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It was 1994 when the idea to freeze water and observe it with microscope came upon me.

With this method, I was convinced that I should be able to see something like snow crystals.
After two months of trial and error, this idea bore fruit. The beautifully shining hexagonal crystals were
created from the invisible world. My staff at the laboratory and I were absorbed in it and began to do many researches.
At first, we strenuously observed crystals of tap water, river water, and lake water. From the tap water we
could not get any beautiful crystals. We could not get any beautiful ones from rivers and lakes near big cities, either.
However, from the water from rivers and lakes where water is kept pristine from development, we could observe
beautiful crystals with each one having its own uniqueness.
The observation was done in various ways:
1. Observe the crystal of frozen water after showing
letters to water
2. Showing pictures to water
3. Playing music to water
4. Praying to water
In all of these experiments, distilled water for hospital usage produced by the same company was used.
Since it is distilled twice, it can be said that it is pure water.
The result was that we always observed beautiful crystals after giving good words, playing good music,
and showing, playing, or offering pure prayer to water. On the other hand, we observed disfigured crystals
in the opposite situation. Moreover, we never observed identical crystals.
I published these results as photograph collections: Messages from Water 1 (1999), Messages from
Water 2 (2002), Messages from Water 3 (2004), and Messages from Water 4 (2008). (All of them are
published from Hado Kyoiku-Sha.)
Then in November 2001, Water Knows the Answer (Sunmark Publishing) was published not as a
photograph collection but as explanatory book. Many of you may know that these books have become
bestseller not only in Japan but also rather in overseas.
It is beauty if I were asked about the selection criteria of crystals.
This world is filled with wonders and mysteries that get more incomprehensible if we try to think of a
reason. In a familiar situation, for example, why do dogs exist and why do cats exist? Why do mice exist
and why do snakes exist? Why are there cherry blossom trees and why are there willow trees? What is a
human being in the first place? As such, there are so many incomprehensible things that we cannot
understand at all.
Thus, except for some of truly basic things, no one disagrees that there are still so many unknowns.
Probably we understand 3%. in other words, I think 97% is unknown. The reason why the number is 3%
is that the research of geneticists revealed the level of our DNA activation is 3%.
I believe the original idea of creation by the creator of this universe was the pursuit of beauty. Everything
is combination of energetic vibration. As vibration resonates, it makes some tangible objects.
Combination of non-resonating vibration can result in destructive energy, and nothing can be created out
of it. When some vibration and the other resonate each other, it always creates beautiful design. Thus,
most of the Earth is covered with beautiful nature.
That is why scientists, philosophers, and religionists pursue for unknown facts. Is it presumptuous to
suggest them taking paths with the pursuit of beauty in mind as a means to confirm their right paths?
There are approximately 7 billion people exist on this Earth now. I think there is one common standard we
share although our skin colors, languages, religious beliefs may be different. I think that is the standard of

beauty.
However, the deep pursuit of beauty is slightly different depending on experience, age, and personality.
That is why many types of wonderful artists who pursue the secrets of beauty always appear in the
human history one after another.
Therefore, the photograph of crystals is neither science nor religion. I hope it is enjoyed as a new type of
art. Nevertheless, the world it shows is truth, and there is no doubt that many messages essential to our
lives are hidden in it.
Masaru Emoto
We can take water crystal photographs of your water!
Please download and read the application form and follow the instruction writen on the application. First of
all, you need an approval which your water samples can be qualified to be tested by Office Masaru
Emoto. So please submit the application form first and please DO NOT SEND THE WATER
SAMPLES unless we ask you to do so.
>How to order water crystal photographs.
If you wish to use water crystal images for:
- your publications
- your presentations
- your products
or other purposes, please contact crystal@hado.com.

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