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IndustryARC

Global Farm Equipment Market (2014-2020)

By Type (Tractors, Combine harvester, Thresher, Rotavetor, Power Tiller, Irrigation


Equipment, Spraying equipment, Planting Equipment, Others); By Phase (Land
development, Sowing and planting, Cultivation, Harvesting and Threshing, Post
harvesting); By Geography (N.A, Europe, APAC, RoW)

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Table of Contents
1. Executive Summary
2. Global Farm Equipment Market Overview
2.1. Agriculture industry
2.2. Key crops cultivated
2.3. Farming practices
2.4. Classification of equipment
2.5. Agriculture ecosystem
2.6. Trade analysis (Exports and Imports by shipments and value)
3. Global Farm Equipment Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1.

Product Benchmarking

3.2.2.

End user profiling

3.2.3.

Patent Analysis

3.2.4.

Top 5 Financials Analysis

4. Global Farm Equipment Market Market Forces


4.1. Market Drivers
4.1.1.

Increase pressure to improve yield to meet demand

4.1.2.

Demand from Emerging economies set to propel market growth

4.1.3.

Increasing government subsidy on agricultural machinery

4.1.4.

Increase in precision farming to drive mechanization

4.1.5.

Access to easy credit for small farmers drive adoption

4.2. Market Constraints


4.2.1.

Lack of financial resources erode potential customer base

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4.3. Market Challenges


4.3.1.

Influence of environmental factors affecting demand

4.3.2.

Governments push to cut down fiscal deficits might reduce subsidies

4.4. Attractiveness of the Agriculture Equipment Industry


4.4.1.

Power of Suppliers

4.4.2.

Power of Customers

4.4.3.

Threat of New entrants

4.4.4.

Threat of Substitution

4.4.5.

Degree of Competition

5. Global Agriculture Equipment Market Strategic Analysis


5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Global Agriculture Equipment Market : By Equipment type
6.1. Introduction
6.2. By Type
6.1.1

Tractors

6.1.2

Combine harvester

6.1.3

Thresher

6.1.4

Rotavetor

6.1.5

Power Tiller

6.1.6

Irrigation Equipment

6.1.7

Spraying equipment

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6.1.8

Planting Equipment

6.1.9

Others

7. Global Agriculture Equipment Market: Phase of usage


7.1. Land development
7.2. Sowing and planting
7.3. Cultivation
7.4. Harvesting and Threshing
7.5. Post harvesting
8. Global Agriculture Equipment Market : Geographic Analysis
8.1. North America
8.1.1.

U.S.

8.1.2.

Canada

8.1.3.

Mexico

8.2. Europe
8.2.1.

UK

8.2.2.

Germany

8.2.3.

France

8.2.4.

Spain

8.2.5.

Russia

8.2.6.

Rest Of Europe

8.3. Asia
8.3.1.

India

8.3.2.

China

8.3.3.

Korea

8.3.4.

Australia

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8.3.5.

others

8.4. Rest of the World


8.4.1.

Brazil

8.4.2.

Argentina

8.4.3.

Africa

8.4.4.

Others

9. Market Entropy
9.1. Dominant strategy
9.2. New Product Launches
9.3. M&As
9.4. Collaborations, JVs and Partnerships
10. Company Profile (Company Overview, Product and Services, Strategy, Developments, USP)
10.1

AGCO Corporation

10.2

Alamo Group Incorporated

10.3

ARGO SpA

10.4

Bucher Industries

10.5

Caterpillar Incorporated

10.6

China National Machinery Industry Corporation

10.7

Daedong Industrial Company Limited

10.8

Deere & Company

10.9

Escorts Limited

10.10 Exel industries SA


10.11 Fiat Industrial SpA
10.12 Groupe Exel Industries
10.13 Iseki & Company Limited

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10.14 Kubota Corporation


10.15 Kukje Machinery Company Limited
10.16 Mahindra & Mahindra Limited
10.17 Tetra Laval International SA
10.18 Tractors and Farm Equipment Limited
10.19 Valmont Industries Incorporated
10.20 WORLD Group
10.21 Yamabiko Corporation
10.22 Yanmar Company Limited
10.23 ZETOR TRACTORS as
11. Appendix
11.1.

Abbreviations

11.2.

Sources

11.3.

Research Methodology

11.4.

Bibliography

11.5.

Compilation of Expert Insights

11.6.

Disclaimer

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LIST OF TABLES
Table 1 Global Farm Equipment Market, List of Companies Covered
Table 2 Global Farm Equipment Market Competitive Share Analysis, 2013 (%)
Table 3 Top 5 Market Players Financials Analysis
Table 4 Global Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 5 Global Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 6 Global Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 7 Global Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 8 Global Farm Equipment Market Revenue, By Region 2014-2020 ($M)
Table 9 Global Farm Equipment Market Volume, By Region 2014-2020 (Units)
Table 10 Global Land Development Farm Equipment Market Revenue, By Cause 2014-2020
($M)
Table 11 Global Land Development Farm Equipment Market Volume, By Cause 2014-2020
(Units)
Table 12 Global Sowing and Planting Farm Equipment Market Revenue, By Type 2014-2020
($M)
Table 13 Global Sowing and Planting Farm Equipment Market Volume, By Type 2014-2020
(Units)
Table 14 Global Cultivation Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 15 Global Cultivation Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 16 Global Harvesting and Threshing Farm Equipment Market Revenue, By Type
2014-2020 ($M)
Table 17 Global Harvesting and Threshing Farm Equipment Market Volume, By Type 20142020 (Units)
Table 18 Global Post Harvesting Farm Equipment Market Revenue, By Type 2014-2020
($M)
Table 19 Global Post Harvesting Farm Equipment Market Volume, By Type 2014-2020
(Units)
Table 20 North America Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 21 North America Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 22 North America Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 23 North America Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 24 North America Farm Equipment Market Revenue, By Country 2014-2020 ($M)
Table 25 North America Farm Equipment Market Volume, By Country 2014-2020 (Units)

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Table 26 U.S. Farm Equipment Market Revenue, By Cause 2014-2020 ($M)


Table 27 U.S. Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 28 U.S. Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 29 U.S. Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 30 Canada Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 31 Canada Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 32 Canada Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 33 Canada Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 34 Mexico Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 35 Mexico Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 36 Mexico Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 37 Mexico Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 38 Europe Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 39 Europe Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 40 Europe Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 41 Europe Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 42 Europe Farm Equipment Market Revenue, By Country 2014-2020 ($M)
Table 43 Europe Farm Equipment Market Volume, By Country 2014-2020 (Units)
Table 44 U.K. Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 45 U.K. Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 46 U.K. Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 47 U.K. Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 48 Germany Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 49 Germany Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 50 Germany Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 51 Germany Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 52 France Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 53 France Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 54 France Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 55 France Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 56 Spain Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 57 Spain Farm Equipment Market Volume, By Cause 2014-2020 (Units)

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Table 58 Spain Farm Equipment Market Revenue, By Type 2014-2020 ($M)


Table 59 Spain Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 60 Russia Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 61 Russia Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 62 Russia Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 63 Russia Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 64 Rest of Europe Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 65 Rest of Europe Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 66 Rest of Europe Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 67 Rest of Europe Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 68 APAC Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 69 APAC Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 70 APAC Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 71 APAC Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 72 APAC Farm Equipment Market Revenue, By Country 2014-2020 ($M)
Table 73 APAC Farm Equipment Market Volume, By Country 2014-2020 (Units)
Table 74 INDIA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 75 INDIA Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 76 INDIA Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 77 INDIA Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 78 CHINA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 79 CHINA Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 80 CHINA Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 81 CHINA Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 82 KOREA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 83 KOREA Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 84 KOREA Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 85 KOREA Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 86 REST OF APAC Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 87 REST OF APAC Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 88 REST OF APAC Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 89 REST OF APAC Farm Equipment Market Volume, By Type 2014-2020 (Units)

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Table 90 ROW Farm Equipment Market Revenue, By Cause 2014-2020 ($M)


Table 91 ROW Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 92 ROW Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 93 ROW Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 94 ROW Farm Equipment Market Revenue, By Country 2014-2020 ($M)
Table 95 ROW Farm Equipment Market Volume, By Country 2014-2020 (Units)
Table 96 BRAZIL Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 97 BRAZIL Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 98 BRAZIL Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 99 BRAZIL Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 100 ARGENTINA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 101 ARGENTINA Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 102 ARGENTINA Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 103 ARGENTINA Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 104 AFRICA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 105 AFRICA Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 106 AFRICA Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 107 AFRICA Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 108 OTHERS Farm Equipment Market Revenue, By Cause 2014-2020 ($M)
Table 109 OTHERS Farm Equipment Market Volume, By Cause 2014-2020 (Units)
Table 110 OTHERS Farm Equipment Market Revenue, By Type 2014-2020 ($M)
Table 111 OTHERS Farm Equipment Market Volume, By Type 2014-2020 (Units)
Table 112 M&A, JV, Agreements, Farm Equipment Market

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LIST OF FIGURES
Figure 1 Segmentation of Farm Equipment Market by architecture
Figure 2 Farm Equipment Market, List of Companies Covered
Figure 3 Global Farm Equipment Market Revenue, 2014-2020 ($M)
Figure4 Global Farm Equipment Market Revenue, Demand Analysis, By Region, 2014 Vs
2020($M)
Figure5 Global Farm Equipment Market Revenue, By Type in 2014 ($M)
Figure6 Global Farm Equipment Market Revenue, By Cause in 2014 ($M)
Figure7 Global Farm Equipment Market, New Product Launches, By Year, 2010-2014

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REPORT DESCRIPTION
Farm equipment market refers to a host of broad machinery product types that are used for
agriculture or farming practices. The key equipment types include tractors, combine harvesters,
threshers, and rotavetors among other types. The growing demand for agriculture produce
coupled with decrease arable land is resulting in yield pressure. In order to cater to the increasing
food consumption by global population modern agricultural practices such as mechanized
farming and use of crop protection chemicals is on priority for farmers. Farm equipment usage
results in enabling efficient farming and increase in efficiencies.
The farm equipment market has been segmented in to different types such as type, phase and
geography exclusively. Based on the types of products commercially available the market is
analyzed and categorized in to various types such as tractors, Combine harvester, thresher,
rotavetor, power tiller, irrigation equipment, spraying equipment, planting equipment and others.
Each type has various products offered by companies with different technical specifications. All
the types are duly analyzed to estimate the market size for each product type.
Farm equipments are used in different phases of agriculture production depending the functions
and utility of each equipment. For example tractors and levelers are used in land development
phase while harvester and threshers are used during harvesting and threshing phase. Based on
the phase of usage of equipments the market is segmented in to land development, sowing and
planting, cultivation, harvesting and threshing, and post harvesting. Each phase utilizes few
unique equipment types and data has been captured as per the industry usage.
The overall market is also presented from the perspective of different geographic regions and the
key countries in each region. The market has been segmented in to four regions North America,
Europe, Asia-pacific and Rest of the World. Competitive landscape for industry and market
players are profiled with attributes of company overview, financial overview, business strategies,
product portfolio and recent developments. Market shares of the key players for 2013 are
provided. Few of the companies that are profiled in this report include CNH Global NV, John
Deere, AGCO, Mahindra and Mahindra Limited.

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STAKEHOLDERS

Contract farming firms


Trading firms
Farm equipment manufacturers
Farm equipment distributors
Associations
Government Institutions
Financial institutions

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EXECUTIVE SUMMARY
IndustryARC estimates the global farm equipment market to exhibit a growth of 6.5% through
2020 and estimated to be valued around $250 billion. The growth of population and strong
increasing per capita consumption of food is driving demand for agriculture produce.
Agriculture output is highly dependent on various external factors such as climate, water
availability and soil fertility; hence yield certainty is low. Adoption of modern farming practices
including use of equipments helps in increasing efficiency saving time and resources. The global
farm equipment market has been segmented in to various segments by equipment types, phase
of use and geographic segments.
Along with the demand growth the adoption of mechanized farming in emerging economies
such as China and India provides a strong impetus to the market growth. The governments
support measures such as favorable policies, ease of access to credit and subsidies for purchasing
equipments is a major driver. There is an increasing emphasis on improving farming methods
and resulting in higher yield and output. Backed by these strong demand driven factors the farm
equipment industry is poised to exhibit rapid growth in the coming years

Figure: Global Farm Equipment market size, 2013-2020 ($ Billion)

300
250

$ Billion

200
150
100
50
0
2013

2014

2015

2016

2017

2018

2019

2020

Source: Primary insights, IndustryARC Analysis

Growth in the industry is not uniform across the regions. Developed regions such as Europe and
North America are estimated to exhibit sluggish growth due to high adoption of farming

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equipment. Hence they command a major share and use premium high value technically
advanced equipments. On the contrary, APAC is poised to exhibit the fastest growth due to
favorable macroeconomic factors and strong demand. China and India are the growth frontiers
for the farm equipment manufacturers providing a huge market to be tapped. Land development
and harvesting and threshing are dominant phases of farm equipment usage.
The farm equipment market is highly competitive due to the dominance of regional players. The
key players in the market are CNH Global NV, John Deere, AGCO, Mahindra and Mahindra
Limited constituting a major share. These companies are adopting various growth strategies such
as new product launches, expansions, partnerships and acquisitions to consolidate their market
share. The companies are investing in R&D extensively to develop technically advanced unique
products to differentiate from competitors and increase their market share.

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1.1

BUCHER INDUSTRIES AG

Murzlenstrasse 80
CH-8166 Niederweningen
Switzerland
Phone +41 43 815 80 80
Fax +41 43 815 80 81
URL: www.bucherindustries.com
1.1.1 BUSINESS OVERVIEW

Bucher Industries AG was established in the year 1807, and is headquartered at Niederweningen,
Switzerland. The business divisions of Bucher are focused on specialised agricultural machinery,
municipal vehicles, hydraulic components, manufacturing equipment for the glass container
industry, machinery and equipment for the production of wine, fruit juice and instant products.
The company is the major Swiss distributor for tractors and specialised agricultural machinery, as
well as control systems for automation technology. It has five divisions namely, Kuhn Group,
Bucher Municipal, Bucher Hydraulics, Bucher Emhart Glass, Bucher Specials. Buches is
involved in farm equipment business through its Kuhn Group business segment, where
agricultural machinery for tillage, seeding, fertilization, spraying, land developments etc. were
supplied.
The company has major business presence in Switzerland, Germany, France, Americas and Asia.
Buchers has employee strength of 10, 900 as if 2013. Kuhn brand that is dealing with the farm
equipment products is recognised in more than 80 countries across the world. The major
subsidiaries of the company include Bucher Vaslin, Bucher Hydraulics and so on.
1.1.2 PRODUCTS

They have a range of products like ploughing, tillage, seeding, fertilization, spraying, landscape
maintenance, shredders, hay/ silage making, bedding and feeding, manure spreaders, wrappers
and balers as shown in the below table.

Bucher: Major Products and their Applications


Product Category

Product Name

Application

Spraying

ATLANTIQUE 2400-3200 L

Trailed Agricultural Sprayers

GRAND LARGE 2400-5000 L


METRIS 3200-4100 L

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OCEANIS 4500-7700 L
OPTIS 300-1200 L
OMNIS 600-1200 L

Mounted Agricultural
Sprayers

DELTIS 800-1200 L
ALTIS 1300-2000 L
PORTER 400-800 L

Fertilisation

FRONTSPRAYER

Integrated sprayers

LEVSAK

Lifting equipment

AXERA H EMC

Fertiliser spreaders

AXIS 40.1 H EMC W/40.1 H


EMC/ 40.1 M-EMC-W/40.1
M-EMC/40.1 W/40.1
AXIS 20.1 W/20.1/30.1
AGT 6036
UKS
80/100/120/150/190/230
Seeding

TF 1500

Front hopper

TT 3500/6500

Seed cart

PREMIA 250/3500/300/3500

Seed drills

INTEGRA 3003/4003
SITERA 4000/3000/3500
NTD 5200NT-10/13/15/20
SDE 3000/4500
Choppers

MC 180 S QUATTRO
MC 90 S TWIN
MC 90 S

Mounted maize choppers

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Source: Company Website


1.1.3 F INANCIALS

BUCHER: REVENUE BY YEAR, 2013 AND 2012 ($M)


Particular
Group sales
Farm Equipment
(Kuhn Group)

2013

2012

xx

xx

xx

xx

Source: Company Annual report


The group revenue in 2013 is around $3 billion where 48% of it is generated from Kuhn Group
which is dealing with farm equipment. The revenue of Kuhn Group has grown by 5.1% in 2013
compared to 2012 to reach $xx million in the same year.

Bucher: NET SALES BY DIVISION, 2013 (%)


8.0%
13.0%
Kuhn
Bucher municipal
48.0%

bucher hydraulics
bucher emhart glass

17.0%

bucher specials

14.0%

Source: Company Annual report


Bucher has 5 business divisions, among which Kuhn Group is the major accounted for 48% of
the total company revenue in 2013. Bucher hydraulics is the next major with 17% followed by
Bucher Muncipal which accounted for 14% of the total company revenue in 2013.

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BUCHER: NET SALES BY REGION, 2013 (%)


4.8%

4.8%

8.6%
switzerland
Europe
Americas

22.9%

Asia
other
59.0%

Source: Company Annual report


Europe is the core business location of the company which itself accounted for 59% of the
company annual revenue. Americas with the U.S. as the dominant market accounted for 22.9%
of the company revenue in 2013. The company has niche presence in Asia, where the market
share for it is only 8.6% followed by others with 4.8%. The company with headquarters located
in Switzerland accounted for 4.8% of the annual revenue generated in 2013.
1.1.4 STRATEGY

Bucher maintains flexibility through decentralized management and profit responsibility,


combined with strategic and financial management. The major strategy of Kuhn Group is to
invest in capacity expansion for improvements in productivity and to emerge the efficiency of its
logistics systems. Along with this the company is also actively participating in acquisitions and
partnerships to enlarge their product category and to develop new products. With this as major
strategy the company is expected to gain huge profits in the next five years.

RECENT DEVELOPMENTS (2011-2014)


Date

Approach

Description

March 2014

Acquisition

Bucher Industries acquires


Montana Industries in Brazil

February 2011

Partnership

Kuhn, division of Bucher,


decides to reinforce its
partnership with Rauch
company which was
established years ago

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Date

Company

Approach

Jan-15

Escorts Ltd.

Product launch

Escort launches Indias first Anti Lift


Tractor

Jan-15

Zetor Tractors

Partnership

Zetor and DEUTZ in cooperation for


better tractor engines

Dec-14

Yanmar Compnay
Ltd.

Joint venture

Yanmar to begin operations at


agricultural joint venture in Vietnam

Dec-14

Deere & Co.

Museum
launch

John Deere & Engine Museum was


launched in Waterloo

Nov-14

Yanmar Company
Ltd.

Product launch

Yanmar creates a new agriculture


through its YT series tractor

Nov-14

Caterpillar Inc.

Description

Caterpillar debuts new loader and


Product launch excavator, 903C Compact Wheel
Loader and E2 series respectively
ACGO and Appareo Systems
announced a joint venture that seeks
to develop technology for a host of
intelligent agricultural solutions

Nov-14

ACGO Corporation

Oct-14

Daedong Industrial
Company Limited

Kioti Tractor, an export brand of


Product launch Daedong releases its newest additions
to the popular DK series

ACGO Corporation

Challenger, a worldwide brand of


ACGO announced its five new row
Product launch crop tractor models it believes can
instantly increase on-farm efficiency
and productivity

Sep-14

Kubota Industries

Kubota reveals their next evolution of


Product launch Agriculture tools, which will begin this
April (2015)

Sep-14

China National
Machinery Corp.
(SINOMACH)

SINOMACH announced an investment


programme in Southeast Asia for farm
equipments

Oct-14

Joint venture

Expansion

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Aug-14

Valmont
Industries, Inc.

Acquisition

Aug-14

ACGO Corporation

Product launch

May-14

Alamo Group

Acquisition

Apr-14

Yanmar Company
Ltd.

Valmont acquires a majority stake in


AgSense, a leading agricultural
technology company
Fendt, a leading brand of ACGO,
unveiled its new 700 series tractor line
Completes acquisition of units of
Specialized Industries

Joint venture

Yanmar announces joint venture with


Coromandel International Ltd. and
Mitsui & Co., Ltd.

Apr-14

Alamo Group Inc.

Acquisition

ALG Europe Ltd has acquired Kellands


Agricultural Ltd. and its subsidiary
Multidrive Tractors Ltd.

Mar-14

Bucher Industries

Acquisition

Bucher Industries acquires Montana


Industries in Brazil

Nov-13

Daedong Industrial
Company Limited

Jul-13

Fiat Industrial SpA

Kioti Tractors have introduced its new


Product launch tractor series, i.e., NX series, RX series,
CK series
Joint venture

Joint Venture between Fiat Industrial


and CNH Global N.V., which will be
called as CNH Industrial N.V.

Mar-13

ACGO Corporation

Joint Venture

The joint venture was between ACGO


and Russian Machines Corp., which
was collectively called as ACGO-RM

Jan-13

Kubota Industries

Production

Begins the mass production of tractors


in China

Mar-12

China National
Machinery Corp.
(SINOMACH)

Joint venture

SINOMACH has joined with Terex and


Luzhou Shenli as an extra investment
into their crane company

Plant launch

New production plant to be


established in the U.S. for compact
tractors

Jan-12

Kubota Industries

Source: Company Website, News Articles and Journals

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KEY MARKET INSIGHTS

Farm equipment market is very rapidly growing with growing demand for produce and
increasing mechanized farming

The revenue market is estimated to exhibit a faster growth compared to shipments growth

Tractors are the most dominant product type in the farm equipment market

Asia-Pacific is the dominant region by shipments and exhibiting the fastest growth due to
fast growing countries such as China and India

China to overtake the US in production and sales of farm equipment through 2017

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RESEARCH METHODOLOGY
The quantitative and qualitative data collected for the Global Farm Equipment Market is from a
combination of secondary and primary sources. Research interviews were conducted with senior
executives and/or managers of leading Farm Equipment manufacturers, distributors &
associations along with R & D and regulatory institutions. These Key Opinion Leaders (KOLs)
were then provided a questionnaire to gather quantitative and qualitative inputs on their
operations, performance, strategies and views on the overall market, including key developments
and technology trends.
Data from interviews is consolidated, checked for consistency and accuracy, and the final market
numbers are again validated by experts. The global market was split by types and geography
based on critical inputs from primary and secondary sources, understanding of the number of
companies operating in each segment and also KOL insights.
We have used various secondary sources such as directories, articles, white papers, newsletters,
annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and
collect information for extensive technical and commercial study of the Global Farm Equipment
Market. The key players in the market and its value chain were identified through secondary
research and their market opinions were also gathered in a similar way through telephonic
interviews and questionnaires. Collating all these data points and using ARC analytical model
market numbers were derived.

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THE ARC ADVANTAGE


An analytical model lies at the core of our process, ensuring logical consistency
throughout our research. We complement the model with secondary data and
interviews with industry experts to reflect the latest trends. With our final expert
validation, we provide you with only the most accurate and actionable intelligence.

THE ARC PROCESS


Analytical
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market
4. Build the
Analytical Model
ANALYTICAL MODEL

Base Method

1. Get a topdown estimate of


the market
2. Follow it up
with a bottom-up
estimate of the
market
3. Check
forconsistency
and new growth
factors that are
relevant over the
next 10 Years

4. Build the Base


model
BASE MODEL

Consolidation
Method
1. Granular
breakdown of
drivers into
factors
2. Validate all
factors in terms
of their present
impact on the
market.
3. Assign weights
to these factors in
terms of their
relevance and
impact on the
market.
4. Build the
Consolidated
Model

Delphi
Verification
1. Verify the
findings of the
model with
experts from
across the value
chain
2. Verify the
findings with
players across
small and large
enterprises
3. Tweak the
model and add
new factors
4. Finalize the
ARC Model

CONSOLIDATED MODEL

ARC MODEL

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ABOUT US
IndustryARC was started by a group of young, passionate professionals along with
extensively experienced industry veterans across various business segments. Our focus and
expertise is mainly in the field of analytics, market research and consulting. Our singular
goal is to provide accurate and affordable research to our clients.
Our research team has expertise in diverse fields like Healthcare, Chemicals,
Manufacturing, Logistics, Electronics and Automotive. However diverse the expertise
maybe, everyone in our team shares one common trait - we love data and we love
providing solutions to clients using that data even more! Seeing your business flourish
based on our solutions and strategy is what we love the most!
Industry ARC publishes more than 30 reports on an annual basis in the mentioned five
Industries. Our reports are in-depth and high quality reports that can help decision makers
frame better strategies for their business requirements. These reports can be further
customized as per your needs.
Disclaimer:

The reports sold by IndustryARC are limited publications containing valuable


market information provided to a select group of customers in response to orders.

Our customers acknowledge and agree that any report bought from IndustryARC is
for their own internal use and not for general publication or disclosure to third
parties.

Our reports or part of the reports, information contained in the report, cannot be
shared or resold to any other third party.

Disclosure to third parties, usage of data in a public document, article or blog by the
customer can be done with prior permission taken from IndustryARC.

For information regarding permissions and sales, contact:


sales@industryarc.com | sanjay.matthews@industryarc.com

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the Report Click
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IndustryARC
+1 585 - 331 - 8686
sales@industryarc.com

Copyright 2015 IndustryARC


All Rights Reserved. This document contains highly confidential information and is the sole
property of IndustryARC. No part of it may be circulated, copied, quoted, or otherwise
reproduced without the approval of IndustryARC.

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