Professional Documents
Culture Documents
Our Services
Marketing and Business Plans
Market Research Services / Respondent Recruiting
Managed Care, Insurance, Payor Contracting and Credentialing
HMO, IPA, ACO and PPO Contracting / Provider Network Development
Public Relations / Press Coverage
Corporate and Occupational Health Marketing
Senior Care Marketing
Advertising / Branding / Graphic Design
Patient Coordinator Marketers
Public Relations
Media Relations
Press Events
Press Releases / News Releases
Press Packets
Special Events / Open Houses
Photography
Newsletters
Search Engine Optimization
Social Media
Our Team
David W. Scott, MMC
Experience:
Director of Marketing, Market Research and Public Relations for Hospitals (1982-1991):
Sun Coast Hospital, Largo, Florida
Riverside Hospital, New Port Richey, Florida
Conway Hospital, Conway, South Carolina
Editor of Newspapers (1981-1982):
The Moultrie News and The North Charleston Observer, Charleston, SC
Education:
Master of Mass Communications, University of South Carolina, Columbia, SC
(Course emphasis: marketing, market research, advertising, public relations and
journalism)
Bachelor of Arts in Behavioral Sciences, Erskine College, Due West, SC
(Editor of the Erskine Mirror, the college student newspaper)
Mr. Scott`s credentials and 30 years of experience provide a strong foundation for services
in healthcare marketing, public relations, market research, managed care and advertising.
Included are services related to provider network development, corporate health, longterm care, senior care, medical practice building, behavioral health, occupational health
and healthcare management.
He has been featured in Healthcare Marketing Report, a national professional periodical,
for an outstanding hospital-based marketing program targeted to women. The same type of
"one-stop services" packaged program was later designed for, and successfully, marketed
to men.
Specializing in qualitative research, she has 15 years of experience in conducting IDIs and
focus groups with physicians in a wide range of specialties, ancillary staff, patients,
corporate executives and care providers. She excels at moderating and interviewing.
Patricias moderating style is friendly and personal, allowing respondents to feel
comfortable enough to reveal their thoughts and feelings. Her technique elicits valuable
insights even from the most reserved respondent and helps her clients understand not only
what people are saying but why they are saying it. She understands how to support
management with information to drive strategic planning, customer attitudes to insure
proper positioning and messaging, and advertising development and ad testing.
Harry Moreno
Excelling in research management, participant recruiting, professional
referral building and social media, Harry brings a wealth of experience
to clients locally, nationally and internationally. He often works
with those needing assistance with specialized services such as:
increased referrals from other
healthcare professionals, market research participant recruiting
and enhanced search engine optimization via social media outlets.
Because he is fluent in Spanish, Portuguese and English, he is able
to offer international marketing, communications, market
research, writing and translation services in the U.S. and
other countries. Majoring in microbiology and organic chemistry with
a specialty in biotechnology from Santa Fe College in Gainesville, Florida, Harry began his
career in animal healthcare, eventually merging into human healthcare.