Professional Documents
Culture Documents
Target group
It mainly targets people who have influence over others (decision-makers, leaders, policy makers and people in position of influence)
Step 1 What problem you want to address & Step 2 - Analysis and research the problem
Statistics:
-
Emotions/human-story:
- How MS has affected some families in your country (economically, physiologically and socially)? Do you have some powerful individual
stories?
1
2
http://evaluationtoolbox.net.au/index.php?option=com_content&view=article&id=28&Itemid=134
http://www.mindtools.com/pages/article/newTED_06.htm
The following table give an example of how information and evidence can be collected:
What existing policies and laws in place cause these problems and how are they implemented?
How could changes in policy/law help resolve the problems?
What type of policy change is needed (legislative, regulatory, legal decision, or other)?
What are the financial implications/economic impact of the proposed policy change?
What does the change you are aiming to achieve bring to people with/affected by MS?
Review your previous advocacy work/other similar organisations advocacy work (What was the objective? Was the objective achieved?
What was the key success? What are the learnings?) - The following table can help in reviewing previous advocacy work:
Advocacy programme
name and objective
Activities/tactics
Highs
Lows
How to improve?
Worth repeating?
Specific
Measurable
Achievable
Realistic
Time-bound
SMART
People and organisations are at the heart of policy-making. To succeed in influencing policy, it is necessary to understand their motivations
and the way in which power and influence work. Successful advocacy involves building and maintaining relationships that enable you to
influence policy-making in favour of your issue.
First, identify the institutions and individuals involved in decision-making. This will include all stakeholders associated with the desired
policy change, for example:
decision-makers (major powerful players regional, national or local, where relevant)
advisers to decision-makers
influencers (eg newspaper editors)
disadvantaged people
allies and supporters
opponents
undecided on the issue (who you may be able to influence).
Next, research and analysis is needed to uncover:
relationships and tensions between the players
their agendas and constraints
their motivations and interests
what their priorities are rational, emotional, and personal.
Key target of
change:
Agents of change
(indirect target):
Resources needed
1.
Personnel:
Money:
2.
Personnel:
Money:
3.
Personnel:
Money:
Indicators of
Success
Copyright: MSIF 2014
Time
Your allies/partners
Risks/Challenges
KEY MESSAGES
You need to consider the key communication message that you will be using in your advocacy work. Make sure your key messages are
concise and simple. Keep in your mind your target audience while crafting your key messages. See the following tips on crafting key messages
from the VSO Participatory Advocacy Toolkit:
EXAMPLES OF TOOLS AND METHODS THAT CAN BE USED FOR ADVOCACY TACTICS AND ACTIONS FOR INFLUENCING:
The methods you select depend on many factors including your change objective, the context (what works well in your country), the availability
of resources, your target audience and time-frame. The following are some examples:
Communication with the decision-makers
Face-to-face meetings
Telephone calls
Multimedia
Music/songs
Videos
Photos (for magazines, newspapers, etc)
Media
Technology
Media coverage
Press release
Media interviews
Press conference
Paid advertisements (TV, radio or
written media)
Electronic petitions
Websites and Social media
SMS (texts)
Emails
Others
Publications
Posters or billboards
Banners
T-shirts/caps, Car stickers
etc
Postcards, badges or
calendar
And more.
FOR EFFECTIVE ADVOCACY REMEMBER THE FOLLOWING TECHNIQUES (ADOPTED FROM SAVE THE CHILDREN)
Others:
- Participatory Advocacy: A toolkit for VSO staff, volunteers and partners by VSO
http://www.vsointernational.org/Images/advocacy-toolkit_tcm76-25498.pdf
-
Advocacy in action: A toolkit to support NGOs and CBOs responding to HIV/AIDS by International HIV/AIDS Alliance
http://www.iasociety.org/Web/WebContent/File/Alliance%20-%20Advocacy%20in%20Action.pdf