Landing Page Genius Quick Start Guide

Landing Page Genius Quick Start Guide
Welcome!
This guide will show you exactly how to use Landing Page Genius to test your landing pages. Since it's a
quick start guide, it's lean and mean. For more detailed instructions, check out the tutorial videos.
Two Golden Rules

For Landing Page Genius to work properly, you should always remember two things:
1. Make sure your landing page has a .php extension.
2. Make sure the lp-genius.php is in the same directory as your landing page.
What the Heck are Snippets and Variations?

A Snippet is a piece of content you want to test on your landing page. This content can be text, an html
tag, a CSS style, or pretty much anything else you can think of. However, most of the time you'll
probably be using text Snippets to test headlines, ad copy, and calls to action.
Each Snippet can contain one or more Variations.
Piece o' cake!
How to Setup Snippets and Variations

Let's dive right in and take a look at the following bit of code:
$snippet_a[1] = 'apples';
$snippet_a[2] = 'oranges';
$snippet_a[3] = 'bananas';
Notice all of the lines begin with $snippet_a

Each line shows a Variation for this Snippet.
Each Variation is numbered, and the content for each Variation is enclosed within single quotes.
Landing Page Genius supports an unlimited number of Variations in each Snippet.

Just make sure each Variation has a unique number.
Copyright 2011,2012 LandingPageGenius.com. All rights reserved.
Now let's add another Snippet.

$snippet_b[1]
$snippet_b[2]
$snippet_b[3]
$snippet_b[4]
=
=
=
=
'peas';
'carrots';
'broccoli';
'squash';
The new snippet code is in orange. As you can see the new Snippet is following the same simple format.
The main difference is that each line begins with $snippet_b .
Landing Page Genius supports up to eight Snippets on each landing page.
You can setup these Snippets by using $snippet_a, $snippet_b, $snippet_c,
$snippet_d, $snippet_e, $snippet_f, $snippet_g, and $snippet_h accordingly.
Using the two example Snippets above, the final code will look like this:
<?php
$snippet_b[1]
$snippet_b[2]
$snippet_b[3]
$snippet_b[4]
=
=
=
=
'peas';
'carrots';
'broccoli';
'squash';
require_once('lp-genius.php');
?>
We've added the require_once directive below all of the snippets and surrounded the entire code block
with php tags.
That's all there is to it!
Now that you've got a basic understanding of how to setup Snippets and Variations, we can setup our
landing page.
How to Setup the Landing Page

Setting up a landing page to work with Landing Page Genius is a simple two step process.
1. Paste the Landing Page Genius code at the very top of your landing page. Like so:
<?php
$snippet_b[1]
$snippet_b[2]
$snippet_b[3]
$snippet_b[4]
=
=
=
=
'peas';
'carrots';
'broccoli';
'squash';
?>
<html>
... landing page content goes here ...
</html>
2. The final step is inserting the Snippet Tokens. The Snippet Tokens tell Landing Page Genius where in
the page you want your Snippets to appear.
A Snippet Token is simply the name of your Snippet, surrounded by two hash tags on either side. For
example, let's say our landing page source code looks like this:
<html>
<head><title>My Favorite Foods</title></head>
I love to eat apples.
 
But I hate to eat peas.
</html>
The html code above, will create a simple static web page. It won't ever change no matter how many
times it's viewed.
Now let's look at the same page with the Snippet Tokens added:
<html>
I love to eat ##snippet_a##.
 
But I hate to eat ##snippet_b##.
</html>
Notice we've changed apples to ##snippet_a## and peas to ##snippet_b##.
When a visitor views this page now, Landing Page Genius will replace ##snippet_a## with apples,
oranges, or bananas and ##snippet_b## will become peas, carrots, broccoli, or squash.
Landing Page Genius will automatically rotate through all of the Variations we
setup so we can figure out which Variations convert the best.
The complete, final source code of our example landing page:
<?php
$snippet_b[1]
$snippet_b[2]
$snippet_b[3]
$snippet_b[4]
=
=
=
=
'peas';
'carrots';
'broccoli';
'squash';
?>
<html>
I love to eat ##snippet_a##.
 
But I hate to eat ##snippet_b##.
</html>
In the above example we're using fruits and veggies. In a real test, you'd be
testing a headline, some ad copy, a call-to-action, etc. The important thing to
remember is: no matter what you test, you'll be using the same simple format.
Adding & Removing Variations

At any time during your test you can add or remove Variations very easily. This ability allows you to get
the most out of your ad spend by eliminating losing Variations as soon as you spot them.
To Remove a Variation
Simply add // (two forward slashes) in front of any Variation line. In this example, I've removed the
Variation apples .
BEFORE
AFTER
// $snippet_a[1] = 'apples';
When a line begins with // the rest of the line is ignored.
To Add a Variation
Adding a Variation is straightforward. Simply use the same format but make sure you give it a unique
number. In this example, I've added the Variation grapes.
// $snippet_a[1] = 'apples';
$snippet_a[4] = 'grapes';
Notice we added the new variation and assigned it to be number four.
Special Variations
There are a few times when you need to tweak the way you write your Snippets & Variations.
Apostrophes and Single Quotes

If your Variation contains the ' (single quote) character, you need make sure you escape it by preceding
it with a \ (backslash character). For example:
BEFORE
$snippet_a[1] = 'I've got it!';

AFTER
$snippet_a[1] = 'I\'ve got it!';

Remember, the only time you need to do this is if you're using the ' character anywhere inside your
variations. You do not need to do it for the double-quote (") character.
Using Tags for Nicer Stats

Up to now, we've shown you the simplest way to use Landing Page Genius. But if you want to get some
nicer stats, you can "tag" your snippets.
Consider this snippet example:
$snippet_b[1] = 'Click Here!';
$snippet_b[2] = 'Buy Now!';
$snippet_b[3] = 'Get More Info!';
When you view stats in your tracker, you'll see something like this:
[Tracking]
Snippet B (variation 1)
[Leads]
98
58
23
As you can see, it's already easy to tell that Snippet B, variation 1 (Click Here!) is converting the best.
But just by looking at the stats it's not obvious what content Snippet B actually represents. That's where
Tags come in.
You can Tag a snippet to help make your stats more readable. The format is simple:
$snippet_b['tag'] = 'call to action';
$snippet_b[1] = 'Click Here!';
$snippet_b[2] = 'Buy Now!';
$snippet_b[3] = 'Get More Info!';
Now when you check your stats you'll see this:
[Tracking]
Snippet B (call to action 1)
[Leads]
98
58
23
Now it's immediately obvious that Snippet B is your call to action (CTA). This makes your stats more
readable and lets you identify what's what more easily.
Using the Tag feature is completely optional. You don't have to use it unless you
want to.
Tracking with Prosper202

We're not going to go into great detail on how to setup tracking. You can refer to your tracking
software's documentation for that. Instead we're going to assume you've got basic tracking figured out
and we're just going to cover how Prosper202 works with Landing Page Genius.
For Landing Page Genius to work with Prosper202, you need to make sure you
first install the special Prosper202 Mod according to the installation instructions.
You only need to do this one time.
Basic Setup
Guess what? This section may as well be empty. Since Landing Page Genius has been designed to work
seamlessly with Prosper202, you don't really have to do anything!
Setting up your landing page and pulling links from Prosper202 is done exactly as you've always done it.
The only thing you need to do is make sure you setup your landing page as an Advanced Landing Page.
Checking Your Stats

Login to your Prosper202, then click Overview > Group Overview.
You'll now be on the Group Overview screen:
Once you're on the Group Overview screen, you'll see some new options in the Group By drop-down
menus.
Set the first Group By, to "PPC Network" and the second Group By drop-down to "LP Snippet A".
Then click Set Preferences.
As you can see in the image below, Prosper202 can now show you exactly which variations are
converting the best. You can, of course, adjust the Group By drop-downs again to show any of your
other LP Snippets too. Once you feel you've gathered enough data, you'll know exactly how to dial in
your landing page for some killer conversions!
10
While the Group Overview screen is powerful, there's another view that is also super helpful.
Click on the Analyze tab, and you'll see some new options for viewing each Snippet variation's Landing
Page CTR.
If you click on the options like Snippet A LP CTR you'll see columns appear like this:
Landing Page CTR is shown in the LP CTR column.

That's it! Now you've got even more stats to help you optimize your landing pages!
11
Tracking with CPV Lab

Landing Page Genius works great with CPV Lab. You just need to do things a little bit differently than
you normally do.
Setup the Campaign

Setup the landing page in CPV Lab as normal.
Add Tokens
Check the box that says Capture Extra Tokens. Then add the 5 Extra Token parameters as shown below.
To make things easier, you can copy & paste from here:
Name
LP Snippet A
LP Snippet B
LP Snippet C
LP Snippet D
Keyword
12
URL Append
Parameter
mv1
mv2
mv3
mv4
keyword
Enter the Landing Page Info

Enter the info as normal. Make sure you give your landing page an ID of 1 or more.
Make sure you set the ID to 1 or more. If you set it to 0 (zero) or leave it blank,
tracking will not work properly.
Copy the Step 2b Code

Under Step 2b, you'll see a box that contains some code for tracking direct traffic.
Follow the directions and change xxx to your Landing Page ID. Your Landing Page ID can be seen in the
previous step.
Now copy the highlighted portion of the 2b code as shown.
Please note that there's a PHP version and a Javascript version in the 2b box.
Make sure you copy the PHP version which is highlighted in the example.
13
Finish your LP Setup

Paste the 2b code before the close body tag as instructed.
Paste the outbound link code (the code for "click here" to go to offer) as normal.
Your landing page is now completed.
Campaign URL
Normally CPV Lab gives you a Campaign URL to give to your traffic source. It looks like this:
http://www.cpvlabdomain.com/base.php?c=123&key=7d95.....
DO NOT use this link.
Instead do the following....
First, locate the Landing Page URL you entered here:
Next, locate the URL Append Token from the top of the page here:
14
Combine the Landing Page URL with the URL Append Token like this:
http://www.yourdomain.com/mypage.php?keyword=%%$KEYWORD%%
This is the URL you give to your Traffic Source.
Notice the ? is highlighted. We've changed the & character at the start of the URL
Append Token to a question mark. It's important you do this or tracking will not
work properly.
Checking Your Stats

Viewing stats in CPV Lab is easy. Simply go to stats and you'll see something like this:
As you can see in the image above, CPV Lab can now show you exactly which variations are converting
the best.
While this Stats view is good, CPV Lab doesn't allow you to drill down to really see what's going on with
Snippet variations individually.
To do that, we need to use the Landing Page Genius CPV Lab Add-on.
15
Using the CPV Lab Add-on

Visit this url: http://cpvlabdomain/lpg/ and login.
You need to make sure you first install the special CPV Lab Add-on according to
the installation instructions. You only need to do this one time.
You'll see a screen similar to this:
Set the date range, the campaign, then click submit. The report will look like this:
Now you can see the exact CTR and CVR (conversion rate) of each variation. Once you feel you've
gathered enough data, you'll know exactly how to dial in your landing page for some killer conversions!
16
Congratulations!
You've reached the end of the Landing Page Genius Quick Start Guide. Pretty easy, right?
You've now got enough know-how to start optimizing your landing pages using powerful multivariate
testing.
Now would be a good time to keep up your momentum and go start testing some
new landing pages. Once you start testing and optimizing I'm sure you're going
to love Landing Page Genius.
We've done our best to make this guide as clear as possible, but there's always room for improvement.
If you have questions or need help with any features or concepts, please don't hesitate to contact us.
Good luck!
Landing Page Genius Advanced Guide

This Quick Start Guide was designed to teach you how to use the software as quickly as possible. We
focused on the core features of Landing Page Genius --- and honestly that's really all you need to do
powerful multivariate testing and fast landing page optimization.
But Landing Page Genius has even more power hidden under the hood. After you're comfortable with
the basics, check out the Landing Page Genius Advanced Guide (included in your downloaded zip file) for
more killer features and advanced examples.
17
Troubleshooting
If you're having a problem, this section lists some basic and common errors. If you can't find a solution
to your problem here, be sure to check out the Support Section on our web site.
Typos and Formatting Mistakes

Sometimes the devil is in the details. Even a small typo or missing character can stop things from
working smoothly. Here are some things to look for:
When in doubt, use the example code in this guide and just modify it.
File lp-genius.php Not in Landing Page Folder

If you don't put lp-genius.php in the same folder as your landing page, your landing page won't be able
to find it and you'll get a "failed to open stream" error. Make sure you put a copy of lp-genius.php in
your landing page folder.
Wrong Page Extension

Your landing page needs to have a .php extension. Using the .htm or .html extensions will not work.
Missing Head Tags

Your landing page needs to have both an open and close head tag. (e.g. <head></head>). These can be
empty or not. But they need to be there for Landing Page Genius to track properly. If you're not sure
where <head> tags go, use the example code in this guide and just modify it.
18
Ioncube License Error

Each copy of the lp-genius.php file has security features to make sure it only works on your own
domains. If you're unsure if which domain(s) it's licensed for, simply view the lp-genius.php file in any
text editor. License information is at the top. You can visit My Licenses to manage your licenses.
Ioncube Loader Error

Landing Page Genius requires the latest Ioncube Loader. If you're getting a version error, please contact
your hosting company and ask them to upgrade to the latest loader for you. All reputable hosting
companies will know exactly what needs to be done and take care of it free of charge. Check out the
FAQ for more details.
The above Troubleshooting tips are basic and here just for your convenience. For
detailed answers to support questions, check out the Support Section. You'll be
able to view the FAQ, watch tutorial videos, and contact our support staff for
help.
END
Last modified 1-31-2012
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Landing Page Genius Quick Start Guide

Two Golden Rules

What the Heck are Snippets and Variations?

How to Setup Snippets and Variations

Notice all of the lines begin with $snippet_a

Landing Page Genius supports an unlimited number of Variations in each Snippet.

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Now let's add another Snippet.

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

How to Setup the Landing Page

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Adding & Removing Variations

When a line begins with // the rest of the line is ignored.

Notice we added the new variation and assigned it to be number four.

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Apostrophes and Single Quotes

$snippet_a[1] = 'I've got it!';

$snippet_a[1] = 'I\'ve got it!';

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Using Tags for Nicer Stats

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Tracking with Prosper202

Checking Your Stats

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Then click Set Preferences.

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Landing Page CTR is shown in the LP CTR column.

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Tracking with CPV Lab

Setup the Campaign

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Enter the Landing Page Info

Copy the Step 2b Code

Now copy the highlighted portion of the 2b code as shown.

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Finish your LP Setup

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Checking Your Stats

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Using the CPV Lab Add-on

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Landing Page Genius Advanced Guide

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Typos and Formatting Mistakes

File lp-genius.php Not in Landing Page Folder

Wrong Page Extension

Missing Head Tags

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

Ioncube License Error

Ioncube Loader Error

Copyright 2011,2012 LandingPageGenius.com. All rights reserved.

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