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By showing
Cebuanos what
good Filipino food is all about, a family from Laguna
makes their restaurant into a tourist landmark.

CAF LAGUNA

HISTORY
Caf Laguna began as a labour of love for the Urbina
family. Coming from a long line of cooks, Lita Urbina
decided to share her culinary talents with everyone. She
got the love for cooking from her mother who owned a
restaurant in Cartimar, Pasay City. As a young girl, she

remembered being exposed to the restaurant business

and how it was managed.
With the help and encouragement of her family, Lita
Urbina decided to open her own carenderia serving
Filipino food with a distinctive taste incomparable to this
day. Food was not only sumptuous, but enkindled
memories of home-cooked meals shared with friends and
family.
Caf Laguna started with 10 tables in an apartment she
was renting, and later on owned in Lahug. Mothers Best
was the moniker she gave the fast food, which served
only Filipino dishes. Catering service menu includes
European, American and other Asian dishes.
Cebuanos specially, love the puto-bumbong (sticky rice
called tapul that is steamed and served with grated
coconut and sugar.) Puto-bumbong has become the
trademark of Caf Laguna. Urbinas rise to top of her
chosen career in the food business is dramatically fast.
After opening Mothers Best in 1979, she renovated and
expanded the area, transforming the carenderia into a
place of dining in 1991. It became a hit in Cebu. The
news spread life wildfire, for great food, try Caf
Laguna. And, sure enough, everyone went for a taste
and came back for more.
Three years after, in 1994 she opened Caf Laguna at the
Ayala Center. In 1999, another Branch was opened, the

Laguna Garden Caf at the back of Ayala Center a 2storey building that looks more like the home of a Spanish
Governor General than a restaurant. Urbina likes to
make hew own concoctions in the kitchen. Some menus
served at the Laguna Garden Caf were her ideas, like
dinuguang manok. Other recipes include sinigang na
miso, sinigang sa bayabas, lumpiang sariwa, dinuguan at
puto, palabok and puto-bumbong, crispy tadyang and
pandan chicken.
Now, Caf Laguna is a landmark for wholesome and
delicious Filipino cuisine. From humble beginnings, the
expertise of Lita Urbina and her staff have touched the
lives of so many Cebuanos through the restaurant and its
catering service. Proving, once and for all, that the best
way to anyones heart is through delicious cooking.
She dreams of turning her restaurant into a Showcase
of Filipino Cuisine . This does not mean the typical native
concept of a nipa and bamboo, but rather how Filipino
food was influenced by different cooking styles through
the years,, and give Filipino foods the dignity and its right
place in culinary map of the fine food in the Philippines.

VISION
Caf Laguna shall be the best fine dining restaurant
serving authentic Filipino dishes in a Filipino

ambiance. Personalized service shall be replicated in

all branches located in key cities nationwide.
VISSION
To give our customers their moneys worth, good
food, good service with a lot of personal touch.
Caf Laguna shall focus on Research and
Development.
Caf Laguna shall create a professional organization
composed of family members who are equipped in
terms of employee handling, office decorum and
professional planning. It shall hire competent people
who can provide quality service to the company.
Caf Laguna shall adapt to modern technology to
facilitate efficiency of operations and become
innovative in customer satisfaction.
Caf Laguna shall bring pride to Philippines and bring
the best Filipino culture through the food business by
expanding globally. Filipinos abroad as well as
foreigners can taste Filipino food provided by a
home-grown company, Filipino-owned restaurant.
The company will grow and at the same time share
its knowledge and expertise to aspiring
entrepreneurs who have their own business though
franchising route.
CORE COMPETENCIES

 Caf Laguna sells quality food at a reasonable price.

The restaurant is designed for people who want their
food prepared by expert cooks.
The owners themselves pamper customers who dine
in Caf Laguna. The service is personalized for the
customer to feel at home.
Caf Laguna is very particular with cleanliness. We
make sure that customers who dine feel relaxed. Our
tiptop condition and cleanliness are reasons why
customers become regulars. They are assured that
food is prepared and eaten in hygienic environment.
Renovation of restaurant is done frequently to uplift
its image.
Authentic Filipino Food. Customers who want to taste
the traditional Filipino food comes to Caf Laguna.
At Caf Laguna, the welfare and satisfaction of
customers is our main priority, profits come
secondary.
Research and development makes us superior in
changing times. Additions of new menu and
modifications of existing menus are done by the
owners to adapt to the demands of its customers
and changing times.
Fine Filipino dining but not a stiff atmosphere.

Caf Laguna Food/Dish