introduction

Being the most important industry in the world, tourism is often seen as a
beneficial solution for helping the economic development of a country
leading to an increase in the life standards. We try to define tourism and
globalisation, to present shortly the main tendencies of the international
tourism as well as the effects of the increase for the mass-tourism like they
were noticed at the international level.
Globalisation has created new opportunities of development in the tourism
industry, through technology, communication and transport. Globalisation
has affected the tourism service providers worldwide with computerized
information and reservation systems becoming more flexible and efficient in
terms of cost, causing thereby expenses for air travel are cheaper and thus
easier access to destinations (Peric, 2005, pp. 34-35). The rapid spread of
information improved the efficiency of operations specific to the industry and
quality services to consumers, generating also a growing demand for new
travel services as well as new online booking services for hotels, transport,
video brochures, etc.
Globalization in the sense of connectivity in economic and cultural life across
the world, has been growing for centuries. However, many believe the
current situation is of a fundamentally different order to what has gone
before. The speed of communication and exchange, the complexity and size
of the networks involved, and the sheer volume of trade, interaction and risk
give what we now label as 'globalization' a peculiar force. (Florea, A., p. 192
---> relatia regionalism globalizare)
The growing use of the Internet in destination marketing, sales direct or book
spawned electronic tourism markets. Developing of more sophisticated web
sites allowed direct communication of information tourism potential
customers, the Internet facilitating thereby global availability and prices
much lower, which made the tourism demand to become more tech.
Technological impact and Internet have dramatically affected the tourism
industry and significantly reduced need for intermediaries (Reisinger, 2009,
p. 8).
Globalization in tourism can take different forms, an example being
globalization of the air transport industry. This involved the liberalization air,
which allowed market access of private companies, formation of international
alliances (ex .: Star Alliance, Oneworld and Sky Team, cooperating in
promoting communication, standardization of equipment, services and
suppliers, have developed a brand etc. (Dimanche, Jolly, 2006 pp. 191-208)),
privatization, restructuring state airlines, investment in foreign companies,
strengthening the national airlines or affiliation international regulatory

bodies (eg. IATA). Large companies Airlines have developed computerized

reservation systems, such as CRS (Computer Reservation System.) Or GDS
(Global Distribution Systems).
Traditionally, tourists get their information about travel sites from papers,
television, news, etc. When they decide to visit these sites, they can ask for
the help of travel agencies, or they can go to the destinations by themselves.
No matter what they choose, before they start off, they must have a detailed
program, consisting of itinerary, traffic, accommodation, payment etc. With
the development of global economy, tourism is also making great progress.
While plenty of people have begun to go out to attractions outside their
places, tourism is led to globalization from which multinational travel
agencies are acquiring their immense income. Some specialists forecast that
before 2050 common tourists could visit not only the two poles, but also
other celestial bodies like the moon.
As for the travel agencies, they place the content of their services on the
Internet, and (or) advertise in the top popular Internet sites, so tour fans
have the possibility to learn about them. Nowadays it is more convenient to
cooperate with travel agencies through the Internet than before. The
convenience boosts the globalization of travel agencies.