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1. BACKGROUND
Bikroy.com is a classified advertisements website operating in Bangladesh. The site came into
the local media spotlight following a formal press conference event held in Dhaka on Oct 18,
2012. Bikroy.com's objective is to provide a credible platform that enables online buyers and
sellers to interact. It has sections dedicated to private & business advertisements for cars &
vehicles, property, electronics, home appliances and personal items, sport & hobby items and
jobs, among others. Classified advertisements are currently placed on Bikroy.com free of charge
and remain on the site for a period of 180 days. Bikroy.com is available in English and Bangla.
Officials have said thatBikroy.com comes into the market with the aim of providing a credible
platform for online buyers and sellers to interact. The website provides a simple, safe and fast
buying and selling experience for the approximately 7 million internet users in the country. Also,
using Bikroy.com is completely free.
For sellers, the site provides benefits such as free ad placements, potentially faster sales than
anywhere else and the better possible offers for their products. The ads are valid on the site for a
period of 90 days. Also the site is available throughout Bangladesh, so buyers can purchase items
from someone in their own towns and cities. The advent of Bikroy.com promises to open a whole
new market in the digital world of Bangladesh.
In Bangladesh, the lack of a reliable platform discourages trading of second hand products over
the internet. But Bikroy.com provides a smart and friendly platform for the trading of second
hand items ranging from cars to mobile phones, houses to vesicles.

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02. FUNCTIONS OF BIKROY.COM

Bikroy.com is a website where you can buy and sell almost everything. The best deals are often
done with people who live in your own city or on your own street, So on Bikroy.com it's easy to
buy and sell locally. All just have to do is select their region.
It's completely free to publish a classified ad on Bikroy.com, and it takes less than 2 minutes.
Anyone can sign up for a free account and post ads easily every time. Or, if don't want to
register, just go to Post Your Ad, fill in the form, and you're done.
Bikroy.com has the widest selection of popular second hand items all over Bangladesh, which
makes it easy to find exactly what you are looking for. So if you're looking for a car, mobile
phone, house, computer or maybe a pet, you will find the best deal on Bikroy.com.
Bikroy.com does not specialize in any specific category - here you can buy and sell items in
more than 30 different categories. We also carefully review all ads that are being published, to
make sure the quality is up to our standards.

03. POPULARITY
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3.1. Alexa Traffic Ranks:

How is this site ranked relative to other sites?

Global Rank
5,029 483
Rank in Bangladesh

20

3.2. Engaged visitors of bikroy.com:

Bounce Rate
19.00% 14.00%
Daily Page views per Visitor
11.96 1.00%
Daily Time on Site
10:58 3.00%

3.3.Loading time of Websites:

Average (1.936 Seconds), 58% of sites are faster.

04. TARGET AUDIENCE

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4.1. Audience Demographics:

4.2. Audience Geography:

4.3 Most popular media:

Search Traffic:
What percentage of visits comes from a search engine to this site?

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Upstream Sites:
Which sites did people visit immediately before this site?

05. SELLING PROCESS

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Pick the right price - everything sells if the price is right.

Browse similar ads and pick a competitive price.

Consider how much buyers are willing to pay - the lower the
price, the higher the demand.

Use good pictures - more people view ads with pictures.

Use original photos - ads with photos of the actual item(s) sell faster.

Take clear photos - use good lighting and different angles.

Provide a clear title and description - focus on information that is relevant to buyers.

Imagine yourself as the buyer - what would you want to know if you were looking for
this item?

Keep the title short and simple - use key words that people might
search for (e.g. item name, brand/company, model/type).

Be honest in your description describe any imperfections along

with details of the item's features.

06. PROCESS OF POSTING FREE AD

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1. Select your preferred language

2. Post Your Ad

3. Fill in details
* Category
For sale
Brand:
Features:
Touchscreen

Wanted

Replica

Ad title
Put the brand and model name in the headline, such as "Nokia N9".
Description

More details = more interested buyers! Describe your phone's condition, features (camera, MP3, radio) and
what is included (accessories, warranty, original box).
4378 characters remaining
Price
Tk.
Negotiable
Pick the right price. Everything sells if the price is right.
Upload images
Click to add photo
Must be either a JPEG, GIF or PNG image file (max 5MB).

8 | Page

* About you
Private

Business advertiser

Name
Email
Phone no
Hide phone number
I do not want to be contacted by external telemarketers.
Location

Did you miss something? Edit ad

By publishing your ad on Bikroy.com, you agree to Bikroy.com's terms and conditions.

4. Publish Ad
5. Check your Ad
6. Confirmation
An email with a confirmation link has been sent to your email address. Please click the link to confirm your
account.

An online view of successful Ad:

9 | Page

07. Physical Evidence: Virtual Services cape

Servicescape is a concept that emphasizes the impact of the physical environment in which a
service process takes place. The servicescape includes the facility's exterior (landscape, exterior
design, signage, parking, surrounding environment) and interior (interior design and decor,
9

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equipment, signage, layout, air quality, temperature and ambiance). E-servicescape contributes to
facilitating the online customers surfing experiences in the course of casual navigation,
collecting information, or purchasing a product/service.

Physical Evidence of Bikroy.com

In English Language

Internal view of Bikroy.com:

10

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08. Customer awareness

1. Keep things local. Meet the seller in person, check the item and make sure you are
satisfied with it before you make a payment.
2. Exchange item and payment at the same time. Buyers dont make any payments
before receiving an item. Sellers dont send an item before receiving payment.

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3. Use common sense. Avoid anything that appears too good to

be true, such as unrealistically low prices and promises of
quick money.
4. Never give out financial information. This includes bank
account details, eBay/PayPal info, and any other information that
be misused.

could

Scams and frauds to watch out for

1. Fake payment services. Bikroy.com does not offer any form of payment scheme or
protection. Please report any emails claiming to offer such services. Avoid using online
payment services or escrow sites unless you are 100% sure that they are genuine.
2. Fake information requests. Bikroy.com never sends emails requesting your personal
details. If you receive an email asking you to provide your personal details to us, do not
open any links. Please report the email and delete it.
3. Fake fee requests. Avoid anyone that ask for extra fees to buy or sell an item or service.
Bikroy.com never requests payments for its basic services, and doesn't allow items that
are not located in Bangladesh, so import and brokerage fees should never be required.
4. Requests to use money transfer services such as Western Union or MoneyGram.
These services are not meant for transactions between strangers and many scams are run
through them. Avoid requests to use these services.

SEVICE PERSONNEL
People are the most important element of any service or experience.
Services tend to be produced and consumed at the same moment, and
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aspects of the customer experience are altered to meet the individual needs
of the person consuming it. Most of us can think of a situation where the
personal service offered by individuals has made or tainted a tour, vacation
or restaurant meal. Remember, people buy from people that they like, so the
attitude, skills and appearance of all staff need to be first class. People have
an important role in service delivery, they are relied upon to deliver and
maintain transactional marketing and people play an important part in the
customer relationship.
Today, customer service can be face-to-face, over the telephone or using the
Internet. People tend to buy from the site that they like, and so effective
customer service is vital. Customer services can add value by offering
customers technical support, expertise and advice. For that reason
Bikroy.com employed skilled people to give customer service. They provide
help line through which customer can communicate with Bikroy.com
Customer managers and employees.

Bikroy.com Helpline
Our Helpline is open Saturday - Thursday from 9:00 AM to 6:00 PM.
The helpline is closed on Fridays and all government holidays.

Call us
+88-09613-786786

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They open a page to contact with them named:

Contact us
If you did not find the answer to your question or problem on this page, then please get in touch with us using the
form below. We endeavor to answer your messages as soon as possible.

Your name
Your email
Message

14

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Bibliography
(n.d.). Retrieved April 13, 2014, from http://bikroy.com/en
(n.d.). Retrieved April 12, 2014, from http://www.alexa.com/siteinfo/bikroy.com
(n.d.). Retrieved April 14, 2014, from http://dig.do/bikroy.com
(n.d.). Retrieved April 14, 2014, from http://www.banglanews24.com/English/detailsnews.php?
nssl=b8d22572681798f5658571ff652ca32f&nttl=2012122455967

Bikroy.com is a classified advertisements website operating in Bangladesh. The site came into
the local media spotlight following a formal press conference event held in Dhaka on Oct 18,
2012. Bikroy.com's objective is to provide a credible platform that enables online buyers and
sellers to interact. It has sections dedicated to private & business advertisements for cars &
vehicles, property, electronics, home appliances and personal items, sport & hobby items and
jobs, among others. Classified advertisements are currently placed on Bikroy.com free of charge
and remain on the site for a period of 180 days. Bikroy.com is available in English and Bangla.
Officials have said thatBikroy.com comes into the market with the aim of providing a credible
platform for online buyers and sellers to interact. The website provides a simple, safe and fast
buying and selling experience for the approximately 7 million internet users in the country. Also,
using Bikroy.com is completely free.
For sellers, the site provides benefits such as free ad placements, potentially faster sales than
anywhere else and the better possible offers for their products. The ads are valid on the site for a
period of 90 days. Also the site is available throughout Bangladesh, so buyers can purchase items
from someone in their own towns and cities. The advent of Bikroy.com promises to open a whole
new market in the digital world of Bangladesh.
In Bangladesh, the lack of a reliable platform discourages trading of second hand products over
the internet. But Bikroy.com provides a smart and friendly platform for the trading of second
hand items ranging from cars to mobile phones, houses to vesicles.
15

16 | P a g e

FUNCTIONS OF BIKROY.COM
Bikroy.com is a website where you can buy and sell almost everything. The best deals are often
done with people who live in your own city or on your own street, So on Bikroy.com it's easy to
buy and sell locally. All just have to do is select their region.
It's completely free to publish a classified ad on Bikroy.com, and it takes less than 2 minutes.
Anyone can sign up for a free account and post ads easily every time. Or, if don't want to
register, just go to Post Your Ad, fill in the form, and you're done.
Bikroy.com has the widest selection of popular second hand items all over Bangladesh, which
makes it easy to find exactly what you are looking for. So if you're looking for a car, mobile
phone, house, computer or maybe a pet, you will find the best deal on Bikroy.com.
Bikroy.com does not specialize in any specific category - here you can buy and sell items in
more than 30 different categories. We also carefully review all ads that are being published, to
make sure the quality is up to our standards.

16

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POPULARITY
Alexa Traffic Ranks:
How is this site ranked relative to other sites?

Global Rank
5,029 483
Rank in Bangladesh

20

Engaged visitors of bikroy.com

Bounce Rate
19.00% 14.00%
Daily Page views per Visitor
11.96 1.00%
17

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Daily Time on Site

10:58 3.00%

How fast does bikroy.com load?

Average (1.936 Seconds), 58% of sites are faster.

TARGET AUDIENCE
Audience Demographics:

Audience Geography:

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Where do bikroy.com's visitors come from?

Search Traffic
What percentage of visits comes from a search engine to this site?

19

20 | P a g e

Upstream Sites
Which sites did people visit immediately before this site?

SERVICE PROCESSING

Pick the right price - everything sells if the price is right.

Browse similar ads and pick a competitive price.

Consider how much buyers are willing to pay - the lower the
price, the higher the demand.

20

21 | P a g e

Use good pictures - more people view ads with pictures.

Use original photos - ads with photos of the actual item(s) sell faster.

Take clear photos - use good lighting and different angles.

Provide a clear title and description - focus on information that is relevant to buyers.

Imagine yourself as the buyer - what would you want to know if you were looking for
this item?

Keep the title short and simple - use key words that people might
search for (e.g. item name, brand/company, model/type).

Be honest in your description describe any imperfections along

with details of the item's features.

Additional three Ps of Service Marketing

Process of posting free Ad:

1. Select your preferred language
2. Post Your Ad

21

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3. Fill in details

* Category
For sale
Brand:
Features:
Touchscreen

Wanted

Replica

Ad title
Put the brand and model name in the headline, such as "Nokia N9".
Description

More details = more interested buyers! Describe your phone's condition, features (camera, MP3, radio) and what is
included (accessories, warranty, original box).
4378 characters remaining
Price
Tk.
Negotiable
Pick the right price. Everything sells if the price is right.
Upload images
Click to add photo
Must be either a JPEG, GIF or PNG image file (max 5MB).

22

23 | P a g e
* About you
Private

Business advertiser

Name
Email
Phone no
Hide phone number
I do not want to be contacted by external telemarketers.
Location

Did you miss something? Edit ad

By publishing your ad on Bikroy.com, you agree to Bikroy.com's terms and conditions.

4. Publish Ad
5. Check your Ad
6. Confirmation
An email with a confirmation link has been sent to your email address. Please click the link to confirm your account.

An online view of successful Ad:

23

24 | P a g e

Physical Evidence: Virtual Servicescape

Servicescape is a concept that emphasizes the impact of the physical environment in which a
service process takes place. The servicescape includes the facility's exterior (landscape, exterior
design, signage, parking, surrounding environment) and interior (interior design and decor,
equipment, signage, layout, air quality, temperature and ambiance). E-servicescape contributes to
facilitating the online customers surfing experiences in the course of casual navigation,
collecting information, or purchasing a product/service.

Physical Evidence of Bikroy.com

24

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In English Language

Internal view of Bikroy.com

25

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Customer awareness
5. Keep things local. Meet the seller in person, check the item and make sure you are
satisfied with it before you make a payment.
6. Exchange item and payment at the same time. Buyers dont make any payments
before receiving an item. Sellers dont send an item before receiving payment.
7. Use common sense. Avoid anything that appears too good to
be true, such as unrealistically low prices and promises of
quick money.
8. Never give out financial information. This includes bank
account details, eBay/PayPal info, and any other information that
be misused.

could

Scams and frauds to watch out for

5. Fake payment services. Bikroy.com does not offer any form of payment scheme or
protection. Please report any emails claiming to offer such services. Avoid using online
payment services or escrow sites unless you are 100% sure that they are genuine.
6. Fake information requests. Bikroy.com never sends emails requesting your personal
details. If you receive an email asking you to provide your personal details to us, do not
open any links. Please report the email and delete it.
7. Fake fee requests. Avoid anyone that ask for extra fees to buy or sell an item or service.
Bikroy.com never requests payments for its basic services, and doesn't allow items that
are not located in Bangladesh, so import and brokerage fees should never be required.
8. Requests to use money transfer services such as Western Union or MoneyGram.
These services are not meant for transactions between strangers and many scams are run
through them. Avoid requests to use these services.

27

28 | P a g e

SEVICE PERSONNEL
People are the most important element of any service or experience.
Services tend to be produced and consumed at the same moment, and
aspects of the customer experience are altered to meet the individual needs
of the person consuming it. Most of us can think of a situation where the
personal service offered by individuals has made or tainted a tour, vacation
or restaurant meal. Remember, people buy from people that they like, so the
attitude, skills and appearance of all staff need to be first class. People have
an important role in service delivery, they are relied upon to deliver and
maintain transactional marketing and people play an important part in the
customer relationship.
Today, customer service can be face-to-face, over the telephone or using the
Internet. People tend to buy from the site that they like, and so effective
customer service is vital. Customer services can add value by offering
customers technical support, expertise and advice. For that reason
Bikroy.com employed skilled people to give customer service. They provide
help line through which customer can communicate with Bikroy.com
Customer managers and employees.

Bikroy.com Helpline
Our Helpline is open Saturday - Thursday from 9:00 AM to 6:00 PM.
The helpline is closed on Fridays and all government holidays.

Call us
+88-09613-786786

28

29 | P a g e

They open a page to contact with them named:

Contact us
If you did not find the answer to your question or problem on this page, then please get in touch with us using the
form below. We endeavor to answer your messages as soon as possible.

Your name
Your email
Message

29

30 | P a g e

Bibliography
(n.d.). Retrieved April 13, 2014, from http://bikroy.com/en
(n.d.). Retrieved April 12, 2014, from http://www.alexa.com/siteinfo/bikroy.com
(n.d.). Retrieved April 14, 2014, from http://dig.do/bikroy.com
(n.d.). Retrieved April 14, 2014, from http://www.banglanews24.com/English/detailsnews.php?
nssl=b8d22572681798f5658571ff652ca32f&nttl=2012122455967

30