Franklin 2014 Community Survey

February 27, 2015
File 35968-00
Ms. Lisa Clayton, Director

City of Franklin Parks Department
P.O. Box 305
Franklin, Tennessee 37065
RE: Citizen Survey Results
Dear Ms. Clayton:
Attached is a summary of the results of the survey completed as a part of the comprehensive master
plan for your Department. The survey was conducted by BWSC team member ETC/Leisure Vision in
November/December of 2014. As you know, the questions on the survey were developed jointly with
you and our planning team to gain specific knowledge from the citizens of Franklin regarding key issues
that were to be addressed in the comprehensive planning process.
The survey was mailed to a statistically random sample of 3,000 households throughout the City.
About two weeks after the survey was mailed, ETC/Leisure Vision began contacting households by
phone. Those who indicated that they had not returned the survey were given the option of completing
it by phone.
In order to be statistically valid, the goal was to obtain a minimum of 400 completed surveys. This goal
was exceeded with a total of 730 surveys completed. This demonstrates the significant interest that the
residents of Franklin have in the future of your Department. The survey results have a 95% confidence
level with a precision rate of +/-3.6%.
The statistically valid survey is an important tool in developing the recommendations for the master
plan. It provides us with information from the general population, not just from special interest groups
who are more likely to participate and provide input on issues that affect them. It provides a true picture
of the opinions of the general population regarding issues affecting the future of the Department.
The results provide information regarding the publics perception of existing programs and facilities,
their use of the facilities, how they learn about programs and activities, the benefits provided, how well
the existing facilities and programs meet their needs, what actions they would support to improve the
system and specifically which new facilities they feel are important to be developed.
The results of the survey, along with information gathered from the 12 focus groups, the public meeting
and benchmarking of similar recreation departments in other cities will be used to establish the Level of
bargewaggoner.com
Equal Opportunity Employer/Affirmative Action Employer
10133 Sherrill Blvd., Suite 200

Knoxville, Tennessee 37932
865.637.2810 (office)
865.673.8554 (fax)
Service standards that will guide the recommendations in the plan for future parkland acquisition,
improvements to existing facilities and development of new facilities and programs.
Mr. Ron Vine with ETC/Leisure Vision will present the results of the survey to the Board of Mayor and
Aldermen and will be available to answer any questions they have regarding the survey methodology
and results.
Sincerely,
Steven A. Fritts, ASLA, LEED AP BD+C

Vice President
bargewaggoner.com
Equal Opportunity Employer/Affirmative Action Employer
10133 Sherrill Blvd., Suite 200

Knoxville, Tennessee 37932
865.637.2810 (office)
865.673.8554 (fax)
City of Franklin
Community Interest and Opinion Survey
Executive Summary Report
Overview of the Methodology
ETC/Leisure Vision conducted a City of Franklin Community Interest and Opinion Survey Fall
of 2014 to help establish park and recreation priorities within the City of Franklin. The survey
was designed to obtain statistically valid results from households throughout the City of
Franklin. The survey was administered by mail, web and phone.
ETC/Leisure Vision worked extensively with the City of Franklin officials in the development of
the survey questionnaire. This work allowed the survey to be tailored to issues of strategic
importance to help plan the future system.
A six-page survey was mailed to a random sample of 3,000 households throughout the City of
Franklin. Approximately three days after the surveys were mailed each household that received a
survey also received an automated voice message encouraging them to complete the survey. In
addition, about two weeks after the surveys were mailed ETC/Leisure Vision began contacting
households by phone. Those who had indicated they had not returned the survey were given the
option of completing it by phone.
The goal was to obtain a total of at least 400 completed surveys. ETC/Leisure Vision met that
goal with a total of 730 surveys completed. The results of the random sample of 730 households
have a 95% level of confidence with a precision rate of at least +/-3.6%.
The following pages summarize major survey findings.
Leisure Vision/ETC Institute for the City of Franklin
Page 1
Major Findings:
How Respondent Households Rate the Importance of Parks, Recreation Services, and
Open Space to the Quality of Life in the City of Franklin: Sixty-five percent (65%) of
respondent households rate the overall importance of parks, recreation services, and open
space as very important to the quality of life in Franklin. Other ratings include: Important
(29%), somewhat important (3%), neutral (2%), and not important (1%).
City of Franklin Parks & Recreation Locations Respondent Households Have Visited
During the Past 12 Months: Seventy-two percent (72%) of respondent households have
visited Pinkerton Park over the past 12 months. Other parks and recreation locations
visited include: Jim Warren Park (54%), the park at Harlinsdale Farm (45%), and Fort
Granger Park (29%).
How Respondent Households Rate the Overall Physical Condition of ALL City of
Franklin Parks & Recreation Locations they Have Visited Over the Past 12 Months:
Fifty-three percent (53%) of respondents who have visited City of Franklin parks and
recreation locations rated the overall physical condition as good. Other ratings include:
Excellent (43%) and fair (4%).
Programs or Activities of the City of Franklin Parks & Recreation Department that
Respondent Households Have Participated in During the Past 12 Months: Sixty-five
percent (65%) of respondent households have participated in walking and running trails
over the past 12 months. Other programs or activities respondents have participated in
include: Farmers Market (60%), community events (45%), fitness and wellness programs
(24%), and arts, culture and historical programs (21%).
How Respondent Households Rate the Overall Quality of ALL City of Franklin Parks
& Recreation Programs they Have Participated in Over the Past 12 Months: Fifty
percent (50%) of respondent households who participated in programs rated the overall
quality as good. Other ratings include: Excellent (46%) and fair (4%).
Service Providers that Respondent Households Have Used for Indoor and Outdoor
Recreation Activities During the Last 12 Months: Sixty-five percent (65%) of
respondent households have used the City of Franklin Parks and Recreation Department
for indoor and outdoor recreation activities during the past 12 months. Other
organizations used include: Williamson County Parks and Recreation Department (60%),
Homeowners Associations Park and Facilities (46%), and YMCA (35%).
Page 2
Ways Respondent Households Currently Learn About Franklin Parks & Recreation
Programs and Activities: Thirty-eight percent (38%) of respondent households indicated
that they learn about the City of Franklin parks and recreation programs and activities
through the newspaper. Other ways include: Social media (38%), Franklin Parks and
Recreation website (35%), and fliers at recreation facilities (25%).
Respondent Households Level of Agreement with the Benefits Being Provided by
Parks, Trails, and Recreation Facilities and Services: Based on the percentage of
respondents who either strongly agree or agree, 97% agree with the benefit of
improved physical health and fitness. Other similar levels of agreement include: Make
Franklin a more desirable place to live (96%), preserve open space and the environment
(93%), increase property values in surrounding area (89%), and promote youth and
development (89%).
Benefits that are Most Important to Respondent Households: Based on the sum of
respondent households top three choices, 71% indicated the benefit of improved physical
health and fitness was the most important to their household. Other most important
benefits include: Make Franklin a more desirable place to live (46%) and preserve open
space and the environment (45%).
Households that Have a Need for Trails, Nature Areas and Open Space Facilities:
Eighty-seven percent (87%) or 20,867 households indicated a need for sidewalks for
walking, biking, or running in neighborhoods. Other most needed items include: Paved
walking and biking trails linking parks, schools, & other destinations (78% or 18,727
households), paved walking and biking trails in parks (77% or 18,463 households), and
natural areas for open space (74% or 17,814 households).
Trails, Nature Areas and Open Space Facilities that Are Most Important to
Households: Based on the sum of respondent households top four choices, 64% indicated
sidewalks for walking, biking, or running in neighborhoods as the most important
facility. Other most important facilities include: Paved walking and biking trails linking
parks, schools, & other destinations (61%), paved walking and biking trails in parks
(49%), and natural areas for open space (34%).
Reasons that Prevent Respondent Households from Walking or Riding Bicycles in the
City of Franklin More Often: Fifty-one percent (51%) of households indicated that they
are prevented from walking or riding bicycles in the City of Franklin more often because
traffic on streets is fast or congested. Other reasons include: Not safe to ride a bicycle
(43%), no trails to connect to other areas (39%), no safe walking area for pedestrians
(36%), streets are too narrow (29%), and trails are too far from our residence (27%).
Page 3
Biggest Barriers to Respondent Households not Walking or Riding Bicycles More

Often in the City of Franklin More Often: Based on the sum of respondent households
top two choices, 38% indicated traffic on streets is fast or congested as the biggest
barrier. Other barriers include: Not safe to ride a bicycle (34%), no safe walking area for
pedestrians (26%), no trails to connect to other areas (20%), trails are too far from our
residence (18%), and streets are too narrow (15%).
Are You Aware that the City of Franklin is Working with Other Communities in the
Area to Plan a Regional System of Trails and Open Space for Walking, Biking, and
Horseback Riding, and to Protect Plant and Animal Habitat? Eighty-five percent (85%)
of respondent households indicated that they were not aware and 15% of households
indicated that were aware of the initiative.
Households that Have a Need for Park and Recreation Facilities: Sixty-two percent
(62% or 14,833 households) indicated a need for indoor fitness and exercise facilities.
Other most needed facilities include: Playgrounds (51% or 12,357 households), indoor
walking and running track (50% or 11,948 households), outdoor swimming
activities/pools (48% or 11,563), and Indoor swimming activities/pools ((45% or 10,746
households).
Parks and Recreation Facilities that Are Most Important to Households: Based on the
sum of respondent households top four choices, (38%) indicated indoor fitness and
exercise facilities as the most important. Other most important facilities include:
Playgrounds (29%), fishing areas (21%), and an off-leash dog park (21%).
Development Guidelines that are the Most Important in Planning and Developing
Parks in Franklin: Based on the sum of respondent households top two choices, 81%
indicated that conservation of park resources was the most important. Other most
important development guidelines include: Preservation of park resources (52%) and
recreational development (43%).
Respondent Households Level of Support for Actions that Franklin Parks &
Recreation Department Could Take to Improve the Park System: Based on the
percentage of respondents who indicated that they were very supportive or somewhat
supportive, 90% indicated that they were supportive of the City of Franklin Parks and
Recreation Department to develop new walking, hiking, and biking trails. Other similar
levels of support include: Finish the multi-use trail along Harpether River (83%), enhance
community parks through upgraded and new recreation amenities (80%), and upgrade
playgrounds and amenities in existing parks (78%).
Page 4
Items Respondent Households Indicated as the Most Important for the City of
Franklin Parks & Recreation Department to Develop: Based on the sum of respondent
households top three choices, 57% indicated that the most important item for the City of
Franklin Parks and Recreation Department to develop new walking, hiking, and biking
trails. Other most important items include: Finish developing the trail along Harpeth
River (37%), enhance community parks through upgraded and new recreation amenities
(29%), upgrade playgrounds and amenities in existing parks (27%), and develop a
bicentennial park in Downton Franklin (26%).
How Respondent Households Would Allocated $100 if Available for City of Franklin
Parks, Trails, Sports, and Recreation Facilities: Respondents would allocated the
majority of the money to both acquisition and development of walking and biking trails
($30.00) and improvements and maintenance of existing parks, pools, and recreation
facilities ($29.00). Respondents would allocated the remaining funds in the following
manner: Acquisition of new parkland and open space ($18.00), development of new
indoor facilities ($14.00), construction of new sports fields ($7.00), and other means
($2.00).
How Willing Respondent Households are to Pay Some Increase in Taxes to Fund the
Types of Parks, Trails, Recreation, and Sports Facilities that Are the Most Important to
their Household: Forty percent (40%) of respondent households indicated that they are
somewhat willing to pay some increase in taxes to fund the types of parks, trails,
recreation, and sports facilities that are the most important to their households. Other
levels of willingness include: Not sure (28%), not willing (17%), and very willing (15%).
Respondent Household Satisfaction with the Overall Value their Household Receives
from the City of Franklin Parks & Recreation Department: Forty-four percent (44%)
indicated that they were somewhat satisfied with the overall value their households
received from the City of Franklin Parks and Recreation Department. Other ratings
include: Very satisfied (40%), neutral (13%), and somewhat dissatisfied (3%).
Page 5
2014 Community Interest and Opinion Survey
Q1. Number of People Living in Respondent Households

by percentage of respondents
Ages 15-19
10%
Ages 10-14
9%
Ages 5-9
11%
Ages 20-24
6%
Under age 5
9%
Ages 25-34
9%
Ages 65+
6%
Ages 35-44
12%
Ages 55-64
9%
Ages 45-54
18%
Source: Leisure Vision/ETC Institute for the City of Franklin (January 2014)
Q2. How Respondent Households Rate the Importance of Parks, Recreation

Services, and Open Space to the Quality of Life in the City of Franklin
by percentage of respondents (excluding dont know)
Very Important
65%
Not Important
1% Somewhat Important
Neutral
3%
2%
Important
29%
Charts and Graphs
Q3. City of Franklin Parks & Recreation Locations Respondent

Households Have Visited During the Past 12 Months
by percentage of respondents (multiple selections possible)
Pinkerton Park
72%
Jim Warren Park
54%
The Park at Harlinsdale Farm
45%
Fort Granger Park
29%
Fieldstone Park
22%
Mack Hatcher Multipurpose Trail
20%
Aspen Grove Park
19%
Eastern Flank Battlefield Park
19%
Liberty Park
18%
Winstead Hill Park
17%
Aspen Grove Trail
14%
Carother's Multipurpose Trail
10%
Nissan Trail
8%
Del Rio Park
7%
Assault at the Cotton Gin
5%
Collins Farm Park

Dry Branch Storm Water Park
3%
1%
Other
None
0%
3%
13%
20%
40%
60%
80%
100%
Q3a. How Respondent Households Rate the Overall Physical Condition

of ALL City of Franklin Parks & Recreation Locations they Have Visited
by percentage of respondents (who visited over the past 12 months; excluding dont know)
Excellent
43%
Fair
4%
Good
53%
Charts and Graphs
Q4. Programs or Activities of the City of Franklin Parks & Recreation Department
that Respondent Households Have Participated in During the Past 12 Months
Walking/Running Trails
65%
Farmers Market
60%
Community Events
45%
Fitness/Wellness programs
24%
Arts, Culture & Historical Programs
21%
Youth Sport Clinics
12%
Birthday Parties
8%
Youth Recreation/Fishing Programs
7%
Pavilion and/or Facility Rentals
7%
Adult Sports Leagues
6%
Tennis Lessons & Leagues

Skateboarding
6%
5%
Adaptive Recreation
2%
Outdoor Education
2%
Other
4%
None
0%
21%
20%
40%
60%
80%
100%
Q4a. How Respondent Households Rate the Overall Quality of ALL City of
Franklin Parks & Recreation Programs they Have Participated in
by percentage of respondents (who participated over the past 12 months; excluding dont know)
Excellent
46%
Fair
4%
Good
50%
Charts and Graphs
Q5. Service Providers that Respondent Households Have Used for

Indoor and Outdoor Recreation Activities During the Last 12 Months
City of Franklin Parks and Recreation
65%
Williamson County Parks & Recreation
60%
Homeowners Assoc. Park & Facilities
46%
YMCA
35%
Adjacent Cities/Towns
25%
Private Fitness Centers
22%
School District/PTO Programs & Facilities
22%
Church/Faith Based/Recreation Facilities
21%
Private clubs
Other P&R Departments
Other
None
0%
17%
6%
3%
10%
20%
40%
60%
80%
100%
Q6. Ways Respondent Households Currently Learn About

Franklin Parks & Recreation Programs and Activities
Newspaper
38%
Social media
38%
Franklin Parks and Recreation Website
35%
Fliers at recreation facilities
25%
Television
14%
School newsletters/messenger
13%
Radio
eNewsletters
Conversations with staff
10%
9%
7%
Other
14%
None chosen
0%
12%
10%
20%
30%
40%
50%
Charts and Graphs
Q7. Respondent Households Level of Agreement with the Benefits Being

Provided by Parks, Trails, and Recreation Facilities and Services
by percentage of households
68%
Improve physical health and fitness
29%
3%
0%
1%
25%
4%
1%
1%
71%
Make Franklin a more desirable place to live
67%
Preserve open space and the environment
26%
56%
Increase property values in surrounding area
33%
51%
Promote youth and development
9%2%
1%
38%
40%
11%1%
1%
40%
37%
Promote tourism to the City
9%1%
0%
36%
49%
24.1
Help attract new residents and businesses
9%1%
1%
38%
52%
Protect historical attributes of the City

Improve mental health and reduce stress
5%
1%
1%
17% 2%
1%
39%
20%
3%
0%
Provide opportunities for lifelong learning
30%
39%
28%
3%
0%
Help senior & people with disabilities
32%
36%
30%
1%
1%
Increase opportunities for cultural interaction
19%
33%
41%
Help reduce crime
20%
31%
43%
28%
Other
0%
Strongly Agree(1)
12%
20%
24.7
Agree(2)
56%
40%
Neutral(3)
60%
Disagree(4)
6%
1%
4%
1%
2%
2%
80%
100%
Strongly Disagree (5)
Q8. Benefits that are Most Important to Respondent Households

by percentage of respondents who selected the item as one of their top three choices
71%
Improve physical health and fitness
46%
45%
Make Franklin a more desirable place to live

Preserve open space and the environment
25%
24%
23%
19%
11%
8%
5%
Increase property values in surrounding area

Promote youth and development
Protect historical attributes of the City
Improve mental health and reduce stress
Help reduce crime
Help senior & people with disabilities
Help attract new residents and businesses
Other
4%
3%
3%
1%
None chosen
3%
Provide opportunities for lifelong learning

Increase opportunities for cultural interaction
Promote tourism to the City
0%
20%
1st Choice
40%
60%
2nd Choice
80%
100%
3rd Choice
Charts and Graphs
Q9. Households that Have a Need for Trails,

Nature Areas and Open Space Facilities
by percentage of respondents (multiple choices could be made)
Sidewalks for walking, biking, or running in
neighborhoods
Paved walking & biking trails linking
parks, schools, & other destinations
87%
78%
77%
Paved walking and biking trails in parks
74%
Natural areas for open space
61%
Natural areas for protecting wildlife
59%
Nature/interpretive trails
52%
Natural areas for observing wildlife
48%
Bike lanes along streets

Unpaved walking/biking trails linking
parks, schools & other destinations
44%
35%
Nature center
19%
Unpaved trails for mountain biking
12%
Handicapped accessible trails
7%
Unpaved trails for equestrian use
0%
20%
40%
60%
80%
100%
Q9a. Estimated Number of Households in the City of Franklin

that Have a Need for Trails, Nature Area and Open Space Facilities
by number of households based on 24,040 households in the City of Franklin
Sidewalks for walking, biking, or running in
neighborhoods
Paved walking & biking trails linking
parks, schools, & other destinations
20,867
18,727
18,463
17,814

14,712

14,256
12,525
11,635

10,626
8,294
Nature center
4,664
2,957
1,731
5,000
10,000
15,000
20,000
25,000
Charts and Graphs
Q9b. How Well Trails, Nature Areas and Open Space Facilities
in the City of Franklin Meet the Needs of Households
by percentage of households that have a need for programs
Paved walking &d biking trails in parks
38%
31%
Sidewalks in neighborhoods
29%
35%
24.1
28%
15%
12%

Nature center
13%
21%
11%
13%
24.7
75% Meets Needs
20%
50% Meets Needs
21%
31%
18%
7%
32%
18%
8%
12%
35%
9%
20%
22%
12%
23%
23%
40%
8%
26%
27%
15%
5%
12% 3%
18%
31%
15%
13%
14%
40%
22%
0%
100% Meets Needs
17%
23%
10% 2%
30%
14%
23%
21%
28%
10% 6%
25%
32%
23%
19%
7%1%
26%
30%
26%
21%
44%
18%
Paved walking/biking trails linking parks,

schools, & other destinations
23%
38%
60%
25% Meets Needs
80%
100%
0% Meets Needs
Q9c. Estimated Number of Households in the City of Franklin

Whose Needs for Trails, Nature Areas and Open Space
Facilities Are Only Being 50% Met or Less
8,446
Paved walking & biking trails linking parks,

Sidewalks for walking, biking, or
running in neighborhoods
8,165
7,668
7,637
7,089

7,045
6,752
6,386
Nature center
5,988
5,742
3,558
1,769
910
2,000
50% Meets Needs
4,000
6,000
25% Meet Needs
8,000
10,000
0% Meets Needs
Charts and Graphs
Q10. Trails, Nature Areas and Open Space Facilities that

Are Most Important to Households
by percentage of respondents who selected the item as one of their top four choices
Sidewalks for walking, biking, or
running in neighborhoods
Paved walking & biking trails linking parks,
64%
61%
49%
34%
27%
21%
20%

Unpaved walking & biking trails linking
19%
18%
8%
Nature center
6%

3%
2%
12%
None chosen
0%
20%
Most Important
40%
2nd Most Important
60%
3rd Most Important
80%
4th Most Important
Q11. Reasons that Prevent Respondent Households from Walking or

Riding Bicycles in the City of Franklin More Often
Traffic on streets is fast/or congested
51%
Not safe to ride a bicycle
43%
No trails to connect to other areas
39%
No safe walking area for pedestrians
36%
Streets are too narrow
29%
Trails are too far from our residence
27%
Too hot and/or exposed
14%
No interest in bicycling or walking
7%
Too few resting areas
7%
Other
None chosen
0%
9%
13%
20%
40%
60%
80%
Charts and Graphs
Q12. Biggest Barriers to Respondent Households not Walking or

Riding Bicycles More Often in the City of Franklin
by percentage of respondents who selected the item as one of their top two choices
38%
Traffic on streets is fast/or congested
34%
Not safe to ride a bicycle
26%
No safe walking area for pedestrians
20%
No trails to connect to other areas
18%
Trails are too far from our residence
15%
Streets are too narrow
8%
Too hot and/or exposed

No interest in bicycling or walking
5%
Too few resting areas
4%
Other
5%
None chosen
0%
8%
10%
20%
Biggest Barrier
30%
40%
50%
2nd Biggest Barrier
Q13. Are You Aware that the City of Franklin is Working with Other Communities
in the Area to Plan a Regional System of Trails and Open Space for Walking,
Biking, and Horseback Riding, and to Protect Plant and Animal Habitat?
by percentage of respondents (without dont know)
Yes
15%
No
85%
Charts and Graphs
Q14. Households that Have a Need for Park and Recreation

Facilities
by percentage of respondents (multiple choices could be made)
Fitness/exercise facilities (indoors)
Playgrounds
Walking/running track (indoors)
Swimming/activity pools (outdoors)
Swimming/activity pools (indoors)
Fishing areas (lakes, ponds, river access)
Outdoor Staging or Amphitheater
Picnic shelters (rentable)
Canoe launch
Historical and Cultural Interpretation
Spray park (above ground water play)
Multipurpose fields for youth
Lap lanes for exercise swimming (indoors)
Off-leash dog park
Multipurpose fields for adults
Tennis courts (outdoors)
Ice skating rink (indoors)
Baseball/softball fields for youth
Basketball/volleyball courts (indoors)
Basketball courts (outdoors)
Disc golf course
Softball fields for adults
Community vegetable garden (rentable plots)
Skate park
Bike/BMX park
Bocce ball courts
Equestrian facilities
Pickleball courts (indoors or outdoors)
Other
62%
51%
50%
48%
45%
45%
42%
39%
39%
39%
37%
36%
35%
35%
34%
34%
33%
31%
29%
29%
22%
17%
15%
15%
14%
14%
9%
9%
4%
0%
20%
40%
60%
80%
100%
Q9a. Estimated Number of Households in the City of Franklin

that Have a Need for Parks and Recreation Facilities
Playgrounds
Canoe launch
Off-leash dog park
Disc golf course
Skate park
Bike/BMX park
Bocce ball courts
Other
841
12,357
11,948
11,563
10,746
10,722
10,145
9,472
9,352
9,303
8,823
8,606
8,342
8,294
8,150
8,053
7,837
7,332
6,899
6,851
5,217
4,039
3,678
3,534
3,293
3,293
2,260
2,140
6,000
12,000
14,833
18,000
Charts and Graphs
10
Q9b. How Well Parks and Recreation Facilities

in the City of Franklin Meet the Needs of Households
by percentage of households that have a need for programs
2%
13% 3%
46%
36%
2%
19% 2%
Playgrounds
31%
47%
7% 4%
22%
23%
44%
10% 4%
20%
33%
34%
15% 5%
19%
29%
32%
4% 12%
25%
Skate park
30%
29%
14% 6%
20%
27%
33%
7% 3%
31%
21%
37%
12% 7%
23%
28%
30%
13% 9%
26%
20%
32%
10% 8%
31%
23%
29%
8%
18%
23%
Off-leash dog park
19%
31%
14% 10%
26%
24%
26%
8%
15%
27%
15%
35%
7%
16%
28%
23%
27%
13%
20%
20%
20%
28%
9%
23%
26%
Canoe launch
17%
26%
28%
17%
16%
17%
22%
27%
13%
25%
Pickleball courts (indoors or outdoors) 13%
22%
39%
14%
14%
Bike/BMX park
17%
16%
12%
22%
34%
Basketball courts (outdoors) 13%
19%
27%
23%
19%
Disc golf course
15%
17%
28%
25%
18%
17%
12%
17%
29%
32%
Fishing areas (lakes, ponds, river access) 8% 14%
31%
25%
23%
Outdoor Staging or Amphitheater 10% 11%
55%
21%
Bocce ball courts 4%7% 13%
65%
Spray park (above ground water play) 1%9% 15% 10%
76%
Community vegetable garden (rentable plots) 6%2%5% 12%
79%
Other 11% 11%
24.1
0%
24.7
100% Meets Needs
75% Meets Needs
20%
50% Meets Needs
40%
60%
25% Meets Needs
80%
100%
0% Meets Needs
Q9c. Estimated Number of Households in the City of Franklin

Whose Needs for Parks and Recreation Facilities
Are Only Being 50% Met or Less
Canoe launch
Off-leash dog park
Disc golf course
Bocce ball courts
Playgrounds
Bike/BMX park
Skate park
Other
5,415
4,910
4,868
4,835
4,639
4,438
4,341
4,146
4,106
4,075
3,941
3,553
3,491
3,395
3,133
2,944
2,831
2,730
2,197
1,963
1,619
1,421
1,391
1,291
840
2,000
4,000
50% Meets Needs
6,297
6,000
25% Meet Needs
8,374
7,984
7,958
8,000
10,000
0% Meets Needs
Charts and Graphs
11
Q15. Parks and Recreation Facilities that

Are Most Important to Households
by percentage of respondents who selected the item as one of their top four choices
Playgrounds
Off-leash dog park
Canoe launch
Baseball/softbal
Disc golf course
Bocce ball courts
Bike/BMX park
Skate park
Other
None chosen
21%
21%
18%
17%
16%
16%
15%
29%
38%
12%
11%
11%
11%
9%
9%
9%
8%
8%
8%
6%
6%
6%
4%
3%
3%
2%
2%
1%
3%
13%
0%
Most Important
10%
20%
2nd Most Important
30%
3rd Most Important
40%
50%
4th Most Important
Q16. Development Guidelines that are the Most Important in

Planning and Developing Parks in Franklin
by percentage of respondents who selected the item as one of their top two choices
81%
Conservation of Park Resources
52%
Preservation of Park Resources
43%
Recreational Development
None chosen
0%
10%
20%
40%
Most Important
60%
80%
100%
2nd Most Important
Charts and Graphs
12
Q17. Respondent Households Level of Support for Actions that Franklin

Parks & Recreation Department Could Take to Improve the Park System
by percentage of households (excluding dont know)
68%
Develop new walking/hiking/biking trails
22%
52%
Finish the multi-use trail along Harpeth River

Enhance community parks through upgraded &
new recreation amenities
44%
Upgrade playgrounds & amenities in existing parks
42%
Develop additional active senior programs
36%
Develop outdoor fitness and workout stations
Acquire new parkland South of Franklin

in the Goose Creek area
38%
24%
34%
Build a spray park in Franklin

Construct a community center on the
west side of Franklin
22%
8%
27%
9%
22%
41%
46%
Very Supportive
6%
36%
21%
5%
20%
14%
38%
24%
Other
6%
36%
35%
29%
9%
27%
34%
16%
0%
24%
33%
36%
19%
Acquire new parkland in northwest Franklin
17% 3%
19% 4%
31%
23%
24.1
24%
Develop all inclusive ADA accessible playground
15% 3%
36%
37%
Develop a bicentennial park in downtown Franklin
7%4%
31%
40%
24.7
Somewhat Supportive
19%
43%
60%
Not Sure
80%
6%
100%
Not Supportive
Q18. Items Respondent Households Indicated as the Most Important

for the City of Franklin Parks & Recreation Department to Develop
by percentage of respondents who selected the item as one of their top three choices
57%
Develop new walking/hiking/biking trails
37%
Finish developing the trail along Harpeth River

Enhance community parks through upgraded and
new recreation amenities
Upgrade playgrounds and amenities in existing park
27%
Develop a bicentennial park in downtown Franklin
26%
29%
20%
Build a spray park in Franklin
13%
Develop additional active senior programs

Acquire new parkland South of Franklin in
the Goose Creek area
Develop outdoor fitness and workout stations
Construct a community center on the west
side of Franklin
8%
Acquire new parkland in northwest Franklin
8%
Develop all inclusive ADA accessible playground
7%
Other
13%
13%
5%
None chosen
0%
10%
20%
Most Important
40%
2nd Most Important
60%
80%
3rd Most Important
Charts and Graphs
13
Q19. How Respondent Households Would Allocated $100 if Available

for City of Franklin Parks, Trails, Sports, and Recreation Facilities
Acquisition of new park

land and open space
Acquisition and development of

walking and biking trails
$30
$18
Construction of new sports fields

(softball, soccer, baseball, etc.)
Other
$2
$7
$14
Development of new indoor facilities
(indoor walking track, fitness centers,
pool, gyms, etc.)
$29
Improvements/maintenance of existing
parks, pools, and recreation facilities
Q20. How Willing Respondent Households are to Pay Some Increase in

Taxes to Fund the Types of Parks, Trails, Recreation, and Sports
Facilities that Are the Most Important to their Household
by percentage of respondents (excluding not provided)
Somewhat willing
40%
Very willing
15%
Not willing
17%
Not sure
28%
Charts and Graphs
14
Q21. Respondent Household Satisfaction with the Overall Value their Household
Receives from the City of Franklin Parks & Recreation Department
by percentage of respondents (excluding dont know)
Less than 1% indicated
Very Dissatisfied
Very satisfied
40%
Somewhat dissatisfied
3%
Neutral
13%
Somewhat satisfied
44%
Q22. Demographics: Age of Respondent

35 to 44
21%
Under 35
20%
65+
12%
45 to 54
34%
55 to 64
13%
Charts and Graphs
15
Q23. Demographics: Gender of Respondent

Male
48%
Female
52%
Q24. Demographics: Years Lived in the City of Franklin

by percentage of respondents (without not provided)
6-10 years
20%
5 or fewer years
23%
11-15 years
19%
Over 30 years
9%
16-20 years
17%
26-30 years
5%
21-25 years
7%
Charts and Graphs
16

Franklin 2014 Community Survey

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February 27, 2015

Ms. Lisa Clayton, Director

10133 Sherrill Blvd., Suite 200

Steven A. Fritts, ASLA, LEED AP BD+C

10133 Sherrill Blvd., Suite 200

Leisure Vision/ETC Institute for the City of Franklin

Leisure Vision/ETC Institute for the City of Franklin

Leisure Vision/ETC Institute for the City of Franklin

Biggest Barriers to Respondent Households not Walking or Riding Bicycles More

Leisure Vision/ETC Institute for the City of Franklin

Leisure Vision/ETC Institute for the City of Franklin

2014 Community Interest and Opinion Survey

Q1. Number of People Living in Respondent Households

Q2. How Respondent Households Rate the Importance of Parks, Recreation

Charts and Graphs

2014 Community Interest and Opinion Survey

Q3. City of Franklin Parks & Recreation Locations Respondent

Jim Warren Park

The Park at Harlinsdale Farm

Fort Granger Park

Mack Hatcher Multipurpose Trail

Aspen Grove Park

Eastern Flank Battlefield Park

Winstead Hill Park

Aspen Grove Trail

Carother's Multipurpose Trail

Del Rio Park

Assault at the Cotton Gin

Collins Farm Park

Q3a. How Respondent Households Rate the Overall Physical Condition

Charts and Graphs

2014 Community Interest and Opinion Survey

Arts, Culture & Historical Programs

Youth Sport Clinics

Youth Recreation/Fishing Programs

Pavilion and/or Facility Rentals

Adult Sports Leagues

Tennis Lessons & Leagues

Charts and Graphs

2014 Community Interest and Opinion Survey

Q5. Service Providers that Respondent Households Have Used for

City of Franklin Parks and Recreation

Williamson County Parks & Recreation

Homeowners Assoc. Park & Facilities

Private Fitness Centers

School District/PTO Programs & Facilities

Church/Faith Based/Recreation Facilities

Q6. Ways Respondent Households Currently Learn About

Franklin Parks and Recreation Website

Fliers at recreation facilities

Charts and Graphs

2014 Community Interest and Opinion Survey

Q7. Respondent Households Level of Agreement with the Benefits Being

Improve physical health and fitness

Make Franklin a more desirable place to live

Preserve open space and the environment

Increase property values in surrounding area

Promote youth and development

Promote tourism to the City

Help attract new residents and businesses

Protect historical attributes of the City

Provide opportunities for lifelong learning

Help senior & people with disabilities

Increase opportunities for cultural interaction