MOBILE OXFORD

JISC Assembly - The Alternative Guide - UC Lan

9th December 2009
Tim Fernando
MOBILE OXFORD
MOBILE OXFORD
is part of
 Investigating two primary areas:

Complex HE/FE Institution geo-spatial data storage and

representation

Proof of Concept Mobile Access to University Services

There will be 1.3 Billion smartphone users by 2013

Source - Park Associates 7th July 2009

 Smartphone
growth
Smartphone year on year growth in 2008 -
13.9% despite economic downturn

Handsets with a compelling user experience,

namely Blackberry and iPhone showed
massive growth.

‘Unlimited data’ plans have also made them

more attractive to use.

Source - Gartner Statistics

What defines a Smartphone?
Smartphone
From Wikipedia, the free encyclopedia

“A smartphone is a mobile phone offering advanced capabilities, often with PC-like

functionality (PC-mobile handset convergence). There is no industry standard definition of a
smartphone. For some, a smartphone is a phone that runs complete operating system
software providing a standardised interface and platform for application developers. For
others, a smartphone is simply a phone with advanced features like e-mail, Internet and e-
book reader capabilities, and/or a built-in full keyboard or external USB keyboard and VGA
connector. In other words, it is a miniature computer that has phone capability.”

http://en.wikipedia.org/wiki/Smartphone
 Mary Meeker
Managing Director - Morgan Stanley

- The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.
- And usage share versus market share of the iPhone is incredible, meaning it will only grow.
- Facebook is becoming the multimedia repository, and it will allow you to do so much.
- Companies (in our case Education) absolutely need to be on board with the mobile web. They
have some time, but they need to act.
- Location-based services are the “secret sauce” of what makes the mobile web interesting.

October 20, 2009 - Web 2.0 Summit, San Francisco

Why?
 Why?

Cheaper
 Why?

Cheaper Faster
 Why?

Cheaper Faster More Powerful

 Why?

Cheaper Faster More Powerful

More Usable
User interface design matters.
Fast delivery of relevant information matters.
What does this have to do with the retention of students?
What does this have to do with the retention of students?

It can make a student’s life a lot easier

Why ‘Beta’?
 Why ‘Beta’?
Considered a “modern methodology”
2 FULL TIME STAFF
2 MONTHS
 Advanced browser detection

Automatic map generation using community sourced data

Links to local entities and systems including real time bus

information

Automatic news/image fetching

“smart” searching etc...

Open Street Map
Open Street Map
 Open Street Map

OSS
Oracle Student System
 Open Street Map

OSS
Oracle Student System
 Open Street Map

OSS
Oracle Student System
OxPoints
Geo-Spatial Database
 Open Street Map

OSS Oak OxPoints

Oracle Student System Directory Service Geo-Spatial Database
 Open Street Map

OSS Oak OxPoints

Oracle Student System Directory Service Geo-Spatial Database Oxford iTunes U Integration
 Open Street Map

OSS Oak OxPoints

Oracle Student System Directory Service Geo-Spatial Database Oxford iTunes U Integration
 Open Street Map

OSS Oak OxPoints

Oracle Student System Directory Service Geo-Spatial Database Oxford iTunes U Integration
 Open Street Map

OSS Oak OxPoints

Oracle Student System Directory Service Geo-Spatial Database Oxford iTunes U Integration
 Open Street Map

OSS Oak OxPoints

Oracle Student System Directory Service Geo-Spatial Database Oxford iTunes U Integration
OxPoints
Oak
OSS Street Map
Open
Oxford iTunes UDatabase
Integration
Geo-Spatial
Oracle
Directory
StudentService
System
Targets ALL HTML capable phones
 Access to a selection of custom services

“Let me listen to some podcasts

by Humanities”
“What’s my College Tutor’s y n e are st p o stbo x
“W h e re ’s m
name?” e is it c oll ec ted at ?”
and w hat ti m
“Which is the closest open
library
which has X book?”
“When’s the n
ext bus from
my nearest bus
stop?”
“Show me a cycling route from
where I am to Y department”
Feedback and creating a responsive community of users
CONTACTS
NEWS
WEBCAMS
WEATHER RESULTS
PODCASTS
MAPS
LIBRARY SEARCH
 2009
Access to Web Learn tools
Cycle, Walking Routes
More Platform-specific features
Universal Search
Access to Oracle Student System
Fully AJAX User Interface
National Rail Real Time Information
Traffic Web Cams
2010?
3rd party local information services
Accessible routing
OUCS Course Bookings
College Meal Bookings
Location Based Noticeboard
Augmented Reality
Other Local Service Integration
Social Networking Integration
... Endless possibilities!
m.ox.ac.uk
 EFFECTIVE
ROUTING
Cycle, Walking and Accessible
Routes

Google - 3.2 Miles

 EFFECTIVE
ROUTING
Cycle, Walking and Accessible
Routes

Ours (OSM) - 1.9 Miles