DUE DATE: January 15, 2015

Directions to create a SECTION 1 SCRIPT using Google Docs:

1. Select File Make a Copy (note: you will need a Google account)
2. Rename your Google document with the title of your course
3. Look at the example Script in the table below
4. Fill out your own information in the second table
5. Select Share Anyone with the Link can View (If you have a Business/
Upgraded Google account, please see directions here).
6. Paste your link in Udemy Studio (Facebook.com/groups/UdemyStudio) or to the HowTo discussion board (https://www.udemy.com/official-udemy-instructor-course) with the
hashtag #NewYears (so we can be sure to award you points!)
WHY? When we ran a test on a set of representative courses with 1-2 star ratings, ~65% of
these courses received bad reviews because of poor instructor delivery. Make sure this isnt
you! Script your content, engage with the camera, and let your passion for the topic shine
through. BONUS TIP (per recent findings from our Learning Science team): Your very first
explanation of a concept should be clear, concise, and meaningful. This is when students
decide whether youre the right teacher for them! For additional tips on delivering your content
with clarity and confidence (including examples), go here.
MY EXAMPLE: This is an example script for Section 1 of my course, How to Create a Udemy
Course

NOW FILL IN YOUR OWN SCRIPT (Section 1 only):

Section

Lecture

No.

done?

Lecture Name

Lecture
Type

Lecture Type

Need
Script?

Script

Lecture Description

Session 1: Introduction and Our Roadmap for the Course

Learning Objective: Understand how the course is structured and gain a high level overview of
the preferred approach to networking
Introduction
to the course

Animated
1
Slide (5-6
.
min)
1

Welcome to the Networking for Introverts course! As

you may have read in the course outline - 80% of jobs
are found through networking, so networking is such
an important part of advancing your career, as well as
growing personally and professionally. The problem
though, is that in traditional networking events and
career talks, introverts are at a disadvantage.
This is because the environment that many recruitment,
career or networking events take place in are set up
such that people who are more extroverted will be
more successful. These are typically environments
where meetings take place in a noisy setting and with
large crowds of strangers waiting to speak to the same
person. This is exactly the kind of environment where
introverts are put at a distinct disadvantage.
And this is where this course comes in. If you are
a professional or graduate who wants to network
effectively but find they are often overlooked
at networking events because you are introverted,
quiet or soft spoken, but you do see the benefit of
networking, then this course is for you.

Many networking courses focus on putting yourself

out there, meeting lots of people, and working the
room. But if you are in introvert, this may not be the
best advice for you. This course is takes a very different
approach which be covered in detail in the lectures that
follow.
In this course, you will be introduced to an alternative
approach to networking where introverts really excel.
This course also covers 3 other things:

It covers the who who are the right people you

should network with

It covers the how how to reach out and set up

meetings with the professionals you want to meet

It covers the what tips on what to say in order to

have a productive one on one networking meeting
At the end of this course, you will have a repeatable
process you can use and re-use for the rest of your life.
Throughout this course, I will also be going into
specifics, and provide actual templates that you can use
as a starting point to meet other professionals.
And I also understand that different people, learn
differently. If you are someone that learns best by
example, you will this course contains a real life
simulation of a networking meeting that took place,
so you can get a very good sense of what putting this
course to into practice looks like in the real world.
Thank you for watching, and I look forward to starting
our learning journey together.
1.2

About the
instructor

Animated
Slide (2-3
min)

Free preview
Hi, and welcome. In this lecture I am going to provide
you with some background about my professional
career, share a part of my personal story, and also
share my motivations for producing this course.
I work as a manager in a management consulting
firm, and my main areas of interest are strategy and
analytics. I currently enjoy my work and it looks like I
am on the road to a successful career. I have also been
invited as a speaker to career events, conferences,
business schools and local universities. However things
were quite different just 5 years ago.

5 year ago, I had just moved to a different country,

where I was at a disadvantage for a few reasons which
some of you might be facing as well. They are:
Number 1, I was trying to move into a different industry,
so although I had worked before, I had very little
relevant work experience
Number 2, I did not have a permanent work visa, and
that meant that many jobs were closed to me due to
visa issues. That put me at a distinct disadvantage in
the eyes of hiring managers.
And number 3, I was quiet and reserved. And whenever
I went to networking events, I usually found the
environment awkward and uncomfortable. It was either
too noisy, or too crowded, or I felt that the conversations
were too superficial and I did not enjoy them.
All that meant I had to work extra hard to understand
the industry and find a job. The way I did it was to
essentially change the strategy I was using to network,
and shape the networking environment to a way that
better suited my personality as an introvert.
This turned out to be wildly successful, and I ended up
meeting over 20 professionals over a few short months.
Some of these people were very senior, and almost all
of them had something useful to share to help me in my
career journey.
Even before I got my job offer, I was learning so much
that by the time I had met about 10 or 12 people, I
was able to speak with a level of understanding of the
industry that put me ahead of many of my peers even
those who were more qualified and experienced than
myself. By then it was only a matter of time before I
received an offer, and eventually one of the people I
contacted referred me for an interview in the industry
and role that I wanted.
Since then I have met many students and professionals
in the same situation, and I have shared these
techniques with them. I have also used the feedback I
received to refine this course over time. The course that
you will experience on Udemy is a result of all that hard
work, and I hope you benefit a lot from it.
Thank you for listening, I hope you now understand
where I am coming from as an instructor on this course,
and I wish you all the best as we start going through the
main course in the next lecture.

1.4

The
importance of
networking in
your career

Animated
1
Slide + .
Camtasia
3
mark-ups
(3-4 min)

Free preview
Statistics on the benefits of networking
Discussion on recruitment channels
Odds of finding jobs through traditional
recruitment programs
*ALREADY PRODUCED AS TEST*

Course
strategy and
roadmap

Animated
Slide (4-5
min)

Welcome! In this lecture, I will be sharing the main

strategies we will be using in this course, and also
explain how the course is structured so that you will be
able to better navigate the content and come back to
sections that you are looking for in the future. Lets get
started.
The big idea of this course is turning Introversion to
Your Advantage in professional networking. To do
this, we will be following some broad strategies to
do networking in a different way. Consider these 3
differences between extroverts and introverts that affect
networking. Firstly, extroversion and introversion is
NOT about simply being loud vs being quiet. Rather,
extroverts feel energised in social situations, whereas
introverts are at their best in small groups or one-onone. What this means is quite straightforward, as an
introvert, we should do networking one-on-one!
Secondly, extroverts have the ability to think on their
feet, which is thinking while talking. Whereas introverts
excel where there is time to prepare. The strategy here
is to prepare beforehand before initiating a meeting.
Thirdly, extroverts do well in large groups of strangers
because they are able to engage in small talk, which
is light conversation about common topics. Introverts
on the other hand, excel when going in depth and
discussing a topic of interest. Based on our strategy
in the first question, a one on one networking event is
already an environment where the agenda should be
quite clear. So the next strategy here is to maximise
the value of the meeting by being equipped to get more
detail about certain career topics by asking the right
questions.
So once again, the big idea of this course is turning
Introversion to Your Advantage in professional
networking, and we will do that by following the
strategies discussed above. And dont worry - all this is

built into the course outline so by following the course

you will be equipped with all that you need to use these
strategies.
Now, lets get into more detail on how the rest of the
lectures are structured.
There are 4 main parts of doing networking in the way
that we just described. I call it the networking lifecycle
and each of the four parts of the networking lifecycle is
aligned to the 4 main parts of this course.
In session 2, we will be covering positioning, which is
about how to position yourself as an interesting and
attractive candidate that will increase your chances of
getting a networking meeting.
In session 3, we will be covering how to choose the
right person to contact and how to send a professional
invitation that is likely to have a positive reply. There will
also be invitation templates included as a resource that
will you can use.
Session 4 is about the meeting itself. We will be
covering some things you can do to maximise the value
of a meeting and help you get what you need out of
it. Again, I will be providing sample questions that you
can use during the meeting yourself both to start the
conversation and to get more detail on interesting areas
the come up during the meeting.
In session 5, we will briefly be covering how to close a
meeting well, and a few important hints that I seldom
see covered on how to go beyond one successful
meeting to making networking a repeatable process.
Finally, I thought the best way to help you internalise
some of these learning points is to see it in action in real
life. So Session 6 will be a simulation of a networking
meeting taking place. While there is too much content to
fully capture in one simulation, this will allow you to see
some of the learning points of the course can play out in
a dynamic real life situation.
Congratulations - this is the last lecture in session 1
you should now have an understanding of the value of
networking and have an overview of how this course will
progress. Ill see you in Session 2 where we will cover
preparing for your meeting.

Session 2: Preparing For The Networking Meeting

Learning Objective: Position yourself as an attractive and interesting candidate that will
increase your chances of a networking meeting.
2.1

Orienting
your
profile for
networking

Animated
Slide (5 min)

Welcome to the first lecture in session 2. Session 2

is about preparing for the networking meeting. In our
previous session, we reviewed the strategies that we
will use to approach networking, and one of them is to
approach professionals in a one on one environment.
For this course, we will be using LinkedIn, because it is
one of the most widely used professional networks in
the world. But you could very well adapt the techniques
to a different online network that makes that most sense
in your industry and country.
Because we will be approaching people one on one, the
person will likely check out your online profile as part
of the decision making process to decide whether he
or she wants to meet you. So is it is important to think
through what we want to portray online.
Many of you taking this course will have done some
form of work or study before. We may have a history
of years, or even decades of experience studying or
working. And our natural tendency is to put ALL of
it on our resume or CV in as much detail as we can.
However this is not the most helpful thing to do.
There are two reasons for this:
Firstly, your potential networking contact may not
be interested in most of what you have done. They may
not be able to identify with many of the items on your
resume.
And secondly, you should portray ourselves as
having a good understanding of our next role. So what
we want to do is to consciously emphasise relevant
areas of study or experience. The guiding principle here
is relevance. If you have done 3 jobs, but only one of
them has a close fit to what you want to do next, you
should go into more detail on that job. And not only that,
you may also want to go to LESS detail on te others.
Let me emphasise that I am NOT saying to lie or
make up something about yourself in any way. That is
unprofessional and unethical. But I AM saying that you
should position yourself as someone that your contact
will find interesting. Ideally, we want them to think that:
o
You are someone who has some understanding
of what they do
o
You are someone who they can help by virtue of

their experience because you already have some basic

knowledge
o
You may be even be someone who is a
potential hire
So, go ahead and review your profile, and make sure
your profile is relevant to the people you are planning
to meet. I understand it may be difficult to reduce the
amount of detail in some areas where you may have
spent months of even years completing a course,
working in a role or doing a project, but remember that
a resume is for the benefit of the reader, not the writer,
and do your best to optimise your profile for networking.
That is the end of this lecture. In our next lecture, we
will be talking about why you can feel confident in
asking people to refer you for an interview if you are a
strong candidate. If you dont have LinkedIn but want to
create an account, there is also a short optional lecture
provided to take you through that process.
2.2

Understandin
g referrals

Animated
Slide (5 min)

Welcome to lecture XXX. In this lecture, we will

be covering professionals and referrals. This is
about giving you insights into why many companies
encourage referrals, and what the professionals you
meet will be thinking when they meet you. So lets get
started.
If you remember one of the slides from an earlier
lecture, we discussed how companies hired from many
different channels. One major channel is recruitment
agencies. However, this is usually very costly.
Recruitment agencies often charge anywhere between
10-20% of ANNUAL SALARY to place a successful
candidate. For example, if someone was to get a
salary of $50,000 a year, a cheap recruitment agency
would charge the company $5,000 for getting them a
candidate.
Companies know this is costly. So they often publicise
vacancies internally. This means that employees in the
company can recommend their friends and networking
contacts to positions that they feel are a good match.
In return, the company usually pays a bonus of a few
thousand dollars to the person that refers the candidate.
This amount is less than what recruitment agencies
charge, so the company wins, and the person who
makes the referral wins as well.

This is where networking comes in, are you meet

professionals, most professionals will know in their
minds whether there is a vacancy in the company,
and they will be quietly assessing you to see if you
are someone that they should refer. If you are a good
candidate, they will get the bonus payment, and you will
get the position that you want.
This is why you should network with as many people
in your target industry as possible. It is not just for
your own benefit and knowledge that you have these
meetings. It is also for the professionals to get to know
you, so they can remember you in the future, or refer
you to a position. This is the heart of the tagline of this
course its not what you know, its who you know. And
who. Knows. You.
That is the end of this lecture. For those of you who
need a short guide on how to open a LinkedIn account,
please process to the next lecture. Otherwise, feel
free to advance to the next session, where we will be
covering the actual networking meeting itself.
2.3

Demo:
Setting up
a LinkedIn
account

Camtasia
screencast
with markups (5 min)

Welcome to the demonstration of setting up a LinkedIn

account. This is an optional lecture for those who
already have a LinkedIn account, or will be using a
different online network to send invitations to their
contact of choice.
To set up an account, just go to www.linkedin.com
*screen capture starts here*

Session 3: Making Contact

Learning Objectives: Choosing the right person to contact and send a professional invitation
that is likely to have a positive reply
3.1

Choosing the
right person
to contact

Animated
Slide +
Camtasia
mark-ups
(6-8 min)

Welcome to Session 3 of the course! In this session,

we will be covering how to choose the right person to
contact and how to send a professional invitation that is
likely to have a positive reply.
Our first lecture is about choosing the right person to
contact. This is not a trivial thing if you are searching
for someone in a large company, you may find
hundreds or thousands of potential contacts online. For
example when I wanted to meet someone from IBM, I
found that there were almost 400,000 IBM employees
on LinkedIn. So, who should you contact? The following
are 3 criteria to help you make that decision:

The first criteria is choose someone that has a

shared experience with you
o
Having a shared experience provides useful
common ground that you could mention in an invitation,
or as a conversation starter when you have the
meeting. Shared experience could mean many things,
but examples are:
o
alumni from the same university
o
members of a LinkedIn or meetup group in the
same city
o
or even someone who has done the same
online course as you and has posted it on their profile
The second criteria is to choose someone at the
right level of seniority
o
What you want to do is to learn more about the
industry and learn details about certain roles from
someone who is knowledgeable. Ideally this would be
someone who is just more senior than the target role,
and the person would be your buddy or mentor if you
were to get the job.
o
So dont start with the CEO or partner of the
company.
o
But rather start one level beyond your current
role.
For example, if you are targeting an analyst role in a
bank, look for a senior analyst to contact, not the head
of banking. Or if you are an accounts assistant, look for
a full commercial or management accountant, but not
the CFO)
o
As you get more comfortable, you can work your
way up to meet more senior staff such as people who
could be your direct line manager.
And the third criteria is to choose someone at the
right organisation
o
What this means is, it may sometimes be a
better idea to not start with your target company
unless you are confident and prepared. This is because
it is generally hard to shake off a first impression
o
Personally I would look for a company in the
same industry that may be smaller or less well known.
And once I have had a couple of meetings, I would
meet someone from the target company ready to ask
intelligent questions and make a good impression.
That brings us to the end of this lecture. In the next
lecture, we will be covering sending the invitation once
you have chosen the right person to contact.
3.2

Sending the

Animated

3.3

invitation

Slide (3 min)

Support
material:
Sample
invitation
templates

Chapter 4: Leading The Actual Meeting

Learning Objective: Have a productive meeting that will help advance your career
4.1

Preparing
questions

4.2

Support
material:
Sample
meeting
questions

4.3

Code of
conduct for
the meeting
itself

4.4

Five useful
questions
to keep the
conversation
going

Animated
Slide with
Camtasia
mark up (5
min)

Chapter 5: Closing the Meeting and Follow Up

Learning Objective: Turn a one off meeting into a repeatable process
5.1

Thinking
ahead to
your next
meeting and
your most
important
closing
statement

Animated
Slide (2 min)

5.2

After the
meeting

Animated
Slide (2 min)

Section 6: Real-life Networking Meeting Simulation

Learning Objective: Learn by listening to a live demonstration of how the points in this course
can be applied

6.1

Introduction
to simulation

2 min

6.2

Simulation
with
pause and
commentary

15 min

6.3

Simulation
review

5 min

Section 7: Conclusion and next steps

Learning Objective: Be encouraged to apply what has been taught in practice and know how to
provide feedback on the course
7.1

Congratulati
ons and next
steps

NEXT STEP: You have your script for the first section, now its time to get started producing!
Film your first lecture and upload it to your draft course.