Brian Ingham, 119 Scotch Pine Grove Mobile Phone: 613-697-8923

Dunrobin, Ontario K0A 1T0 Home Phone: 613-832-2225

Email: inghambri@hotmail.com

CAREER HIGHLIGHTS:
• 15+ years leadership in optical and transport technology product management and marketing
• International sales & industry marketing management roles with IBM
• Demonstrated market development, process improvement and new product definition
expertise
• Leadership recognized by IBM through awards for process innovation, marketing,
management

WORK HISTORY:
Tundra Semiconductor Ottawa, ON 2006 - 2009
Recruited from JDSU USA to fill key post in product line management. Tundra ( now IDT) is a leading
provider of bridge and switch interconnect and transport integrated circuit products to the leaders of the
telecommunications, military, and datacom markets such as Cisco, Ciena, Nortel, Fujitsu, Huawei, Alcatel,
Ericsson, Nokia Siemens, Tellabs, Motorola, NEC, Curtiss-Wright, Xerox.

JDS Uniphase Rochester, MN 2002 - 2006

IBM US optics group sold to JDSU. Product marketing/management roles through to transition of operations
from USA to Singapore. JDSU is the leading provider of communications test and measurement solutions
and optical transport products for telecom providers, cable operators, and network equipment manufacturers.

IBM, Microelectronics Division Markham, ON & Rochester, MN 1994 - 2002

Senior positions in Canada and USA technology optical transport groups. IBM develops, manufactures and
markets state-of-the-art software, semiconductor and interconnect technologies to the IT marketplace.

Infrared Data Association Walnut Creek, CA 1995 - 1999

Worked as Marketing Chair with global leaders of information appliance industry to promote implementation
of optical technology for cord-free connectivity between information appliances and consumer electronic
devices. The Infrared Data Association (IrDA), is an international industry organization comprised of the
leading companies in consumer electronics and personal computing products, whose goal is to make
connectivity between personal electronic devices intuitive and easy.

IBM Canada Toronto, Vancouver, Calgary 1984 - 1994

Held regional and national sales and marketing management positions. The IBM Corporation is the world's
leading computer and information system services vendor. IBM Canada is a wholly owned subsidiary of IBM.

WORK EXPERIENCE
Product Line Marketing and Management:
Senior Product Line Manager Tundra
Manager of several complex product lines ( P&L responsibility) and product strategist. Owned roadmaps,
MRD's, PRD's, ECN's, PCN's, EOL's product business cases, NPI team leadership and executive gate
reviews, pricing, partner and customer programs, cost reduction programs, long-term product business
projections and monthly/quarterly reporting. Led annual face-face portfolio price negotiations at top accounts,
approval point for all other quotes. Member of product investment strategy task force.
Actions/Results:
• Grew margin % by 4 points and drove new PCIe bridges; over-achieved margin objectives.
• Brought viable product ideas to Tundra most notably an SoC and new Intel bridge chip opportunities.
• Achieved solution partner status with Intel, the world’s leading PC micro-processor company.

Product Line / Product Marketing Manager JDS Uniphase

As PLM, held P&L responsibility for optical products portfolio driving $75M annual sales. Owned roadmap,
product requirements, supply planning, pricing, engineering changes, lifecycle management.
• Maintained market share while doubling profit margins by converging product designs.
As PMM owned revenue, forecasting, collateral, design-ins, distributor agreements, issue management.
Brian Ingham, 119 Scotch Pine Grove Mobile Phone: 613-697-8923
Dunrobin, Ontario K0A 1T0 Home Phone: 613-832-2225
Email: inghambri@hotmail.com

• Increased inventory turns from 3 to ~8 through tight control of forecast and distributor inventory.

Marketing and Sales Positions:

Marketing Operations Manager IBM
Managed a team of marketing and application engineering professionals, and the quality manager. Products
included high-speed serial optical transceivers, telecom transport IC’s, and optical add/drop multiplexors.
Responsible for a $1.5M product marcomm budget, leads, training, design-ins, customization, promotion.
• Met design-in objectives and implemented promotion strategies generating $20M/yr in new sales.

Market Development Manager IBM

Managed a strategic product / marketing alliance. Responsible for joint project management of product
planning, development, marketing, pricing, forecasting, quality issue management, and standards body
activity. Managed a complex optical wireless personal area network hardware and software offering from
opportunity identification through to market introduction. Created a consortium for its adoption and
promotion. Consultant to IBM Research on short-range wireless applications, markets for their research
investments strategy.
• Within 18 months of market entry, the alliance was dominating the industry with a 60% share.

Sales / Marketing Manager IBM

Led sales unit responsible for $35 million revenue and customer satisfaction objectives. Customer
satisfaction, revenue attainment, personnel development, sales presentations, RFP responses, negotiations.
• Consistently exceeded sales quota and satisfaction objectives. Several team members recognized for
personal growth resulting in exceptional performance and achievements.

Engineer / Scientific Industry Group Manager IBM

Led a team of engineering/scientific software solution marketing professionals and managed IBM’s interests
in oil industry joint application development projects.

Marketing Chair Infrared Data Association

Elected four consecutive on-year terms as the Industry Association’s Marketing Chair. Launched IrDA’s web
site, developers conference, press and industry relations programs. Developed executive liaison with leaders
at Microsoft, HP, IBM, Toshiba, Nokia, Ericsson and NTT.
• Drove penetration of IrDA ports over four years from 20% up to 90% in printers, laptops and PDA’s
and established IrDA into cell phones, cameras, and in Japan also watches and pay phones.

Global Account Executive IBM

Responsible for product sales into IBM Personal Systems Group. Developed jointly with PSG executives an
innovative program for pull-through marketing and gross margin sharing.
• Within 2 years grew PSG revenue from minor position to top customer status.

Segment Marketing Manager IBM

Responsible for external customer segment of IBM’s Education business. Launched industry conferences
and consulting services while maintaining revenue base in traditional classroom education business.

Health Industry Marketing Manager IBM

Consultant to deputy health ministers and health industry executives; promoted electronic medical records
and networks as a solution to escalating costs. Launched bedside information systems. Marketed solutions.
• Excellence in Staff Management award for doubling share and for creating a corporate leadership image.

Business Systems Design and Development:

Manager, PartnerLink Project IBM

Responsible for development and management of web and back-end B2C (Channel) IT applications.

Manager, e-Health Project IBM

Designed and implemented e-Health Unified Messaging System prototype for Ontario Ministry of Health.
Brian Ingham, 119 Scotch Pine Grove Mobile Phone: 613-697-8923
Dunrobin, Ontario K0A 1T0 Home Phone: 613-832-2225
Email: inghambri@hotmail.com

• the only team to meet MoH’s tight project deadline. (received IBM’s Team Success Award )
Brian Ingham, 119 Scotch Pine Grove Mobile Phone: 613-697-8923
Dunrobin, Ontario K0A 1T0 Home Phone: 613-832-2225
Email: inghambri@hotmail.com

Other Systems Development Tundra, JDSU

Designed and implemented new demand forecasting systems and methodologies;
• improved inventory turns by 307% at Tundra, over 200% at JDSU.

Finance:
Manager, Financial Planning Systems IBM
Responsible for development of corporate financial planning and reporting applications.
• adopted by 18 IBM country organizations. (warranted an IBM Outstanding Innovation Award )

EDUCATION / COMPETENCIES / PATENTS / AWARDS

Degrees:
Bachelor of Applied Science, Engineering (Honors) - University of Toronto
Industrial Engineering
Masters in Business Administration - University of Toronto
Finance and Operations Research focus

Continuing Education:
High Technology Branding, Sales Force Management, Annual IBM Management School, IBM Marketing
School, e-Business Fundamentals, SONET/SDH Fundamentals, Statistical Process Control, Microsoft
Access Level II, Product Line Management Fundamentals, Risk Management, Value Base Marketing, Power
Base Selling, Communispond (effective presentations), Powers of Persuasion, Silicon Technology Basics,
Designing for Low Power, Effective Teams, Effective Presentations, PMI’s PM BoK3.5 Project Management

Competencies:
• International sales, marketing, market and channels development, customer relationship management.
• Product / service line management / marketing and project management skills.
• Knowledge of semiconductor technologies, optical and wireless transport protocols and applications,
supply chain optimization, in-depth on demand forecasting systems, methodologies and processes.
• Microsoft Office Suite applications, Sharepoint, Microsoft Project.

Patents:
Apparatus/Method for Connectivity in Wireless Optical Communications Systems (US Patent # 6,850,709 )
Mutli-Channel Optical Transceiver (US Patent # 5,966,225 )
Mutli-Protocol Wireless Controller (CAN Patent # 2166255)

Awards:
IBM: Stock options, Outstanding Innovation, Winners Circle, Excellence in Staff Management,
Team Success, Innovation Invitational Finalist, 100% Club (6), Special Contribution (3)
JDS Uniphase: Stock options
Tundra: Stock options
Other: Lieutenant Governor’s Community Service Award, Kingsway Businessmen’s Award