MEDIA KIT

2014

CON T EN T S

Section 1 - Overview

Section 2 - Topline Messaging

Section 3 - Fact Sheet

Section 4 - Sample Email to Supporters

Section 5 - Social Media Engagement

1/ OV ERV IE W
This media kit is meant to provide you with the

If you have any questions about the Directory or

tools and information you need to reach out

its launch, please feel free to reach out to Polaris

to and engage with your supporters about the

at global@polarisproject.org.

Global Modern Slavery Directory. A collaboration

between Polaris, the Freedom Fund, the Walk

For media inquiries or to reach the communications

Free Foundation, and hundreds of organizations

staff, contact:

from around the world, the Directory is a firstof-its kind publically searchable database that

Polaris:

will help all of us tackling modern slavery better

Brandon Bouchard (+1 202 507 7962)

connect and coordinate across borders.

bbouchard@polarisproject.org

To help spread the word that this new tool exists,

Freedom Fund:

we encourage all organizations in the Directory

Laura Harrington (+44 7500 967 734)

to

lharrington@freedomfund.org

help

raise

awareness

by

engaging

with

supporters through social media and by email

The Walk Free Foundation:

once the Directory launches.

Martina Ucnikova (+61 434 570 179)

The Global Modern Slavery Directory will
officially

launch

at

00:00EDT/05:00

martina.ucnikova@walkfree.org

GMT

on October 9, 2014. Please wait until after

the Directory is live on the web at www.
globalmodernslavery.org before engaging with
your supporters about this tool. Polaris will
be issuing a press release at 08:00 EDT/13:00
GMT on October 9 to announce the Directorys
launch in the United States.

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2 / T OPL INE MES SAGING

The Global Modern Slavery Directory, at

Mapping

verified

organizations

www.globalslaverydirectory.org, is a growing,

internationally also enables the Directory to

770

highlight regions and countries where services

publicly searchable database of over

organizations and hotlines working on human

for victims are lacking or non-existent.

trafficking and forced labor around the world.

The Directory is the most comprehensive

database of modern slavery organizations ever

compiled for the public, with more than

120

countries represented.

The public database enables individuals

to search for specific organizations or countries,

and

then

identify

the

operational

status,

contact information, range of services provided,

populations served, and types of trafficking
encountered for the organizations listed.

A joint collaboration between Polaris, the

205

Freedom Fund, and the Walk Free Foundation,

the Directory enables service providers, law

organizations in the United States, and another

enforcement, policy makers, and advocates to

567

both identify modern slavery organizations in

Additional organizations will be added to the

specific countries and determine what services

Directory as they are verified over the next few

are or are not provided for victims of human

years.

trafficking.

By enabling actors in the anti-human

trafficking field to better locate, identify, and

connect with each other, the tool will help
connect victims of human trafficking and at-risk
populations to the help they need.

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The

Directory

organizations

currently

located

lists

internationally.

3/ FAC T SHEE T
What is the Global Modern Slavery Directory?

with government leaders, the worlds leading

technology corporations, and local partners,

growing, publicly searchable database of over

Polaris equips communities to identify, report, and

770 organizations and hotlines working on human

prevent human trafficking. Their comprehensive

trafficking and forced labor around the world.

model puts victims at the center of what they

Visit www.globalslaverydirectory.org for more

do helping survivors restore their freedom,

information. A joint collaboration between Polaris,

preventing more victims, and leveraging data

the Walk Free Foundation, and the Freedom

and technology to pursue traffickers wherever

Fund, the Directory is the most comprehensive

they operate. Learn more at www.polarisproject.

database of modern slavery organizations with

org.

The

Global

Modern

Slavery

Directory

is

more than 120 countries represented. By enabling

individuals in the anti-human trafficking field to

What is the Freedom Fund?

better locate, identify, and connect with each

The Freedom Fund is the worlds first private

other, the tool helps victims of human trafficking

donor fund dedicated to identifying and investing

and at-risk populations receive the help they

in the most effective front-line efforts to end

need.

slavery. Their mission is to mobilize the capital and

knowledge needed to end slavery. The Freedom

Key Statistics (as of October 9, 2014):

Fund has developed an independent and global

approach to bring together knowledge and

Number of Organizations: 772

capital to deliver results. Visit www.freedomfund.

Number of Countries Represented: over 120

org.

What is the Walk Free Foundation?

What is Polaris?

The Walk Free Foundations mission is to end

Polaris is a leader in the global fight to eradicate

modern slavery in our generation by mobilizing a

modern slavery. Named after the North Star that

global activist movement, generating the highest

guided slaves to freedom in the U.S., Polaris acts

quality research, enlisting business and raising

as a catalyst to systemically disrupt the human

capital to drive change in those countries and

trafficking networks that rob human beings of

industries bearing the greatest responsibility for

their lives and their freedom. By working

modern slavery today. To learn more, please visit

www.walkfreefoundation.org.

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4/ SA MPL E EM A IL T O SUPP OR T ERS

Below is a sample email including key information

This language is only a suggestion, so please feel

and language you can use as you announce the

free to edit and tailor this sample email as you

launch of the Global Modern Slavery Directory to

need to for your organization.

your list of supporters.

Dear Friends,
Modern slavery is a $150 billion a year criminal industry that affects millions of people around the world.
Women, children, and men are held in modern forms of slavery, forced to provide commercial sex acts
and labor services in each and every nation. To ensure we are identifying and helping the most victims,
its critical that organizations combating modern slavery can easily coordinate our response and connect
victims with services throughout the world.
Today, we are honored to unite with hundreds of organizations worldwide in the fight against human
trafficking by announcing the launch of a first-of-its kind Global Modern Slavery Directory. The Global
Modern Slavery Directory is a growing, publically searchable database of more than 770 organizations
and hotlines working on human trafficking and forced labor. With over 120 countries represented, the
Directory will better enable service providers, law enforcement, policy makers, and advocates to both
identify modern slavery organizations in specific countries and determine what services are or are not
provided in a region.
Visit and explore the Global Modern Slavery Directory at www.globalmodernslavery.org.
The Global Modern Slavery Directory will help connect victims of human trafficking and at-risk populations
to the help they need. People visiting the website can search for organizations in a specific country, as
well as looking for the types of services provided and the populations served for a particular region.
Hundreds more organizations will be added in the coming years as our partners continue to verify them.
We invite you to help us spread the word about the Global Modern Slavery Directory so more people are
aware this resource now exists. Share the link to the Directory on your social media accounts to let your
followers know about it using the hashtags: #Anti-slaveryDirectory, #modernslavery and #endslavery.
You can also share our posts, or retweet the posts from Directorys founding organizations: @Polaris_
Project, @Freedom_Fund, and @WalkFree.

Together we can help raise awareness about this new tool in the fight against modern slavery and human
trafficking. Thank you for your support.
{6}

5/ SOCI A L MEDI A ENGAGEMEN T

Social media will be a key way to reach supporters

Below are sample tweets and Facebook posts

and let them know that the Global Modern Slavery

your organization can use when posting about

Directory exists.

the Directory.

Sample Tweets

#endslavery. www.globalmodernslavery.org.

Hashtags to use:

9. The most comprehensive slavery directory in

#Anti-slaveryDirectory

existence is critical in the united fight against

#endslavery

#modernslavery. www.globalmodernslavery.org

#modernslavery

10.The Global #ModernSlavery Directory aims to

guide people in situations of modern slavery to

1. The Global #ModernSlavery Directory

helpful services. www.globalmodernslavery.org

launched today with 770 orgs that fight human

trafficking worldwide #endslavery www.

Sample Facebook Posts

globalmodernslavery.org

1. The Global Modern Slavery Directory is now

2. #Anti-slaveryDirectory is a public database

officially

of 770 service orgs working together to

is a growing, publicly searchable database of

#endslavery. www.globalmodernslavery.org

over

3. Were on the Global #ModernSlavery Directory

on human trafficking and forced labor around

of organizations fighting human trafficking

the world. SHARE to help connect anti-slavery

worldwide! www.globalmodernslavery.org

organizations worldwide and #endslavery. www.

4. Visit and explore the new #Anti-

globalmodernslavery.org.

slaveryDirectory: www.globalmodernslavery.org

2. Interested in learning about organizations that

5. Check out the Global #ModernSlavery

provide assistance and services for victims of

Directory and tweet your thoughts and ideas!

modern slavery throughout the world?

www.globalmodernslavery.org

to find out who is taking action and SHARE to

6. The Global #ModernSlavery Directory

spread the word about the Global Modern Slavery

works with over 770 organizations fighting to

Directory. www.globalmodernslavery.org

#endslavery. www.globalmodernslavery.org.

3. More than 770 anti-modern slavery organizations

7. Use the power of your voice to help

in over 120 countries are involved in the new

#endslavery! RT to tell others about the #Anti-

Global Modern Slavery Directory.

slaveryDirectory! www.globalmodernslavery.org.

out how many are based in your country.

8. Remind the world #slaveryexists and RT. Unite

globalmodernslavery.org.

770

live!

The

first-of-its-kind

organizations

and

Directory

hotlines

working

CLICK

CLICK to find
www.

with the Global #ModernSlavery Directory to

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