Based on

THE

Canvas

Nov 8th 2011

Created by: Emad Saif

www.emadsaif.com

Agenda

Business Model Canvas

&
Examples

8:10

7:20

6:30

7:00

Presentations
&
Discussion

Group
Workshop

7:30

8:00

8:20

8:30

9:00

First Plain Paper Photocopier - 1950

Lease
$25/month
+
4/copy (min of $49/month)
3

business
model
A business model describes the
rationale of how an organization
creates, delivers, and captures value
4

BUSINESS MODEL
Product/Service

Deliver

Create

Organization

Customers

Capture

Revenue ($)
5

business
model
canvas
6

tool to create & analyze

business models...

YOU CAN
Create new business
models easily
Analyze & update your
existing business model
8

building
blocks
9

Customer Segments

which customers and users are you serving?

which jobs do they really want to get done?

10

Value Proposition

what are you offering them? what is that

getting done for them? do they care?

11

Channels

how does each customer segment want to be reached?

through which interaction points?

12

Customer Relationships

what relationships are you establishing with each segment?

personal? automated? acquisitive? retentive?

13

Revenue Streams

what are customers really willing to pay for? how?

are you generating transactional or recurring revenues?

14

Key Resources

which resources underpin your business model?

which assets are essential?

15

Key Activities

which activities do you need to perform well in

your business model? what is crucial?

16

Key Partners

which partners and suppliers leverage your model?

who do you need to rely on?

17

Cost Structure

what is the resulting cost structure?

which key elements drive your costs?

18

Business Model Canvas

19

Your Business Model Canvas

KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

20

EXAMPLES
EXAMPLES

21

Example 1

Example 2

Refreshing lemonade to joggers

at public parks

Affordable VOIP calls

22

Kellys Lemonade Stand: Refreshing Lemonade

KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

23

Skype
KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

24

Example 3

Photo sharing online

Example 4

Smooth shave for men & women

25

Flickr: Photo Sharing

KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

26

Gillette: Razors & Blades

KEY
PARTNERS

KEY
ACTIVITIES

KEY
RESOURCES

COST STRUCTURE

VALUE
PROPOSITION

RELATIONSHIPS

CUSTOMER
SEGMENT

CHANNELS

REVENUE STREAMS

27

Break...
28

WORKSHOP

29

WORKSHOP
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas

30

Create a CANVAS

of your enterprise project

31

Break...
32

minute

Presentations
33

Discussion

34

so whats beyond the

CANVAS?

35

you need to validate your model

assumptions with the customers
until you get it right!

36

BUSINESS PLAN

37

www.BusinessModelGeneration.com
38

THANK
YOU!
Emad Saif
www.emadsaif.com
39