Professional Documents
Culture Documents
1. INTERNATIONAL NEGOTIATION
1.1 What is a Negotiation?
Negotiation is a process in which, the issues which are subject to the mutual agreement of
the parties are considered and evaluated, during the phase starting from the attempt to
enter into trade with the companies reached in the countries chosen, as a result of the
market research conducted, until the commencement of the first commercial transaction.
point. In most cases, the buyer is the party who sets the rules; while in some sectors, the
situation is different. The sellers in oligopolistic sectors are the parties which set the rules
and expect those buyers who wish to purchase their goods to contact them. Excepting this
situation, the buyers are the party which gets to set rules.
1.2.2 Preparations of Negotiation
A firm, which intends to export, conducts its necessary preparations, business plans, market
researches, and, initiates the negotiations by contacting the potential buyers.
Among all, the most important step is the acquisition of relevant information which will be
key input for the others. For this reason, it is substantially important to conduct desktop
studies prior to submitting an offer. In most cases, this information can mostly be obtained
from the study of the research of various entities or from the internet, as well as via
telephone connections or correspondence. During this research, the below mentioned
matters should be evaluated, for the negotiations to be conducted and concluded
successfully, and for parties to enter into a sustainable cooperation:
o Evaluation of the political and economic stability of the target country,
o Evaluation of the level of the intervention of the target country government to trade
and the potential cooperation between parties, on investment and commerce,
evaluation of the applicable law, and whether there exists any limitations especially
to the trade of the goods and limitations to the foreign currency movements,
o Research of the existence of mutual agreement, which may affect your future
commercial activities, such as the membership of the target country to the World
Trade Organization, the free trade agreements between countries, agreements to
avoid double taxation,
o The economic development level, the leniencies of companies and their business
culture in the target area,
o Research regarding the leniency of growth in the target area, the target sector, the
existence of competition,
o Research regarding the administrative and financial capacity of the target company,
its place among the sector and research for reference regarding the company,
o Evaluation of the banking system and financing opportunities in the target market
and the presence of banks which have the ability to conduct foreign transactions and
their ability and power to act as correspondent banks,
o Information regarding accounting standards and evaluations,
o Research for the transportation conditions to the target company,
o Research regarding the legal atmosphere in the target company; evaluation of the
arbitration claims, central government and local jurisdiction, customs legislation,
WTO control mechanisms, transportation limitations, business and travel visas and
limitations.
during the negotiations and parties come to an agreement on all issues, for the success of
the potential cooperation.
1.2.6 The Negotiation Team
Another crucial point, along with the preparation of the agenda, is the formation of the
negotiation team. Even though the members of the negotiation team constitute the main
support to the negotiations, the mutual interaction takes place between the two chief
negotiators. Not every person is capable for becoming a negotiator, since the qualities
required in the international business life are much more different and much higher than
those required locally. Therefore, the team leader, who will carry out the negotiations,
should be equipped with high technical, social and communication attributions. In many
companies, one of the high level directors or the boss undertakes such role. In the event that
the boss lacks in such qualities, he should assign the task to another person who has the
characteristics sufficient for such a task.
Since travelling abroad is costly, it is only natural for the number of the negotiation team to
be kept low. In such a case, it is important that the negotiation team is small but effective.
The number of members of the negotiation team should be determined as to provide a
strong communication between team members, making sure that the team is prepared for
changes of strategies, and that a balance of powers is maintained, against the opposite
party.
1.2.7 Conclusion of Negotiation
Negotiating concludes by either parties establishing a new cooperation or by parties leaving
the table without agreement. The conclusion of negotiating by agreement means that a
commercial agreement is concluded between parties. Parties should make sure that every
topic, subject to negotiations are thoroughly covered and that parties have agreed upon all
these subjects, before concluding negotiating.
An important part of negotiation strategy is to be aware of when and how one uses a
document and for what purposes. Below a few advises regarding how to deal with the
documents:
o The initial draft of any operative document should be over-inclusive. It is more
difficult to seek to add terms than it is to remove them
o When using documents as a persuasive tool, try to use documents created by the
other party or by a neutral party to minimize questions about the authenticity of
such documents.
o When using documents to illustrate a complex point, try to keep them simple.
o Always fully explain the illustration when the delegation presents it.
1.3.2 Use of Mediators and Experts
For a strategic advantage the negotiation process can be conducted through a mediator. A
mediator may facilitate the provision of responses to questions that have thus far been
refused or ignored in the negotiation process or to better define the interests and goals of
each side to the other.
Another strategic advantage can be provided by using an expert. Experts can be very useful
in negotiations involving complex or technical issues. When choosing an expert, all involved
parties need to have confidence in her/his neutrality and the usefulness of her/his opinion.
But, be aware that no expert can be truly neutral. Every expert brings his or her own biases,
individual and cultural, to the negotiation. Examples of experts are: interpreters, scientists,
economists and lawyers. These experts can advise you on complex issues and offer solutions
for it.
1.3.3 Effective Use of Time
Using time effectively is another important negotiating technique. The negotiating party
should know what their priorities are and recognize whether the settled appointments and
issues may be resolved in the time planned. They should be realistic about the time needed
to accomplish the goals set. Very few negotiations are open-ended, but if there are no
external time constraints, your delegation may want to set a time limit on the negotiations
to keep the parties focused and the negotiations efficient and effective.
1.3.4 Use of Ultimatums
As stated throughout this chapter, it is important to be fully aware and understand the
culture and customs of all parties at the negotiation table including the use of ultimatums. In
some cultures, ultimatums are considered a regular part of negotiations. However,
ultimatums generally are quite risky and are a drastic measure in any negotiation. If the
other party rejects your delegations ultimatum, then your delegation may be faced with a
difficult decision to either end the negotiation or withdraw the ultimatum and risk losing
credibility. However, should the negotiations reach a point where no progress is being made
and only a few issues remain, issuing an ultimatum may encourage the other parties to make
a better offer.
4. Silence
o Often silence is seen as a bad thing, but do not speak just for the purpose to fill an
uncomfortable silence. When silence is used properly it can encourage other parties
to talk in an unguarded manner.
1.4.2 Storytelling
Another technique for persuasion is the use of storytelling. This includes the way of speaking
but also the use of visuals. In order to convince the other party more easily it is important to
use vivid language. Presenting the message in the context of a story that explains the
expectations, problems and goals and demonstrate what the proposal is to reach that. To
achieve the maximum effect during a negotiation it is critical to use factual details. These
details can be demonstrated by using media like, presentations, pictures, graphs and videos.
1.4.3 Use of Arguments
For convincing the other party, having good arguments can have a significant persuasive
effect. It is the most effective way to present the stronger argument first and reserve
arguments to use throughout the negotiations. There are general rules which can be applied
for every argument:
o Build your argument based on facts
o Draw your overall conclusions based on facts
o It may be important to begin with broad statements to define your scope of the
arguments before proceeding with the specific items of your argument. Present
specific subparts of the overall conclusions based on examples.
o Be aware that often the first and the last arguments are those that are best
remembered by the other parties. So make sure that you start with a strong
argument and finish with a strong argument.
1.4.4 The Way of Asking Questions
To gain an advantage in a negotiation, there are different ways of asking questions. As many
as open-ended questions should be asked to find out more about the other parties position.
This manner of asking questions can engage the other party and make them feel more
comfortable. The following ways of asking questions could provide more information and
make the cooperation more effective and the negotiating process run smoothly:
o It is advised to start asking questions which begin with Who, What, Where, How,
Why, Explain and Describe rather than immediately challenging the other partys
position. This gives you the opportunity to discover what is motivating the other
party during the negotiation.
o To get more information, the following questions could be asked to the other party:
What are their main concerns and/or Why are those concerns important to you?
o If you have assumptions about something you might ask questions such as Have you
thought about.
The Dos and Donts for a clear and precise international contract are listed in the below
table:
Dos
Use the language as clear as possible,
without leaving as little room for
interpretation.
Define terms in detail.
Donts
Do not use ambiguous words such as
reasonable, substantial, material.
Do not allow implied terms. Make sure the
contract does not need or cause parties to
come to conclusions by reading between
lines.
Do not use complex and long sentences.
Even avoid technical or legal terminology, if
required so for clarity.
Do not leave time periods to vague
descriptions, such as within a reasonable
period.
Contract Date:
This Agreement has been executed on [date].
Identification of Parties:
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This Agreement (Agreement) has been executed on [date], by and between [full
name of A], a Company duly established and existing under the laws of [country of
A] having its registered business centre at [address of A] (Seller) and [full name
of B], a Company duly established and existing under the laws of [country of B]
having its registered business center at [address of B] (Buyer).
Subject to the terms and conditions set forth in this Agreement, the Seller agrees to
sell to the Buyer, and the Buyer agrees to purchase from the Seller, [goods] (the
Goods) as set forth [either in Annex A of this Agreement orin this article, as listed
below].
Terms of Payment:
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The Buyer will pay the Purchase Price of [amount of purchase price, including
currency] on or before [date] or no later than [number] of days before the Delivery
Date. The payment must be remitted to the Seller at [address]. The payment must
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Invoices:
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The Seller shall issue provisional invoices and final invoices for the shipment of the
Goods. The invoices must specifically describe the specifications, quantity and price
of the Goods, and shall be issued within [number] days before/after delivery of the
Goods. The Seller should cause all invoices to be in compliance with specific
requirements imposed by the laws and regulations of the countries of both Parties
(and the country of delivery, as applicable).
The buyer is responsible for the following costs and charges incurred in the sale
and transport of the goods: [list]. The seller is responsible for the following costs
and charges incurred in the sale and transport of the goods: [list].
Packaging Arrangements:
The Goods shall be delivered [trade term, e.g. FOB], to [place] on or before the
Delivery Date / [date]. The Seller shall deliver the Goods in a single shipment. The
Seller shall use every endeavor to transport the Goods as to arrive promptly, on or
before the Delivery Date. In the event of any delay in the Delivery Date, the Seller
shall immediately notify the Buyer, specifying the reason of delay and the expected
time for delivery. The Buyer will then have the following options: (i) to renegotiate
with the Seller for a new Delivery Date, which will be confirmed by the Parties in
writing as an amendment to this Agreement, or (ii) to notify the Seller of the
termination of this Agreement. The execution of any of the rights of the Buyer set
forth in this Article shall not constitute a waiver to any of the rights of the Buyer
under this Agreement.
Insurance:
The Buyer/Seller shall obtain at its own cost, for all insurance on the Goods, during
their transit. The insurance shall be acceptable to the Buyer/Seller, and the prior
written consent of the Buyer/Seller shall be obtained, provided that such consent
shall not be unreasonably withheld; and shall provide for the covering of all of the
following: [list]. Evidence of the insurance, in the form of a copy of the policy or any
other statement provided by the insurer, shall be provided to the Buyer/Seller
before the Goods are shipped.
Title to Goods:
10 The title to the Goods shall pass to the Buyer at the time the Goods are delivered to
[place], provided that the Buyer has transmitted payment to the Seller, subject to
the provisions of this Agreement.
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Import/Export Documentation:
The Seller shall be liable for obtaining, completing and presenting to [country]
customs all export documentation and fees required for clearance, including the
following: [list]. The Buyer shall be responsible for obtaining, completing and
11 presenting to [country] customs all import documentation and fees required for
clearance, including the following: [list]. The Buyer must notify the Seller that all
import requirements have been met. The Seller shall not be required to ship the
Goods until the Buyer furnishes the Seller with written proof that the import
requirements and fees have been or will be timely fulfilled. In the event that
shipment is delayed because of the default of the Buyer under this Article, the
Seller shall not be deemed to have conducted any breach of this Agreement.
Re-exportation Prohibition:
12 The Buyer covenants that the Goods will be shipped to and delivered in [country]
and that the Buyer will not ship or deliver the Goods to any other country, nor will
the Buyer re-export the Goods after delivery in [country].
Inspection Rights:
The Buyer shall be entitled to inspect, or have an agent inspect the Goods at the
point of shipping [or some place else]. The inspection shall be conducted within
[number] days following the delivery and the Buyers failure to inspect the Goods
13 will constitute a waiver of the right of inspection, and the Buyer will be deemed to
have accepted the Goods as delivered. Such inspection shall be concluded within
[number] days; on completion of the inspection and acceptance of the Goods, the
Buyer or its agents will execute a certificate of inspection and acceptance, at the
sole cost of the Buyer. The Seller shall pay return freight charges and will replace
the Goods that the Buyer or its agent rejects with Goods that meet the description
and specifications set forth in this Agreement.
Timely Performance:
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The Parties agree that the timely performance of the provisions of this Agreement
is of essence to the Parties.
15 Conditions precedent:
This Agreement is subject to [conditions precedent]
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Termination:
17 The engagement of the Parties with this Agreement shall terminate on [__], unless
extended by mutual written consent by the Parties or earlier terminated as
provided below. Buyer may terminate this Agreement, and the Seller will have no
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right to indemnity or lien, in the following cases: [list, e.g.If Seller fails to comply or
irregularly complies with the terms and conditions set forth in this Agreement.]
Liquidated Damages:
Each Party understands and agrees that a breach of this Agreement shall result in
the non breaching Party damages which are incalculable and difficult to foresee. In
the event that the Seller does not deliver the Goods on or before the Delivery Date,
18 the Seller shall reimburse the damages by paying the Buyer liquidated damages of
a total sum of [amount and currency]. In the event the Buyer fails to furnish
shipping instructions, wrongfully refuses to accept the Goods, or fails to pay the
Sales Price on due time, the Buyer shall pay the Seller, liquidated damages of
[amount and currency]. This Article shall not be deemed or construes as a waiver
to any further remedies, rights or entitlements of either of the Parties under law or
the provisions of this Agreement.
Force Majeure:
Occurrence of any of the following events, however, without being limited thereto,
will be deemed as a force majeure event:
ii. Contagious diseases or acts of God such as earthquake, flood, storm, avalanche
or lightning; or,
iii. Acts of war or terrorism or conditions arising out of or attributable to war,
19 whether declared or undeclared; riot, civil strife, insurrection or rebellion.
In an Event of Force Majeure, such Party (the Affected Party) shall give notice
and details of such Event of Force Majeure in writing to the other Party, as
promptly as possible after its occurrence. The Affected Party shall use all
reasonable endeavors to mitigate the effects of the Event of Force Majeure and
shall diligently do all things reasonably required to remove the causes or to repair
the effects thereof. In case one of the Parties can not fulfill its obligations due to
the force majeure events, the other Party shall have a right to request for making a
suitable amendment or cancellation of the Contract.
Amendments:
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All modifications of this Agreement shall be made in writing and signed by the
Parties or their authorized agents.
No waiver:
23 Neither Party's right to require strict performance in accordance with the terms of
this Agreement shall be affected or deemed to be waived by any failure by it to
enforce any of the terms hereof.
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Assignment:
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Neither Party may assign the rights or delegate the performance of its duties under
this Agreement without the prior written consent of the other Party.
Severability:
If one or more of the provisions contained in the Agreement shall for any reason be
or unenforceability shall not affect any other provisions hereof and the Agreement
shall be construed as if such invalid, illegal or unenforceable provisions had not
been contained herein.
Integration:
This Agreement is the entire understanding between the Parties. Parties are not
26 bound by any statements, representations, promises, or inducements, regardless of
whether made by such Party, its agent, employee or affiliate, unless it is set forth in
this Agreement. The Agreement supersedes and replaces any and all prior oral or
written communications made between the Parties in relation to the subject
matter hereof.
Notices:
27 All and any notices to be delivered pursuant to this Agreement shall be made in
writing and delivered to the address (or any other address a Party may duly notify
the other Party pursuant to this Article) stated herein.
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GLOSSARY OF TERMS
TERM
Amendments
Assignment
Conditions Precedent
Contract Date
Commercial Contract
Courtesy
Force Majeure
DEFINITION
A change made in a contract, law, motion or
constitution. To avoid misunderstandings all
amendments need to be written and signed by
the parties or their authorized agents.
A clause that allows the holder of a policy to sell
or give the policy to another person or company.
Conditions precedent are any events which the
parties expect to occur before the performance
of the obligations. These may include obtaining
licenses, documentation, receipt of advance
paymentsetc. If the contract depends on the
occurrence of the conditions precedent, then
the conditions should also be repeated in the
clauses regarding termination, to ensure that the
intent of the parties is clear. Usually, under
general practice, parties do not wish to include
strict conditions leading to termination, such
conditions are usually construed very strictly in
most of the countries.
The date is an important factor for a contract; it
determines the effective date of the contract,
the validity of it and which legislation can be
applied if needed. To avoid confusion, the date
should be drafted clearly and spelling out the
month.
A commercial contract refers to a legally binding
agreement between parties in which they are
obligated to do or not to do certain things.
Contracts may be written or verbal and drawn
up in a formal or informal way. Most businesses
create contracts in writing to make the terms of
agreement clear
In the contract it must be mentioned which costs
and charges are for the buyer and which are for
the seller. The items which need to be included
are: the import, export, shipping, customs fees,
expenses for licenses, expenses arising out of
the execution of the agreement.
Polite behaviour
All disputes, arising under or in connection with
this agreement, including but not limited to the
validity, interpretation, effectiveness,
implementation, termination, cancellation,
approvals by the parties and other conditions
hereof shall be settled by arbitration.
Standard clause found in contracts, it exempts
the contracting parties from fulfilling their
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Identification of Parties
Import/Export Documentation
Integration
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Inspection Rights
Insurance
Invoices
Liquidated Damages
Mediator
Notices
No waiver
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Packaging Arrangements
Persuasion
Re-exportation Prohibition
Severability
Termination
Timely Performance
Title to Goods
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