040
Beat egg whites and salt with an electric mixer until soft peaks
formed. Then gradually beat in sugar, one tablespoon at a time,
3.5.1042
until stiff peaks formed. Add vanilla then beat in egg yolks, one at
a time.
Stir the flour a little while beaten again at slow speed until it
finish.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer
to prise the sponges from the moulds.
Inspect the quality and texture of bahulu that has been baked.
3.5.1043
Preheat oven to 200C. Grease the moulds with coconut oil and place into the
preheating oven to heat up.
Sift flour together with the baking powder. Set aside.
Beat egg whites and salt with an electric mixer until soft peaks formed. Then gradually beat
in sugar, one tablespoon at a time, until stiff peaks formed. Add vanilla then beat in egg
yolks, one at a time.
Stir the flour a little while beaten again at slow speed until it finish.
3.5.1048
Preheat oven to 200C. Grease the moulds with coconut oil and place
into the preheating oven to heat up.
3.5.1049
Beat egg whites and salt with an electric mixer until soft peaks
3.5.1051 formed. Then gradually beat in sugar, one tablespoon at a time, until
stiff peaks formed. Add vanilla then beat in egg yolks, one at a time.
3.5.1052
Stir the flour a little while beaten again at slow speed until it finish
then add chocolate chip and mix it well.
Remove the hot moulds from the oven and spoon mixture into the
greased holes, filling each hole 3/4 full.
Bake for 8-10 minutes or until golden brown.
Remove from oven and cool for about a minute, then use a skewer to
prise the sponges from the moulds.
3.5.1058
Inspect the quality and texture of bahulu that has been baked.
3.5.1059
3.5.1060
3.5.1061
3.5.1062
3.5.1063
3.5.1064
3.5.1065
3.5.1066
3.5.1067
3.5.1068
3.5.1069
3.5.1070
3.5.1071
3.5.1072
3.5.1073
3.5.1074
3.5.1075
3.5.1076
3.5.1077
3.5.1078
3.5.1079
3.5.1080
4.15
3.5.1081
3.5.1082
need to be clean and sterile at any time. The entrepreneur should plan and control
the quality of packaging effectively and efficiently.
3.5.1083
3.5.1084
3.5.1085
Item
3.5.1091
Price /
3.5.1088
No.
3.5.1089
Total
3.5.1090
Supplier
requir
ement
it
3.5.1087
3.5.1092
(RM)
3.5.1093
3.5.1095
3.5.1097
3.5.1099
Weight
3.5.1094
3.5.1096
3.5.1098
Jong Hong
Ma
3.5.1100
3.5.1086
100
200
Ente
chi
rpris
ne
3.5.1101
3.5.1102
3.5.1104
3.5.1106
3.5.1108
Sealer
3.5.1103
3.5.1105
3.5.1107
Jong Hong
55
110
Ente
rpris
e
3.5.1109
3.5.1110
Bahulu
3.5.1111
12
3.5.1112
15
3.5.1114
3.5.1116
180
Classic
Mo
3.5.1113
3.5.1115
uld
Trad
ing
Ente
rpris
3.5.1117
3.5.1118
3.5.1119
3.5.1121
3.5.1123
e
3.5.1125
oven
3.5.1120
3.5.1122
3.5.1124
Mustafa
10000
10,000
Tool
s
Ente
rpris
e
3.5.1126
3.5.1127
Electronic
3.5.1128
1000
3.5.1129
1
3.5.1130
3.5.1131
1000
Mustafa
Mix
Tool
er
s
Ente
rpris
e
3.5.1132
3.5.1138
Total
3.5.1133
3.5.1134
3.5.1135
3.5.1136
3.5.1137
Others
3.5.1139
3,250
3.5.1140
3.5.1141
3,250
3.5.1142
3.5.1143
11,490
3.5.1144
3.5.1145
3.5.1146
3.5.1147
3.5.1148
3.5.1149
3.5.1150
3.5.1151
3.5.1152
3.5.1153
3.5.1154
3.5.1155
3.5.1156
3.5.1157
3.5.1158
3.5.1159
3.5.1160
3.5.1161
3.5.1162
3.5.1163
3.5.1164
3.5.1165
3.5.1166
3.5.1167
3.5.1168
4.16
OTHER EXPENSES
3.5.1169
3.5.1170
3.5.1171
3.5.1172
o.
Ite
3.5.1173
ms
uantity
3.5.1174
Pr
ice/unit
3.5.1175
3.5.1176
otal (RM)
(R
M)
3.5.1177
3.5.1178
Fir
3.5.1179
3.5.1180
40
3.5.1181
3.5.1182
3.5.1183
st Aid
Fir
3.5.1184
3.5.1185
13
3.5.1186
4
0
2
60
Extinguish
er
3.5.1187
3.5.1188
Un
3.5.1189
3.5.1190
25
3.5.1191
3.5.1192
3.5.1193
iform
Pa
3.5.1194
50
3.5.1198
3.5.1202
1
50
ckaging
Kg
3.5.1195
mall size
(s
= 9 per
mall =
20Kg,
Kg
3.5.1199
5
85
3.5.1196
edium
edium =
size = 12
15Kg
per Kg
3.5.1197
La
3.5.1200
La
rge =
rge = 15
15Kg)
per Kg
3.5.1203
3.5.1204
Pl
3.5.1205
3.5.1208
astic bags
3.5.1209
Gl
3.5.1210
3.5.1213
3.5.1214
50
3.5.1201
3.5.1206
3.5.1211
Kg
3.5.1207
per Kg
10
3.5.1212
2
00
ove
4
0
Ins
3.5.1215
3.5.1216
3.5.1217
urance
1,
000
van
3.5.1218
3.5.1219
Ro
3.5.1220
3.5.1221
3.5.1222
3.5.1223
3.5.1224
ad Tax
Va
3.5.1225
3.5.1226
3.5.1227
00
n
3.5.1228
5
6
0
Inspection
3.5.1230
3.5.1231
3.5.1232
otal
3.5.1233
3.5.1234
3.5.1229
3.5.1235
2,
835
3.5.1236
3.5.1237
3.5.1238
3.5.1239
3.5.1240
3.5.1241
3.5.1242
3.5.1243
3.5.1244
3.5.1245
4.17
LIST OF EQUIPMENT
3.5.1246
3.5.1247
3.5.1248
Item
3.5.1249
Price/unit
3.5.1250
RM
3.5.1251
3.5.1252 3.5.1254
No.
Total
Supplier
Requi
remen
s
t
3.5.1253
3.5.1255
3.5.1256
Sink
3.5.1257
225
3.5.1258
2
RM
3.5.1259 3.5.1260
450
Deluxe Sdn
Bhd
3.5.1261
3.5.1267
3.5.1262
3.5.1263
Upright
1200
3.5.1265 3.5.1266
1200
Rakan
Fre
niag
ez
er
Corp
3.5.1268
Rack
3.5.1273
3.5.1264
3.5.1269
420
3.5.1274
Stainless
ste
el
tab
le
3.5.1275
1,200
3.5.1270
4
3.5.1276
1
3.5.1271 3.5.1272
1,680
IKEA
3.5.1277 3.5.1278
1,200
Stanley sdn
bhd
3.5.1279
3.5.1280
Dustbin
3.5.1281
25
3.5.1282
3
3.5.1283 3.5.1284
75
Kedai runcit
Bilah
ente
rpris
e
3.5.1285
3.5.1286
3.5.1287
Cash
1,000
3.5.1288
1
3.5.1289 3.5.1290
1,000
Stationeries
Re
is
gist
ours
er
ente
rpris
e
3.5.1291
3.5.1292
3.5.1293
3.5.1295
3.5.1297 3.5.1299
3.5.1296
90
180
hard
ware
sdn
bhd
3.5.1300
3.5.1301
3.5.1302
3.5.1304
3.5.1306 3.5.1308
Small
3.5.1303
3.5.1305
3.5.1307
Sq
120
120
Jati
sung
uar
guh
sdn
Ta
bhd
ble
3.5.1309
3.5.1315
Total
3.5.1310
3.5.1311
3.5.1312
3.5.1313 3.5.1314
Others
3.5.1316
3.5.1317
3.5.1318
2,835
3.5.1319 3.5.1320
8,740
3.5.1321
3.5.1322
3.5.1323
3.5.1324
3.5.1325
3.5.1326
3.5.1327
3.5.1328
3.5.1329
3.5.1330
3.5.1331
3.5.1332
3.5.1333
3.5.1334
3.5.1335
3.5.1336
3.5.1337
3.5.1338
3.5.1339
3.5.1340
3.5.1341
3.5.1342
3.5.1343
3.5.1344
3.5.1345
4.18
3.5.1346
OPERATIONAL BUDGET
3.5.1348
3.5.1347
3.5.1350
3.5.1349
O.
IT
EMS
Eq
FI
3.5.1351
THER
ASSET
EXPENS
EXPENS
EXPENS
ES (RM)
ES (RM)
ES (RM)
3.5.1355
8,
3.5.1354
3.5.1358
uipment
3.5.1359
Ap
3.5.1360
3.5.1363
paratus
3.5.1364
Va
3.5.1365
3.5.1368
3.5.1369
3.5.1356
3.5.1357
11
3.5.1361
3.5.1362
50
3.5.1366
3.5.1367
740
,490
,000
La
3.5.1370
3.5.1371
bour
wages
3.5.1374
E
PF
ONTHLY
3.5.1352
XED
3.5.1353
3.5.1373
4,
3.5.1372
500
3.5.1375
3.5.1376
58
5
3.5.1377
3.5.1378
3.5.1383
3.5.1379
3.5.1380
3.5.1381
90
3.5.1382
OCSO
3.5.1384
St
3.5.1385
3.5.1386
8,
3.5.1387
ocks
985
3.5.1388
3.5.1389
Fir
3.5.1390
3.5.1391
3.5.1392
40
3.5.1393
3.5.1394
st aid
Fir
3.5.1395
3.5.1396
3.5.1397
26
extinguish
er
3.5.1398
3.5.1399
3.5.1400
3.5.1401
3.5.1402
3.5.1404
niform
Pa
3.5.1405
3.5.1406
3.5.1407
ckaging
3.5.1409
Pl
3.5.1410
3.5.1411
3.5.1412
astic bags
3.5.1414
Gl
3.5.1415
3.5.1416
3.5.1417
40
3.5.1419
3.5.1420
3.5.1421
3.5.1422
1,
0
3.5.1403
1
3.5.1408
2
3.5.1413
3
3.5.1418
15
0
58
5
20
0
ove
In
surance
000
lorry
3.5.1423
3.5.1424
3.5.1425
3.5.1426
3.5.1427
oad tax
3.5.1429
Va
3.5.1430
3.5.1431
3.5.1432
3.5.1436
3.5.1438
5
3.5.1428
6
0
60
n
inspection
3.5.1435
3.5.1433
3.5.1434
50
3.5.1437
OTAL
3.5.1442
3.5.1443
3.5.1444
3.5.1445
3.5.1446
3.5.1447
3.5.1448
3.5.1449
3.5.1450
3.5.1451
4.19 PRODUCTION PLANNING
3.5.1452
70
230.00
3.5.1440
3.5.1439
14
,160
3.5.1441
28
35
3.5.1453
all facilities necessary for future operations. During the scheduling phase the
production plan is translated into a detailed, usually day-by-day, schedule of products
to be made. Besides, it helps to decide the ways and means of production and
showing the direction. That importantly, it is based on sales forecasting. So, it is
important to make sure that the business is able to produce outputs that are enough
to fulfil the expected market demand or sales. This can be achieved by having a
good production planning. In production planning, the business will determine how
much output to produce for a certain period of time such as in a day, a week or a
month.
3.5.1454
3.5.1455
= RM 0.30
3.5.1456
= RM 26,311
3.5.1457
RM 0.30
3.5.1458
= 106,723 UNITS
3.5.1459
3.5.1460
3.5.1461
3.5.1462
106,723 bahulu
26 days
3.5.1463
3.5.1464
3.5.1465
people, right kind of people at the right place, right time, doing the right things for which they
are suited for the achievement of goals of the organization. Therefore, manpower planning
involves reviewing current manpower resources, forecasting future requirements and
availability, and taking steps to ensure that the supply of people and skills meets demand.
The production operation refers to the amount of output that can be produced within a
specific time. Production planning is a method to calculate manpower requirement so that
production demand based on sales forecast can be met.
3.5.1466
The sales forecast is 27,750 units of bahulu per month which is monthly
production demand is 27,750. If working days per month are 26 days per month, the
daily production rate is:
3.5.1467
3.5.1468
The working hour per day is 12 hours. After deducting one hour to two hours
of rest period and idling time the effective working hours per day is 9 hours. The
hourly production rate is:
3.5.1469
3.5.1470
One worker can produce about 432 pieces bahulu in 1 hour and then his
3.5.1472
3.5.1473
3.5.1474
3.5.1475
3.5.1476
3.5.1477
3.5.1478
3.5.1479
3.5.1480
3.5.1481
1.05 1 workers
1 workers
Thus, BAHULUS HOUSE needs one workers in mixing and baking
area.
3.5.1482
3.5.1483
3.5.1484
3.5.1485
3.5.1486
3.5.1487
3.5.1488
5.0
FINANCIAL PLAN
3.5.1489
3.5.1490
3.5.1491
3.5.1492
INTRODUCTION
3.5.1493
A financial plan incorporates all financial data derived from the operating
budgets i.e. the marketing, production (or operations) and administration budgets.
Financial information from the operating budgets is then translated or transformed
into a financial budget.
3.5.1494
Based on the financial data, projections are prepared via the following pro
forma statements:
Cash flow
Balance sheet.
3.5.1495
3.5.1496
3.5.1497
A financial plan is crucial to the overall business plan that is developed for a
particular business or project. Its importance can be summarized as follows:
3.5.1498
3.5.1499
3.5.1500
3.5.1501
3.5.1502
3.5.1503
3.5.1504
3.5.1505
3.5.1506
3.5.1507
3.5.1508
3.5.1509
FINANCIAL INPUT
3.5.1510
Administrative Budget
3.5.1511
3.5.1512
3.5.1513
3.5.1514
3.5.1515
DEPRECIATION
METHOD (1=straight line,
2=declining balance)
3.5.1517
3.5.1518
3.5.1519
3.5.1520
3.5.1521
3.5.1522
Marketing Budget
3.5.1516
1
3.5.1523
3.5.1524
3.5.1525
3.5.1526
3.5.1527
3.5.1528
3.5.1529
Operation Budget.
3.5.1530
3.5.1531
3.5.1532
3.5.1533
3.5.1534
3.5.1535
3.5.1536
3.5.1537
3.5.1538
3.5.1539
3.5.1540
3.5.1541
3.5.1542
3.5.1543
3.5.1544
3.5.1545
short-term expenditure needed to start a project. The purpose of preparing the cost
schedule is to determine the amount of initial investment needed to launch our new
project.
3.5.1546
3.5.1547
3.5.1548
3.5.1549
3.5.1550
3.5.1551
3.5.1552
3.5.1553
3.5.1554
3.5.1555
3.5.1556
3.5.1557
3.5.1558
3.5.1559
3.5.1560
3.5.1561
3.5.1562
3.5.1563
3.5.1564
3.5.1565
3.5.1566
3.5.1567
3.5.1568
3.5.1569
3.5.1570
3.5.1571
3.5.1572
3.5.1573
3.5.1574
3.5.1575
3.5.1576
3.5.1577
DEPRECIATION SCHEDULES
3.5.1578
3.5.1579
Our company is planning to purchase fixed assets either with cast or through
hire purchase scheme. Therefore, depreciation schedules for each of the fixed assets
(except land) either bought or contributed have to be prepared. Our method to
calculate the annual depreciation charges is the straight-line method.
3.5.1580
3.5.1581
3.5.1582
3.5.1583
3.5.1584
5 years
3.5.1585
= RM17, 000
3.5.1586
3.5.1587
3.5.1588
3.5.1589
3.5.1590
3.5.1591
3.5.1592
3.5.1593
3.5.1594
3.5.1595
3.5.1596
3.5.1597
3.5.1598
3.5.1599
3.5.1600
components:
Internal sources
3.5.1601
External sources
3.5.1602
- Term loan
3.5.1603
3.5.1604
Requirements
3.5.1605
Cost
3.5.1606
Loan
3.5.1607
HirePurc
hase
3.5.1610
3.5.1611
3.5.1612
3.5.1616
80,000
3.5.1622
6,848
3.5.1628
3.5.1617
80,000
3.5.1623
3.5.1618
3.5.1608
Own
Contribution
3.5.1614
3.5.1609
Fixed Assets
3.5.1615
3.5.1621
Office Equipment
3.5.1629
3.5.1613
Cash
3.5.1619
3.5.1620
3.5.1624
3.5.1630
3.5.1625
6,848
3.5.1631
3.5.1636
3.5.1637
20,57
3.5.1627
3.5.1633
3.5.1634
20,574
3.5.1640
3.5.1635
3.5.1641
3.5.1642
3.5.1643
3.5.1646
1,000
3.5.1652
3.5.1647
3.5.1648
3.5.1653
3.5.1654
3.5.1649
1,000
3.5.1655
3.5.1658
3.5.1659
3.5.1660
3.5.1661
3.5.1638
3.5.1644
Signboard
3.5.1651
3.5.1662
3.5.1664
3.5.1665
3.5.1666
3.5.1667
3.5.1670
25,000
3.5.1671
3.5.1672
25,000
3.5.1673
3.5.1663
3.5.1668
Vehicle
3.5.1675
Equipment &
Apparatus
3.5.1674
3.5.1676
20,230
3.5.1682
3.5.1677
3.5.1678
3.5.1679
20,23
3.5.1683
3.5.1684
3.5.1685
3.5.1688
3.5.1689
3.5.1690
3.5.1691
3.5.1680
3.5.1681
3.5.1686
3.5.1687
3.5.1693
W
orking
Capital
3.5.1701
3.5.1707
3.5.1713
3.5.1719
3.5.1650
3.5.1656
3.5.1657
3.5.1669
3.5.1626
3.5.1632
3.5.1639
3.5.1645
Exist
ing F.
Assets
3.5.1695
3.5.1694
month 3.5.1696
1
3.5.1702
Administrative
11,323
3.5.1708
Marketing
7,440
3.5.1714
Operations
5,590
Pre-Operations & 3.5.1720
3.5.1692
3.5.1697
3.5.1698
3.5.1699
3.5.1700
3.5.1703
11,323
3.5.1709
3.5.1704
3.5.1705
3.5.1710
3.5.1715
3.5.1716
3.5.1721
3.5.1722
3.5.1711
7,440
3.5.1717
5,590
3.5.1723
3.5.1706
3.5.1712
3.5.1718
3.5.1724
Other Expenditure
13,423
3.5.1725
C 3.5.1726
ontingen
10 3.5.1727 3.5.1728
cies
19,143
3.5.1734
3.5.1735 3.5.1736
3.5.1733
3.5.1741
T
OTAL
3.5.1743 3.5.1744
3.5.1742
210,571
6,600
3.5.1729
19,143
3.5.1737
3.5.1730
3.5.1731
3.5.1732
3.5.1738
3.5.1739
3.5.1740
3.5.1745
117,066
3.5.1749
3.5.1750
3.5.1751
3.5.1752
3.5.1753
3.5.1754
6,823
3.5.1755
3.5.1756
3.5.1757
3.5.1758
3.5.1746
25,000
3.5.1747
68,50
3.5.1748
3.5.1759
3.5.1760
3.5.1761
3.5.1762
3.5.1763
3.5.1764
3.5.1765
3.5.1766
3.5.1767
3.5.1768
3.5.1769
3.5.1770
3.5.1771
3.5.1772
3.5.1773
3.5.1774
3.5.1775
3.5.1776
3.5.1777
3.5.1778
3.5.1779
3.5.1780
3.5.1781
3.5.1782
3.5.1783
3.5.1784
3.5.1785
3.5.1786
3.5.1787
3.5.1788
3.5.1789
3.5.1790
3.5.1791
3.5.1792
3.5.1793
3.5.1795
3.5.1796
3.5.1797
3.5.1798
3.5.1799
3.5.1800
3.5.1801
3.5.1802
3.5.1803
3.5.1804
3.5.1805
3.5.1806
3.5.1807
3.5.1808
3.5.1809
3.5.1810
3.5.1811
FORECASTED PERFORMANCE
3.5.1812
3.5.1813
3.5.1814
3.5.1815
3.5.1816
3.5.1817
3.5.1818
3.5.1819
FINANCIAL RATIO
3.5.1820
3.5.1821
3.5.1822
3.5.1823
3.5.1824
3.5.1825
3.5.1826
3.5.1827
3.5.1828
3.5.1829
3.5.1830
3.5.1831
3.5.1832
3.5.1833
3.5.1834
3.5.1835
3.5.1836
3.5.1837
3.5.1838
3.5.1839
3.5.1840
3.5.1841
3.5.1842
3.5.1843
3.5.1844
3.5.1845
3.5.1846
3.5.1847
3.5.1848
3.5.1849
3.5.1850
3.5.1851
3.5.1852
3.5.1853
3.5.1854
3.5.1855
3.5.1856
3.5.1857
3.5.1858
3.5.1859
3.5.1860
3.5.1861
3.5.1862
3.5.1863
3.5.1864
3.5.1865
SUMMARY
bahulu and Bahulu Hujan Panas, we will make sure that our customers will get only the high
quality bahulu which are made by own recipes. After doing some research, we conclude that
there is a high demand of our products from the people. Therefore, we see this as an
advantage to grab the opportunity of making large profit.
3.5.1866
We only provide products that are freshness and halal products for our
As conclusion, we are sure that we are able to cater to the needs and
wants of our target market. We hope that we can be the main bahulu with feeling and Bahulu
Hujan Panas manufacturer not only in Negeri Sembilan but also in Malaysia. Furthermore,
we also hope that our products can enter the international market in years ahead. We will
give all of our efforts to make this hope come true.
3.5.1868
3.5.1869
3.5.1870
3.5.1871
3.5.1872
3.5.1873
3.5.1874
3.5.1875
3.5.1876
3.5.1877
3.5.1878
3.5.1879
APPENDICES
3.5.1880
3.5.1881
3.5.1882
3.5.1883
3.5.1884
3.5.1885
3.5.1886
3.5.1888
3.5.1889
3.5.1890
3.5.1891
3.5.1893
3.5.1894
3.5.1895
3.5.1896
3.5.1897
3.5.1898
3.5.1899
3.5.1900
3.5.1901
3.5.1902
3.5.1903
CONTENT
TABLE OF CONTENT
3.5.1904
PAGE
I.
ACKNOWLEDGEMENT..
II.
LETTER OF SUBMISSION..
III.
AGREEMENT OF PARTNERSHIP
3.5.1905
3.5.1906
CHAPTER 1 INTRODUCTION
1.0
Introduction
1.1
Executive summary
1.2
Product Description
1.3
Purposes Of Business Plan
1.4
Company background
1.5
Partners profile
3.5.1907
3.5.1908
CHAPTER 2 ADMINISTRATION PLAN
3.5.1909 2.0 Introduction
2.1 Vision
2.2 Mission
2.3 Objective
2.4 Organizational Chart
2.5 List Of Administrative Personnel
2.6 Schedule Of Tasks And Responsibilities
2.7 Schedule Of Remuneration
2.8 List Of Office Equipment And Supplies
3.5.1910 2.9 Administration Budget
3.5.1911
3.5.1912
PART 3 MARKETING PLAN
3.5.1913 3.0
Introduction
3.5.1914 3.1
Profile of Product
3.5.1915 3.2
Target Market
3.5.1916 3.3
Market Size
3.5.1917 3.4
Competition
3.5.1918 3.5
Market Share
3.5.1919 3.6
Sale Forecast
3.5.1920 3.7
Marketing Strategy
3.5.1921 3.8
Schedule of remuneration
3.5.1922 3.9
Schedule of tasks and responsibilities
3.5.1923 3.10 Marketing budget
3.5.1924
3.5.1925 CHAPTER 4 OPERATION PLAN
3.5.1926
3.5.1927 4.0
Introduction
3.5.1928 4.1
Operation Process
3.5.1929 4.2
Operation Layouts
3.5.1930 4.3
Production Planning
3.5.1931 4.4
Material Planning
3.5.1932 4.5
Machine and Requirement Planning
3.5.1933 4.6
Manpower Planning
3.5.1934 4.7
Overheads Requirement
3.5.1935 4.8
Location Plan
3.5.1936 4.9
Business and Operation Hours
3.5.1937 4.10 Operations Budget
3.5.1938 4.11 Licenses, Permits and Regulations
3.5.1939 4.12 Implementation Schedule
3.5.1940
3.5.1941
3.5.1942
CHAPTER 5 FINANCIAL PLAN
3.5.1953
2
3.5.1954
3
3.5.1955
4
3.5.1956
3.5.1957
3.5.1958
8
3.5.1959
9
3.5.1960
9
3.5.1961
11
3.5.1962
12
3.5.1963
3.5.1964
3.5.1965
21
3.5.1966
21
3.5.1967
21
3.5.1968
21
3.5.1969
22
3.5.1970
22
3.5.1971
23
3.5.1972
24
3.5.1973
24
3.5.1974
26
3.5.1975
3.5.1976
3.5.1977
28
3.5.1978
30
3.5.1979
31
3.5.1980
3.5.1943 5.0
Introduction
3.5.1944 5.1
Project Implementation Cost
3.5.1945 5.2
Source of Financing
3.5.1946 5.3
Table of Depreciation
3.5.1947 5.4
Loan Amortization
3.5.1948 5.5
Hire Purchase Repayment Scheme
3.5.1949 5.6
Cash Flow Pro forma
5.7 Profit And Loss Pro forma
3.5.1950 5.8
Balance Sheet Pro forma
5.9 Financial Ratio Analysis
3.5.1951
6 CONCLUSION...
7 APPENDICES
3.5.1952
34
3.5.1981
35
3.5.1982
39
3.5.1983
42
3.5.1984
47
3.5.1985
61
3.5.1986
62
3.5.1987
64
3.5.1988
3.5.1989
3.5.1990
3.5.1991
66
3.5.1992
67
3.5.1993
72
3.5.1994
74
3.5.1995
75
3.5.1996
77
3.5.1997
78
3.5.1998
80
3.5.1999
81
3.5.2000
82
3.5.2001
83
3.5.2002
84
3.5.2003
85
3.5.2004
3.5.2005
3.5.2006
3.5.2007
87
3.5.2008
88
3.5.2009
90
3.5.2010
92
3.5.2011
96
3.5.2012
99
3.5.2013
100
3.5.2014
104
3.5.2015
106
3.5.2016
108
3.5.2017
3.5.2018
113
3.5.2019
114
3.5.2020
3.5.2021