MAJOR PROJECT REPORT SUBMITED TOWARDS THE PARTIAL FULFILLMENT

OF
MASTER OF BUSINESS ADMINISTRATION

MAJOR PROJECT REPORT

ON
Customer Buying Behavior & Level of Satisfaction
In
Automobile Industry
Batch: 2013-2015
SUBMITTED BY:
Name: Shikha Trehan
Enrollment No. 10525103913

PROJECT GUIDE
Name: Ms. Maitri Sawarn
Designation: Assistant Professor

MANAGEMENT EDUCATION & RESEARCH INSTITUTE, JANAKPURI

AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY

CERTIFICATE
TO WHOM SO EVER IT MAY CONCERN

This is to certify that the project work Consumer buying behavior & level of
satisfaction made by Shikha Trehan, MBA enrollment no-10525103913 is an
authentic work carried out by her under guidance and supervision of Ms. Maitri
Sawran
The project report submitted has been found satisfactory for the partial fulfillment
of the degree of Master of Business Administration.

Project supervisor:
Signature:
Ms. Maitri Sawarn

ACKNOWLEDGEMENT

Project work is never the accomplishment of an individual rather it is an

amalgamation of the efforts, ideas, and cooperation of number of entities.
I would like to thank MANAGEMENT EDUCATION & RESEARCH
INSTITUTE for giving an opportunity to work on a valuable project.
The completion of the project study that follows seemed to be a distant goal had it
not been for the contribution of Ms.Maitri Sawarn for allowing me to work on a
very intrinsic part on CUSTOMER BUYING BEHAVIOUR& LEVEL OF
SATISFACTION IN AUTOMOBILE INDUSTRY. I thank her for the ideas and
basic concepts she delivered and shared with me, as they helped me a lot in
accomplishing this project of mine.

(SHIKHA TREHAN)
MBA

DECLARATION

I hereby declare that the following documented project report titled CUSTOMER
BUYING BEHAVIOUR& LEVEL OF SATISFACTION IN AUTOMOBILE
INDUSTRY is an original and authentic work done by me for the partial
fulfillment of Bachelors of Business Administration degree Program at
MANAGEMENT EDUCATION & RESEARCH INSTITUTE.

I hereby certify that the entire endeavour out in the fulfillment of the task is
genuine and original to the best of my knowledge & I have not submitted it earlier
elsewhere.

SIGNATURE:
SHIKHA TREHAN
MBA 4TH Sem
Enroll. No. - 10525103913

TABLE OF CONTENTS
S.NO
1

PARTICULARS
CHAPTER-1( Introduction & Literature ReviewTopic, Industry, Firm)
Introduction
History
(Theoretical concept about the topic such
as importance, functions, types, roles)etc
CHAPTER-2(Research Objectives &
Methodology)
Research Objectives Of The Study
Research Methodology
Research Design
Types of research design
Data Collection
Sampling Design
Sampling Instrument
CHAPTER-3(Data Processing, Analysis &
Interpretation)
No. of Questions
Types of Questions

Page No.
1-27

28-33

34-49

Findings

50

5
6
7

Limitations
Conclusion
Suggestion

51
52
53

8
9

Bibliography
Annexure

54
55-58