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Lide
Notre ide est venue dun article sur lhtel Mridien au Cameroun qui
produit son propre compte son dtergent (savon de mnage), partir de ses
huiles de cuisson usages. Une ide que nous avons trouve trs intressante tant
donn quaujourdhui en France seulement 37% des 70 000 tonnes dhuiles usages
par an sont collectes et recycles. Pourtant ce mauvais traitement peut causer
dimportants dgts : un seul litre dhuile de cuisson usage jet dans lvier suffit
contaminer 1 million de litres deau dans les stations dpuration deau, en crant
une fine pellicule grasse au-dessus de leau qui empche tout change avec lair.
Nous avons donc dcid de crer la premire entreprise au monde fabriquant
des dtergents cologiques partir dhuiles de cuisson usages rcupres dans les
restaurants. Partiellement fond sur le modle de lconomie circulaire, nos
fournisseurs dhuile (les restaurants) seront aussi nos clients hauteur de 3% de
notre production. Les 97% restants seront commercialiss dans des enseignes
spcialises bios.

Notre Equipe
MoussaLyon est le fruit de la rencontre entre 6 tudiants, venant dhorizons
culturels et humains diffrents, rassembls par lenvie de faire un projet
entrepreneurial sinscrivant dans la problmatique environnementale. Marine et
Alban ont tout de suite trouv lide trs intressante puis Claire et Clara ont
cherch approfondir le processus et concrtiser ce projet avec la crativit, le
bon sens de Kader et le pragmatisme de Florian.
!
!
!

W!

Pour un march solvable

Notre projet se concentre essentiellement sur la partie transformation de
lhuile trait en dtergent dans notre propre usine situe Lyon. Nous soustraitons la collecte et le traitement de lhuile un partenaire qui nous la livrera
ensuite lhuile dans notre usine, pour un montant total (transport aller et retour +
traitement) de 650 euros la tonne. Nous travaillerons en troite communication
avec notre partenaire, afin davoir une connaissance parfaite de nos restaurants
fournisseurs et de garder une parfaite cohrence notre projet fond sur
lconomie circulaire. !
Nous vendons ensuite nos produits MoussaLyon nos deux canaux de
distribution : les magasins spcialiss dans les produits bios et les restaurants ayant
particip la collecte dhuile de cuisson.
En ce qui concerne les restaurants nous souhaitons viser les restaurants dj
intresss par le recyclage de leurs huiles mais nayant pas de partenariat fixes
depuis une longue dure. Nous estimons donc que nous pourrions toucher 2,5%
des restaurants lyonnais, soit 31 restaurants.
En dcidant de vendre dans des magasins bios (La Vie Claire, Naturalia),
nous nous soumettons donc une concurrence directe (celle des dtergents
cologiques vendus dans les magasins bios) et une concurrence indirecte (celle des
dtergents cologiques vendus dans les GMS). Ce qui nous diffrencie de ces
concurrents est la garantie dun produit 100% naturel procur par la certification
ECOCERT que nous avons obtenu, et un packaging plus raffin que ceux de nos
concurrents.
Le march que nous visons est un march fort potentiel : de nombreuses
tudes montrent que les consommateurs de Bio confirment leur engagement et
largissent leur consommation, notamment vers le non-alimentaire, au plus haut
poste duquel se trouve, les dtergents cologiques.
!

Un potentiel financier
Notre projet cologique est avant tout un projet rentable. Le march des
dtergents cologiques ne fait que saccroitre et reprsente aujourdhui 59 millions
deuros. La concurrence entre marques de dtergents cologiques tant faible nous
pouvons esprer, sur une hypothse moyenne, dtenir, au bout de trois ans, 9%
!

Y!

des parts de march des dtergents vendus dans les enseignes bio du Grand Lyon,
4% dans celles de la rgion Rhne Alpes et 2% dans celles de la France entire. En
vendant notre produit des enseignes cologiques au prix de 4,58 ! HT, nous
estimons que notre chiffre daffaire au bout de trois ans variera entre 700 000 et 2
millions deuros et notre rsultat net, entre 300 000 et 1,1 million deuros.

Plan de dveloppement
Pour les premires annes de notre activit, nous comptons nous focaliser
exclusivement sur la rgion du Grand Lyon. Cependant, trs rapidement,
idalement la deuxime anne nous souhaitons nous tendre sur la rgion Rhne
Alpes puis sur la France lanne suivante.
De plus, notre objectif est d'avoir les moyens ncessaires pour diversifier
notre production. Les produits d'entretiens cologiques constituent un march en
pleine expansion. De ce fait, nous souhaitons diversifier dans un premier temps
notre bouteille de dtergent en diffrents parfums (en ajoutant des huiles
essentielles d'origine naturelle) de sorte crer une palette de produit. Ensuite, il
s'agira de sortir du simple cadre du dtergent multi-usage et se lancer dans la
production de produits vaisselles, dtergents pour lave-vaisselles et produits
d'entretien sanitaire.

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