Online S2 Communication Studies LSPR.

Course: EPCC01 Principle of Corporate

Communication
PROGRAM TEACHING GUIDANCE
Postgraduate Program of
The London School of Public Relations-Jakarta
Revision: 02

Course
Subject
SCU
requisites

Nico Wattimena Ph.D MCIPR (Course

Corporate

Teaching Team

Communication
Valid date

25th March 2015

Syllabus designed

NONE

Category

Coordinator
nico_wattimena@yahoo.com)

4 (four) credits

Pre-

No

EPCC01 Principle of

by

Nico Wattimena Ph.D MCIPR

Description
This Principle of Corporate Communication course offers students to
intelligently

evaluate

stakeholders

attitudes,

identify

policies

and

procedures of an individual or organization with the public interest, and plan

1

Course

and execute a program of action to earn stakeholders understanding and

Description

acceptance. Specifically, it emphasizes on theory and application of the role

of Corporate Communications in communications and planning, in political
and government relations, parliamentary lobbying, crisis management,
internal and external communication, and media relations.
After completing this Principle of Corporate Communications course,
students are expected to:

Learning
Outcomes

L1. Understand the process of Corporate Communications management;

L2. Comprehend various concepts, theories in the Principle of Corporate
Communications;
L3.

Develop

&

apply

the

Principles

of

Corporate

Communications

management and various public relations activities.

3

Grading

A : 90-100; A- : 85-89.99; B+: 80-84.99;B: 75-79.99; B-: 70-74.99; FAIL:

Below 70.00

N
4

Assessment
component

o.
1
2
2

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Weigh

Component

CILO

Due date

5%

End of every week *

5%

2,3,4

10%

2,3,4,5

Weekly Post Quiz

Twice weekly Group
Discussion
One (1) Group

1 of 12

Every Wed and Sat

1800pm WIB
End of week
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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
No
.

Category

Description
assignment

11(Session10),
Sat23rdMay2015*
End of weeks

Two (2) Individual

assignments

10% **

2,4,5,7

5(Session05)&13(Sessio
n12), Sat
11thApr&6thJun2015*

Midterm Exam [UTS]

30%

Final Exam [UAS]

40%

TOTAL Penilaian

100%

1,2,4,5,

Sat9thMay2015 (on

campus)

1,2,4,5,

Sat11thJul2015 (on

campus)

All online materials are accessible from elearning.lspr.edu website

Assignments are all submitted online from elearning.lspr.edu website

* Saturday at 2350pm WIB

** Each Individual assignment is graded at 5% each towards final grade
Lecturers will be available for a live online chat session with students for 30
minutes during the following timeslots,
Day

Consultation slot (WIB*)

Wednesday 2100pm ke 2130pm

Saturday
5

Lecture live
chat

2015pm ke 2045pm

*WIB: Waktu Indonesia Barat

Note: National holidays. If the

Saturday is a national holiday, then the live chat will be moved earlier by
one day, to the Friday of that same week.

Wednesday is a national holiday, then the live chat will be moved later by
one day, to the Thursday of that same week.

Chat is accessible from elearning.lspr.edu website

Students are expected to,

Complete 100% every weekly activity: Pre & Post quizzes, practices

Class

quizzes, View class video, audio, transcript, presentation slides, Twice

policies

weekly Group discussion assignments before the end of every weekly

session (Saturday midnight 23.59pm)

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Participate in group forum discussion and twice weekly chat regularly.

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
No
.

Category

Description

Plan on obtaining any notes, announcements, and so on from their fellow

class mates, in the event of emergencies.

Arrive to class on time for each on campus session. On campus sessions

will begin promptly, and tardiness is an interruption that is both rude and
distracting for both the instructor and students. Note that any
information students miss as a result of being late is their responsibility.

Absence policy

Student who do not complete 100% of every weekly activity before the
due date, will be considered not present in that session.

The maximum number of absence in this course is four (4) times.

If the student has four or more absence, the student will not be allowed
to take the final exam.

Hence the failed student will have to retake the course in future
semesters to pass the course.

For on campus session, to provide a classroom that is conducive to learning,

please refrain from,

Answering cell phones or replying to text messages

Engaging in conversations with fellow classmates outside of the scope of

the class

Any other disruptive behaviour

Academic dishonesty in any form will not be tolerated. Students are

encouraged to become familiar with the LSPR Code of Conduct as they relate
to academic dishonesty/cheating.
All assignments are due on the date specified in the discussion with the
lecturer.
Students may, however, turn in any assignment in advance of the due date.
Only important topics will be discussed in class, and it is the students
responsibility to read other related topics.
To ensure fairness in grading of group assignment, students will be
requested to conduct anonymous peer review every end of the semester/
7

Peer review

course. Students are encouraged to grade their group peers fairly using an
online matrix that covers individual contribution towards group discussions
and group assignments.

Class
Environment

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In order to achieve previously identified course objectives, we will follow

an interactive class format. Students are expected to come to class on

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Communication
No
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Category

Description

/Policies

time, take notes and prepare the assigned class material for each session
by doing some readings and/or case studies.

In the interest of providing a meaningful learning experience and

creating

and

exciting

class

environment,

students

thoughtful

participation is required, whereby students own experiences, comments,

anecdotes ought to be shared, including relevant issues and question
raised in class.

Considering the intensive nature of this module and heavy emphasis on

class discussion and interaction, attendance of all sessions and class
participation are necessary for a successful completion of this course.

The course method will consist of lectures, facilitation, presentations,

assignments and paper submission. The lecturer organizes, supervises and
facilitates the class as well as conduct lectures in the first few meetings. The
students will then be asked to lead class discussions and make report
presentations. For their own benefit, students are expected to read the
assigned chapter(s) prior to the pertinent class sessions, and optional
reading (choices from suggested reference books or other related PR books).

Short case studies that illustrate the complexities

of Corporate

Communications management and invite students to apply their ideas in

Description
9

of Teaching
Method

practical problem solving.

Classroom participation is expected and required. This will be evaluated

using a self-evaluation format.

Group assignment with the objective of getting a deeper understanding

into some important concepts and applications. With this assignment,
students will have to analyze Corporate Communications management
case studies and present professional presentation. Group participation
is expected and will be evaluated using a group & self-evaluation format.
Assessment is based on the quality of group assignment, contribution to
the coursework, and involvement in the class. It must be noted that
group assignment means members of the group are to work as a team,
and there should be no free riders!

Any type of activity that is considered dishonest by reasonable standards

10

Academic

may constitute academic misconduct. The most common forms of academic

Honesty

misconduct are cheating and plagiarism. All instances of academic

dishonesty will result in a grade of zero for the work involved.

11

Anti-

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All assignments will need to have a signed declaration on the 2nd page (after

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
No
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Category

Description

Plagiarism

the cover) that the material submitted is the students own work and that all

Policy

work taken from other sources is properly acknowledged.

Use this wording on the 2nd page of each report :

I certify that the attached assignment is my own work and that any material
obtained from other sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies
of assignments for assessment, review and/or record keeping purposes. I
note that the London School of Public Relations reserves the right to check
my assignment for plagiarism.
Signed Date

Penalty for students who performed plagiarism: FAILED from the

subject.

1st / cover page:

Course title
Topic title
Student Name:
NIM:
Class:
Concentration:
Lecturer name:
Sekolah Tinggi Ilmu Komunikasi
eLearning Postgraduate Programme of LSPR
City, Month, Year
2nd page:

I certify that the attached assignment is my own work and that any material
obtained from other sources has been acknowledged.
I grant permission to the London School of Public Relations to make copies
of assignments for assessment, review and/or record keeping purposes. I
note that the London School of Public Relations reserves the right to check
my assignment for plagiarism.
Signed Date

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
No
.

Category

Description
PGP applied APA (American Psychological Association) as references system
for all paper work in each subjects (latest version is 6th Edition, 2010).
1. Worldwide accepted International/ national conferences and reputable

12

Referencing

journals.
2. Up dated revisions.
3. Easy for students: Students will learn while practicing this references
before doing thesis.
4. Easy to learn : www.apastyle.org and feel free to come to the Thesis
Depart. (on the 9th floor with Ms.Sari/Hani) and ask for softcopy file.

13

General

Students must abide by policies in the LSPR Student Handbook, and the Basic

Policy

Graduate Student Responsibilities.

Students are expected to log in and participate as part of their learning in
the course. Instructors establish specific policies relating to absences in their
courses and communicate these policies to the students through the course

14

Attendance

syllabi. Individual instructors, based upon the nature of the course,

Policy

determine what effect excused and unexcused absences have in determining

grades and upon students ability to remain enrolled in their courses. LSPR
reserves the right to determine that excessive absences, whether justified or
not, are sufficient cause for institutional withdrawals or failing grades.
It is expected that students in this class will conduct themselves with good
sense, courtesy, and dignity in all course-related activities. This includes
your behavior towards other students and the instructor. Inappropriate
language or flaming will not be tolerated and can negatively affect your
grade.
It is imperative that students in an online environment exhibit proper online
etiquette and appropriate online behaviors. Students deemed to exhibit
inappropriate online behavior may be dropped from the course.

15

Online

Students are expected to participate in all discussions and virtual classroom

Etiquette

chats when directed to do so. Students are to be respectful and courteous to

others in the discussions. Foul or abusive language will not be tolerated.
Discussion, chat, and e-mail spaces within this course are for class purposes
only, unless otherwise stated. Please remember to conduct yourself
collegially and professionally. Unlike in the classroom setting, what you say
in the online environment is documented and not easily erased or forgotten.
The following guidelines apply:
Avoid using ALL CAPS, sarcasm, and language that could come across as
strong or offensive.

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
No
.

Category

Description
Use proper punctuation, grammar and be sure to edit your contribution
before posting.
Read all postings before posting your responses to discussion topics so as
to not unnecessarily repeat information.
Keep chat comments brief and to the point.
Focus on one topic at a time when chatting or posting to discussions.
Remember that unlike in face-to-face learning environments what you say
in discussions and chats is documented and available to be revisited. Choose
your words and discussion topics carefully.
E-mail should only be used for messages pertaining to the course. Please
refrain from sending forwards, jokes, etc. within e-mail.
The majority of online class time is spent posting opinions and sharing
information. Therefore, it is very important to communicate with courtesy
and professionalism. Professional Courtesy includes respecting others'
opinions, being courteous and respectful, and working together in the spirit
of cooperation. Sexist, heterosexist, and racist language should not be used
when communicating in the course. Slang should not be used in the
discussion posts. The same guidelines for professional communication in
the classroom apply to content that a student references in a discussion or
assignment. Please make sure that all content that is brought into the online
classroom is professional in nature. If a student links to material that is nonprofessional, derogatory, pornographic, or promotes personal opinion (such
as political or religious agenda) the link will be deleted and the student may
be subject to further disciplinary action.
Since we cannot see each other in the online environment, it is hard to tell if
a writer is bashful, bored, sarcastic, angry, or just kidding. Therefore, when
you critique your classmates, please proof-read your responses carefully
before you post them. Refrain from slipping into arguments. Be sensitive and
positive in your approach to others, and careful with your words. You are
encouraged to visit the following websites and review proper
communications in the electronic format:

16

www.albion.com/netiquette/

www.bspage.com/1netiq/Netiq.html

Communicat

All emails or discussion postings will receive a response from your professor

ion

within 48 hours.

Expectations

You can send email anytime that is convenient for you. Lecturer will check

and

their email messages during the day throughout the work-week (Monday

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
No
.

Category

Description

Standards

through Friday) and will respond to email messages during the work-week
by the close of business (5:00 pm) on the day following their receipt of
them. Emails received by lecturer on Friday will be responded to by the close
of business on the following Monday.
When sending email, use your lspr.edu email address. Lecturers have the
right to Not respond to emails that are,
a. Non-lspr.edu, as there is no way to authenticate the sender. Make sure
students include your name, title of the course, time of the course and a
brief reason for your email in the subject line.
b. Without a subject line. Take the time to use proper spelling and grammar
in your email. You are contacting your lecturer, NOT a friend. This is
professional email addressing a specific concern related to your
education. Take responsibility for your concern and address me in a
professional manner. Lecturers will always address you with the same
professionalism and courtesy.
c. With improper/bad : grammar, spelling and/or basic professionalisms or
courtesies.
In regards to the given Individual and Group assignments, students are

17

Submission

expected to,

and

Collection of
Assignment

Submit all assignments before or on the due date specified in the

discussion with lecturer.

Late submission will be penalized by -3 (minus three) per day deducted

from your score.

Students should first email the LSPR S2 Online Program Helpdesk at

Lsprs2@harukaedu.com for learning or academic issues with accessing your
online course or call at +62 858 177 03214
18

Learning
Support

The helpdesk is available 24 hours a day/7 days a week via email or

whatsapp.
The helpdesk strive to respond to any email or whatsapp based query within
24 hours.
For callers, the telephone line is available during office hours, Monday to
Friday: 0900am to 1700pm.

Course Outline (CILO: Course Intended Learning Outcomes)

Ses
sio
n
1

CIL

Session topic

O
1

Overview of the Corporate

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Metho
d*
P, D,

8 of 12

Durati
Media

on

References

(hour)
On

2.5

TBD

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
Ses
sio
n

CIL

Metho

Session topic

d*

Communications Function &

Q&A

Communicating Strategically
2

3
4

6
7

1,2
,3
1,2

P, D,

The importance of Corporate

Q&A

Communication

P, D,

,3

Communication

Q&A

1,

Objectives of Corporate

P, D,

Communication

Q&A

,3
1,2
1,2
,3
1,2
,3

Media

on

References

(hour)
Camp
us

Functions of Corporate

1,2

Durati

P, D,
PR & Corporate Communication

Q&A

Corporate and Marketing

P, D,

Communication

Q&A

Corporate Communications Strategy

P, D,

Framework

Q&A

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Intern
et

2.5

TBD

On
MID EXAM - Sat9thMay2015

Camp

3.0

us
Menyusun Rencana Komunikasi
Perusahaan,

1,2

Menyusun Rencana Komunikasi

P, D,

Perusahaan

Q&A

Tujuan Komunikasi

Alat Komunikasi

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Menyusun Strategi Komunikasi

Perusahaan,
10

1,2

,3

Menyusun Strategi Komunikasi

P, D,

Perusahaan

Q&A

Masalah penting

Diskusi

Environmental Scan,
11

1,2

Environmental Scan

Strategic Corporate
Communication Planning

P, D,
Q&A

Diskusi & Aplikasi

Corporate Communications dan

12

1,2

Komunikasi Krisis,

Overview

Six First Steps

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P, D,
Q&A

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
Ses
sio
n

CIL

Metho

Session topic

d*

Communicating in a crisis

Penyebab & penanggulangan krisis

Media Relations

Durati
Media

on

References

(hour)

Corporate Communication,
Manajemen Krisis dan Komunikasi
Krisis,
13

1,2

Overview

P, D,

,3

Tahapan Krisis

Q&A

Upaya Penanggulangan Krisis

Komunikasi Krisis

Berkomunikasi dengan Media

Intern
et

2.5

TBD

Intern
et

2.5

TBD

Intern
et

2.5

Semester material review

Masalah yang akan Dialami Corporate

Communication, Manajemen Reputasi
14

15

16

1,2
,3

1,2
,3
1,2
,3

dan Kode Etika Public Relations,

Overview

Manajemen Reputasi

Kode Etik Public Relations

Kategori & Isu Kode Etik

P, D,
Q&A

Case study analysis: Toyota Recall

FINAL EXAM - Sat11thJul2015

P, D,
Q&A
Individu
al Exam

On
Camp

3.0

us

Abbreviations:
*Method: P: Presentation; D: Discussion; Q&A: Question & Answer; Pr: Practice
General: TBD: To Be Decided

Reference List:
No.

Type

Code

Cat

MR

MR1

MR

MR2

MR

MR3

MR

MR4

MR

MR5

LSPR1503
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Info
Gregory, Anne (2010) Planning and Managing Public Relations Campaign: A

Strategic Approach. PR In Practice. Kogan Page.

HBS (2004) Crisis Management: Master the Skills to Prevent Disasters. Harvard
Business Essentials. Harvard Business School Press
Jordan-Meier, Jane (2011) The Four Stages of Highly Effective Crisis

Management: How to Manage the Media in the Digital Age. CRC Press
Regester, Michael & Larkin, Judy (2008) Risk Issues and Crisis Management in

Public Relations: A Casebook of Best Practice. PR In Practice. Kogan Page.

Ridgway, Judith (2005) Handling the Media and Public Relations. Infinity Books,
New Delhi.

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication
No.

Type

Code

Cat

MR

MR6

MR

MR7

OR

OR8

Info
Smith, Lyn and Mounter, Pamela (2008) Effective Internal Communication: 2. PR
In Practice. Kogan Page.
Wattimena, Nico (2009) How to be Media Savvy in the the era of transparency.
Devereux, Mary M. and Peirson-Smith, Anne (2009) Public Relations in Asia

Pacific: Communicating Effectively Across Cultures. Wiley.

Liu, Si (2005) Multinational Corporation's Public Relations in Host Countries: An

OR

OR9

Interpretive Study of Public Relations Culture. Materialising China Series

Economics & Business Studies. Times Academic Press, Singapore.

10

OR

OR10

Morris, Trevor and Goldsworthy, Simon (2007) Public Relations for Asia.
Palgrave Macmillan.

Notes: Type: MR: Mandatory Reference, OR: Optional Reference

Cat: B: Book, J: Journal, P:

Paper,
W: Web link

Session schedule:
Week

Session

Mon16th-

Mon23rd-

Mon6th-

Mon13th-

Sat21stMar2

Sat28thMar2

Sat11thApr2

Sat18thApr2

015

015

015

015

Online

Online

Online

Online

Period

Location

Sat14thMar2
015

On Campus

Mon30thM
arSat4thApr2
015

Online

Exam
Assignm

Individual

ent due

assignment0

date

Week

8-9

10

11

12

Session

10

11

Mon11th-

Mon18th-

Mon25th-

Sat16thMa

Sat23rdMay2

Sat30thMay

y2015

015

2015

Online

Online

Online

Mon20thPeriod

Sat25thApr2
015

Location
Exam

Online

Mon27thAp
r-

Sat

Fri8thMay2

9thMay2015

015

-No class- 2 weeks -

On Campus
Mid exam
[UTS]*

Assignm

Group

ent due

assignment

date

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Online S2 Communication Studies LSPR. Course: EPCC01 Principle of Corporate

Communication

Week

13

14

15

16

17-18

18

Session

12

13

14

15

16

Mon1st-

Mon8th-

Mon15th-

Mon22nd-

Sat6thJun2

Sat13thJun2

Sat20thJun2

Sat27thJun2

015

015

015

015

Online

Online

Online

Online

Session

Location
Exam

Mon29thJun
-

Sat11thJul2

Fri10thJul2

015

015

-No class- 2 weeks -

Assignm

Individual

ent due

assignment

date

On Campus
Final
exam [UAS]*

02

*UTS: Ujian Tengah Semester - Mid exam

UAS: Ujian Akhir Semester - Final exam

Prepared by :

Checked by :

Authorized by :

Assessor (Lecturer)

Internal Verifier (Programme

Director)

Internal Coordinator
(Head/Deputy of PGP)

Tgl.

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Tgl.

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| 2015

Tgl.

| 2015

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