Swift

CONTENTS
CHAPTER 1

INTRODUCTION

CHAPTER 2

HISTORY MARUTHI SUZUKI

CHAPTER 3

COMPANY PROFILE

CHAPTER 4

PRODUCT PROFILE

CHAPTER 5

SURVEY ANALYSIS

CHAPTER 6

SUGGESTIONS AND CONCLUSION

CHAPTER 7

ANNEXURE

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CHAPTER - 1

INTRODUCTION
Automobile India is one of the most comprehensive resources on
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latest car launches or the hottest bikes or the top commercial utility
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update on the latest automobile trends in India. Browse through the
various sections of this website to get complete information on the Indian
automobile industry.
The automobile industry in Indiathe tenth largest in the world with an
annual production of approximately 2 million unitsis expected to
become one of the major global automotive industries in the coming
years.[1] A number of domestic companies produce automobiles in India
and the growing presence of multinational investment, too, has led to an
increase in overall growth.[2] Following the economic reforms of 1991 the
Indian automotive industry has demonstrated sustained growth as a
result of increased competitiveness and relaxed restrictions.
Auto mobile is one most indispensable invention that the man kind
ever had, an automobile is a self propelled passenger vehicle design to be
operated on an ordinary road.

Swift
Unlike many other major inventions. The original idea of the
automobile cannot be attributed to any single. Individual and many
individuals worked simultaneously on self powers road vehicle.

Motor car is a most widely used automobile for personal

transportation of passengers. In this modern world it has become
necessity or most of people in the world. We have a numerous car brands
available throughout the world. For all segments of the market. We have
many types of cars available such as sedan coupe. Sports car etc. also
petrol and diesel cars and electric cars etc the 1970 there were
243,000,000 cars in the world. The market for cars in future looks very
promising with expansion of market to many countries in many new
segments.

The Indian automotive industry has flourished like never before in

the recent years. Thi8s extra ordinary growth that the Indian automotive
industry has witnessed is a results of a two major factors namely. The
improvement in the living standards of the muddle class. And an
increase in their disposable incomes.

Moreover the liberalization steps such as relaxation of the foreign

exchange and equity regulations reduction of tariffs on imports, and
refining the banking policies. Initiated by the government of India have
played an equally important role in bringing the Indian automotive
industry to great heights. It is estimated that the sale of passenger cars
have tripled compared to their sale in the last five years. Thus the sale of
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cars has reached a figure of I million users and is expected to increase
further its also to be noted that the demand for luxurious models SUVs.
And mini cars for family owners have shot up largely due to increase in
the consumers buying capacity.

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SCOPE OF THE STUDY

We have chosen the chikmagalur city , as an area for our survey ,
Chikmagalur is a place where we can find people of all walks of life.
The scope of the study is restricted to the study of Consumers
attitude towards MARUTHI SUZUKI SWIFT

in the Chikmagalur city

only. Study covers survey of consumer in different areas of the city only.

Objectives of he study :
1. To study the influence of the customer behavior towards Maruthi
Suzuki Swift.
2. To know the users attitude towards Maruthi Suzuki Swift.
3. To study the standard of services given by Maruthi Suzuki Swift.
4. To know how much the Maruthi Suzuki Swift customers are
satisfied from its service.
5. To study the services offered by the Maruthi Suzuki Swift.

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METHODOLOGY
Methodology refers to the systematic procedure carried out in any
work or research study. It shows the suitable classification and
sequence of the different stages of the study.

The Methodology resorted for data collection is both primary data

and secondary data.

The Primary data

The Primary data has been collected by contacting the dealers of
Maruthi Suzuki Swift and the data is collecting by administering the
structured questionnaire on responding customers selected on
random basis.

The Secondary data

Was obtained from Internet old records of the company,

Newspaper, magazines, text books.

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LIMITATION OF THE STUDY

1. Since the study is an academic effort, it has its own limitations of

cost time & geographic area.

2. The sample size is limited to 50 users, hence, the result of the

study cannot be taken as universal.

3. Since the respondents had to fill the questionnaire while busy their
hectic schedule, many people were reluctant to answer.

4. The study was conducted only in Chikmagalur city & therefore,

several other potential samples outside the city were neglected.

5. The sample size is only about 50 customers who are considered for
this study.

6. Some were reluctant to answer some questions like details since

they were busy.

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CHAPTER 2

HISTORY MARUTHI SUZUKI

Maruti Udyog Limited (MUL) was established in Feb 1981
through an Act of Parliament, to meet the growing demand of a personal
mode of transport caused by the lack of an efficient public transport
system.

Suzuki Motor Company was chosen from seven prospective partners

worldwide. This was due not only to their undisputed leadership in small
cars but also to their commitment to actively bring to MUL contemporary
technology and Japanese management practices (which had catapulted
Japan over USA to the status of the top auto manufacturing country in
the world).

A licence and a Joint Venture agreement was signed between Govt

of India and Suzuki Motor Company (now Suzuki Motor Corporation of
Japan) in Oct 1982.

Maruti Udyog
Maruti Udyog Limited is a publicly listed company in India. It is a
leading four-wheeler automobile manufacturer in South Asia. Suzuki
Motor Corporation of Japan has the controlling stake in the company. It
was the first company in India to mass-produce and sell more than a
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million cars in India. It is largely credited for having brought in an
automobile revolution to India. To this day it is the market leader in India
in its segment.

History

Maruti's assembly line is situated on old Gurgaon - Delhi Road, at

distance of about 7 km from Gurgaon Bus Stand
Around 1970, Sanjay Gandhi, political advisor and younger son to
the then Prime Minister of India, Indira Gandhi, envisioned the
manufacture of an indigenous, cost-effective, low maintenance compact
car for the Indian middle-class. Indira Gandhi's cabinet passed a
unanimous resolution for the development and production of a "People's
Car". Sanjay Gandhi's company was christened Maruti Limited.

[3]

The

name of the car was chosen as "Maruti", after a Hindu deity named
Maruti.
At that time Hindustan Motors' Ambassador was the chief car, and
the company had come out with a new entrant, the Premier Padmini
which was slowly gaining a part of the market share dominated by the

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Ambassador. For the next ten years, the Indian car market had stagnated
at a volume of 30,000 to 40,000 cars for the decade ending 1983.
Sanjay Gandhi was awarded the exclusive contract and licence to
design, develop and manufacture the "People's Car". This exclusive rights
of production generated some criticism in certain quarters, which was
directly targeted at Indira Gandhi. Over the next few years, the company
was sidelined due to the Bangladesh Liberation War and emergency.
In the early days under the powerful patronage of Sanjay Gandhi,
the company was provided with free land, tax breaks and funds. Till the
end of 1970s, the company had not started the production and a
prototype test model was met with criticism and skepticism. The
company went into liquidation in 1977. The media perceived it to be
another area of growing corruption.

[4]

Unfortunately, Maruti started to fly

only after the death of Sanjay Gandhi, when Suzuki Motors joined the
Government of India as a joint venture partner with 50% share.[5]
After his death, Indira Gandhi decided that the project should not
be allowed to die. Maruti entered into this collaboration with Suzuki
Motors, The collaboration heralded a revolution in the Indian car
industry by producing the Maruti 800. The car went on sale on
December 14, 1983. It created a record by taking 13 months time to go
from design to rolling out cars from a production line. By the year 1993
the company had sold up to 1,96,820 cars, mostly by selling its chief
product the Maruti 800s. By March 1994, it produced one million
vehicles, becoming the first Indian company to cross this milestone. It

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reached the two million mark in October, 1997 and rolled out its 4
millionth vehicle, an Alto-LX, on April 19, 2003.

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The old logo of Maruti Udyog Limited later the logo of Suzuki Motor Corp.
was also added to it
Maruti Udyog Ltd is one of India's leading automobile manufacturers
and the market leader in the car segment, both in terms of volume of
vehicles sold and revenue earned. 18.28% of the company is owned by
the government, and 54.2% by Suzuki of Japan. The Indian government
held an Initial Public Offering of 25% of the company in June of 2003.
Maruti Udyog Limited (MUL) was established in February 1981, though
the actual production commenced in 1983. Through 2004, Maruti has
produced over 5 Million vehicles. Marutis are sold in India and various
several other countries, depending upon export orders. Cars similar to
Marutis (but not manufactured by Maruti Udyog) are sold by Suzuki in
Pakistan and other South Asian countries.
The company annually exports more than 30,000 cars and has an
extremely large domestic market in India selling over five hundred
thousand cars annually. Maruti 800, till 2004, was the India's largest
selling compact car ever since it was launched in 1983. More than a
million units of this car have been sold worldwide so far. Currently,
Maruti Alto tops the sales charts.

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Due to the large number of Maruti 800s sold in the Indian market, the
term "Maruti" is commonly used to refer to this compact car model. Till
recently the term "Maruti", in popular Indian culture, was associated to
the Maruti 800 model.

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Impact of Maruti Udyog

The introduction of the Maruti 800 in 1983, marked the beginning of a
revolution in the Indian automobile industry. Maruti Udyog brought in
the latest technology then available, more fuel-efficient cars, and brought
down the prices of cars in India. This led to the creation of a huge market
for all car segments as the Indian middle class grew in size. This in-turn
brought in more players to this segment. A number of auxiliary car parts
making units were setup as most car manufacturers realised it was more
cost effective to make their car parts in India rather than import them.
Maruti's most major influence was in helping the component industry in
the country because of its emphasis on localization and indigenisation.
As in the beginning that sector hadn't grown much, Maruti had to start a
dozen joint ventures with Indian entrepreneurs. It got them foreign
collaborations, that led to collaborations for other manufacturers so that
over a period of time the whole component industry was able to upgrade
itself and improve its quality. Leading to a major existing export potential
in vehicle components. It also brought in better methods of financing
that allowed more people, who given their income levels could not afford
to buy a car on their own. [6] It still remains the leader not only in terms of
market share but also in customer satisfaction surveys - it has
consistently topped J. D. Power quality surveys, including 2005.

[7]

Partner for the Joint Venture

Pressure started mounting on Indira and Sanjay Gandhi to share the
details of the progress on the Maruti Project. Since country's resources
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were made available by mother to her son's pet project. A delegation of
Indian technocrats was assigned to hunt a collaborator for the project.
Initial rounds of discussion were held with the giants of the automobile
industry in Japan including Toyota, Nissan and Honda. Suzuki Motor
Corporation was at that time a small player in the four wheeler
automobile sector and had major share in the two wheeler segment.
Suzuki's bid was considered negligible.
In the initial rounds of discussion the giants had their bosses present
and in the later rounds related to the technical discussions executives of
these automobile giants were present. Osamu Suzuki, Chairman and
CEO of the company ensured that he was present in all the rounds of
discussion. Osamu in an article writes that it subtly massaged their
(Indian delegation) egos and also convinced them about the sincerity of
Suzuki's bid. In the initial days Suzuki took all steps to ensure the
government about its sincerity on the project. Suzuki in return received a
lot of help from the government in such matters as import clearances for
manufacturing equipment (against the wishes of the Indian machine tool
industry then and its own socialistic ideology), land purchase at
government prices for setting up the factory Gurgaon and reduced or
removal of excise tariffs. This helped Suzuki conscientiously nurse
Maruti through its infancy to become one of its flagship ventures.[8]
Joint venture related issues
Relationship between the Government of India, under the United Front
(India) coalition and Suzuki Motor Corporation over the joint venture was
a point of heated debate in the Indian media till Suzuki Motor
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Corporation gained the controlling stake. This highly profitable joint
venture that had a near monopolistic trade in the Indian automobile
market and the nature of the partnership built up till then was the
underlying reason for most issues. The success of the joint venture led
Suzuki to increase its equity from 26% to 40% in 1987, and further to
50% in 1992. In 1982 both the venture partners had entered into an
agreement to nominate their candidate for the post of Managing Director
and every Managing Director will have a tenure of five years

[9]

Initially R.C.Bhargava, was the managing director of the company since

the inception of the joint venture. Till today he is regarded as
instrumental for the success of Maruti Udoyog. Joining in 1982 he held
several key positions in the company before heading the company as
Managing Director. Currently he is on the Board of Directors.

[10]

After

completing his five year tenure, Mr. Bhargava later assumed the office of
Part-Time

Chairman.

The

Government

nominated

Mr.

S.S.L.N.

Bhaskarudu as the Manging Director on August 27, 1997. Mr.

Bhaskarudu had joined Maruti in 1983 after spending 21 years in the
Public sector undertaking Bharat Heavy Electricals Limited as General
Manager. Later in 1987 he was promoted as Chief General Manager, 1998
as Director, Productions and Projects, 1989 Director, Materials and in
1993 as Joint Managing Director.
The Suzuki Motor corporation didn't attend the Annual General
Meeting of the Board with the reason of it being called on a short notice.
Later Suzuki Motor Corporation went on record to state that Mr.
Bhaskarudu was "incompetent" and wanted some one else. However the
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Minsitry of Industries, Government of India refuted the charges. Media
stated from the Maruti sources that Bhaskarudu was interested to
indigenise most of components for the models including gear boxes
especially for Maruti 800. Suzuki also felt that Bhaskarudu was a proxy
for the Government and would not let it increase its stake in the venture.
[12]

If Maruti would have been able to indigenise gear boxes then Maruti

would have been able to manufacture all the models without the
technical assistance from Suzuki. Till today the issue of localization of
gear boxes is highlighted in the press .

[13]

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SUZUKI HISTORY
With a corporate history spanning over 75 years Suzuki Motor
Corporation has achieved international success by maintaining a
continuous policy of designing and producing value-packed, quality
products to innovatively meet everyday customer needs. During the last
30 years, design and technological expertise has produced a range of
unique and ground breaking 4x4 vehicles that emphasises this spirit and
achieved an enviable reputation and respect throughout the world.
The first Suzuki 4x4 was also the first mass-production 4x4 in Japan's
domestic mini-car category. With development starting in 1968, the first
Suzuki 4x4 lightweight vehicle became available in 1970 and was
marketed with only three seats. In order to comply with limitations on
the class's external dimensions the spare tyre had to be fitted behind the
front passenger's seat. It was a simple vehicle with zipped canvas doors
and leaf springs to cope with big loads for the light and tiny 4x4 (it
weighed just 600kg and had a wheelbase of 1930mm). A separate chassis
allowed the use of lightweight body panels. The first LJ was powered by a
new but equally small twin cylinder air-cooled two-stroke turning out
25bhp from its 360cc.
Suzuki Motor Corporation is a Japanese multinational corporation
company producing a range of automobiles (especially Keicars), a full
range of motorcycles, outboard motors, and a variety of other small
combustion-powered

engine

products.

Suzuki

has

15

automotive

manufacturing plants in 14 countries and 133 distributors in 119

countries.
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History
In 1909, Michio Suzuki founded the Suzuki Loom Company in the
small seacoast village of Hamamatsu, Japan. Business boomed as
Suzuki built weaving looms for Japan's giant silk industry. Suzuki's only
desire was to build better, more user-friendly looms. For the first 30 years
of the company's existence, its focus was on the development and
production of these exceptionally complex machines.
Despite the success of his looms, Suzuki realized his company had
to diversify and he began to look at other products. Based on consumer
demand, he decided that building a small car would be the most
practical new venture. The project began in 1937, and within two years
Suzuki had completed several compact prototype cars. These first Suzuki
motor vehicles were powered by a then-innovative, liquid-cooled, fourstroke, four-cylinder engine. It featured a cast aluminum crankcase and
gearbox and generated 13 horsepower from a displacement of less than
800cc.
With the onset of World War II, production plans for Suzuki's new
vehicles were halted when the government declared civilian passenger
cars a "non-essential commodity." At the conclusion of the war, Suzuki
went back to producing looms. Loom production was given a boost when
the U.S. government approved the shipping of cotton to Japan. Suzuki's
fortunes brightened as orders began to increase from domestic textile
manufacturers. But the joy was short-lived as the cotton market
collapsed in 1951.
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Faced with this colossal challenge, Suzuki's thoughts went back to
motor vehicles. After the war, the Japanese had a great need for
affordable, reliable personal transportation. A number of firms began
offering "clip-on" gas-powered engines that could be attached to the
typical bicycle. Suzuki's first two-wheel effort came in the form of a
motorized bicycle called, the "Power Free." Designed to be inexpensive
and simple to build and maintain, the 1952 Power Free featured a 36cc
two-stroke engine. An unprecedented feature was the double-sprocket
gear system, enabling the rider to either pedal with the engine assisting,
pedal without engine assist, or simply disconnect the pedals and run on
engine power alone. The system was so ingenious that the patent office of
the new democratic government granted Suzuki a financial subsidy to
continue research in motorcycle engineering. And so was born Suzuki
Motor Corporation.
In 1953, Suzuki scored the first of countless racing victories when
the tiny 60cc "Diamond Free" won its class in the Mount Fuji Hill Climb.
By 1954, Suzuki was producing 6,000 motorcycles per month and
had officially changed its name to Suzuki Motor Co., Ltd. Following the
success of its first motorcycles, Suzuki created an even more successful
automobile: the 1955 "Suzulight." Suzuki showcased its penchant for
innovation from the beginning. The Suzulight included front-wheel drive,
four-wheel independent suspension and rack-and-pinion steering -features common on cars half a century later.
Historical Timeline

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1909

Suzuki

Loom

Works

founded

in

Hamamatsu,

Shizuoka

Prefecture, by Michio Suzuki.

1920 - Reorganized, incorporated, and capitalized at 500,000 yen as
Suzuki Loom Manufacturing Co. with Michio Suzuki as president.
1952 - 'Power Free' motorized bicycle marketed.
1954 - Company name changed to Suzuki Motor Co.,Ltd.
1955 - Lightweight car 'Suzulight' (360cc, 2-stroke) marketed helping to
usher in Japan's light-weight car age.
1961 - Suzuki Loom Manufacturing Co. established by separating the
loom machine division from the motor works and lightweight truck
'Suzulight Carry' marketed.
1962 - Suzuki won the 50cc class championship at the Isle of Man (U.K.)
1963 - U.S. Suzuki Motor Corp., a direct sales subsidiary, opened in Los
Angeles.
1965 - 'D55' (5.5hp, 2-stroke) outboard motor marketed and makes early
inroads and Fronte 800 marketed.
1967 - Thai Suzuki Motor Co., Ltd. established as a local assembly
plant.
1968 - Carry full-cab van marketed.
1970 - LJ-Series 4X4 marketed.
1971 - GT750 motorcycle marketed.
1973 - Suzuki Canada Ltd., opened in Ontario, Canada.
1974 - P.T. Suzuki Indonesia Manufacturing established in Jakarta,
Indonesia, entry into medical equipment field by marketing the Suzuki
Motor Chair Z600 motorized wheelchair, expansion into the housing field

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initiated with Suzuki Home marketing two models of prefab 'Mini-House'
and three types of storage sheds.
1975 - Antonio Suzuki Corp., a joint venture for knockdown production
and sales, established in Manila, the Philippines.
1976 - GS-Series motorcycles marketed.
1977 - LJ80 4x4 vehicle marketed and exports of GS1000H motorcycle
began.
1979 - Alto marketed.
1980 - Suzuki Australia Pty. Ltd. established in Sydney, Australia and
entry into general purpose engine field by marketing three electric power
generator models.
1981 - Business ties with General Motors (U.S.) and Isuzu Motors, Ltd.
(Japan) signed.
1982 - 4X4 production began at PAK Suzuki Motor Co., Ltd. in Karachi,
Pakistan and won maker championship for 7th consecutive year at the
World Road Race Grand Prix 500.
1983 - Cultus/Swift 1.0-liter passenger car marketed and

4X4

production started at Maruti Udyog Ltd. in New Delhi, India.

1984 - Suzuki New Zealand Ltd. established in Wanganui, New Zealand
and began export of Chevrolet Sprint to the United States. Car
production technical assistance contract signed with China National
Aerotechnology Import & Export Beijing Corporation. Operation of
Suzuki Motor GmbH Deutschland began in Heppenheim,Germany.
1985 - SUZUKI of AMERICA AUTOMOTIVE CORP. established with the
introduction of the Samurai, GSX-R750 motorcycle with an oil-cooled
engine marketed and scooter production started at Avello S.A. of Spain.
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1986 - American Suzuki Motor Corp. is formed merging U.S. Suzuki
Motor Corp and Suzuki of America Automotive Corp.
1987 - Cultus/Swift production began in Colombia and total aggregate
car exports reached 2 million units.
1988 - Escudo/Vitara 4x4 marketed and total aggregate car production
reached 10 million units..
1989 - CAMI Automotive Inc. established and began operation in
Ontario, Canada. Swift GT and Sidekick sales begin in the United States.
1990 - Corporate name changed to Suzuki Motor Corporation.
1991 - Car production started in Korea through technical ties with
Daewoo Shipbuilding & Heavy Machinery Ltd and Cappuccino 2-seater
marketed.
1993 - Passenger car production/sales began at Suzuki Egypt S.A.E.,
opening ceremony for new car production plant held at Magyar Suzuki
Corp. in Esztergom, Hungary and Wagon R passenger car marketed.
1994 - Maruti Udyog Ltd. of India total aggregate car production reached
1 million units.
1995 - Total aggregate motorcycle export reached 20 million units
1996 - Start of production in Vietnam (Motorcycles and automobiles)
1997 - Achieved 10 million cumulative automobile sales for overseas
market and 4-stroke outboard motors win the Innovation Award at The
International Marine Trade Exhibit and Conference (IMTEC) in Chicago.
1998 - Suzuki and General Motors form strategic alliance and Chongqing
Changan Suzuki Automobile Co., Ltd. received official approval from the
Chinese government for production of passenger cars.

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1999 - Aggregate motorcycle production reaches 40 million units and
Jiangxi Changhe Suzuki Automobile Co., Ltd. receives official approval
from the Chinese government for production of commercial vehicles.
2000 - The company commemorates the 80th anniversary, aggregate car
production at Kosai Plant reaches 10 million units and Suzuki
production starts at General Motors de Argentina S.A.
2001 - Aggregate worldwide sales of SJ-Series reaches 2 million units,
production of Alto reaches 4 million units and Suzuki achieves "ZeroLevel" target of landfill waste
2002 - Achieved 30 million cumulative automobile sales for worldwide
market and America's #1 warranty: 100,000/7-year powertrain limited
warranty.
2003 - Suzuki is #1 in Keicar sales for the 30th consecutive year and
Twin, the first hybrid Keicar in Japan, marketed.
2004 - Aggregate domestic automobile sales reach 15 million units
2005 - Swift was awarded the 2006 RJC Car of the Year.
2006 - New XL7 is marketed particularly to the North American market
and GM divested, selling 92.36 million shares and reducing their stake to
3%. They also put the first hover car on the market. However it is not
expected for them to be avalible anywhere other then Kenya, Africa.
American Suzuki Co. History
In 1985, Suzuki made an agreement with General Motors to meet
the increasing demand for small cars and the Chevrolet Sprint (Suzuki
Cultus in Japan) was introduced in the United States.

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Also in 1985 (for the 1986 model year), the Samurai (a small offroader; also known variously as the Jimny, Sierra and SJ410/SJ413
outside the US) was the first car introduced to the United States by the
newly created American Suzuki Corp. No other Japanese company sold
more cars in the United States in its first year than Suzuki. It was
successful until Consumer Reports reportedly forced the Samurai to roll
over in a 1988 test. Both companies spent over a decade in court
debating this issue with no winner until 2003 when a judge sided with
American Suzuki. As a result in Consumer Reports next issue they
printed a correction to the 1988 test.
In 1989, American Suzuki introduced the Swift and a new small
SUV called the Sidekick. The Swift and Sidekick were cousins to GM's
Geo Metro and Geo Tracker and were mostly produced in Ingersoll,
Canada by Suzuki and GM's joint venture, CAMI.
In 1995 American Suzuki introduced the Esteem and redesigned
the Swift. Worldwide Suzuki production reached more than 975,000 cars
this year. In 1996, American Suzuki released the X-90 to replace the
Samurai. The Sidekick was replaced by the Vitara and the Grand Vitara
for 1999.
After 2001, the Swift (by then the most inexpensive car in America)
had left the Suzuki lineup. The Esteem also left, to be replaced with the
Aerio for 2002. Suzuki was now down from two SUVs to one, and two
cars to one.

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In 2004, General Motors and Suzuki Motor Corp in Japan
purchased the Bankrupt Daewoo renaming the venture GMDAT. Suzuki
then rebadged two of the Daewoo cars with the Suzuki name: the
compact Forenza (Daewoo Nubira/Daewoo Lacetti) and the mid-size
Verona (Daewoo Magnus, formerly the Daewoo Leganza). The Forenza
gained wagon and hatchback body styles for 2005, with the hatchback
sold under the Reno name. Suzuki also introduced a redesigned Grand
Vitara as a 2006 model. Introduced the all-new SX4 and a redesigned
XL7 in 2007.
OEM deals
Beginning with the Chevrolet Sprint, Suzuki has built cars for
other manufacturers. In Europe, the main rebadged Suzuki is the
Subaru Justy and G3X Justy, which has been a version of its Swift and,
more recently, its Ignis. Most of Mazda's (and Autozam's) smallest
vehicles are made by Suzuki, as is the Nissan Moco. Suzuki's
Samurai/Sierra was also known as the Holden Drover between 1985 and
1987. The Chevrolet Cruze and Holden Cruze are also on Suzuki
platformsagain the Ignis's but with a Holden-designed body. The Geo
and Chevrolet Tracker were Suzuki Vitaras by another name. Suzuki has
recently collaborated with Nissan, they will supply Suzuki with a midsized/pick up vehicle, whereas Suzuki will provide Nissan with more
minicars for the Japanese home market. In addition the two companies
will start manufacturing cars in India, which is an emerging market,
Suzuki already owns just over 50% of Maruti Udyog Limited which sell
most cars in the Indian market.

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Motorcycles

2002 Suzuki FXR150

Suzuki started manufacturing motorcycles in 1952, the first
models being motorized bicycles. During the 1950's, 1960's and the
better part of 1970's, the company manufactured motorcycles with twostroke engines only, the biggest two-stroke model being the water-cooled
triple-cylinder GT750. However, it wasn't until 1976 when Suzuki
introduced its first motorcycle with a four-stroke engine, the GS400 and
GS750.

Since

then,

Suzuki has

established

reputation as

manufacturer of well-engineered sport motorcycles.

In the 1970s, Suzuki also established itself in the racing world,
winning several World Championships in Grand Prix motorcycle racing
with Barry Sheene winning the 500cc Roadracing crown twice and Roger
DeCoster winning the 500cc Motocross Grand Prix title five times.

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CHAPTER - 3

COMPANY PROFILE
Maruti Suzuki India Limited is a publicly listed automaker in India. It is
a leading four-wheeler automobile manufacturer in South Asia. Suzuki
Motor Corporation of Japan holds a majority stake in the company. It
was the first company in India to mass-produce and sell more than a
million cars. It is largely credited for having brought in an automobile
revolution to India. It is the market leader in India. On 17 September
2007, Maruti Udyog was renamed to Maruti Suzuki India Limited. The
company's headquarters remain in Gurgaon, near Delhi.
Maruti Suzuki is one of India's leading automobile manufacturers and
the market leader in the car segment, both in terms of volume of vehicles
sold and revenue earned. Until recently, 18.28% of the company was
owned by the Indian government, and 54.2% by Suzuki of Japan. The
Indian government held an initial public offering of 25% of the company
in June 2003. As of May 10, 2007, Govt. of India sold its complete share
to Indian financial institutions. With this, Govt. of India no longer has
stake in Maruti Udyog.
Maruti Udyog Limited (MUL) was established in February 1981, though
the actual production commenced in 1983 with the Maruti 800, based
on the Suzuki Alto kei car which at the time was the only modern car
available in India, its' only competitors- the Hindustan Ambassador and
Premier Padmini were both around 25 years out of date at that point.
Through 2004, Maruti has produced over 5 Million vehicles. Marutis are
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Swift
sold in India and various several other countries, depending upon export
orders. Cars similar to Marutis (but not manufactured by Maruti Udyog)
are sold by Suzuki in Pakistan and other South Asian countries.
The company annually exports more than 50,000 cars and has an
extremely large domestic market in India selling over 730,000 cars
annually. Maruti 800, till 2004, was the India's largest selling compact
car ever since it was launched in 1983. More than a million units of this
car have been sold worldwide so far. Currently, Maruti Alto tops the sales
charts.
Due to the large number of Maruti 800s sold in the Indian market, the
term "Maruti" is commonly used to refer to this compact car model. Till
recently the term "Maruti", in popular Indian culture, was associated to
the Maruti 800 model.
Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation
of Japan, has been the leader of the Indian car market for over two
decades.
Its manufacturing facilities are located at two facilities Gurgaon and
Manesar south of New Delhi. Marutis Gurgaon facility has an installed
capacity of 350,000 units per annum. The Manesar facilities, launched in
February 2007 comprise a vehicle assembly plant with a capacity of
100,000 units per year and a Diesel Engine plant with an annual
capacity of 100,000 engines and transmissions. Manesar and Gurgaon
facilities have a combined capability to produce over 700,000 units
annually.

29

Swift
More than half the cars sold in India are Maruti cars. The company is a
subsidiary of Suzuki Motor Corporation, Japan, which owns 54.2 per
cent of Maruti. The rest is owned by the public and financial institutions.
It is listed on the Bombay Stock Exchange and National Stock Exchange
in India.
During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were
exported. In all, over six million Maruti cars are on Indian roads since
the first car was rolled out on December 14, 1983.
Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A
Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift,
Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is
imported from Japan as a completely built unit (CBU), remaining all
models are manufactured in Maruti Suzuki's Gurgaon Plant.
Suzuki Motor Corporation, the parent company, is a global leader in mini
and compact cars for three decades. Suzukis technical superiority lies in
its ability to pack power and performance into a compact, lightweight
engine that is clean and fuel efficient.
Maruti is clearly an employer of choice for automotive engineers and
young managers from across the country. Nearly 75,000 people are
employed directly by Maruti and its partners.
The company vouches for customer satisfaction. For its sincere efforts it
has been rated (by customers)first in customer satisfaction among all car
makers in India for nine years in a row in annual survey by J D Power
Asia Pacific.
30

Swift
Maruti Suzuki was born as a government company, with Suzuki as a
minor partner to make a people's car for middle class India. Over the
years, the product range has widened, ownership has changed hands
and the customer has evolved. What remains unchanged, then and now,
is Marutis mission to motorise India.

31

Swift

Partner for the joint venture

Pressure started mounting on Indira and Sanjay Gandhi to share the
details of the progress on the Maruti Project. Since country's resources
were made available by mother to her son's pet project. A delegation of
Indian technocrats was assigned to hunt a collaborator for the project.
Initial rounds of discussion were held with the giants of the automobile
industry in Japan including Toyota, Nissan and Honda. Suzuki Motor
Corporation was at that time a small player in the four wheeler
automobile sector and had major share in the two wheeler segment.
Suzuki's bid was considered negligible.
In the initial rounds of discussion the giants had their bosses present
and in the later rounds related to the technical discussions executives of
these automobile giants were present. Osamu Suzuki, Chairman and
CEO of the company ensured that he was present in all the rounds of
discussion. Osamu in an article writes that it subtly massaged their
(Indian delegation) egos and also convinced them about the sincerity of
Suzuki's bid. In the initial days Suzuki took all steps to ensure the
government about its sincerity on the project. Suzuki in return received a
lot of help from the government in such matters as import clearances for
manufacturing equipment (against the wishes of the Indian machine tool
industry then and its own socialistic ideology), land purchase at
government prices for setting up the factory Gurgaon and reduced or
removal of excise tariffs. This helped Suzuki conscientiously nurse
Maruti through its infancy to become one of its flagship ventures.

32

Swift

Relationship between the Government of India, under the United Front

(India) coalition and Suzuki Motor Corporation over the joint venture was
a point of heated debate in the Indian media till Suzuki Motor
Corporation gained the controlling stake. This highly profitable joint
venture that had a near monopolistic trade in the Indian automobile
market and the nature of the partnership built up till then was the
underlying reason for most issues. The success of the joint venture led
Suzuki to increase its equity from 26% to 40% in 1987, and further to
50% in 1992. In 1982 both the venture partners had entered into an
agreement to nominate their candidate for the post of Managing Director
and every Managing Director will have a tenure of five years
Initially R.C.Bhargava, was the managing director of the company since
the inception of the joint venture. Till today he is regarded as
instrumental for the success of Maruti Udyog. Joining in 1982 he held
several key positions in the company before heading the company as
Managing Director. Currently he is on the Board of Directors. [5] After
completing his five year tenure, Mr. Bhargava later assumed the office of
Part-Time

Chairman.

The

Government

nominated

Mr.

S.S.L.N.
33

Swift
Bhaskarudu as the Manging Director on August 27, 1997. Mr.
Bhaskarudu had joined Maruti in 1983 after spending 21 years in the
Public sector undertaking Bharat Heavy Electricals Limited as
General Manager. Later in 1987 he was promoted as Chief General
Manager, 1998 as Director, Productions and Projects, 1989 Director,
Materials and in 1993 as Joint Managing Director.
The Suzuki Motor corporation didn't attend the Annual General Meeting
of the Board with the reason of it being called on a short notice. [6] Later
Suzuki Motor Corporation went on record to state that Mr. Bhaskarudu
was "incompetent" and wanted some one else. However, the Ministry of
Industries, Government of India refuted the charges. Media stated from
the Maruti sources that Bhaskarudu was interested to indigenise most of
components for the models including gear boxes especially for Maruti
800. Suzuki also felt that Bhaskarudu was a proxy for the Government
and would not let it increase its stake in the venture. [7] If Maruti would
have been able to indigenise gear boxes then Maruti would have been
able to manufacture all the models without the technical assistance from
Suzuki. Till today the issue of localization of gear boxes is highlighted in
the press.[8]
The relation strained when Suzuki Motor Corporation moved to Delhi
High Court to bring a stay order against the appointment of Mr.
Bhaskarudu. The issue was resolved in an out-of-court settlement and
both the parties agreed that R S S L N Bhaskarudu would serve up to
December 31, 1999, and from January 1, 2000, Jagdish Khattar,
Executive Director of Maruti Udyog Limited would assume charges as the
Managing Director.[9] Many politicians believed, and had stated in
34

Swift
parliament that the Suzuki Motor Corporation is unwilling to localize
manufacturing and reduce imports. This remains true, even today the
gear boxes are still imported from Japan and are assembled at the
Gurgaon facility.

2005

The fiftieth lakh car rolls out in April, 2005

Growth in overall sales by 15.8%

2004
35

Swift

New (non A/C) variant of Alto

Alto becomes India's new best selling car

LPG variant of 'Omni Cargo'

Versa 5-seater, a new variant

Baleno LXi, a new variant

Maruti closed the financial year 2003-04 with an annual sale of

472122 units, the highest ever since the company began
operations 20 years ago

2003

New Suzuki Grand Vitara XL-7

Redesigned and all-new Zen

New upgraded WagonR

Enters into partnership with State Bank of India

Production of 4 millionth vehicle. Listed on BSE and NSE after a

public issue oversubscribed 10 times

2002

WagonR Pride

Esteem Diesel. All other variants upgraded

Maruti Insurance. Two new subsidiaries started: Maruti Insurance

Distributor Services and Maruti Insurance Brokers Limited

Alto Spin LXi, with electronic power steering

Special edition of Maruti 800, Indias first colour-coordinated car

Maruti True value in Mumbai

Maruti Finance in Mumbai with 10 finance companies

36

Swift

Suzuki Motor Corporation (SMC) increases its stake in Maruti to

54.2 percent

2001

Zen LXi

Maruti True Value launched in Bangalore and Delhi

Maruti Versa, Indias first luxury MPV

Alto Spin LXi, with electronic power steering

Alto Vxi

Customer information centers launched in Hyderabad, Bangalore

and Chennai

Launch of versa

2000

First car company in India to launch a Call Center

New Alto

Altura, a luxury estate car

IDTR (Institute of Driving Training and Research) launched jointly

with the Delhi government to promote safe driving habits

1999

Maruti 800 EX ( 796cc, hatchback car)

Zen LX (993cc, hatchback car)

Zen VXi (993cc, hatchback car with power steering)

37

Swift

Omni XL ( 796cc, MUV, high roof)

Baleno (1600cc, 3 Box Car)

Wagon R

Launch of Maruti - Suzuki innovative traffic beat in Delhi and

Chennai as social initiatives

1998

Maruti launches website as part of CRM initiatives

Zen D (1527 cc diesel, hatchback car)

Zen VX & Zen VX Automatic

New (Omni & Omni E) (796cc, MUV)

Launch of website as part of CRM initiatives

1997

1998 Esteem (1299cc, 3 box car) LX, VX and AX

New Maruti 800 (796cc,hatchback Car) Standard and Deluxe

Produced the 2 millionth vehicle since the commencement of

production

1996

Gypsy (E) (970cc, 4WD 8 seater)

Omni (E) (796cc, MUV, 8 seater)

Gypsy King (1298cc, 4WD, off road vehicle)

Zen Automatic (993cc, hatchback car)

38

Swift

Esteem 1.3L (1298 cc, 3 box Car)AX

Launch of 24-hour emergency on-road vehicle service

1995

Esteem 1.3L (1298 cc, 3 box car)VX

With the launch of second plant, installed capacity reached

200,000 units

1994

Esteem1.3L (1298cc, 3 box car)LX

Produced the 1 millionth vehicle since the commencement of

production

1993

Zen(993cc, hatchback Car), which was later exported in Europe

and elsewhere as the Alto

1992

SMC increases its stake in Maruti to 50 percent

1991

Reaches cumulative indigenisation of 65 percent for all vehicles

produced

1990

39

Swift

Maruti 1000(970cc, 3 box), Indias first contemporary sedan

1988

Installed capacity increased to 100,000 units

1987

Exported first lot of 500 cars to Hungary

1986

Maruti 800 ( New Model-796cc, hatchback Car)

Produced 100,000 vehicles (cumulative production)

1985

Launch of Maruti Gypsy (970cc, 4WD off-road vehicle)

1984

Omni, a 796cc MUV

Installed capacity reached 40,000 units

1983

Maruti 800, a 796 cc hatchback, Indias first affordable car.

Production was started under JVA

1982

License and JV agreement signed between Maruti Suzuki India

Ltd. and SMC of Japan
40

Swift
1981

Maruti Suzuki India Ltd was incorporated under the provisions of

the Indian Companies Act, 1956

2006

JD Power CSI: 1st Rank, 7 years in a row 2000 2006

JD Power SSI: 1st Rank, 3 years in a row 2004 - 2006

Tops TNS TCS Survey in key segments, 5 years in a row 2002 2006

Among Top 5 car companies in the Forbes list of the Worlds Most
Reputed Companies Nov 06

Features in Business Todays annual list of 20 companies to look

for in 2007 Nov 06

The only automobile manufacturer to feature in Business Todays

list of Indias Best 10 Marketers Nov 06

Ranks 1st for Corporate Social Responsibility by TNS Automotive

2005

Ranks 1st among Automobile companies in the Corporate Image

Monitor (CIM) Study 2005 conducted by AC Nielsen ORG-MARG

Receives a commendation from Ministry of Economy, Trade and

Industry (MITI) of Japan Sept 05

Number one in JD Power SSI for the second consecutive year

41

Swift

Number one in JD Power CSI for the sixth time in a row - the only
car to win it so many times

M800, WagonR and Swift topped their segments in the TNS Total

Customer Satisfaction Study

Leadership in the JD Power Initial Quality Study - Alto number one

in its segment for the 2nd time in a row, Esteem number one in its
segment for

the 3rd year in a row, Swift number one in the

premium compact segment

WagonR and Esteem top their segments in the JD Power APEAL

study

Ranks 1st in Auto sector for Corporate Reputation Strength (CSR)

study Feb 05

TNS ranks Maruti 4th in the Corporate Reputation Strength (CSR)

study (#1 in Auto sector)-Feb 05

Maruti bagged the "Manufacturer of the year" award from AutocarCNBC ( 2nd time in a row)-Feb 05

First Indian car manufacturer to reach 5 million vehicles sales

Business World ranks Maruti among top five most respected

companies in India-Oct 04

Maruti ranked among top ten (Rank7) greenest companies in India

by Business Today - Sep '04

2004

Maruti Suzuki was No. 1 in Customer Satisfaction, No. 1 in Sales

Satisfaction No.1 in Product Quality (Esteem and Alto) and No. 1 in
Product Appeal (Esteem and Wagon R)
42

Swift

No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto)

Business World ranked us among the country's five most respected

companies

Business

World

ranked

us

the

country's

most

respected

automobile company

Voted Manufacturer of the year by CNBC

Voted one of India's Greenest Companies by Business Today-AC

Nielson ORG-MARG

2003

Maruti 800, Maruti Zen and Maruti Esteem make it to the top 10
automotive brands in "Most Trusted Brand survey 2003"

J D Power ranked 3 models of Maruti on top: Wagonr, Zen and

Esteem

Maruti 800 and Wagonr top in NFO Total Customer Satisfaction

Study 2003.

MUL tops in J D Power CSI (2001) for 4th time in a row

2001

MUL tops in J D Power CSI (2001) for 2nd time in a row: another
international first

2000

43

Swift

Maruti bags JD Power CSI - 1st rank; unique achievement by

market leader anywhere in the world

1999

MSM launched as model workshop in India; achieves highest CSI

rating.

Central Board of Excise & Customs awards Maruti with "Samman

Patra", for contribution to exchequer and being an ideal tax
assessee

1998

CII's Business Excellence Award

1996

Maruti wins INSSAN award for "Excellence in Suggestion Scheme"

Awarded the Star Trading House status by Ministry of Commerce

1994-95

Engineering

Exports

Promotion

Council's

award

for

export

performance

1994

Best Canteen award among Haryana Industries as part of employee

welfare
44

Swift

1992-93

Engineering

Exports

Promotion

Council's

award

for

export

Exports

Promotion

Council's

award

for

export

performance

1991-92

Engineering
performance

45

Swift

CHAPTER 4

PRODUCT PROFILE
Maruti Swift

Competing with the other cars of Maruti, Maruti Swift is gradually

making its position in the world of mid-sized family car. Maruti Swift has
come up with the special technical specifications of 16 valve 4-cylinder,
1300 cc engine generating power of solid 87bhp @ 6000 rpm.

Maruti swift is equipped with various safety features and well advanced
equipments.

Maruti Swift Models

Swift LXi

Swift VXi

Swift ZXi

Swift Diesel'Ldi'
46

Swift

Swift Diesel 'Vdi'

Swift LXi

3 assist grips, 3 spoke urethane steering wheel, antenna, cabin

light (3 position), console box (lower), cup holders (front 2, rear1), front
door trim pockets, green tinted glass window, halogen headlamps,
headlamp leveling device, heater and manual Air conditioning, OVRM
(internally adjusted), rear fog lamps, wind screen wiper 2 speed plus 1
speed intermittent, tailgate opener key type, trip meter (digital display),
sun visors (both sides), brake assist , child lock (rear door), high
mounted stop lamp, power steering, rear seat belts etc. are the features
available in this model.
TECHNICAL SPECIFICATIONS OF MARUTI SWIFT
Body Type
Body Type

Hatchback

Number of doors

5
47

Swift
Seating capacity

Engine
Capacity

1298cc

Number of cylinders

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission
Type

Five-speed manual, with synchromesh in all

gears,
one reverse

Gear ratios

1st 3.545 4th

0.966

2nd 1.904 5th

0.757

3rd 1.280 reverse 3.272

Dimensions
Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance
Minimum

turning

radius
Luggage capacity

170mm
4.7 metres
232

litres

(with

seatback

raised)

368 litres (with seatback folded)

Chassis
48

Swift
Steering
Brakes

Rack & pinion, power assisted

Front

Ventilated Discs

Rear

Drums

Suspension

Front
Rear

Tyres

MacPherson strut and coil spring

Torsion beam and coil spring
165/80 R14 / 185/70 R14 (tubeless)

Weights
Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs.

[ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

49

Swift

Swift VXi

Apart from the features found in other model, striking features of this
model are black colored A & B pillars, 12v accessory socket in center
console, day and night rear view mirror, door ajar warming lamp, driver's
seatbelt warning lamp, tachometer, driver's seat belt warning lamp,
vanity mirrors (sun visor co-driver side), rear seat head restraints, fabric
accented door trims, central door locking (4 door), front and rear
electronic windows, front fog lamps, light off/ key reminder, manual airconditioning, key not removed warning buzzer, etc.

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT

Body Type
Body Type

Hatchback

Number of doors

Seating capacity

Engine
50

Swift
Capacity

1298cc

Number of cylinders

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission
Type

Five-speed manual, with synchromesh in all

gears,
one reverse

Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757

3rd

1.280

reverse

3.272

Dimensions
Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track Front

1470mm

Rear

1480mm

Ground clearance

170mm

Minimum

turning

radius
Luggage capacity

4.7 metres
232

litres

(with

seatback

raised)

368 litres (with seatback folded)

Chassis
Steering

Rack & pinion, power assisted

Brakes Front

Ventilated Discs

Rear

Drums
51

Swift
Suspension Front

MacPherson strut and coil spring

Rear

Torsion beam and coil spring

Tyres

165/80 R14 / 185/70 R14 (tubeless)

Weights
Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs.

[ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

52

Swift

Swift ZXi

Special features that have made this model more market friendly are
rear window demister, rear parcel shelf, rear window wiper, room lamp
and luggage room, keyless entry,dual front airbags, colored outside door
mirror cowls, colored outside door handles
12v accessory socket in luggage room, driver seat height adjuster,
central door locking (5 doors), seat belts 3-point ELR with shoulder
adjusters, seat belts front 3-point ELR with pretensioning,tailgate opener
electromagnetic type etc.

Technical specification of Maruti swift

Body Type
Body Type

Hatchback

Number of doors

Seating capacity

Engine
Capacity

1298cc

Number of cylinders

4
53

Swift
Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission
Type

Five-speed manual, with synchromesh in all

gears,
one reverse

Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757

3rd

1.280

reverse

3.272

Dimensions
Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance
Minimum

turning

radius
Luggage capacity

170mm
4.7 metres
232

litres

(with

seatback

raised)

368 litres (with seatback folded)

Chassis
Steering
Brakes

Rack & pinion, power assisted

Front

Ventilated Discs

Rear

Drums

Suspension

Front
Rear

MacPherson strut and coil spring

Torsion beam and coil spring
54

Swift

Tyres

165/80 R14 / 185/70 R14 (tubeless)

Weights
980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs.

Kerb weight

[ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

Maruti Swift Diesel

Before making a buying decision for a car, comfort is always the first
priority that we usually look for. Make no compromises with your
comforts, as 'Maruti Swift Diesel' incorporates the best comfort features
which

any

swanky

car

does

have

these

days.

There are two variants in this car :

Maruti Swift Diesel'Ldi'

Maruti Swift Diesel 'Vdi'

Maruti Swift Diesel'Ldi'

Right from power steering to antenna and manual air conditioning to

heater, you would get maximum comfort level with this 'Ldi' model. As far
as safety and security is concerned, it comes with child lock (rear door),
side impact beams and the icats. In addition to this, it has cabin light in
three positions, sports-type spherical shift knob, sun visors on both
sides, 3 assist grips and lots more inside the car. In the exteriors, you
55

Swift
will find headlamp leveling device, windscreen wiper 2-speed+1-speed
intermittent, green tinted glass window, rear fog lamps and much more...

Maruti Swift Diesel 'Vdi'

Apart from all those features mentioned with the Ldi, you can get front
and rear electric windows and central door locking in the comfort
segment. On the other hand, the Vanity mirrors, day/night rearview
mirror, head restraints (rear seat) and 12V accessory socket in central
console are also some of the extra features which are found inside the
car. The additional external features include colored door mirror cowls
and handles, front fog lamps and 165/80 R14 steel wheels with cap
(tubeless).

56

Swift

Maruti Swift Diesel'Ldi'

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT

Body Type
Body Type

Hatchback

Number of doors

Seating capacity

Engine
Capacity

1298cc

Number of cylinders

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission
Type

Five-speed manual, with synchromesh in all

gears,
one reverse

Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757
57

Swift
3rd

1.280

reverse

3.272

Dimensions
Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance
Minimum

turning

radius
Luggage capacity

170mm
4.7 metres
232

litres

(with

seatback

raised)

368 litres (with seatback folded)

Chassis
Steering
Brakes

Rack & pinion, power assisted

Front

Ventilated Discs

Rear

Drums

Suspension

Front
Rear

Tyres

MacPherson strut and coil spring

Torsion beam and coil spring
165/80 R14 / 185/70 R14 (tubeless)

Weights
Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs.

[ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

58

Swift

Maruti Swift Diesel 'Vdi'

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT

Body Type
Body Type

Hatchback

Number of doors

Seating capacity

Engine
Capacity

1298cc

Number of cylinders

Number of valves

16

Bore x Stroke

74.0 x 75.5 mm

Compression ratio

9.0:1

Maximum power

87bhp @ 6000rpm

Maximum torque

113Nm @ 4500rpm

Fuel distribution

Multipoint injection

Transmission
Type

Five-speed manual, with synchromesh in all

gears,
one reverse
59

Swift
Gear ratios

1st

3.545

4th

0.966

2nd

1.904

5th

0.757

3rd

1.280

reverse

3.272

(with

seatback

Dimensions
Overall length

3695mm

Overall width

1690mm

Overall height

1530mm

Wheelbase

2390mm

Track

Front

1470mm

Rear

1480mm

Ground clearance
Minimum

turning

radius
Luggage capacity

170mm
4.7 metres
232

litres

raised)

368 litres (with seatback folded)

Chassis
Steering
Brakes

Rack & pinion, power assisted

Front

Ventilated Discs

Rear

Drums

Suspension

Front
Rear

Tyres

MacPherson strut and coil spring

Torsion beam and coil spring
165/80 R14 / 185/70 R14 (tubeless)

Weights
Kerb weight

980 kgs. [LXi] / 1000 kgs. [VXi] / 1010 kgs.

[ZXi]

Gross vehicle weight

1415kgs

Maximum speed

160kmph

Fuel tank capacity

43 litres

60

Swift

61

Swift

CHAPTER 5

SURVEY ANALYSIS
Table 1
Table Showing the number of respondents having the car ?
Having
Yes
No
Total

No. of Respondents
50
50

Percentage
100 %
0%
100 %

The above table shows the number of respondents having car in

which, 100 % that means all the respondents are having car.

62

Swift

Table 2
Table Showing the Brand name of the car the respondent are
having
Company
MARUTHI
HYUNDAI
TATA
TOYOTA
Total

No. of Respondents
30
5
5
10
50

The above table showing the Brand name

respondents are having in which, 10 %

Percentage
60 %
10 %
10 %
20 %
100 %

of the car the

the respondents are having

Hyundai , 60% of them are having Maruthi, 10% of them are having Tata
and only 20 % of them are having Toyota.

63

Swift

Table 3
Table Showing the purpose for owning Car
Purpose
Personal
Professional
Both
Total

No. of Respondents
18
6
6
30

Percentage
60 %
20 %
20 %
100 %

The above table shows the Purpose of having the car in which, 20
% of them are having the car for Professional and only 60 % of them use
it for Personal and 20 % use it for both Professional and Personal.

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Table 4
Table Showing Attributes of the respondents before buying the car
Features
Company Name
Style
Performance
Price
Total

No. of Respondents
12
6
6
6
30

Percentage
40 %
20 %
20 %
20 %
100 %

Table Showing Attributes of the respondents before buying the car

in which 40% of them prefer due to Company name, 20% of them due to
Style, 20% of them due to Performance and 20% of them due to Price.

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Table 5
Table Showing Since how long are the respondents are using Swift
Period
Since One year
Since 2 months
Since 5 months
Since 2 years
Total

No. of Respondents
15
3
3
9
30

Percentage
50 %
10 %
10 %
30 %
100 %

Table Showing Since how long are the respondents are using
Swift , in which 50% of them are using since one year, 10% of them are
using since 2 months, 30% of them are using since 2 years and 10% of
them are using since 5 months.

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Table 6
Table Showing the quality of the Swift do the respondents generally
like.
Quality
No. of Respondents
Percentage
Style
9
30 %
Comfort
6
20 %
Performance
6
20 %
Brand
9
30 %
Total
30
100 %

Table Showing the quality of the Swift do the respondents generally

like in which 30% of them like due to Style , 205 of them due to Comfort,
30% of them due to Brand and 20% of them due to Performance.

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Table 7
Table Showing whether the respondents are satisfied with the
service of Swift
Service
No. of Respondents
Percentage
Yes
27
90 %
No
3
10 %
Total
30
100 %

Table Showing whether the respondents are satisfied with the

service of Swift in which 90 % of the respondents are satisfied with the
service while only 10% of the respondents are not satisfied with the
services of Swift.

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Table 8
Table Showing the whether the respondents fell comfortable while
driving the car
Reason
Yes
No
Total

No. of Respondents
27
3
30

Percentage
90 %
10 %
100 %

Table Showing the whether the respondents fell comfortable while

driving the car in which 90 % of them feel comfortable while only 10% of
them feel uncomfortable.

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Table 9
Table Showing opinion of price towards Swift
Consult
High
Very High
Reasonable
Low
Total

No. of Respondents
6
3
15
6
30

Percentage
20 %
10 %
50 %
10 %
100 %

Table showing opinion of price towards Swift in which 20% of them

say it as high, 10% of them say it as Very High, 50% of them say it as
Reasonable and 10% of them say it as Low.

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Table 10
Table Showing the opinion of maintenance of Swift compared to
other cars
Maintenance
Excellent
Good
Fair
Poor
Total

No. of Respondents
9
12
6
3
30

Percentage
30 %
40 %
20 %
10 %
100 %

Table Showing the opinion of maintenance of Swift compared to

other cars in which 30 % of them say Excellent , 40% of them say Good,
20% of them say Fair and only 10 % of them say poor.

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Table 11
Table Showing whether the respondents have seen advertisement of
Swift
Opinion
Yes
No
Total

No. of Respondents
24
6
30

Percentage
80 %
20 %
100 %

Table Showing whether the respondents have seen advertisement

of Swift in which 80% of the respondents have seen the advertisement of
Swift and only 20% of them have not seen the advertisement.

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Table 12
Table Showing through which Media the respondents came to know
about the Swift
Media
TV
Magazines
News Paper
Others
Total

No. of Respondents
15
6
6
3
30

Percentage
50 %
20 %
20 %
10 %
100 %

Table Showing through which Media the respondents came to

know about the Swift in which 50% of the respondents came to know
through TV, 20% of them though Magazines, 10% of them through
Others and 20% of them through Newspapers.

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CHAPTER 6

SUGGESTIONS AND CONCLUSION

Problem and suggestions

The following suggestions are carefully analyzed and discussed for

its maximum utility to be beneficent and in this advancing era, it is very
difficult for any producer to satisfy the consumer completely. Each and
every product however it may definitely has certain limitations. In todays
consumer orientated market. As consumer is the king obsolete cooperation of consumers is of utmost importance, in order to obtain a
valid and appropriable data for the analysis of the study.

Suggestions are as follows:

Price cut: every company should consider that price factor while
manufacturing a product. It is a key factor with which every customer
are aware of it is also one of the factors which determine the reputation
or image of the products. So regarding that price some of the
respondents have a very good view and some have a very bad view. To
overcome this bad view, the prices should be competitive in the consumer
market. This will help suppliers to have competitive price.

The suggestions for maintaining competitive price in the consumer

market are as follows.

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The cost Swift should be controlled by all the aspects of

production, so it is immensely necessary to reduce the cost of the
product so as to bring down the prices.

They should conduct surveys on the product.

CONCLUSION TO THE STUDY

The results of the survey are valid proof to show that Swiftrank
high

quality

and

brand

image,.

It

has

been

observed

that

Swiftmotor.co.Ltd has maintained an excellent product image among

the consumer of the cars the company has also a good network of
salesmanship. In fact these things will contribute in along way in
improving product image as well as corporate image but in order to
maintain high competitive efficiently there should be continuous
product planning and market improvement.

Modern market is consumer oriented therefore to be well of it is

immensely necessary for creating and maintaining brand image in the
minds of people.

The corporate should ask the dealer for the preparation or

preference analysis and comparative study and analysis them to
improve market performance in future.

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The survey has given a clear picture and a precise description
about the study. It also thoroughly enlight on various features of bikes
dominance of brand sin market, awareness of consumers, consumers
problem and suggestion which would be or immense use and help this
is all about this project report.

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CHAPTER 7

ANNEXURE

Bibliography

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BIBLIOGRAPHY

Books

Author Philip Kotler

Title

Marketing Management

Edition

2nd Edition

Internet

www.swift.com
www.marutiswift.com
www.google.com
www.wikipedia.org

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