Annex 2: Logical Framework (Revised November 2009)

Annex 2: Logical Framework (revised November 2009)
PROJECT TITLE Strategic Fairtrade Funding Programme, Phase II (2010-2013)

st
NB: All baseline, milestone and target figures refer to end of year mentioned, e.g. ‘Target 2013’ refers to the target for December 31 2013
GOAL
Fairtrade is a global
movement for change
(MDG8) that contributes to
making trade fair, enabling
producers to enjoy
sustainable livelihoods
PURPOSE Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013 Assumptions
Disadvantaged producers Number of individual 1.1 million 1.5 million 1.8 million 2.2 million There are direct and positive
have a strengthened producers in Fairtrade- Source spill-over effects to non-
connection to consumers, certified organisations Fairtrade-certified producers
improved market access and FLO M&E who adopt FT principles in
are empowered to combat Indicator Baseline 2007 Milestone 2011 Milestone 2012 Target 2013 their practices
poverty (MDG1)
Total value of FT €32 million €62 million €80 million €110 million
Premium Fairtrade and other ethical
Source trade partners for
FLO M&E development are able to
access, participate in and/or
Indicator Baseline 2009 Milestone 2010 Milestone 2012 Target 2013 be adequately represented in
st
Revised approach to Consultation Initial certification Ongoing 1 3 year cycle of policy making discourses for
standards & certification process with against Business certification EM compete – global trade
“Empowerment Model Producer and Development against Business evaluation
(EM)” through which Networks to Standards and and Development feeding into Support within global trade
producers own the develop Business training of Standards and improvement of discourses for Fairtrade and
development agenda and Development producers training of standards and other ethical trade practices
and set their own Standards producers certification reaches the critical mass
development targets system necessary to drive changes
(Business & Source in conventional trade
Development
Standards) FLO / FLO-CERT
Consumer support for
Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013 Fairtrade is strong enough to
Average level of trust in 64% 65% 66% 67% force policy makers to
Annex_2_Logical_Framework_Revised_NOV_09_FINAL.doc
FT Label in 15 selected Source incorporate Fairtrade
countries principles into national and
Globescan ‘Label Perceptions Survey’ international trade agendas
Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013
Major market partners use
Global retail sales of €3 billion €5.5 billion €7 billion €9.8 billion their engagement with
FT-certified products Fairtrade to promote
Source
changes in conventional
FLO M&E trade practices
STRATEGIC OBJECTIVE 1 Indicator Baseline 2009 Milestone 2010 Milestone 2011 Target 2013 Assumptions
The global Fairtrade system is Effective and Review process Definition and Implementation of A more streamlined global
STRENGTHENED representative under way to implementation revised system enables Fairtrade to
(streamlined, efficient, governance of Fairtrade develop revised plan established Governance address more key
maximizing direct impact and Governance Model under way. development issues
leveraging wider changes) Model
Source A strengthened global
system for Fairtrade
FLO
encourages major market
Indicator Baseline 2009 Milestone 2011 Milestone 2012 Target 2013 players to engage with
Fairtrade
Effective and Definition of Producer Network Initial All Producer
representative Producer Producer Network strategy implementation of Networks fulfilling
Networks role development Producer Network defined role Growth in Fairtrade, does not
strategy negatively influence
grassroots campaigning
Source capacity
Producer Networks
Percentage of women Establish baseline 51%
in governance / Source
leadership positions in
Fairtrade (Producers, FLO M&E
PNs, LIs, FLO)
Credible, affordable and Review process Baseline for cost Implementation of Minimum 10%
efficient allocation of under way for effectiveness and revised Financial improvement over
financial resources developing revised implementation Model 2010 baseline for
within FT Financial Model plan established cost effectiveness
Source
FLO Finance and Central Services Unit
Availability of high Information IMS – phased IMS – additional Reviewed IMS
quality and consistent Management implementation functionalities fully functioning
system-wide data for System (IMS) – and review of added following
monitoring and data governance impact complete review of impact
performance and definitions
improvement of FT under way
Source
Total FT sales volume Banana: 244,963 Banana: 465.000 Banana: 600,000 Banana: 820,000
in Metric Tonnes Cocoa: 15,440 Cocoa: 30,000 Cocoa: 38,000 Cocoa: 50,000
(banana, cocoa, coffee) Coffee: 79,058 Coffee: 150,000 Coffee: 195,000 Coffee: 265,000
Source
FLO M&E
Proportion of FLO e.V. 52% 44% 33% 21%
budget financed by Source
donors
Number of detailed 3 3 4 5
longitudinal case Source
studies to measure
impact of FT FLO M&E and independent impact studies
Implementation of Code under Finalisation of Test introduction FT IA systems
ISEAL code of good development code development of code in FT IA implemented
practice for impact practice according to code
assessment
Source
FLO M&E
The scope of Fairtrade is Number of Fairtrade 746 1050 1250 1500 FLO-CERT has sufficient
BROADENED (number of certified organisations certification capacity for
Source
producers, products & increased producer numbers
countries) FLO M&E
Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013 Consumer demand supports
the broadening of Fairtrade’s
Number of countries 59 62 63 65 product scope.
with Fairtrade-certified Source
producers
FLO M&E Consumer demand for
Fairtrade products
Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013 encourages the development
Number of low-income 26 28 30 32 of ‘Fairtrade identity’ and
countries with demand for more
Fairtrade-certified Source fundamental change
producers FLO M&E
Fairtrade’s broader scope
Indicator Baseline 2008 Milestone 2011 Milestone 2012 Target 2013 enables it to attract more
Number of product 83 / 18 110 / 22 125 / 26 140 / 30 partners and develop more
standards/categories networks to address key
Source development issues
FLO Standards Unit
Number of licensees in 11 20 25 30
Global South
Source
FLO International Licensing
Number of Marketing 1 3 4 5
Organization Source
Agreements for
marketing FT in new FLO International Licensing
markets
Number of countries in 121 130 135 140
which the FT Mark is Source
registered FLO International Labelling
Fairtrade Mark 70% 73% 75% 78%
recognition (example:
UK) Source
TNS / Fairtrade Foundation
The impact of Fairtrade is Percentage of women 24% / 41% 25% / 42% 26% / 43% 27% / 44% Facilitating more producer
DEEPENED (increased value members of Small Source ownership of Fairtrade’s
for each producer from their Producer Organisations development outcomes gives
involvement in Fairtrade) / workers in Hired FLO M&E the Fairtrade movement a
Labour Organisations louder voice in development
discourses
Percentage of small 48% 50% 52% 54%
producer organisations
selling minimum 30% Source
exportable production FLO M&E
on FT terms
Ratio: Producer 1 / 30 1 / 34 1 / 36 1 / 40
inspection costs vs FT-
Premium received by Source
producer organisation FLO-Cert
Percentage of total 23% 28% 30% 32%
premium flowing to low
income countries Source
FLO M&E

FT operations in Development of 1 pilot project for Implementation of Implementation of
conflict-affected strategy for FT in specific FT strategy in 2 strategy in 3
regions: number of conflict-affected activities in conflict-affected conflict-affected
regions in which regions including conflict-affected regions regions
defined strategy is feasibility criteria regions
implemented Source
FLO
Total annual value of €300,000 €1 million €1.25 million €1.5 million
technical assistance Source
grants available
exclusively to FT- FLO Producer Finance Unit
certified producers (in
funds facilitated by FT)
Total value of capital €0 €25 million €35 million €50 million
available for FT-
Certified producers Source
(credit and loan funds FLO Producer Finance Unit
facilitated by FT
centrally)

Annex 2: Logical Framework (Revised November 2009)

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Annex 2: Logical Framework (Revised November 2009)

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Annex 2: Logical Framework (revised November 2009)

PROJECT TITLE Strategic Fairtrade Funding Programme, Phase II (2010-2013)

Indicator Baseline 2009 Milestone 2011 Milestone 2012 Target 2013

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