Basics of IT

Module 1 Introduction to Computer Basics

Module 2 Open Office Calc
Module 3 Open Office Writer
Module 4 Open Office Impress
Module 5 Networking
Module 6 IT Security
Topic 0 Introduction to IT Security
Topic 1 Password Management
Topic 2 Data Protection
Topic 3 Social Networking Sites and Social Netiquettes
Topic 4 Summary

Topic 3:
Social Networking Sites and Social Netiquettes

Learning Objectives

At the end of this topic, you will be able to:

Discuss restricted usage of social networking sites for
policy compliance
Explain social netiquettes for appropriate
communications

Social Media
Background

As a custodian of public money ICICI Bank and its employee should not act in a manner which:

Will cause loss of confidence of stakeholders

Can cause regulatory or judicial disapproval

Can erode the brand image of the Bank

Social Media
Defining Social Media

Social media is a term commonly given to websites and applications on the Internet, where users interact by
sharing information, opinions, knowledge and interests. Few examples of social media networks are:

Facebook

YouTube

LinkedIn

Twitter

WhatsApp

Social Media Guidelines

Defining Social Media
Additionally, the following are also considered as social media site:

Discussion forums such as Yahoo and Google groups

Web logs also known as blogs

Free information sites such as Wikipedia

Communicating on Social Media

Risks in communicating over social media:
There are many risks while using the social media for communication. Few of them are as follows:

Unauthorized transfer of data and information

Unauthorized expression of opinions which may be construed as the Banks opinion, rather than the opinion of an
employee

Articulation about the strategy, policies or working environment of the Bank which
can be misused or misunderstood.

Conversation such as these are constituted as breach of banking secrecy

Guidelines for Social Media

Follow these guideline while using social media to express your opinions:
Do not hide your true identity
Speak in first person participate in personal capacity

Use a disclaimer highlight that the opinion is personal and not

of the employer
Respect your audience and your co-workers, customers, and
clients do not use unparliamentarily language
Protect the interest of the Banks clients, business partners and
suppliers Do not denigrate any of them

Guidelines for Social Media

Ignorance is not an excuse

Any use of external channel of communication to discuss or debate internal policies of the
bank will be seen as breach of the employee code of conduct and strict disciplinary action
will be initiated

Guidelines for Social Media

Disciplinary Aspect Consequences of breach

Violation of the guidelines may result in disciplinary action in accordance with the ICICI
Bank
Group Code of Business Conduct and Ethics or as per the law of the land

Guidelines for Social Media

Effective Resolution of Problems
Use internal channels for resolution of issues:
I-Care
Whistle Blower Policy
Gender Neutral Policy
Never publish official matters or grievances on social media

Social Media Dos

Dos
Use your real name while creating your social network profiles
Make your profile in your personal capacity and use it with responsibility
If you comment on matters related to your work, use a disclaimer stating the views are your own
and not of your employer
Avoid transgression of any other persons rights
Be aware of the ICICI Bank Code of Conduct and Business Ethics
Ensure that all individuals/employees to the extent applicable as per the
Requirement of SEBI circular/s (mentioned herein above) are sensitized not to spread rumours or
share any speculative news about listed companies.

Social Media Dos

Dos
Any violation by your colleagues, subordinates and/or any other employee/individual to whom the
SEBI circular/s (mentioned herein above) are applicable, should be immediately brought to the
notice of Head Compliance Capital Markets.

Social Media Donts

Donts
Do not create fictitious profiles
Do not post anonymous comments
Do not use un-parliamentary language, personal insults or obscenity in any
communication
Do not make any false, misleading or defamatory statements concerning your work or
the organisation
Do not discuss matters related to clients or projects
Do not publish official reports on public sites or exchange such information through official or personal
mail ids, blogs text messages etc.

Social Media Donts

Donts
Do not participate in discussions about stock movement on chat sites or social networks or exchange
such information through official or personal mail ids, blogs, text messages etc.
Do not send or forward emails, blogs or text messages and so on with unauthenticated information
received from others about listed scrips

Do not accept any invitation from any outside entity to give talk or to contribute any article for
publication on any aspect relating to banks business/strategy, without prior permission from HeadCorporate Communications Group

Social Netiquettes
Build your social footprint with care

Social media is becoming an important parameter while making

decisions such as hiring or business
Your pictures online also reflect on you, your family as well as your
organization
Choose your words and pictures as you want to be seen in public
What you post will be there for a long time, therefore, consider the
content carefully

Comment with care on topics that may be considered objectionable

Social Netiquettes
Mind your language
Never engage in a conversation that could lead you into a controversy.

Do not pick fights

Comment with care on topics that may be considered objectionable or

inflammatory, such as politics and religion

Social Netiquettes
Guard your social identity
Do not share everything with everyone

Minimize the amount of your personal information in public view

Personal details such as date of birth, mobile number, address,

relationship and so on can be used by hackers for identity theft

Social Netiquettes
Risks on social media

Use separate passwords for your

online banking accounts and
financial transactions from social
networking sites

Do not accept friend requests from

strangers who can try social
engineering tricks on you

Social Netiquettes
Consequences of Social Media Guidelines Breach

Any violation of these guidelines may result in disciplinary action in accordance with the
ICICI Bank employee code of conduct and business ethics or as per law of the land.

The employee may also be liable for disciplinary action by the regulatory authority, such
as SEBI. Additionally, a supervisor or senior official who fails to report any such incident
when in the knowledge of the same, will also be liable for suitable action by Bank and/or
regulatory authority

Check Your Understanding

01

Which internal channel should you use for resolution of issues?

a)

I-Care

b)

Whistle Blower Policy

c)

Gender Neutral Policy

d)

All of the above

Check Your Understanding

02

You can use social networking sites to discuss about an irate customer as long as you do not reveal
your or Banks identity.

a)

Yes

b)

No

Summary
Here is a recap of what you learnt:
Use your judgment while using the social networking sites. Ensure
that you are compliant with the Banks policies
Follow social netiquettes for appropriate communication