Towards A New Lifestyle

More than health,
WE BRING
Life
HEALTH EDUCATION CAMPAIGN
SEVENTH-DAY ADVENTIST CHURCH

Corporation of the Seventh-day Adventists of Ecuador
Mariano Paredes N72-49 and Rodrigo de Villalobos, Ponciano Alto, Quito
Phone: (593) 2 2471 146
(593) 2 2807 489
Fax:
(593) 2 2801 739 Ex. 106
E-mail: contacto.ue@adventistas.ec
Website: www.adventistas.ec
Postal Box: 17-21-1908
Quito - Ecuador
NORTH REGION
Av. Atahuallpa Oe 3-92 and Ulloa
Phone: (593) 2 2527 631
Quito - Ecuador
SOUTH REGION
Tulcn 901 and Hurtado
Phone: (593) 4 2451 205
Guayaquil - Ecuador
CONTENT
Presentation of the campaign 4
What is the campaign about?
Why the campaign is done?
What goals does the campaign have?
10
Who is the campaign for?
14
Where the campaign is done?
16
When the campaign is done?
18
Who does the campaign? 20

How the campaign unfolds? 24
How the campaign is spread?
40
Attachments 42
PRESENTATION OF THE CAMPAIGN

Lets start a healthy lifestyle
With joy I present to the Ecuadorian people a campaign that has been designed with much love and care by your
adventist friends. A campaign that aims to be a turning point in the life of Ecuadorians. A campaign that will provide
knowledge and skills to start a Healthy Lifestyle and will bring great satisfaction to individuals and families in our
country.
Fundamentally, the campaign informs and instructs you on the proper use of the eight divine secrets of health
given by God to humanity in the creation week. Thus, each secret is presented in a simple language showing their
value to human health.
Our mission is to serve society, using the guidance of God recorded in the Holy Bible. We therefore believe that
the welfare, full life is a gift from the Creator.
Therefore, I invite you to live, but to live Gods way.
Le o n e l Lo zan o
President of the Seventh-day Adventist Church in Ecuador
Beloved, I wish above all things that thou mayest prosper and be in health,
even as thy soul prospereth.
3 John 1:2
#SaludIA
SD
f
5
WHAT IS THE CAMPAIGN

ABOUT?
It is an educational campaign to promote health. A campaign that seeks to create awareness among the general
population to adopt a Healthy Lifestyle which allows people to significantly reduce the risk of chronic disease
or early death.
The healthy lifestyle, described by the BBC as a potent recipe for wellbeing... It is a compelling model for
a world struggling with the scourge of obesity, diabetes and the chronic diseases of old age. 1 is part of a
creationist worldview of life. It was proposed by writer Ellen White 152 years ago (1863), long before science
highlighted it.
Thus, the campaign addresses the issue of health with a holistic approach: physical health, mental health and
spiritual health.
________
1 http://www.bbc.co.uk/mundo/noticias/2014/12/141208_loma_linda_adventistas_vida_sana_ac [Spanish]
http://www.bbc.co.uk/programmes/p02d7gf2 [English]
WHY THE CAMPAIGN IS

DONE?
Because nowadays, much of chronic disease and early death, is basically caused by peoples bad lifestyle: inadequate nutrition, sedentary
lifestyle, regular consumption of tobacco and alcohol among others.
Precisely the National Health and Nutrition Survey (ENSANUT 2011-2013) 2 conducted by the Health Ministry and the National
Institute of Statistics and Census (INEC) of Ecuador, revealed that of the total population, nearly seven million are overweight or
obese, and only 3 out of 10 Ecuadorians do any physical activity or sport. It also revealed that 414,514 people over 10 years
suffer from diabetes, and more than one third of Ecuadors population is pre-hypertensive. And 717,529 people aged 10 to 59
years suffer hypertension. Unfortunately figures are rising every year.
Currently there is little doubt that the main causes of death by disease in Ecuador, are related to metabolic, respiratory, gastrointestinal
and mental and other cardiovascular diseases. Largely caused by harmful habits and unhealthy life styles. Diseases that could be
prevented by adopting The healthy lifestyle proposed by this campaign, at no cost to the Ecuadorians.
In such considerations and because of the Ecuadorians limited information and general instruction about healthy lifestyles, it is
fully justified to implement the HEALTH EDUCATION CAMPAIGN: MORE THAN HEALTH, WE BRING LIFE.
__________
2 http://www.ecuadorencifras.gob.ec/documentos/web-inec/Estadisticas_Sociales/ENSANUT/
WHAT GOALS DOES THE

CAMPAIGN HAVE?
Ms qu
e salu
d
LLEVAM
OS
Campa
10
a Edu
cativ a
de Salu
In general, the campaign aims to:

To raise awareness in the Ecuadorian society to adopt the Adventist lifestyle; consisting of eight healthy habits
that will enable them to have a good health and quality of life.
Specifically considering that the human being is an integral being, composed of body, mind and spirit, it is
intended that all Ecuadorians are motivated to adopt the following eight habits:
1. Do phisical exercise 30 minutes every day.
2. Drink 8 glasses of water a day.
3. Breathe fresh air every morning.
4. Sunbathing 15 minutes a day.
5. Eat three times a day and adopt a vegetarian diet.
6. Sleep 8 hours a day.
7. Avoid everything that is harmful to the body, mind and spirit.
8. Read the Bible daily and pray three times a day.
11
T H E A DV E N T I S T L I F E S T Y L E
Do EXERCISE 30
minutes every day
Drink 8 glasses
of WATER a day
Breathe fresh AIR

EVERY morning
Take a SUNBATH for

15 minutes a day
Eat 3 times a day and

adopt a vegetarian diet
(NUTRITION)
Avoid ANYTHING HARMFUL

to your body, mind and spirit
12
SLEEP 8 hours a day
Read the BIBLE daily and

pray 3 times a day
Eight habits to stay healthy, young and fit no matter how old you are.
The exercise, water, air, sun, a vegetarian diet, rest, balance

and faith; these are the EIGHT SECRETS given by God to
humanity in the creation week, to have health and quality of
life.
Ellen White
june 1863
13
WHO IS THE CAMPAIGN FOR?
14
The campaign is aimed at the Ecuadorian population in general,

with special emphasis on youth and adults.
15
Dnde se realiza la campaa?
WHERE THE CAMPAIGN

IS DONE?
16
The campaign covers 32 major cities in Ecuador, and virtually, in

all other cities and towns that have internet services.
17
WHEN THE CAMPAIGN IS

DONE?
JANUARY
Launching of the
campaign. La Mitad del
Mundo museum, QUITO
26
MARCH
FEBRUARY
IBARRA,
Imbabura
TULCN,
Carchi
ESMERALDAS,
Esmeraldas
SANTO DOMINGO,
Santo Domingo
CHONE,
Manab
BAHA DE
CARAQUES, Manab
PORTOVIEJO,
Manab
MANTA,
Manab
SALINAS,
Santa Elena
04
13
27
06
12
16
22
24
31
JUNE
18
AZOGUES,
Caar
MACAS,
Morona Santiago
RIOBAMBA,
Chimborazo
GUARANDA,
Bolvar
BABAHOYO,
Los Ros
QUEVEDO,
Los Ros
LATACUNGA,
Cotopaxi
AMBATO,
Tungurahua
01
05
09
11
14
22
26
30
The campaign takes place over a period of six months. It begins

Monday January 26 and ends on August 31, 2015, according to
the following schedule:
APRIL
MAYO
GUAYAQUIL,
Guayas
MACHALA,
El Oro
HUAQUILLAS,
El Oro
MACAR,
Loja
ZAMORA CHINCHIPE,
Zamora
LOJA,
Loja
CUENCA,
HEALTH FAIR
10
24
28
05
19
20
23-29
30
GREAT FREE BOOK DISTRIBUTION

in the city of Cuenca 200.000 books
Live with Hope
JULIO
BAOS,
Tungurahua
PUYO,
Pastaza
TENA,
Napo
EL COCA,
Fco. de Orellana
LAGO AGRIO,
Sucumbos
SANGOLQU,
Pichincha
03
08
10
17
20
30
Closing of the Campaign

PLAZA MAYOR, Pichincha
31
19
WHO DOES THE CAMPAIGN?
20
More than 100,000 Adventists living throughout Ecuador.
21
MORE THAN HEALTH, WE BRING LIFE
BALANCE
AIR
22
SUN
NUTRITION
EXCERCISE
Ejercicio
WATER
FAITH
EXCERCISE
Agua
Aire
Sol Nutricin
Descanso
Equilibrio
Fe
REST
23
HOW THE CAMPAIGN IS

DONE?
24
The campaign is implemented with the following
20 programs:
1. Reality Show: Move for life
2. Did you know that?
3. Can I ask?
4. Health Capsules.
5. This is my history.
6. Enjoy Life.
7. The Villain of the Week.
8. Versus.
9. How to die faster
10. Eight Divine Secrets.
11. Count on me.

12. Greeting the Celebs.
13. Facebooknovel: Eight Extreme Decisions.
14. Awakening with God.
15. Your Health in 140 characters.
16. Song of the campaign and Video Clip.
17. The Health Week.
18. Health Fair.
19. Vegetarian Food Studio
20. Live with Hope.
25
PROGRAMS
1. Reality Show:
Move for life

Program name: Move for Life
Format: Reality Show
Number of programs: 56 Videos
Duration of each video: 4 to 5 minutes
Broadcast medium: www.facebook.com/AdventistasdelEcuador
Emission Days: Monday and Thursday at 10:00 am
mu
ete
por la VIDA
Campaa Educativa de Salud
With Caleb (70 years old) and his team.

A project that brings personally to Ecuadors 23 provinces the eight divine secrets of good health.
Caleb, in the biggest race of his life, runs over four thousand kilometers (certain sections by bike) with a message of
change for all Ecuadorians, that it is possible to adopt a healthy lifestyle and have a good health and quality of life.
26
Name: Aicardo de Jess Arrubla (CALEB).

Was born in Colombia on March 15th, 1946.
He has lived in Ecuador for 40 years.
Former professional boxer.
Immersed in drugs and alcohol, at the age of 40 years fell seriously ill with cirrhosis. Needing a liver transplant, God
miraculously restored his health. Since then, he adopted the Adventist lifestyle.
He has run for 24 years the LTIMAS NOTICIAS race (15Km) in Quito.
Plays the rol of the bible hero Caleb, one of the 12 spies that Moses sent to Canaan.
Now he carries a message that it is possible to leave the addiction world and live a healthy lifestyle.
27
Caleb ROUTE
San
Lorenzo
Valdez
Rio
Verde
Esmeraldas
Atacames
COLOMBIA
Tulcn
San
Gabriel
Huaca
Bolvar
REGIN INSULAR
PROVINCIA DE GALPAGOS
Urcuqui
Rosa Zrate
(Quinind)
Pimampiro
San Miguel
de Ibarra
Mitad del
Mundo
El Dorado
de Cascales
La Concordia
Santo Domingo
de los
Colorados
Puerto Ayora
Puerto Villamil
Puerto Baquerizo Moreno
El Chaco
Francisco
de Orellana
(El Coca)
Baeza
Bahia de
Carquez
.
. Chone
Loreto
Saquisili
Rocafuerte
Valencia
Montecristi
Tena
Tola
Ambato
Puerto Lpez
Baba
El Salitre
Guaranda
San
Miguel
Babahoyo
Mocha
Carlos Julio
Arosemena
Santa Clara
Pelileo
Patate
Quero
Tisaleo
Cevallos
Echeandia
Ventanas
Pueblo
Viejo
Nuevo
Rocafuerte
Archidona
Latacunga
Pujili
La Man
Quevedo
Portoviejo
. Baos de
Agua Santa
Mera
Puyo
Guano
Riobamba
San Jos
de Chimbo
Villa La Unin
Montalvo
Alfredo
Guamote
Guayaquil
Duran
Santa Elena
Macas
Salinas
Sucua
Logroo
Naranjal
Azogues
Paute
Santiago
de Mendez
Cuenca
Machala
Santa Rosa
Huaquillas
Arenillas
San Felipe de Oa
Saraguro
La Victoria
Catamayo
Alamor
Loja
Celica
Gonzanama
Macara
28
Puerto El
Carmen del
Putumayo
Quito
Sangolqui
Flavio
Alfaro
Manta
Nueva Loja
(Lago Agrio)
Lumbaqui
Cayambe
Cariamanga
Zamora
PER
2. Program name: Did you know that?
Program host: Juan Carlos Ramal MD

Number of programs: 16 videos
Program Description: Scientists Tips on Healthy Lifestyle.
3. Program name: May I ask you?

Program Description: Street interviews to common people of the Ecuadorian
cities about the eight divine secrets of health.
SABAS
QUE?
PUEDO
PREGUNTARTE?
4. Program name: Health Capsules

Duration of each video: 30 seconds to 1 minute
Program Description: Meaningful phrases or tips on the eight divine
secrets of health.
CPSULAS
de SALUD
29
5. Program name: This Is My Story
Esta esm
historia
i
Program Description: Testimonies of people that changed bad habits and now live
the Adventist lifestyle.
6. Program name: Enjoy Life
Program host: Henry Avelino

Disfruta la
Program Description: Tips and practical experiences on the eight divine secrets
of good health.
Vida
7.
30
Program name: The Villain of the Week

Format: Cartoons
EL VILLANO DE
LA SEMANA
Program Description: Dramatization of characters representing various
bad habits that harm the physical, mental and spiritual health.
8. Program name: Versus
VS

Program Description: Tips based on actual conflicts of people struggling
between adopting healthy habits or dropping unhealthy habits
VERSUS
9.
Program name: How to die faster

Format: Comedy
Program Description: Paul Mogro shows in a funny way how ridiculous it
is to continue unhealthy habits that damage health.
CoMO M ORIR
MS R PID
10. Program name:
Eight Divine Secrets
Format: Cartoons
Program description: Comedy of the eight characters of the campaign on
various problems of health and quality of life.
31
11. Program name: Sing with me
CANTA O
CONMIG
Format: Cartoons
de Salud
Campaa Educativa
Program Description: Video clips of the eight divine secrets of good health.
12. Program name: Greeting the Famous
Famosos
SALUDANDO A LOS

Program Description: Christian Gavilanes interviews celebrity and public
characters. They talk about healthy lifestyles.
13. Program name: Eight Extreme Decisions
32
Format: Facebook novel

Program Description: Novel proposing real problems of a professional
fighting obesity, hypertension and diabetes.
14. Program name: Awakening with God
Program number: 187

Program Description: Devotions written with messages about the Adventist lifestyle from the Bible, in 100-150 words.
15. Your Health in 140 characters. 374 meaningful phrases or practical health advices for Twitter. 2 tweets per day, posted one in the
morning and another in the afternoon.
Tu salud en
14
CARACTERES
16. Song of the campaign and Video Clip. Composition and interpretation
of the song of the Health Education campaign More than health, we bring
life. Posted on: www.facebook.com/AdventistasdelEcuado
33
17.- THE HEALTH WEEK
From May 24 to 30, seven hundred young Calebs will raise awareness in the inhabitants of the city of Cuenca through public announcements on the importance of a Healthy Lifestyle with the eight divine secrets of health. They will
also conduct various social welfare activities.
34
Programming is as follows:
DAY
THEME
ACTIVITY
Saturday May 23
Faith and
Balance
In the morning they will make a Health Caravan and in the afternoon an artistic
Show of the eight divine secrets of good health
Sunday May 24
Exercise
The 700 young Adventists will perform different physical activities scheduled in a
public park of the city
Monday, May 25
Tuesday, May 26
Wednesday, May 27
Thursday, May 28
Water
Air
Sun
Nutrition
They will give away 30,000 bottles of Vital CADE water in strategic places of the city.
They will plant 2000 trees in a strategic point of the city to improve the oxygen
of the city They will give away thousands of free hugs in strategic points of the City
They will donate a thousand pints of blood to the Ecuadorian Red Cross to save lives.
Friday, May 29
Rest
They will give away 30,000 pillows in strategic points of the city showing the
importance of having a good rest.
35
18.- HEALTH FAIR
From May 25 to 29 we will have a Health Fair in the city of Cuenca, in the Convention Center Mall del Ro.
On the eighth day various stands will present professionally the benefits of applying the eight divine secrets
of health. And at night a conference will be held with the renowned Dr. Marco Albuja.
36
19.-VEGETARIAN
COURSES
The Adventist Technological Institute of Ecuador ITSAE-CADE, the Adventist Clinic of Quito and 13 Adventist Education
Institutions, each in its facilities on dates to be published will offer vegetarian courses..
37
20.-LIVE WITH
HOPE.
38
The project involves the free mass distribution of the book Living with Hope, both physical and digital format,
written by two renowned American doctors: Dr. Mark Finley and Dr. Peter Landles.
The physical book will be distributed in the city of Cuenca on 30 May 30th, by 3000 Seventh-day Adventists coming
from different parts of Ecuador. Exactly 150,000 books, one for each family in Cuenca. And for the rest of the country
the distribution will be in digital form.
Live with Hope shows simple ways to avoid chronic

murderers such as cancer, diabetes, heart disease and
obesity. Here, you will discover the real benefits of good
nutrition for the body and mind. You will also find the formula
to increase resilience and see how love and forgiveness
restore the heart.
Walking through the pages of this book certainly you will be
challenged to make adjustments in the course of your life.
Implement in your life the principles revealed in this best
seller, and be amazed by achieving incredible results.
Dr. Mark Finley

Dr. Peter Landless
Author of many books, is a Dr. Peter Landless
renowned lecturer worldwide A prolific writer, is a remarkable nuclear cardiologist
39
HOW THE CAMPAIGN

IS SPREAD?
40
The campaign is conducted primarily by social media.

Facebook:
Spreads the Move for Life project and the other 14 programs.
Twitter
Basically promotse and advertises the programs. www.twitter.com/AdventistasEc
Instagram
Presents featured photos of the campaign.
Youtube
Presents featured photos of the campaign.
Video Channel available to all.
It will also be broadcasted by Nuevo Tiempo Radio and other local radio broadcasters, print and online
media, television.
41
ATTACHMENTS
Adventist Health Studies
The US government, the BBC, National Geographic and many journals have published hundreds of studies, scientific articles
and news on health or medical condition of Adventists.
There is currently much interest in knowing the value of the Adventist Lifestyle, to benefit the rest of the population. We
present as an example some of them:
In a world where the cost of obesity equals tobacco and armed conflict, it is
surprising to find a community that does not conform to this trend. They live
to a ripe old age without chronic diseases. The reason for this extraordinary
longevity could be rooted in their faith. The Adventist lifestyle includes
a vegetarian diet for the most part, frequent exercise and a commitment to
celebrate the Sabbath as a day of rest.
The Loma Linda lifestyle appears to add up to a potent recipe for wellbeing.
There is little doubt, based on statistical evidence, that this community can expect
to live significantly longer than most other people. It is a compelling model for a
world struggling with the scourge of obesity, diabetes and the chronic diseases
of old age.
42
Would you believe that you can add 10 years to your life? A long and healthy life is no accident. It starts with good genes,
but also depends on good habits. According to experts, if the right lifestyle is adopted, the chances are that you can live a
decade longer. In recent years, researchers have searched the globe to find the secrets of long life ... In Loma Linda, California, researchers studied a group of Seventh-day Adventists distinguished by its longevity .
https://www.youtube.com/watch?v=r8dABbS0fxk / https://www.youtube.com/watch?v=Onhtdxf8-N0 / https://www.youtube.com/watch?v=XfIm4bll3sg
43
facebook:
AdventistasdelEcuador
#SaludIASD

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More than health,

HEALTH EDUCATION CAMPAIGN

SEVENTH-DAY ADVENTIST CHURCH

Why the campaign is done?

What goals does the campaign have?

Who is the campaign for?

Where the campaign is done?

When the campaign is done?

Who does the campaign? 20

PRESENTATION OF THE CAMPAIGN

President of the Seventh-day Adventist Church in Ecuador

WHAT IS THE CAMPAIGN

WHY THE CAMPAIGN IS

WHAT GOALS DOES THE

In general, the campaign aims to:

Breathe fresh AIR

Take a SUNBATH for

Eat 3 times a day and

Avoid ANYTHING HARMFUL

SLEEP 8 hours a day

Read the BIBLE daily and

The exercise, water, air, sun, a vegetarian diet, rest, balance

WHO IS THE CAMPAIGN FOR?

The campaign is aimed at the Ecuadorian population in general,

Dnde se realiza la campaa?

WHERE THE CAMPAIGN

The campaign covers 32 major cities in Ecuador, and virtually, in

WHEN THE CAMPAIGN IS

The campaign takes place over a period of six months. It begins

GREAT FREE BOOK DISTRIBUTION

Closing of the Campaign

WHO DOES THE CAMPAIGN?

More than 100,000 Adventists living throughout Ecuador.

MORE THAN HEALTH, WE BRING LIFE

HOW THE CAMPAIGN IS

The campaign is implemented with the following

11. Count on me.

Move for life

With Caleb (70 years old) and his team.

Name: Aicardo de Jess Arrubla (CALEB).

Puerto Baquerizo Moreno

2. Program name: Did you know that?

Program host: Juan Carlos Ramal MD

3. Program name: May I ask you?

Number of programs: 17 Videos

4. Program name: Health Capsules

Number of programs: 16 videos

5. Program name: This Is My Story

6. Program name: Enjoy Life

Program host: Henry Avelino

Program name: The Villain of the Week

8. Program name: Versus

Number of programs: 16 videos

Program name: How to die faster

10. Program name:

Eight Divine Secrets

11. Program name: Sing with me

12. Program name: Greeting the Famous

Number of programs: 16 videos

13. Program name: Eight Extreme Decisions

Format: Facebook novel

14. Program name: Awakening with God

Program number: 187