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International Herald Tribune


12 Tuesday, October 9, 2007 Fashion
Ralph Rucci’s class act Azzaro sparkles
By Suzy Menkes first time in Paris — although he has the silhouette of a suit with soft round- how the importance of Vionnet’s style is
shown before in the couture season — ed shoulders or creates a slender dress the apparent ease with which fabric
he models were poised, the so- the New York-based Rucci made sense with open-air seams punched through ‘‘falls like the rain’’ across the body. t Azza ro, the designer Vanessa
A
T cial ranks were brimming —
only the fashion critics, held
up by a chaotically late Louis
Vuitton show — were missing.
It takes a lot of class, as well as pa-
of current themes. In particular, he
handled gracefully transparency, by
using his favored ajouré, or open-work,
techniques that let daylight in on the
body. So apparently simple, yet requir-
it. With so many of the classic couture
houses now abandoning any classic ele-
ments (wearable clothes), this collec-
tion was a client-friendly addition for
those who crave haute elegance.
That effect comes from complex
seaming. And just following Audibet’s
trail of seams was a jigsaw puzzle: here,
a diamond pattern etched into a short
chiffon dress; there, a sunburst of tiny
Seward is creating clothing for
uptown girls who like to sparkle. Pat-
rons of the brand can do this by
wearing one of Seward’s jewel-tone
silk jersey gowns that twinkle with
tience, to handle the situation. And ing delicate work, these ‘‘r uns,’’ li ke The turn-around at Vion net has be- tucks in a bodice or a halter neck with crystal-covered necklines.
Ralph Rucci deserves plaudits in both runs in hosiery, were worked into wool gun — and that is the appropriate lan- the skirt draped across the body below. This season they have even more
categories for his elegant handling of an and even leather. guage to describe the work of the de- The 20-piece presentation was mostly ways to shine, as Seward has started
awkward situation and for the refine- The show started on a casual note, a signer Marc Audibet, who put so much in black, but used that as a ‘‘color’’ ac- an accessories line to accompany the
ment of his Chado Ralph Rucci show. soft blouse with a pattern of apparent loving attention into the back of his cording to different textures. A touch cloth ing. It includes evening bags de-
Presenting his ready-to-wear for the brush strokes draped above narrow slithering dresses. A red ribbon criss- of red and a soupçon of pink made for a signed with Leiber and a collection
pants. This sporty side of Rucci was crossing a bared back or just a scoop at sophisticated and elegant after dark of costume jewelry in feather-light
echoed even in the couture pieces, when the nape proved how deeply Audibet has collection that deserves the big invest- Plexiglas that has a degraded effect,
a rolled-sleeve chiffon top partnered a understood the essence of Madeleine ment needed to revitalize Vionnet. moving from light to a dark glittery
satin shirt with all-American ease. Vionnet, who invented the bias cut in Igor Chapurin did not just tell the center.
But Rucci is nearer in approach to the 1930s. ‘‘It's the mystery — she was a fashion world that he had ‘‘Russia n But the busy designer has not
Parisian couture in the way he forms sorceress,’’ said Audibet, explaining Drea ms.’’ He showed a video of himself stopped there. Maybe she was think-
slipping between the bedcovers, awak- ing of her November nuptials or
ing, rumpled, in the morning — and the more likely the honeymoon, when
vivid visions of galloping horsemen, dis- she decided to start a line of swim-
tant landscapes and soulful close-ups suits for Azzaro, too. Fans should not
that came in between. Perhaps all of that worry, though; they also come with
was compressed into the flat squares of sparkling rhinestone embellishment
chiffon appliquéd in millefeuilles on the so that even on a deserted beach, cus-
front of the dress or the pale green, tomers can be shimmeringly chic.
primrose yellow and lilac colors that ran — Jessica Michault AZZA RO
through the collection. The only obvi-
ous reference was to the military in the
cut of a jacket or the streamlined shape
of the fashionable overalls.
There is a sense that Chapurin was
divided in this collection about whether
to put in more of his Russian soul or
Luxury lifts
whether to please his loyal clients who
expect him to mirror Western luxury.
Sometimes the two demands dove-
tailed, as in a simple dress with a pattern
of smoke trailing across the surface.
off in cyberspace

Left, the e-commerce


site for Hermès.
JASMINE DI MILO In September, Giorgio
Armani introduced a
new U.S. e-sales site
Jasmine di Milo is slowly moving for its Emporio
her collection from party dresses for It Armani line, above.
girls to something more elegant, so-
phisticated and classy — especially the
high-waisted long dresses that fell in a By Kevin Brass “They see the Internet as strangers in
sunray of pleats and seemed a world trench coats molesting their brands.”
away from the scanty, frilly frocks with fter years of turning up its But the e-commerce numbers are

CHADO R ALPH RUCCI VION NET IGOR CHAPURIN


Photographs by Chris Moore/Karl Prouse
which she started her career.

Suzy Menkes is fashion editor at the


International Herald Tribune.
A nose at sales on the Internet,
the luxury fashion industry is
increasingly embracing the
plebeian world of e-commerce. In the
last 18 months there has been a flurry of
hard to ignore. Online sales accounted
for $259.2 billion this year, up 18 per-
cent from 2006, according to the U.S.-
based Forrester Research. And e-sales
of luxury products alone are expected
activity, with Valentino, Burberry and to generate $2.5 billion this year, grow-
Jimmy Choo among the high-end ing to $7 billion by 2010, it says. “Wh ile

Miu Miu’s sexy French maids brands that have either started or ex-
panded their online sales efforts.
And in the last few weeks alone,
Louis Vuitton, the French jeweler
it’s still a small percentage of overall
retail sales, it’s still the fastest growing
segment” for luxury fashion brands,
said Victoria Bracewell Lewis, a senior
Boucheron and Giorgio Armani all an- analyst for Forrester.
From Page 11 Prince, famous for his sardonic takes as gether, often to fine effect, as in a sky friend, Elsa Pataky, just loved it. nounced new initiatives. “There is a The accessories specialist Coach re-
art works and for his ‘‘Naughty Nurses’’ blue jersey dress worn over a rainbow ‘‘It’s about the theater of life — a nd very clear mandate among the big fash- cently reported that online sales at
ming with excitement, saying, ‘‘Wasn’t series of fetishized hospital figures, re- of pink/mauve/blue tulle bunched un- how people dress for their performanc- ion groups to move rapidly on this,” Coach.com grew by 51 percent in the last
that beautiful?’’ backstage, her enthusi- colored in lurid shades on postwar derneath. The vivid colors were com- es,’’ said Prada, as though this helped to said Robert Triefus, executive vice year, with revenue poised to pass $100
asm speaking for the entire fashion pulp fiction covers. pelling: thigh-high hose in spring green explain why the models had gleaming president of worldwide communica- million in 2007. The site generated 60
audience. The show tent was lined with similar rising below a narrow skirt split at the dragonflies or spiders stretched over tions for the Armani Group. million visits in 2006, an increase of 20
By the time Marc Jacobs took to the book covers announcing ‘‘Tokyo by middle; or the coral, yellow, turquoise their shoes. (To sell shoes, maybe?) In the past, luxury brands were wary percent from 2005. “As a point of refer-
runway at his Louis Vuitton show, Night’’ — or any other city you could and scarlet used for bouncy skirt But however weird Prada's vision is, of anything that might hurt their care- ence, this is more traffic than all traffic
pointing gleefully at the video-screen name to cover the vast space. The bags dresses. she has been making Miu Miu compel- fully cultivated image of exclusivity, or combined in our North American full-
bag he toted and making facial ges- themselves seemed rather calmer: big, Was it art? Was it fashion? Just count ling viewing. The glutinous nylon reduce sales at their retail outlets. price stores last year,” David Duplantis,
tures, everyone had already got the square shapes with brush strokes or the LV bags. transparency of last season’s Miu Miu, Some, like Prada and Versace, preferred a Coach senior vice president, said dur-
message: ‘‘You want handbags? Take photographic effects wiping out some A sly, fetishistic sexuality filled the inserting sexuality into classic clothes, to sell only through sites run by their ing a recent meeting with analysts.
that! And that! And that!’’ of the ‘‘Louis Vuitton’’ letters under Miu Miu collection where ultra-short is all over the current runways. How established retail partners, like Nei- There also is mounting evidence that
There were, it is true, 6 out of 57 exits what seemed like a plasticized surface. skirts were a parody of French maids’s. the tutu skirts with a ballet bounce, the man Marcus and Bergdorf Goodman. the initial perception of the Web as the
without those money-spinning bags. How fortunate that there was a letter The models walked with their derri- Las Vegas show girl looks, the harle- Other companies, including the realm of no-frills bargain hunters and
And the clothes were colorful, if chaot- on each surgical cap of the sexed-up eres covered with rompers and their quin stripes and the streamlined pa- watchmakers Rolex and Patek Philippe, counterfeiters, not women spending
ic. But since the show opened with a nurses, who lined up to spell out wrists and ankles bound with snowy jama tops with narrow pants will trans- simply refuse to sell their products on- $1,000 on a handbag, is simply outdated.
dozen of the most iconic of famous su- LOUIS VUITTON, as did the finale of white lacy cuffs. late into a fashion direction is as line. Rolex is known for actively pursu- On Net-a-Porter.com, a seven-year-
permodels (including Naomi Campbell, corseted women, bringing a Dolce & Miuccia Prada, for whom Miu Miu is obscure as Prada’s projections. But be ing Internet sites selling its watches, us- old site based in London specializing in
Eva Herzigova and Nadja Auermann) Gabbana-style ending to the show. an increasingly assertive part of her sure that she is onto something — even ing serial numbers to track suppliers. high-end fashion, the average purchase
dressed in nothing but translucent Prince defined what has been called oeuvre, is both explicit and implicit in if it is just costuming a rerun of that ul- Eli Katz, chief executive of the online is about £500, or $1,000, according to its
nylon raincoats over colored corsetry ‘‘appropriation art,’’ using existing her collections. Projected on the wall timate seductive 1949 vision by Jean watch retailer Ashford.com, says 10 to founder, Natalie Massenet. The online
and with a lacy mask across the lips (oh! work to morph it into something else. were repeated random clips — of clas- Genet of ‘‘The Maids.’’ 15 percent of all luxury brands are still reta iler’s revenue grew 75 percent, to
and carrying handbags, of course), the That is Jacobs’s method too. The sical ballet, of the ‘‘Burning Man’’ festi- what he calls “red light” compa nies. £37.2 million, in its last fiscal year, with
Jacobs theme of the season was set. clothes took what the music business val, of sumo wrestlers, Japanese swim- “The ‘red light’ people perceive the In- ready-to-wear as its strongest category,
Vuitton had worked in collaboration would describe as ‘‘sa mplings’’ of exist- mers. Whatever. The front-row star iht.com/style ternet as evil for their brand, and they
with the American artist Richard ing pieces, putting them randomly to- Adrien Brody and his actress-girl- Photographs from Paris Fashion Week will do anything to stop it,” Katz said. Continued on Page 13

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