Code No: RR412309 Set No.

1
IV B.Tech I Semester Supplimentary Examinations, February 2008
CREATIVITY INNOVATION AND NEW PRODUCT DEVELOPMENT
(Bio-Technology)
Time: 3 hours Max Marks: 80
Answer any FIVE Questions
All Questions carry equal marks
⋆⋆⋆⋆⋆

1. “Work pays for livelihood. Creative work gives professional satisfaction”. How far
do you agree with this statement? Substantiate your answer with examples. [16]

2. Whether creativity and innovation are synonymous or corollary to each other?

Discuss. [16]

3. What are various stages involved in creativity? Explain them with suitable exam-
ples. [16]

4. How does the management of technology lead to a proper selection of the project?
[16]

5. How the concept ‘Development’ is forerunner for new product development? Ex-
plain with suitable examples of biotechnological products. [16]

6. Invention is the main criterion for patentability. - Discuss. [16]

7. How does the concept of “Product Life Cycle” help for launching new biotech
products into the market? [16]

8. What are different elements you would like to include in developing a module for
creativity ? [16]

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Code No: RR412309 Set No. 2
IV B.Tech I Semester Supplimentary Examinations, February 2008
CREATIVITY INNOVATION AND NEW PRODUCT DEVELOPMENT
(Bio-Technology)
Time: 3 hours Max Marks: 80
Answer any FIVE Questions
All Questions carry equal marks
⋆⋆⋆⋆⋆

1. What re the unfavourable circumstances that would destroy creativity and innova-
tion? [16]

2. How do good HRD practices make one to be creative? [16]

3. Flexibility, sensitivity and motivation are three traits of creativity. Discuss. [16]

4. How do you evaluate the cost of a project when it is escalating exponentially?

Describe this with an example of a biotech product. [16]

5. Describe sequentially the steps to be taken and implemented before launching a

new drug into the market. [16]

6. What is a paptent, and what kind of materials can be patented? [16]

7. How does the concept of “Product Life Cycle” help for launching new biotech
products into the market? [16]

8. What are different elements you would like to include in developing a module for
creativity ? [16]

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Code No: RR412309 Set No. 3
IV B.Tech I Semester Supplimentary Examinations, February 2008
CREATIVITY INNOVATION AND NEW PRODUCT DEVELOPMENT
(Bio-Technology)
Time: 3 hours Max Marks: 80
Answer any FIVE Questions
All Questions carry equal marks
⋆⋆⋆⋆⋆

1. “If a problem is important and burning, the answer will be novel and useful; and
that you can get it”. Substantiate the statement with reference to creativity. [16]

2. How do good HRD practices make one to be creative? [16]

3. What is meant by “Brain Storming” session? How does it seed creative ideas? [16]

4. “Open wide gates, let the ideas flock, and only then survey the crowd” ? Do you
think that this kind of management approach is good for promoting creativity ?
[16]

5. How does sound research environment help in new product development? [16]

6. What are the guide-lines for deposing microorganisms in Indian Depository under
the Budapest Treaty? [16]

7. To what extent the marketing strategy plays a vital role in new biotech product
development? [16]

8. Whether genetic research in animal kingdom (living beings) may be encouraged or

not? Discuss in terms of moral, clinical, ethical and academic points of view. [16]

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Code No: RR412309 Set No. 4
IV B.Tech I Semester Supplimentary Examinations, February 2008
CREATIVITY INNOVATION AND NEW PRODUCT DEVELOPMENT
(Bio-Technology)
Time: 3 hours Max Marks: 80
Answer any FIVE Questions
All Questions carry equal marks
⋆⋆⋆⋆⋆

1. “Work pays for livelihood. Creative work gives professional satisfaction”. How far
do you agree with this statement? Substantiate your answer with examples. [16]

2. Most of the technological innovations have come as an outcome of societal needs.

Do you agree with this statement? Substantiate your answer with suitable examples
from biotechnological research. [16]

3. What is meant by “Brain Storming” session? How does it seed creative ideas? [16]

4. How do you evaluate the cost of a project when it is escalating exponentially?

Describe this with an example of a biotech product. [16]

5. What are the challenges of launching a new product into the market? [16]

6. Can a discovery be patented? If so, how; and if not, why? [16]

7. As a manager, how do you evaluate the relative importance of basic research and
applied research in a biotch industry? Substantiate your answer with suitable
examples. [16]

8. (a) How do you model a creative design?

(b) The models for creative design are based on empiricism. Substantiate the
statement. [16]

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