Quiz #2: Johnson IntroductionHelp Center

Warning: The hard deadline has passed. You can attempt it, but you will not
get credit for it. You are welcome to try it as a learning exercise.
Quiz on the readings from Johnson pp142 (Introduction and Chapter 1). Each
question worth one point.
In accordance with the Coursera Honor Code, I (Paulo Csar Morais Teixeira)

certify that the answers here are my own work.

Question 1
Natural/biological systems and man-made systems can be compared to each
other to provide insight into creativity and innovation.
True
False

Question 2
How do Darwin's observations of the coral reef and bio-diversity relate to the
development of ideas within cities?
Coral reefs only occupy 10% of the planet, much like how cities don't take up
much space.
The density of a city encourages faster development of ideas through
proximity to diversity.
Ideas form at random and don't need any stimulus, much like how reefs are
a self-sustaining ecosystem.
Ideas can thrive in suppressive environments, much like how reefs flourish in

otherwise nutrient-poor waters.

Question 3

According to research cited by Johnson, innovations and patents increase with

the size of cities.
False
True

Question 4
Kleiber's law follows an unvarying "quarter-power" scaling, where an animal's
size and metabolism interrelate: as life gets bigger, it slows down. How does
this concept of scaling relate to the occurrence of innovation in a city and a
city's size?
The level of innovation in a city in relation to its size follows a positive
quarter-power scaling law: a city 50 times bigger than its neighbor is 130 times
more innovative.
The level of innovation in a city in relation to its size is roughly 1:1.
Kleiber's law does not apply to innovation happening within cities, there is
no correlation between the size of a city and the level of innovation.
The level of innovation in a city in relation to its size follows the same

negative quarter-power scaling law that governs animals: a city 50 times bigger
than its neighbor is 2.7 times more innovative.

Question 5
What technological innovation broke the 10/10 rule?
HDTV
DVD
Graphical User Interface (GUI)
YouTube

Question 6

Patterns found in coral reef ecosystems, carbon-based molecules, and the

adaptation of new Web software all follow a pattern, reappearing in a
recognizable form at different scales. What is this pattern called?
Competition
Fractal
Tessellation
Innovation

Question 7
Johnson's "Long Zoom" model is used to illustrate:
that nature will always triumph over the human-made world.
how the same patterns recur on all levels, because highly generative
environments display similar patterns of creativity at multiple scales
simultaneously.
how creativity is a chaotic, random and self-contained entity.
that you do not need to analyze innovation on more than one level; patterns

of innovation that occur on an individual level will always be found on a

organizational level.

Question 8
According to Johnson, what is the cultural equivalent of an ecosystem?
A university
IKEA
An organization
A settlement

Question 9

We can become more creative by sharing ideas, connecting with others and
crossing borders rather than being protective of ideas and isolating ourselves.
False
True

Question 10
If you live in a city of five million people, you are likely to be almost three times
as creative than an average resident of a town of 100,000.
False
True