Kayla Moffatt

CREATIVE

moffattkayla.wix.com/portfolio

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About

HEY, YALL.
Objective: Imaginative thinker and effective
communicator skilled in conceptual art and
design looking for a breakthrough opportunity
in the creative department of an advertising
agency.
Hometown: Born and raised in New Orleans,
Louisiana.
Nickname: Kay Kay, given to me by my
brothers growing up.
Spirit Animal: Jennifer Lawrence.
Favorite Color: Emerald green.
My Best Stress Reliever: A cup of chamomile
tea while jamming out to Hide and Seek by
Imogen Heap.
My Guilty Pleasures Include: Sushi and
retweeting pictures of puppies.
Fun Fact: I have been to Disney World roughly
30 times.

View entire portfolio here:

moffattkayla.wix.com/portfolio

4464 Highland Rd.

Unit #406
Baton Rouge, LA 70808
(504) 491-3939
kmoffatt12593@gmail.com

Experience

Education
Louisiana State University
BA of Mass Communication: Advertising
Minor in Visual Communication
Anticipated graduation date: May 2015
GPA: 3.7

Extracurricular/Awards
LSU Advertising Federation (AdFed)
(Spring 2014present)
Pi Sigma Theta Honor Society
(Spring 2013present)
Deans List: Earned every semester thus far.
(Fall 2011, Spring 2012, Fall 2012, Spring 2013,
Fall 2013, Spring 2014)
Delta Gamma Sorority
(August 2011July 2013)
Comprises a group of college women bonded by
friendship, philanthropy and service. Motto: Do
Good. Philanthropy: Service for Sight.

Interests/Fun Facts
Enjoys creating Snapchat art
Has been to Disney World roughly 30 times
Sushi connoisseur, animal lover, optimist

BREADA, marketing intern

(September 2014present)
Promote weekly and seasonal events for the Red Stick
Farmers Market, Mobile Market and Main Street Market. Design
all marketing materials. Strategize social media plans.
GUMBO Yearbook, senior designer
(September 2014present)
Create graphics for marketing materials. Brainstorm content ideas.
Layout pages of the yearbook.
Explain My Site, social media manager
(DecemberMarch 2014)
Create weekly content & graphics. Manage Facebook & Twitter.
Spongecell (New York City ofce), marketing intern
(JuneAugust 2014)
Created marketing material and static mocks to support sales and
production teams. Helped develop new decks and one sheets and
internal & external communication pieces for the company.
FUSE Branding & Advertising Agency, social & digital media intern
(September 2013May 2014)
Contributed to strategy meetings.
Created social content and designed graphics for social media
posts. Drafted editorial calendars for optimal engagement and
shareability. Have contributed to FUSEs Twitter, Pinterest and blog.
Managed FUSEs and Brian Harris Audi/Porsche Facebook &
Instagram. Managed up to seven Facebook pages for Napa Auto
Parts reaching more than 21,000 fans.
Chanel, fragrance freelancer/brand representative
(December of 2012, 2013 & 2014)
Promoted the brand to increase holiday sales.

Skills
Social Media

Communication

Photography

Painting and Drawing

Adobe Photoshop

Conceptual Thinking

Adobe Illustrator

Creative Writing

Adobe InDesign

Creativity

The Daily Reveille, copy editor

(JanuaryOctober 2012)
Edited newspaper stories and designed layout using Adobe InCopy,
InDesign and Photoshop.
Applied AP style to stories.
The Society of Professional Journalists awarded The Daily Reveille
the 2012 Best All-Around Daily College Newspaper.

moffattkayla.wix.com/portfolio

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Class Campaigns

Freshjunkie

View the entire campaign here:

Freshjunkie Campaign

View all campaigns here:

moffattkayla.wix.com/portfolio

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Big Ideas

Pizza Hut

Make it Yours
You are in control of your one-of-a-kind pizza. Whats more
you than your handprint? Pizza Hut gives you the power
to make a pizza as personal as you. This concept can be
translated across all platforms. Make it Yours, especially
the print ad executions, puts an emphasis on the do it
yourself, get your hands dirty theme. Make it Yours can
be translated through mobile by incorporating a fingerprint
scanner as entry into Pizza Huts app continuing the DNA
print theme. A pizza personality test, similar to a BuzzFeed
quiz, can be translated through social media channels,
likely to go viral, increasing Pizza Huts digital orders and
strengthening consumers emotional connection with the
Pizza Hut brand as a whole.

View all print work here:

moffattkayla.wix.com/portfolio

04

Print

Waffle House

View all print work here:

moffattkayla.wix.com/portfolio

Logo Design

BIJOUX
by Bonnet

ER

S
UI
LO

IA

SOCCER
SITY

IV

CLU

05

N
NA
U
STATE

L
Breada

C
CLUB
S CCER
OUISIANA STATE UNIVERSITY

FARMERS MARKET

CLUB SOCCER
LOUISIANA STATE UNIVERSITY

View all logo work here:

moffattkayla.wix.com/portfolio

06

Digital Advertising
Online Ad Mocks

View all mocks here: Online Advertising Mocks

Facebook Ads

View all design work here:

moffattkayla.wix.com/portfolio

07

hydroponic lettuces

jalapenos

Leeks

lettuce

Mayhaws

mushrooms

mustard greens

okra

parsley

peas

purple hull peas

Radishes

red potatoes

Shallots

spaghetti squash

spinach

Sweet onions

sweet potatoes

swiss chard

tomatoes

Infographic Clips
yellow squash

yukon gold potatoes

zucchini

Fall veggies

ONLINE VIDEO
acorn squash

hydroponic lettuces

CONSUMPTION RATE

swiss chard

BASIL

bell peppers

bok choy

mushrooms

mustard greens

okra

tomatoes

yellow squash

zucchini

Butternut squash

parsley

CUSHAW

Carrots

purple hull peas

eggplant

red potatoes

Shallots

garlic

GREEN ONIONS

spaghetti squash

sweet potatoes

Year round veggies

78%
OF PEOPLE

WATCH ONCE A WEEK OR MORE

50%
OF PEOPLE

WATCH EVERY SINGLE DAY

Seasonal Fruits
IN
PP
TO

IN 2013

R
VE
GO

35

DECEMBER

BILLION
VIEWS

100%

WINTER

SPRING

SUMMER

FALL

YEAR-OVER-YEAR
MONTHLY GROWTH

ONLINE VIDEO AD VIEWS

EXPLODED
(BUSINESS INSIDER)

blood oranges

grapefruit

meyer lemons

naval oranges

blueberries

grapefruit

asian pears

blueberries

asian pears

blood oranges

GROWTH IN CONSUMPTION
peaches

strawberries

cantaloupe

figs

cantaloupe

figs

CONTINUES TO SURGE

persimmons

TV

View full infographics here:

pomelos

melons

moffattkayla.wix.com/portfolio
peaches

melons

persimmons

08

Social Media
Design & Copy

Post Examples

Rotolos Pizzeria

FUSE

Lee Michaels Fine Jewelry

Brian Harris Audi/Porsche

I helped increase Brian Harris
Audi/ Porsches total Facebook
fans from 1,507 likes to 7,103
likes, a 470% increase, in 2013.

View all social media work here:

moffattkayla.wix.com/portfolio

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Artwork

Snapchat Art
View all artwork here:

moffattkayla.wix.com/portfolio