V ICKI L YNES

909-341-8175 vicklynes@gmail.com Redlands, Ca

FINANCIAL SERVICES EXECUTIVE
Executive leader with expertise in all facets of business management, strategic direction, and developing leadership and
management team members. Skilled in collaborating with all members of an organization to achieve business and
financial objectives. Instrumental in streamlining and improving processes, enhancing productivity, and implementing
solutions. Ability to foster an environment of effective teamwork and encourage strategic engagement while improving
upon sales, service and operational efficiencies.

Areas of Expertise Include:

Execution Discipline
Critical Thinker
Change Management

Talent Development
Resource Deployment
Operational Efficiencies

Sales Growth
Communication
Expense Management

PROFESSIONAL EXPERIENCE
BANK OF AMERICA, San Bernardino, CA
Senior Vice President, Area Executive (2012 to 2014)
Responsible for nine to twelve markets (spanning from the High Desert/Victor Valley to Northern California and the
State of Nevada), 141 banking centers, and 1100 FTE. Develop and execute local strategies that increase customer
engagement and relationship deepening within the context of market conditions, opportunities, and risk. Develop
and leverage relationships with key partners across LOBs to drive integrated business results. Ensure execution of
key controls and risk oversight. Manage and develop Consumer Market Managers and area teammates including
assessing talent. Participate in community events to position the bank as a leader within the territory.

Accomplishments:

Responsible for 1MM households and annual portfolio revenue of $500MM, increasing sales productivity 30%
YTD and partner referrals by 50% YTD.
Exceeded Revenue Goal YTD 108%, Increased Investment Balances SPPY 150%, Increased Deposits SPPY 107%.
Reduced operating expenses by consolidating markets assigning greater responsibilities to top talent leaders.
Led the national Associate Engagement & Inclusion Council My Career & Development work stream in 2014
delivering a more streamlined and accessible career management portal.
Reduced Turnover for <12 months in role by 35% through increasing teammate engagement, stabilizing
leadership and enhancing the hiring process.

BANK OF AMERICA, MULTIPLE EXECUTIVE LEADERSHIP ROLES WESTERN UNITED STATES (1999 2012)
Regional Business Support Executive: (2011-2012)
Worked closely with Region Executive and Market Executives to identify and develop talent. Delivered sales growth
and operational excellence while meeting client experience goals. Directed, coached, and led business planning,
portfolio segmentation, business development and client relationship strategies.

Accomplishments:

Supported region through the successful, major restructuring of organization, providing expertise and insight
into day to day business activities and performance to the Region Executive and Area Executives.

Regional Executive: (2010-2011)

Responsible for 265 community banking centers across six western states. Ensured that team members meet,
and strive to exceed goals while adhering to the Bank's policies and procedures. Worked with other executives
to set strategic direction and sales goals for the consumer bank. Responsible for talent identification,
development and deployment to deliver on key objectives.

Vicki Lynes

Resume, Page 2

Accomplishments:

Led the successful reorganization of the region to community banking through redefining roles, objectives and
standards.
Led the team through the successful transformation of the operating platform in CA and WA. The largest in Bank
of America history, while delivering sales, service and risk results.

Division Sales Executive: (2010-2011)

Responsible for delivering sales objectives for the West Division, providing oversight to Region Sales Executives
and consultation to Region Executives. Collaborate with product owners to ensure execution of strategic
priorities and accomplishment of objectives.

Accomplishments:

Established sales goals for division after Q1 gap created when year started without sales goals and led the
division to meet revenue expectations by Q3.
Managed the banks Bank at Work program, successfully expanding corporate participation.
Assisted with execution of organizational change by participating in Town Halls across the eleven western states
communicating strategy.
Successfully improved Selling the Bank of America Way sales process resulting in revenue goal attainment.

Business Support Executive: (2009-2010)

Worked closely with Region Executive and Market Executives to identify and develop talent. Delivered sales
growth and operational excellence while meeting client experience goals. Directed, coached and led business
planning.

Accomplishments:

Supported region through the successful flattening of the retail bank organization, reducing expenses and
streamlining focus, while ranked #1 in the country for performance.
Successfully on-boarded four new Consumer Market Executives acting as primary coach/mentor.
Developed the Change Management process for the Region which is still in use today.
Created a new role and process to successfully reduce over the counter transactions which was adopted and
implemented nationally.

Consumer Market Executive: (1999 2009)

Led and managed directly and indirectly a team (28 to 51 centers in the IE/High Desert) to achieve production goals,
operational excellence, growth, loan quality, and profitability. Accountable for achieving sustainable increases in
customer relationships while deepening, sales, and market share in order to accelerate growth.

Accomplishments:

Multiyear award winner for performance Gold Club and Platinum Club.
Received Spirit Award for Teammate Engagement 2005.
Award of Excellence for Loan Production 2002 & 2003.
Received Award of Excellence 2002 for most productive market in the country.
Expanded the franchise successfully opening a dozen new centers.
Executive Sponsor of Spellbinders speaking club.
First market in the country to implement a full time lobby leader, a standard in place today.

EDUCATION & CREDENTIALS

Bachelor of Science, Business Administration, University of Phoenix, Ontario, CA
Graduate Banking School, University of Virginia, Charlottesville, VA
Six Sigma, Green Belt