Questioner:

1. Is anything can be offered to a market for attention, acquisition, use or

consumption and that might satisfy a want and need?
a) Service
b) Product
c) Core product
d) Actual product
2. Are forms of product that consist of activities, benefits, or satisfactions
offered for sale that is essentially intangible?
a) Product
b) Actual product
c) Augmented product
d) Service
3. It consists of physical items that can be touched.
a) Tangible goods with accompanying service
b) Hybrid offers
c) Pure tangible goods
d) Pure service
4. It includes any additional consumer services and benefits built around the
core and actual products.
a) Core product
b) Product
c) Augmented product
d) Services with accompanying minor goods
5. Such those offered by doctors, teachers, and ophthalmologist.
a) Pure service
b) Hybrid offers
c) Pure tangible goods
d) Product
6. It is one of the parts of the actual product.
a) Warranty
b) Packaging
c) Installations
d) Aftersales service

7. It consists of equal parts of goods and services such as a restaurant.

a) Pure service
b) Hybrid offers
c) Service
d) Product

8. Such as an automobile that offers accompanying repair services.

a) Pure tangible goods
b) Services
c) Actual product
d) Tangible goods with accompanying services
9. It is the marketing of social ideas and also known as social marketing.
a) Specialty products
b) Idea marketing
c) Unsought products
d) Person marketing
10.Bought by individuals and organization for further processing for use in
conducting a business.
a) Organization marketing
b) Materials and parts
c) Industrial products
d) None of the above
11.These are activities undertaken to create, maintain or change attitudes or
behavior toward particular persons.
a) Consumer products
b) Unsought products
c) Capital items
d) None of the above
12.These are the products bough by final consumers for personal consumption.
a) Convenience products
b) Shopping products
c) Consumer products
d) Specialty products
13.These are consumer products that the consumer, in the process of selection
and purchase characteristically compares on such bases as suitability,
quality, price and style.
a) Shopping products
b) Supplies products
c) Idea marketing
d) Specialty products
14.Consist of activities undertaken to create, maintain, or change attitudes and
behavior and target audiences toward an organization.
a) Person marketing
b) Convenience products
c) Specialty products
d) Organization marketing
15.These products and in the buyers production or operations including
installations and accessory equipment.

a) Materials and parts

b) Supplies and service
c) Materials and parts
d) Capital items
16.What is the activity of designing and producing the container or wrapper for
products?
a) Labeling
b) Branding
c) Packaging
d) None of the above
17.This is increasing the product line by adding more items within the present
range of the line?
a) Product line length
b) Product the filling
c) Primary container
d) Product line stretching
18.This is also part and consist of printed information appearing on.
a) Packaging
b) Labeling
c) Branding
d) None of the above
19.The package includes what product contains.
a) Primary container
b) Secondary package
c) Shipping package
d) None of the above
20.The package includes a cardboard case.
a) Primary container
b) Secondary package
c) Shipping package
d) Product line
21.The package includes the box that contains line tube.
a) Primary container
b) Secondary package
c) Shipping package
d) Product mix
22.Is the
a)
b)
c)
d)

set of all product and items that a particular seller offers for sale?
Product mix
Product line
Shipping package
None of the above

23.It is a brand created and owned by the producer of a product or service.

a) Private brand
b) Co-branding

c) Licensed brand
d) Manufacture brand
24.Occurs when two companies go together and manufacture one product.
a) Co-branding
b) Licensed brand
c) Private brand
d) Manufacture brand
25.Which of the following are NOT under the product attributes.
a) Product quality
b) Product features
c) Product promotion
d) Product style and design
26.Developing a product or service involves defining the benefits that it will
offer.
a) Branding
b) Brand equity
c) Product attributes
d) Brand strategy
27.Existing brand names are extended to new modified product categories.
a) Brand extension
b) Line extension
c) Multi-brands
d) New brands
28.Existing brand names extended to new forms, sizes, flavors of an existing
product category.
a) Line extension
b) Brand extension
c) Multi-brands
d) New brand

29.Is the value of brand, based on the extent to which it has high brand loyalty,
name awareness, perceived quality strong brand association, and other asset
such as channel relationship?
a) Branding
b) Brand equity
c) Brand name selection
d) Brand selection

30.Are forms of product that consist of activities, benefits, or satisfactions

offered for sale that is essentially intangible?
a) Product

b) Pure tangible goods

c) Hybrid offers
d) None of the above

Submitted by:
Group 3