Portfolio

Ava Church

Contact

Ava Church
141 S 1st W
1105
Rexburg, ID 83440
404-316-7152
chu13010@byui.edu

Table of Contents
Flier
Logos
Letterhead
Buisness Card
Brochure
Event Ad
Montage
Web Page
Imaging

Flier

Message: Inform my audience about how I started

my fitness journey and what they can do to eat
and exercise better in order to start a new life for
themselves.
Description:
Graduate Leadership Conference flier for future
leaders
Programs used: Adobe InDesign/Adobe Illustrator/
Adobe Photoshop
Date: April 6, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Apply the design principles and use appropriate
typography.
Incorporate basic InDesign skills to improve basic
flier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep links in InDesign intact.
Process:
I used InDesign to create this flier. I used greyscale
colors and box shapes. I copy and pasted the
font into the document. I placed the image in the
center before sizing it and moving it towards the
side of the flier. I pasted the text in the boxes and
changed the font to create contrast

C o n f e r e n c e
L e a d e r s h i p

GRADUATE

Do you want to have the

competitive edge in business?
Come learn how at Vouant
Communications annual
Graduate Leadership Conference!

Lincoln Convention Center

October 21
8 a.m. - 5 p.m.
Vouant Communications is devoted to helping tomorrows leaders gain
essential leadership skills in the workplace.
During this dynamic three-day seminar, attendees will meet with top executives
of Vouant Communications to discuss
breakthrough leadership techniques, while cultivating
attributes of leadership that will market to any employer.
Conference is available to graduating
seniors. Space is limited.

Registration and more information available at http://www.vouantcomm.com/leaders

Logos

Message: use this app for a new way to start and

organize your fitness life.
Description:
Logos for a fitness app. The app contains recipes, tips, workouts, schedules, and reminders as
well as a workout community to keep in touch
with.
Programs used: Adobe InDesign and Adobe Illustrator
Date: February 19, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Create three completely different, original logos to fit a company or personal image that will
appeal to the audience. Do not imitate existing
logos or use previous designs.
Use only the Illustrator tools to create and draw
your logos. (No Illustrator pre-fabricated flares,
symbols, etc.. No photos or live-tracing. You may
use an image or drawing as a guide to trace it
with the pen/pencil, but delete the image before
submitting.)
Process:
I used Adobe Illustrator to create these logos. I
used shape and color and over lapped them to
create pictures and used the text tool to write out
my words. I then changed the size of my text and
the color and font to create a well designed logo
for my company.

Fitness for Life

Fitness
for

Life
Fitness for Life

Fit 4

life

Brochure
Message: Inform my audience about how I started
my fitness journey and what they can do to eat and
exercise better in order to start a new life for themselves.
Description:
An inspirational montage made by the blending of
two or more images, and the use of typography.
Programs used: Adobe Indesign and Photoshop
Date: March 28,, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Set up and align a two-sided, folded document.
Create an original, new logo and use it in a brochure.
Incorporate quality images. Incorporate at least
four quality images, not including the logo. One
should be clipped in Photoshop and text-wrapped
in InDesign so the text follows the cutout shape of
the image.
Write at least 250 words of original copy in at least
three paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided)
color.
Process:
I set up my brochure in Adobe InDesign. I created
an offset brochure. I had four pages to create my
brochure. The front and back on one page and
the rest where the inside pieces of my brochure. I
used a calming color scheme to create a calming
and inspiring feeling when looking at my brochure.
I used some of my own images as well as some
from the internet to give it a personal touch. I used
a tape measure to wrap my text around on the
second to last page. I used images as my background instead of a color. I also used contrast with
my colors. For the image of the tape measure I
used the paint brush tool in Adobe Photoshop to
remove the background of the image with a mask
over top. I then placed the image into InDesign
where I used the text wrap option to wrap my text
around the alpha channel of the image. I created
the logo in Illustrator using the shape tool and text
tool. I created a circle and matched the color to my
image on the front of my brochure. I then used the
text box to design the inside of the logo.

Page 1

Front

Page 2

Page 3
Back

Event Ad

Message: We are raising money for the Childrens Hospital by putting on a 5K where all proceeds will go towards the hospital.
Description:
A monochromatic 5k flyer to raise money for Childrens Hospital using only Microsoft Word and a
scanner.
Programs used: Microsoft Word and library
scanner (Epson?)
Date: January 31, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Comprehend image sizing (how pixels and
inches work together)
Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that
work for your message and audience.
Learn to use only Word design features without
using any Adobe programs, including Photoshop.
Process:
I scanned the runner image on the scanner at
the library and then used word to delete the
background. I then put a filter on the image to
make it as black as possible. There were still
words that showed up on the runners legs so I
used black circle and rectangle shapes to cover them. I then used the mountain background,
which I also scanned at the library. I added the
black box on the right so I could have contrast
for my text and added the white rectangle at the
bottom to create contrast and hierarchy.

Imaging
Message: I love quotes and I wanted to create a
picture that brought the Einstein quote to life. I loved
the message and I think the color scheme works well
with the message..
Description:
Show photography and editing skills using Photoshop and a color scheme.
Programs used: Adobe Photoshop and Adobe Indesign
Date: February 7, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Learn basic photography skills.
Choose a color scheme, take a photo to match
those colors, then incorporate the colors into the
layout.
Use a digital camera to take a quality image, then
download it.
Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE (non-destructive
editing.)
Size and crop the image, then place on an 8.511
page layout.
Use layers to design text, and repeating graphic elements in Photoshop.
Print with full-bleed margins. Trim only 1/8 (0.125)
from all four sides..
Process:
I choose my favorite picture I had taken for the first
assignment. I wanted a color scheme and after looking through the Visual FOCUS book I decided on Big
Split Complimentary. I decided to use the exact color
scheme example in the book rather than change it
because those colors were already pretty visible in
the original picture. I used a Canon rented from the
library to take my picture. I took it right outside of my
apartment complex on my way to class. I edited the
photo in Photoshop and fixed the sharpness, color
levels, contrast, and tone. I also used raw camera filter and brushed up specific areas of the photo. I also
used the color brush altering tool in order to get the
colors closer to my color scheme. I then cropped the
photo to a square in order to create a polaroid picture
look for my lay out. I used multiple squares. I used
some circles and feathered them out almost completely to create and faded color in the background.

Stationary
Message: This company is a fitness business. It
will help you create a plan to a better, healthier,
and happier lifestyle.
Description:
Letterhead designed using a personally created
logo.
Programs used: Adobe Illustrator and Adobe
Indesign
Date: February 28, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal
image. Do not imitate existing logos or use previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts
for a business card and letterhead. Photos are
okay on business card and letterhead as additional design elements. Letterhead should be 8.5
x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above
center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and
drop shadows and plenty of white space.
Include contact information: name, address,
phone, website, and email on each piece. Use
periods, bullets, or spaces in phone number; no
parentheses/ hyphens.
Process:
I first created the logo in illustrator and once I
had it finished I used adobe InDesign to create a
letterhead using shapes and text and adding the
logo to the top left corner. I kept the design simple and .5 from the margin so that typing over the
letterhead wouldnt be an issue.

A
FITNESS

A.V. Fitness:
141 S 1st W 1405
Rexburg, Idaho 83440
Phone: 404.316.7152
E-mail: Chu13010@byui.edu
www.avfitness.com

Business
Card
Message: This company is a fitness business. It
will help you create a plan to a better, healthier,
and happier lifestyle.
Description:
Business card designed using a personally created logo.Programs used: Adobe Illustrator and
Adobe Indesign
Date: February 28, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal
image. Do not imitate existing logos or use previous designs. Dont use photos or live trace.
Use the new logo to design consistent layouts
for a business card and letterhead. Photos are
okay on business card and letterhead as additional design elements. Letterhead should be 8.5
x 11, full-bleed optional, but trim only .125. Business card should be 3.5 x 2 and printed above
center on a vertical page.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and
drop shadows and plenty of white space.
Include contact information: name, address,
phone, website, and email on each piece. Use
periods, bullets, or spaces in phone number; no
parentheses/ hyphens.
Process:
I first created the logo in illustrator and once I
had it finished I used adobe InDesign to create
a buisness card. I created a simple, classic, and
timeless business card. I used black as the base
of the card and then rotated the logo on the
back of the card and made the front of the card
straightforward and easy to read.

A
A.V. Fitness:
141 S 1st W 1405
Rexburg, Idaho 83440
Phone: 404.316.7152
E-mail: Chu13010@byui.edu
www.avfitness.com

FITNESS

FITNESS

Montage

Message: I wanted to convey a message to never

give up and that you can always move forward. You
arent alone, but you are stronger than you know.
Description:
An inspirational montage made by the blending of
two or more images, and the use of typography.
Programs used: Adobe Indesign and Photoshop
Date:Februauy 10, 2015
Course # & Section: Comm 130, Section 2
Instructor name: Brother Kerr
Objective:
Unify a layout with a consistent theme and dominant spiritual message
Learn to blend two or more images together gradually, using masks
Demonstrate more advanced Photoshop skills for
layout with multiple elements
Use a mask to apply a filter to one part of the image
Apply typography principles (titles, quotes, events or
scripturesyour choice)
Format type: Legibility; Small copy & Title with varying text size. Theme word(s)
Process:
I cropped the background image to 8.511.
I placed the picture of the eye in the top left corner.
I placed the metal texture over the entire image and
then masked the eye to soften the edges.
I placed the picture of the girl in the back and
brushed around it after putting a mask over it. I then
repeated that process with each girl I placed afterwards. I also made the images overlay to create a
different look.

Web Page