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Below you will find our Local SEO Case Studies. The purpose of this case study is to show examples of the keyword ranking success we have achieved for locally based companies. There are many factors that
impact an SEO campaign, so not all campaigns will run the exact same way and often times keyword ranking progress depends on the starting nature of the website and also the competitiveness of the keywords
chosen. The examples below are pulled from some of our better performing marketing campaigns . The column definitions are as defined:
Monthly Search Volume: This is how many times the particular keyword is typed into Google on a monthly basis. This number represents the exact keyword phrase searched, however if you include synonyms
and phrases containing the keyword phrase then the monthly search traffic could easily be 10 times the stated quantity below.
Initial Ranking: This is the ranking position the website currently started at within Google. We only track 200 positions back so if we cannot find a website ranking for a keyword anywhere we mark it as position
200 by default. For example, ranking position 100 would be the last result on page 10 of Google since there are 10 results on each page.
Rank Per Duration: Starting at the end of Month 1, this portion of the report shows you where the website was ranking within the Google search engine on quarterly intervals. This is where you can see the
ranking progression. It is common to not see a lot of ranking movement on month one because we are still completing on page optimization.
Ranking Increase: This % value represent the % ranking increase from the initial ranking to the end ranking on Month 12.
Competition: The competition column displays the keyword competition level as low, mid, or high. Naturally low competition level keywords are the easiest to rank for and high competition level keywords are
the most difficult to rank for.
Cost Per Click: The Cost Per Click is how much you would have to pay to if you wanted to pay for a click from a paid advertisement within Google from that particular keyword. Of course, with SEO you do not pay
per click, but this lets you know how valuable the "going rate" on the market is for just one click from that keyword search within Google.
Miami Dentist
teeth whitening miami
dentist miami
miami dentist
dentist miami fl
dentist in miami
cosmetic dentist miami
miami cosmetic dentist
dental implants miami
cosmetic dentistry miami
pediatric dentist miami
Chicago Optometrist
laser eye surgery chicago
lasik eye surgery chicago
lasik chicago
chicago lasik
Monthly Search
Volume
Initial Ranking
260
170
110
480
140
140
590
210
170
140
200
200
200
200
200
200
32
54
22
14
Monthly Search
Volume
Initial Ranking
170
880
590
140
390
320
260
320
140
140
200
6
3
8
21
200
200
200
200
200
Monthly Search
Volume
Initial Ranking
110
58
22
36
36
73
200
200
200
200
200
200
Monthly Search
Volume
Initial Ranking
1900
1000
720
880
880
1000
1600
1300
720
590
43
54
23
35
21
184
199
125
171
200
Monthly Search
Volume
Initial Ranking
1300
480
140
260
140
21
37
11
22
21
Monthly Search
Volume
Initial Ranking
73
320
260
170
200
200
200
200
Month 3
51
42
33
27
25
21
14
9
12
8
Month 1
186
6
4
10
20
200
200
86
157
112
Month 3
14
4
3
6
2
38
26
17
63
48
Month 1
23
19
14
49
21
35
Month 3
8
7
3
27
13
17
Month 1
42
63
21
32
19
180
157
132
171
111
Month 3
38
51
19
14
20
73
68
84
46
23
Month 1
20
33
9
24
27
Month 3
9
12
4
8
14
Month 1
114
42
53
63
Month 3
31
24
19
23
Month 6
11
9
6
3
14
5
9
4
3
5
Month 9
7
4
3
2
8
6
4
1
2
3
Month 12
4
2
3
2
3
2
4
3
1
1
Month 9
8
4
2
3
1
5
4
6
2
3
Month 12
6
2
3
1
1
4
4
3
2
4
Month 9
2
2
1
5
3
4
Month 12
1
1
2
1
1
1
Month 9
14
24
8
9
3
19
24
7
13
3
Month 12
7
4
6
8
1
12
5
2
9
1
Month 9
1
2
3
1
1
Month 12
1
2
1
2
1
Month 9
8
6
2
1
Month 12
4
5
1
1
Ranking Increase
Competition
5000%
10000%
6667%
10000%
6667%
10000%
800%
1800%
2200%
1400%
Low
Low
Mid
High
Mid
High
High
High
High
High
Ranking Increase
Competition
3333%
300%
100%
800%
2100%
5000%
5000%
6667%
10000%
5000%
High
High
High
High
High
High
High
Mid
High
Mid
Ranking Increase
Competition
20000%
20000%
10000%
20000%
20000%
20000%
Mid
Mid
Low
Low
Mid
Mid
Ranking Increase
Competition
614%
1350%
383%
438%
2100%
1533%
3980%
6250%
1900%
20000%
High
High
High
High
High
High
High
High
High
High
Ranking Increase
Competition
2100%
1850%
1100%
1100%
2100%
High
Mid
MId
Mid
Mid
Ranking Increase
Competition
5000%
4000%
20000%
20000%
High
High
High
High
Cost Per
Click
$
$
$
$
$
$
$
$
$
$
10.88
9.59
13.78
11.13
23.37
19.35
10.00
12.79
9.20
11.78
Cost Per
Click
$
$
$
$
$
$
$
$
$
$
7.47
9.17
8.12
7.67
8.88
12.28
12.96
13.15
9.87
4.82
Cost Per
Click
$
$
$
$
$
$
11.36
9.72
10.46
13.96
10.53
7.43
Cost Per
Click
$
$
$
$
$
$
$
$
$
$
45.33
43.81
45.46
44.66
42.22
94.14
80.51
90.60
88.19
126.31
Cost Per
Click
$
$
$
$
$
11.36
9.72
10.46
13.96
10.53
Cost Per
Click
$
$
$
$
19.01
16.22
18.83
20.79
optometrist chicago
chicago optometrist
eye exam chicago
free eye exam chicago
eye doctor chicago
chicago eye doctor
140
58
170
110
320
73
156
134
200
200
200
200
14
9
200
200
200
200
4
6
52
61
14
17
2
6
23
22
5
2
1
3
14
7
2
2
1
2
4
6
2
1
15600%
6700%
5000%
3333%
10000%
20000%
High
High
High
High
High
High
$
$
$
$
$
$
3.93
3.87
4.02
3.09
4.40
6.24