Appendix I

A
DISSERTATION REPORT
On

Study on Employer Branding in IT Sector

Submitted for partial fulfillment of requirement for the award of
Degree
Of
Master of Business Administration
Of
UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW

Session 2014-15
Supervised by: Miss Sunita

Submitted by: Shilpi Chakraborty

Designation: Asst. Professor

Roll No.: 1373370055

Department: Management

MBA IV Semester

Hierank Business School

A 42, Institutional Area, Sector 62, Noida

Appendix II

DECLARATION
I the undersigned solemnly declare that the Report of the Project Work entitled
Study on Employer Branding in IT Sector, is based on my own work carried out
during the course of my study under the supervision and guidance of Miss Sunita.

I declare that the statements made and conclusions drawn are an outcome of my
Project Work. I further declare that to the best of my knowledge and belief the Project
Report does not contain any part/work which has been submitted for the award of any
other degree/diploma/certificate in this University or any other University.

____________
(Signature of the Candidate)
Name of the Candidate: Shilpi Chakraborty
Roll No.: 1373370055

Appendix IV

ACKNOWLEDGEMENTS

Any understanding of theoretical concept is incomplete without the practical knowledge

of it; this dissertation has given me the opportunity to apply the theoretical concepts into
practicality and given me the understanding that would have not come otherwise.

I, Shilpi Chakraborty, owe enormous intellectual debt towards my faculty guide Miss
Sunita for her guidance and support this project would not have been able to see the light
of the day without her help.

I am obliged to her for being extremely patient, giving me sufficient time for discussions
and guidance at all stages through the course of this research. My increased spectrum of
knowledge in this field is the result of her constant supervision and direction that has
helped me to absorb relevant and high quality information.

I would like to thank her for her guidance and enriching my thoughts in this field from
different perspectives.

Last but not the least, I feel indebted to all those people and companies which have
provided information and helped me directly or indirectly in successful completion of this
project.

Appendix V

Table of Contents

Chapter
I.

II.

Title

Introduction
1.1 Introduction to the topic
1.2 Introduction to the industry
1.3 Introduction to the companies
Review Of Literature

III.

Research Methodology
3.1 Research objective
3.2 Research design
III.3
Sample design
3.4 Instruments

IV.

Data Analysis & Interpretation

V.

Conclusion, Recommendations & Suggestions

Bibliography
Annexure

Page No.