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Leann Berte

Phone 515-395-5555
Cell 515.341.2141
leannberte@yahoo.com

Executive Summary

A results-oriented professional with extensive experience in capturing new


customers, growing existing business, and increasing overall revenue in the
consumer, commercial, and public sector environments on a global level.

Proven track record presenting solution proposals to executives, motivating teams,


building solid trusting relationships, re-engineering processes, and managing change
in order to provide exceptional customer satisfaction and achieve excellent financial
performance.

Customer focused, yet technology savvy with a unique ability to work effectively with
cross-functional resources. Core competencies include:

Sales Marketing Program/Project eBusiness Strategy


Management

Hewlett Packard
Worldwide Employee Purchase Program Manager 2007 to 2010
Responsible for managing the global operational aspects of the HP Employee
Purchase Program (EPP) supporting 50 countries including program strategy,
international program rollouts, marketing direction, budget analysis, and product
merchandising while providing critical employee customer care. Also manage
Corporate EPP, Friends and Family, eAward integration in the United States and
Canada, and other EPP expansion projects on a global level. Spearheaded EPP
portion of the EDS integration “Clean Room” team integrating over 80,000 EDS
employees worldwide on EPP nailing the target for Day 1 integration.

Proven Success
• 10 quarters of surpassing revenue goals worldwide
• Increased revenue year over year worldwide by an average of 10%
• Launched EPP to over 80,000 EDS employees in Day 1 of EDS acquisition 9/26/08
• Launched 7 new EPP countries reaching over 15,000 additional employees
• Launched 3 new HP acquired companies reaching an additional 150,000
employees
• Launched over 50 Global Corporate EPP programs reaching customers on all 5
continents
• Launched eAward project in the US and Canada enabling employees to cash in
their eAwards for HP Gift Cards
• Enforce EPP policy on a global level

Hewlett Packard
Project Manager, OneSource Portal 2008 to 2010
Managed all aspects of efficient strategy, design, development, execution, and
maintenance of the Corporate Marketing OneSource Portal which is a critical internal
engagement portal that provides valued Corporate Marketing information, news and
services to all internal stakeholders in a user-friendly, interactive self-service online
experience.

Developed a strategy and go-forward plan that is effective, efficient, and dynamic for
all stakeholders (Corporate Marketing, Business Groups, HR, Finance, HP Executives,
Region/Country leads, Government Affairs, Investor Relations, etc.) that took into
consideration all panHP business priorities. Also, developed and drove editorial
strategies, content, and direction for online properties, landing pages, and other
websites.

Serve as "Editor-in-Chief" directing and guiding the type of information that is most
critical to be displayed, and in what format and in what style that is appropriate in
the digital space.

Ensure all information, tools, and templates are easy to find, easy and accurate to
navigate and provide information that can be easily understood and downloaded

Proven Success

• Launched portal within 9 months under budget setting a new internal


standard for all HP intranet sites due to outstanding design.
• Worked with all business groups, functions, regions and countries to create,
implement and evolve a standardized one platform/one process approach.
• Delivered an innovative, unique web experiences that has resulted in
significant and measurable improvements

Hewlett Packard
Direct Sales Manager 2003-2005
Responsible for business development in the Public Sector by evangelizing and being
a subject matter expert regarding the capabilities and processes of HP Direct;
differentiating HP from competitors, protecting the current customer base, and
winning back business from competitors. Urged profitable revenue by increasing HP
Market share through focus on direct sales. Energized, educated and evangelized
HP’s capabilities to customers while being held accountable for the delivery of
products. Strived to deliver the ultimate customer experience by increasing the ease
of doing business with HP. Attacked competitors by exploiting HP strengths and
exposing their weakness. Drove efficiencies in business-to-business relationships for
both HP and the customer

Proven Success
• Achieved $2.6 billion dollar sales quota in 2005 (compensated on total HP Direct
sales)
• Achieved $2.4 billion dollar sales quota in 2004 (compensated on total HP
Direct sales)
Hewlett Packard
eBusiness Consultant 2000 – 2002/2005 - 2007
eBusiness Manager 2001 - 2003
Responsible for selling and crafting eCommerce solutions for Government, Education,
Medical, and Federal companies and agencies that purchase HP equipment.
Presented web based offering to executives, define complex customer requirements,
architect solution, QA solution, and train users on solution.

Proven Success
• Member of HP’s elite top sales producers recognition club GoldQuest Hawaii
(2003)
• Increased eRevenue from less than $10M per year in 2000 to over $827M per
year in 2005
• Promoted to Central Region eCommerce Consultant (2000), then to eBusiness
Manager (2001), then to Direct Sales Manager (2003)
• Managed team of 11

Home Account, Inc. 1999 – 2000


Product Manager
Responsible for three Internet banking products including an online brokerage
product, an online reporting tool, and an online digital transactional eBusiness
product. Worked with international advertising agencies to create online tool and
maintenance of tool.

Ameritrade 1997 – 1999


Project Manager
Managed Internet/Intranet based projects including www.ameritrade.com,
www.amtd.com, www.advancedclearing.com, www.accutrade.com, and
www.amerivestinc.com. Also, developed a browser-based New Accounts Application
which enabled new account applications to be processed within minutes instead of
days. Managed nine developers and virtual creative ad agencies.

A-1 Cabling & Consulting 1995 – 1997


Senior Sales Consultant then promoted to Vice President of Sales and
Marketing
Established and managed corporate accounts involving computer hardware,
software, and voice/data networking supplies and services. Designed networks
according to customer needs.

CompUSA 1994 – 1995


Sales Associate
Maintained part-time position while working full-time on Capitol Hill in Washington,
DC. Sold computer hardware and software supplies in a fast paced retail
environment. Within four months promoted to corporate sales.
Gateway 1993 – 1994
Account Executive
Established and managed national customer accounts. Sold computer hardware
related to and including several models of the Gateway computer system.
Consistently achieved sales above quota.

Berte’s Back Nine 2006 to Present


Owner
A true one-of-a-kind “Par and Grille” that also features an indoor golf center. Created
concept, managed build-out, and continue to lead team of employees. 100% year
over year revenue growth. Expanding to other states. www.bertesbacknine.com

Home Account, Inc. 1999 – 2000


Product Manager
Responsible for three Internet banking products including an online brokerage
product, an online reporting tool, and an online digital transactional eBusiness
product. Worked with international advertising agencies to create online tool and
maintenance of tool.

Ameritrade 1997 – 1999


Project Manager
Managed Internet/Intranet based projects including www.ameritrade.com,
www.amtd.com, www.advancedclearing.com, www.accutrade.com, and
www.amerivestinc.com. Also, developed a browser-based New Accounts Application
which enabled new account applications to be processed within minutes instead of
days. Managed nine developers and virtual creative ad agencies.

United States Senate 1994 – 1995


Senator Charles E. Grassley
Staff Assistant
Performed general Capital Hill administrative duties in Washington, DC.

Education

University of Northern Iowa 1993


Bachelor of Arts: English Literature, Cum Laude
Leadership Studies

Iowa Central Community College 1990


Associate of Arts

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