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Cardiology Surgical & Interventional Cardiology

Devices Market
- Cardiac Surgery, Cardiac Rhythm Management, Valvular Heart Disease, Vascular
Closure, Cardiac Surgery, CABG, Market Research, Cardiology Medical Devices,
Market Size, Market Share, Global Trends & Competitive Analysis, Forecast 2014-2020

Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

TABLE OF CONTENTS
1.

EXECUTIVE SUMMARY

2.

CARDIAC SURGICAL DEVICES MARKET OVERVIEW

2.1.

INTRODUCTION

2.2.

VALUE CHAIN ANALYSIS

2.2.1.

SUPPLIERS

2.2.2.

MANUFACTURERS

2.2.3.

DISTRIBUTERS

2.2.4.

RETAILERS

2.2.5.

END USERS

2.2.5.1.

DIAGNOSTIC CENTERS

2.2.5.2.

HOSPITALS

2.2.5.3.

PATIENTS

2.3.

RESEARCH AND DEVELOPMENTS

2.4.

KEY BUYING CRITERIA

2.4.1.

OBJECTIVE

2.4.2.

PRICE

2.4.3.

TECHNOLOGY

2.4.4.

AVAILABILITY

2.4.5.

HEALTH CONCERN

3.

MARKET DETERMINANTS

3.1.

KEY MOTIVATORS

3.2.

KEY RESTRAINS

3.3.

KEY OPPORTUNITIES
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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

3.4.

4.
4.1.

KEY CHALLENGES

MARKET SEGMENTATION
TYPE OF CARDIAC SURGERY

4.1.1.

CORONARY ARTERY BYPASS GRAFTING (CABG)

4.1.2.

TRANSMYOCARDIAL LASER REVASCULARIZATION (TMR)

4.1.3.

HEART VALVE REPAIR OR REPLACEMENT

4.1.4.

ARRHYTHMIA TREATMENT

4.1.5.

ANEURYSM REPAIR

4.1.6.

HEART TRANSPLANT

4.1.7.

SURGERY TO PLACE VENTRICULAR ASSIST DEVICES OR TOTAL ARTIFICIAL


HEARTS

4.2.

SURGICAL APPROACHES

4.2.1.

OPEN-HEART SURGERY

4.2.2.

OFF-PUMP HEART SURGERY

4.2.3.

MINIMALLY INVASIVE HEART SURGERY

4.3.

RISK ASSOCIATED WITH DIFFERENT SURGICAL PROCEDURE

4.4.

DEVICE TYPES BY APPLICATION

4.4.1.

IMAGING DEVICE

4.4.1.1.

STILL IMAGING

4.4.1.2.

REAL TIME IMAGING

4.4.2.

CARDIOVASCULAR STENT

4.4.2.1.

STENT GRAFT

4.4.2.2.

SELF EXPANDING STENT

4.4.3.

CATHETER

4.4.4.

CARDIAC RHYTHM MANAGEMENT DEVICES

4.4.5.

SURGICAL DEVICES

4.4.6.

MONITORING DEVICES
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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

5.

COST ANALYSIS

5.1.

COST OF SURGERY

5.2.

DEVICE COST ANALYSIS

5.3.

RECOVERY

6.

MARKET STRATEGIES

6.1.

KEY STRATEGIES

6.2.

RECENT ACTIVITIES BY COMPANIES

6.3.

STRATEGIC RECOMMENDATION

7.

MARKET SHARE

7.1.

KEY COMPANY ANALYSIS

7.2.

KEY STRATEGIES

8.
8.1.

GEOGRAPHY ANALYSIS
NORTH AMERICA

8.1.1.

U.S.

8.1.2.

CANADA

8.2.

EUROPE

8.2.1.

UK

8.2.2.

GERMANY

8.2.3.

ITALY

8.2.4.

FRANCE

8.2.5.

SPAIN

8.2.6.

ROE

8.3.

APAC

8.3.1.

CHINA

8.3.2.

JAPAN
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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

8.3.3.

INDIA

8.3.4.

SOUTH KOREA

8.3.5.

TAIWAN

8.3.6.

ROA

8.4.

9.

ROW

PATENT ANALYSIS

9.1.

PATENT ANALYSIS BY TECHNOLOGY

9.2.

PATENT ANALYSIS BY COMPANY

10.

CORPORATE PROFILE

10.1.

ABBOTT CARDIOVASCULAR

10.2.

BOSTON SCIENTIFIC CORP.

10.3.

C.R. BARD, INC.

10.4.

COOK MEDICAL

10.5.

MEDTRONIC. INC

10.6.

TOSHIBA CORP

10.7.

COVIDIEN

10.8.

BIOSENSE WEBSTER, INC.

10.9.

EDWARDS LIFESCIENCE CORP.

10.10.

PLC MEDICAL SYSTEMS

10.11.

LOMBARD MEDICAL,

10.12.

ATRICURE INC.,

10.13.

ATRIUM MEDICAL CORPORATION.,

10.14.

JOHNSON AND JOHNSON,

10.15.

GE HEALTHCARE (INTERVENTIONAL IMAGING) ,

10.16.

PHILIPS HEALTHCARE(INTERVENTIONAL IMAGING),


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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

10.17.

SMITHS MEDICAL(INTERVENTIONAL IMAGING),

10.18.

ST. JUDES MEDICAL,

10.19.

HANSEN MEDICAL,

10.20.

BERLIN HEART,

10.21.

CAMBRIDGE HEART

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

TABLE LIST
TABLE1.

GLOBAL CARDIAC SURGERY MARKET BY REGION, 2013-2020 (IN $MILLION)

TABLE2.

WORLDWIDE NUMBERS OF CORONARY ARTERY BYPASS SURGERY, 2013

TABLE3.

COUNTRY WISE PRICE COMPARISON OF CABG SURGERY, IN $ (US)

TABLE4.

GLOBAL CABG MARKET BY REGION, IN $MILLION (2013-2020)

TABLE5.

GLOBAL THERMO MYOCARDIAL LASER REVASCULARIZATION MARKET IN


$MILLION, BY REGION (2013-2020)

TABLE6.

GLOBAL HEART VALVE REPAIR SURGERY NUMBERS, 2013.

TABLE7.

GLOBAL PRICE COMPARISON HEART VALVE REPAIR SURGERY, IN $ {US}

TABLE8.

GLOBAL CRDM MARKET, BY REGION, 2013-2020 (IN $MILLION)

TABLE8.

LOBAL HEART TRANSPLANT MARKET BY REGION, 2013-2020 (IN $MILLION)

TABLE9.

GLOBAL HEART TRANSPLANT SURGERIES, 2013

TABLE10.

GLOBAL PRICE COMPARISON HEART TRANSPLANT SURGERY, 2013

TABLE11.

GLOBAL CARDIAC SURGERY DEVICE MARKET, BY REGION, 2013-2020 (IN


$MILLION)

TABLE12.

GLOBAL PRICE COMPARISON OF CARDIAC SURGERY DEVICES, 2013

TABLE13.

GLOBAL CARDIAC SURGERY MARKET BY GEOGRAPHY IN $MILLION (20142020)

TABLE14.

NORTH AMERICA CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

TABLE14.

THE U.S. CARDIAC SURGERY COST COMPARISON IN VARIOUS STATES,2013

TABLE15.

COST CARDIAC SURGERY ACROSS CANADA 2013

TABLE16.

NUMBER OF CARDIAC SURGERY EXPERTS IN CANADA, 2013

TABLE17.

ASIA-PACIFIC CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

TABLE18.

EUROPE CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

FIGURES LIST
FIGURE1

MARKET SHARE OF CARDIAC SURGERY MARKET, 2013

FIGURE2

INFERTILITY DRUG MARKET SHARE BY REGION

FIGURE3

KEY BUYING CRITERIA FOR CARDIAC SURGERY MARKET.

FIGURE4

CAUSE OF CARDIAC SURGERY

FIGURE5

US IN CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION

FIGURE6

CANADA CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

FIGURE7

CHINA CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

FIGURE8

INDIA CARDIAC SURGERY MARKET, 2013-2020 ($MILLION)

FIGURE9

JAPAN CARDIAC SURGERY MARKET, 2013-2020 ($MILLION)

FIGURE10

JAPAN CARDIAC SURGERY MARKET, 2013-2020 ($MILLION)

FIGURE11

SOUTH KOREA CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

FIGURE12

TAIWAN CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

FIGURE13

ITALY CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

FIGURE14

FRANCE CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

FIGURE15

GERMANY CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

FIGURE16

SPAIN CARDIAC SURGERY MARKET, 2013-2020 (IN $MILLION)

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

Chap# 1.

INTRODUCTION

The global market of cardiovascular surgical devices is expected to grow at CAGR of xxx % from the
year 2014 to the year 2020. The surgical devices market includes wide range of devices which are
used in surgery and for the surgery such as Imaging devices, cardiovascular stents, Catheter,
Cardiac rhythm management devices, Monitoring devices and conventional surgical tools. There
are different types of cardiovascular surgeries for which different surgical approaches and devices
are required. Report includes Coronary Artery Bypass Grafting (CABG), Transmyocardial Laser
Revascularization (TMR), Heart Valve Repair or Replacement, Arrhythmia Treatment, Aneurysm
Repair, Heart Transplant and Surgery to Place Ventricular Assist Devices or Total Artificial Hearts.
Surgical approaches for these surgeries are Open-Heart Surgery, Off-Pump Heart Surgery and
Minimally Invasive Heart Surgery
US is the largest market for the Cardiovascular surgery devices with 46% of global share. Europe
has captured 27% of market share in the cardiovascular surgery devices. APAC has largest growth
in the market which mainly comes from the China and Japan.

TABLE # 1

GLOBAL CARDIOLOGY SURGERY AND INTERVENTIONAL SURGERY


MARKET, 2013-2020, (IN $MILLION)

Cardiology
Surgical

2013

2014

2015

2016

2017

2018

2019

2020

CAGR

Stent Grafts

1250.00

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

CRDM

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

Catheters

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

Surgeries

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

10%

Imaging

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

Structural
Heart

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

Total

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

xxx

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

# 1.1.
# 1.1.1.

DRIVERS OF THE MARKET


GLOBAL INCREASE IN L IFE STYLE ORIENTED DISEASES &
FATALITIES:

According to W.H.O. people above the age of 50 years are more prone to heart diseases such as
CVD, CHD, stroke and other heart diseases. W.H.O. predicted that by 2030, 23.3 million people will
lose their lives due to CVD, CHD and other heart diseases. Globally, CVD are considered to be the
leading cause for fatalities. According to W.H.O. it is estimated that in 2014, 17.3 million fatalities
are caused annually due to CVD and other heart diseases. Around 80% of the fatalities are
attributed to CVD in low and middle income nations.
The prevalence of heart diseases globally increases the demand for interventional cardiology
surgeries. The cardiology surgeries are costly and have some risk factor attached - there is 3-5%
probability of patients death. The global increase in life style oriented diseases has indirectly put
pressure on the economies of the nation. The patient alone does not bear the cost of the treatment.
The funding comes from the government health programs, reimbursement policies and health
insurances to enable the patient for getting treatment.
The increase in life style oriented diseases and fatalities due to it create demand for the surgeries
and medical devices. The healthcare companies such as Medtronic, Abbott and Johnson & Johnson
contribute in the cardiology surgeries and medical devices to balance their portfolio. In the present
scenario with increase in CVD, CHD and other heart diseases the healthcare companies are focusing
on emerging economies such as India and China. In the emerging markets the economic growth is
also increasing and giving rise to the demand for better healthcare system.
According to World Heart Federation, national economies are burdened due to the impact of CVD
and other heart diseases. The global direct cost on CVD is estimated to be $470 billion. The burden
is increasing for the developing countries; China spends $40 billion (2013) annually on direct
health costs related to cardiovascular disease which is around 4% of the gross national income. The
U.S. spends highest on CVDs. According to Centers for Disease Control and Prevention, US spends
more than $108.9 billion(2013) annually.

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

FIGURE # 1

FATALITIES INCREASING DUE TO LIFE STYLE ORIENTED


DISEASES (IN THOUSANDS)
Heart disease

600

cancer

590

Chronic lowe respiratory diseases

150

Stroke

140

Unintentional injuries

130

Alzheimer's disease

80

Diabetes

70

Nephritis and nephrosis

50

Influenza and pneumonia

50

Suicide

40
0

100

200

300

400

500

600

700

Source: OBRC Research, CDC

The increase in fatalities due to cardiac related diseases has triggered the cardiology surgery
market to grow. There is various heart surgeries performed by the surgeons, globally. The most
common surgeries are CABG, TLR, heart valve repair and replacement, arrhythmia treatment,
aneurysm repair, heart transplant, MIS and open heart surgeries. The cases of strokes and heart
attacks are also increasing; in US alone out of 0.92 million patients 0.25 million people lose their life
due to sudden strokes and heart attack annually.

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

# 1.2.

FACT SHEET

S.No.

Particular

Size

Number of fatalities globally in 2014

17.3 million

Estimated fatalities annually in 2030

23.3 million

Percentage of fatalities due to CVD in low middle income countries.

CVD causes death in 2012 in Europe

CVD causes death in 2012 in European Union

80 %
4 million
1.9 million

Source: OBRC Analysis, W.H.O. & ESC

# 1.2.1.

MEDICAL TOURISM

People from developed nations are travelling to low and middle income countries for better and
economical treatments for cardiological and other heart related treatments. The common
destinations for medical tourism are Thailand, India, Mexico, Malaysia, Cuba, Brazil and Argentina.
Medical tourism is most preferred to get quality treatment in economical prices. However, it is not
advised for a patient to travel for 10 or more days when the surgery is critical

such as

interventional cardiology surgeries. The doctors and hospital authorities always advice the patients
to take safety measures and precautions while medical tourism.
In India, the cost of heart surgeries such as artery-clearing coronary bypass surgery cost around
$1583 in US the cost is around $106385 (2013)at Ohios Cleveland clinic. The disparities in the cost
of treatment stimulate the patient to move to the places for quality and economical treatment.

TABLE # 2
S.No.

PRICE DIFFERENCE IN INDIA AND US (2013)


Type of surgery

Price in India

Price in US

$166

$500

$11666

$50000

Coronary angiography test

Heart implantation

CABG surgeries

$5000 to $7000

$30000

Open heart surgeries

$1600 to $2000

$20000 to $100000

Coronary angiogram

$600

$4000

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

S.No.

Type of surgery

Price in India

Price in US

Angioplasty and stent

$6000

$16000

Pacemaker

$5000

$16000

Source: OBRC analysis

# 1.2.2.

MEDICAL TOURISM ORGA NIZATIONS

In order to provide quality healthcare to patients various multinational nonprofit organizations


such as the Medical Tourism Association offers their services. MTA or Global healthcare
organization provides membership to enable the patient to find the most suitable medical tourism
destination. International hospitals, healthcare providers, insurance companies and medical travel
facilitators are leveraged to provide transparent, quality and economical medical services. The
organization also provides educational training, certification and other awareness programs for the
travelers.
International Board of Medicine and Surgery (IBMS): IBMS assembles physicians, surgeons and
other healthcare professionals in the global healthcare community to offer patient care. The
organization has some predetermined goals set for providing quality and economical medical
tourism. The main aim of the organization is to establish centers for hospitals and clinics to meet
their standards.
European Medical Tourism Alliance (EMTA): It is a Hungary based nonprofit organization which is
responsible for coordinating with medical travel industry and concern patients. They also serve the
European economic interest grouping by providing quality and economic healthcare to the
members. EMTA aims to provide alternative solutions for healthcare system of US, Europe and
other parts of the world.
The US Travel Insurance Association (USTIA): It is an association of insurance carriers, insurance
agencies, third party administrators and related business engaged in travel insurance in US. USTIA
aims to provide affordable access to medical tourist through travel protection and travel assistance.

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

# 1.3.

GLOBAL INCREASE IN HEALTHCARE SPENDING

According to National Center for Policy Analysis (NCPA), healthcare spending has been increasing
globally due to expensive healthcare product and services. According to Organization for Economic
Cooperation and Development (OECD) the healthcare spending will continue to increase over the
next 50 years. The size of aging population is increasing resulting in increase in consumption of
healthcare services. In Spain, Canada and Austria the share of elderly population will double by
2025. The government healthcare expenditures are growing faster than the growth of the economy
in all developed nations. Per capita government spending on healthcare is highest in Norway
(5.3%), followed by the U.S. (5.1%) and Spain (5.1%). However developed nations have a relatively
lower spending such as Sweden and Canada have (2.6% and 3.1%) respectively. According to
NCPA, by 2050 the US government will spend one third of its GDP in healthcare system.
Geographically, North America and Europe spends highest in healthcare across the world. The
healthcare spending in the per capital U.S has been considerably improved over the years and
increased to $8895(in 2014) from $8467(in 2010). Moreover, France has increased the healthcare
spending to $4690 per person in2014 and has the finest healthcare all over the world. Europe has
been adopting latest healthcare system to provide better care and treatment to the patients.
Overall the healthcare spending has increased in developed and developing countries. According to
the World Bank, following are the health expenditure per capita spending globally.

TABLE # 3

HEALTH EXPENDITURE PER CAPITA INCREASED FROM


2010 TO 2014 (IN US $)

S.No.

Country

Healthcare spending in
2010

Healthcare spending in
2014

US

$8467

$8895

Canada

$5656

$5741

Uruguay

$1213

$1308

Venezuela

$487

$593

San Marino

$3553

$3792

Chile

$1022

$1103

Japan

$4641

$4752

Source: OBRC Analysis, World Bank

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

# 1.4.

INCREASING AWARENESS TO FUEL THE MARKET

Many hospitals, NGOs, government schemes, private organizations contribute in increasing the
awareness for healthy life style. Such organizations encourage patients to opt for surgeries if
required to avoid unfavorable consequence. Medtronics co-founder encourages the survived
patients to contribute in making awareness and do philanthropy for the noble cause. The company
granted $0.2 million to heroes and cool kids program which serves more than 0.2 million kids each
year. Such philanthropy and awareness programs are increasing and giving rise to more surgeries
each year. The nonprofit organizations also play important role in creating awareness for heart
diseases. Many social campaigns, social events and other competitions are executed by big
companies as part of CSR program.

# 1.5.

TECHNOLOGICAL ADVANCEMENTS IN SURGERIES:

Technology plays an important role in healthcare domain. In the present scenario, interventional
cardiology surgeries have been equipped with robotic surgeries and 3D virtual reality technologies.
The last technology gets replaced by the innovative and enhanced technology in quick succession.
The outcome of research and development is lucrative for the healthcare companies and utilitarian
for the user. Technology eases the critical surgeries and operations.
The robotic surgeries such as minimally invasive surgeries were approved by US FDA in 2001.
However, it is being widely used since 2005 in various nations such as US, Canada, UK and Japan.
The minimally invasive surgeries enable surgeons to perform complex heart surgeries efficiently
and effectively. This technological advancement created huge scope in interventional cardiology
surgeries. Minimally invasive direct coronary artery bypass surgery (MIDCAP) enables the
surgeons to make small incision in the concerned section of heart. However, in some critical cases
of diseased vessel, this technique is avoided by the surgeons for safety. There are various other
surgeries being performed through minimally invasive surgery method. Surgeries for prostate
cancer, artery bypass, valve repair and replacement, arterial fibrillation, implantation of epicardial
pacing wires to boost the pumping action of heart in stroke cases and so on can be performed
effectively.

The minimally invasive methods are preferred over conventional


methods due to

Minimally invasive method leaves small scars.

It results into less blood loss during surgeries.

Small incision results into low risk of infection.


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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

Quick recovery from minimal incisions surgeries.

Shorter stay in the hospital.

Interventional cardiology companies such as Medtronic, Abbott uses technology as a tool for
market growth. Medtronic in January 2015 offered SmartShock technology for the treatment of
patient through implantable cardiac devices. The latest device enables the clinicians to track
patients health with proactive results. As the technology advances it increases the utility of the
medical product and eases the medical procedures for the doctors.

# 1.6.

US FDA APPROVAL HAS BOOSTED THE USES OF SURGICAL


DEVICES:

FDA is responsible for assuring the safety and effectiveness of medical devices. If any casualty is
registered due to approved devices, FDA looks into the matter very quickly and the panel takes
necessary actions. FDA ensures medical device innovation and accelerates patient access to high
quality medical devices. It uses a variety of approaches including promotion and adoption of
certain standards. In some inspection programs, utilization of post market surveillance is done by
FDA. Philips received 510(K) clearance from the US FDA to offer its precision planning application
for transcatheter aortic valve implantation treatment (TAVI) The FDA advisory panel meticulously
test and analyze the medical devices and drugs to ensure user safety. In the previous year FDA
approved many critical surgeries and medical devices. Following are some of the devices approved
by FDA in 2014.

TABLE # 4
S.No.

SOME APPROVALS IN 2014

Company name

Device name and model

Category

Medtronic

IN.PACT Admiral Paclitaxel-coated PTA


Balloon Catheter - P140010

Percutaneous
Transluminal
Angioplasty (PTA)
Balloon Catheter

EverFlex

Self-Expanding Peripheral Stent System


P110023/S007

Stent

Lutonix

035 Drug Coated Balloon PTA Catheter


- P130024

Angioplasty

Xience

XIENCE Family of Everolimus Eluting


Coronary Stent Systems P070015/S122 and P110019/S066

Stent

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

S.No.

Company name

Device name and model

Category

Sorin

Freedom SOLO Stentless Heart Valve


and SOLO Smart Stentless Heart Valve P130011

Edwards

SAPIEN XT Transcatheter Heart Valve P130009

Heart valve

Medtronic

Core Valve System - P130021/S002

Aortic Heart valve

Medtronic

CRT-P and CRT-D Devices P010015/S205 and P010031/S381

Pacemaker/Defibrillator

Source: OBRC Analysis, US FDA website

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Stentless heart valve

Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

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Cardiology Surgical & Interventional Cardiology Devices Market - Forecast 2014-2020

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