Department of Industrial and Systems Engineering

ISE467 Integrative Studies in Product and Process Design

Individual Critique Report on Group 9

Name: TANG, Siu-hung Victor

Student ID: 10520732D
Programme-Stream-Year: 05004-ISF-04
Lecturer: Professor C. K. CHOI
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Group 9, the product in which they have present is the recycle trash bin with
compressive function. Honestly, I think they created an innovative design for the
market, since there has no such products are selling in current market. Additionally, it
is a worlds trend of promoting environmental protection, as well as minimizes
municipal material waste; it would be a good direction on developing a new product.
However, I am quite suspect that whether their product can achieve their main goal of
educating users to produce less domestic waste, as well as promoting the habit of
waste recycling. In my opinion, the goal cannot be achieved through this product but
continuous education.
When come to their content of presentation, obviously, they have done well on
explaining the market and details of their waste compressive trash bin. They have put
a great effort on doing this project which can be easily found by their detailed and
smooth presentation and persuading figures. However there are still some areas that
they could improve and making their proposal more persuasive.
In the flow of their presentation, firstly, they started their presentation with providing
a basic introduction of the background and current situation of current waste handling.
Then, they have presented their products mission and vision of their new product.
Honestly, the above two parts makes me have a clear road mapping of their product
innovating process as well as the main purpose and function of the product. Besides,
they also clearly illustrate the similar product profile and price setting in the current
marking. Unfortunately, they failed to provide their targeted market segment and
expected selling rate per year in their marketing plan. Apart from that, I think
although product idea is innovative, but the compressive function is not strong enough
to persuade their targeted customers pay a higher price to purchase their product in
term of value of money in customers perspective. I am worry about the selling rate
since it may be too expensive to some ordinary customers like me.
For the market analysis part, although they cannot identify the target segment and
provided related supportive statistic figures to audiences successfully. They conducted
a lot of surveys to find out the waste disposal habit of the public in which I think it is
another good part, but it is suggested a comprehensive marketing research is needed
to conduct in the future in order to a more accurate data for further analysis. On the
other hands, for targeted customers part, I would like to suggest that they can have
further improvement on telling audiences which customers needs they try to satisfy
and what the value created by the new product more clearly.
When come to recommendation, a marketing survey of their new product can help
them proving the statements they are trying to carry out, for example, preparing a full
specification of their trash bin with the expected selling price to test whether the
publics acceptance and the willingness to pay more to buy their innovative function
as well as collect publics comment on the product in order to improve their existing
design and eventually design a more marketable product. Additionally, I would like to
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suggest that they can also conduct focus groups to collect more ideas in order to
verify their assumptions and test the acceptability of their design. This would make
their proposal more prevailing.
Honestly, I think their new product designed shows high manufacturing feasibility
because of there has no products with similar function in the current market and it
may be good news for customers when our government imposes domestic waste duty
calculated on per plastic bag basis which similar as imposed in Taiwan. However, in
current stage, it seems that existing or traditional trash bin already met the current
customers need, there may has no urgency and need to pay a higher price to purchase
the new function.
Finally, I appreciated their effort and passion on the project, as they showed us with a
full picture of their product developing process; they have also clearly explained how
their final conceptual design works. It was easy for us to understand their products
function and mission. To conclude, I find that their effort and flow of presentation is
good and worthwhile. For me, the products concept is innovative and attractive. I am
looking forward to seeing their detailed design as well as improvement in the next
stage.