Professional Documents
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instructional course outline provided by CIW; however, this template is being made available for
your personal classroom notes/use.
21st Century Instructional Guide for Career Technical Education
CIW Internet Business Foundations Part II
Business and Marketing Cluster
Certified Internet Webmaster (CIW) Concentration
Title:
Standard Number:
BE.S.CIWF2.1
Essential
Questions:
Objectives:
BE.O.CIWF2.1.1
BE.O.CIWF2.1.2
BE.O.CIWF2.1.3
BE.O.CIWF2.1.4
BE.O.CIWF2.1.5
Standard Number:
BE.S.CIWF2.2
Essential
Questions:
Objectives:
BE.O.CIWF2.2.2
BE.O.CIWF2.2.3
BE.O.CIWF2.2.4
BE.O.CIWF2.2.5
BE.O.CIWF2.2.6
BE.O.CIWF2.2.7
Standard Number:
BE.S.CIWF2.3
Essential
Questions:
Objectives:
BE.O.CIWF2.3.1
BE.O.CIWF2.3.2
BE.O.CIWF2.3.3
BE.O.CIWF2.3.4
BE.O.CIWF2.3.5
BE.O.CIWF2.3.6
Standard Number:
BE.S.CIWF2.4
Essential
Questions:
Objectives:
BE.O.CIWF2.4.1
BE.O.CIWF2.4.2
BE.O.CIWF2.4.3
BE.O.CIWF2.4.4
Standard Number:
BE.S.CIWF.5
Essential
Questions:
Objectives:
BE.O.CIWF.5.1
BE.O.CIWF.5.2
BE.O.CIWF.5.3
Standard Number:
BE.S.CIWF.6
Essential
Questions:
Objectives:
BE.O.CIWF.6.1
BE.O.CIWF.6.2
BE.O.CIWF.6.3
BE.O.CIWF.6.4
Students will
Construct and test HTML forms.
Identify ways that CGI scripts can parse and
transmit information from a form using CGI,
including: using e-mail, FTP, HTTP, HTTPS.
Diagram a fundamental CGI session.
HTML Frames
Students will create HTML frames.
Students will
Identify the purpose of and use the <frame>
and <frameset> tags.
Identify the purpose of and use the
<noframes> tag.
Target HTML frames.
Create borderless HTML frames.
BE.O.CIWF.6.5
Standard Number:
BE.S.CIWF.7
Essential
Questions:
Objectives:
BE.O.CIWF.7.1
BE.O.CIWF.7.2
Standard Number:
BE.S.CIWF.8
Essential
Questions:
Objectives:
BE.O.CIWF.8.1
BE.O.CIWF.8.2
BE.O.CIWF.8.3
BE.O.CIWF.8.4
BE.O.CIWF.8.5
BE.O.CIWF.8.6
Standard Number:
BE.S.CIWF.9
Essential
Questions:
Objectives:
BE.O.CIWF.9.1
BE.O.CIWF.9.2
Standard Number:
BE.S.CIWF.10
Essential
Questions:
Objectives:
BE.O.CIWF.10.1
BE.O.CIWF.10.2
Standard Number:
BE.S.CIWF.11
Essential
Questions:
Objectives:
BE.O.CIWF.11.1
BE.O.CIWF.11.2
BE.O.CIWF.11.3
Students will define and apply essential aspects of the Cascading Style Sheets (CSS)
standard.
Students will
Learning Plan & Notes to Instructor:
Explain how to structure Web documents with
CSS.
Identify ways to apply styles with CSS.
Extensible Hypertext Markup Language (XHTML)
Students will use Extensible Hypertext Markup Language (XHTML) to create Web pages.
Students will
Learning Plan & Notes to Instructor:
Define the three flavors of the XHTML
standard (Strict, Transitional, Frameset).
Create a Web page using the XHTML 1.0
standards.
Programming languages, multimedia technologies for the web
Students will identify technologies for enhancing the user's Web experience, including: programming
languages, multimedia technologies.
Students will
Identify the uses and benefits of various
document and multimedia file formats,
including: PDF, RTF, PostScript, EPS, MOV,
MPEG, streaming media, non-streaming
media.
Define the following Web-related mechanisms
for audience development (i.e., attracting and
retaining an audience): push technology, pull
technology, visitor tracking.
Identify common proprietary Web site and
page enhancement elements, including:
Macromedia Flash and Shockwave.
BE.O.CIWF.11.4
Standard Number:
BE.S.CIWF.12
Objectives:
BE.O.CIWF.12.1
BE.O.CIWF.12.2
BE.O.CIWF.12.3
BE.O.CIWF.12.4
BE.O.CIWF.12.5
BE.O.CIWF.12.6
Standard Number:
BE.S.CIWF.13
Essential
Questions:
Objectives:
BE.O.CIWF.13.1
BE.O.CIWF.13.2
BE.O.CIWF.13.3
BE.O.CIWF.13.4
Standard Number:
BE.S.CIWF.14
Essential
Questions:
Objectives:
BE.O.CIWF.14.1
BE.O.CIWF.14.2
BE.O.CIWF.14.3
BE.O.CIWF.14.4
BE.O.CIWF.14.5
BE.O.CIWF.14.6
Standard Number:
BE.S.CIWF.15
Essential
Questions:
Objectives:
BE.O.CIWF.15.1
BE.O.CIWF.15.2
BE.O.CIWF.15.3
BE.O.CIWF.15.4
BE.O.CIWF.15.5
BE.O.CIWF.15.6
BE.O.CIWF.15.7
BE.O.CIWF.15.8
BE.O.CIWF.15.9
BE.O.CIWF.15.10
BE.O.CIWF.15.11
BE.O.CIWF.15.12
Standard Number:
BE.S.CIWF.16
Essential
Questions:
Objectives:
BE.O.CIWF.16.1
necessary).
Remove old sites and pages.
Identify ways to elicit useful feedback from
management and clients.
Use presentation aids and support material,
including: charts, tables, figures, written
content, overhead projection.
Use presentation software (e.g., slide-based
software).
Clarify technical concepts for a non-technical
audience, and use strategies to retain listener
interest.
Interpret verbal, non-verbal and written
feedback.
Address diversity and
corporate/organizational culture when
communicating your message by customizing
meeting and message delivery, and listening
for responses.
Identify ways to lead meetings (e.g., make
introductions, invite questions, set time
frames, set action times, monitor time, ensure
proper discussion focus, publish minutes).
Electronic commerce
Students will define electronic commerce (e-commerce) and related technologies and concepts
necessary to develop a secure, useful interface (i.e., storefront).
Students will
Define e-commerce terms and concepts,
including: EDI, business-to-business (B2B),
business-to-consumer (B2C), Electronic
Funds Transfer, Electronic Data Interchange
(EDI), Open Trading Protocol (OTP),
merchant systems, relationship management,
customer self-service, Internet marketing,
BE.O.CIWF.16.2
BE.O.CIWF.16.3
BE.O.CIWF.16.4
BE.O.CIWF.16.5
BE.O.CIWF.16.6
Standard Number:
BE.S.CIWF.17
Essential
Questions:
Objectives:
BE.O.CIWF.17.1
BE.O.CIWF.17.2
BE.O.CIWF.17.3
BE.O.CIWF.17.4
BE.O.CIWF.17.5
BE.O.CIWF.17.6
Standard Number:
BE.S.CIWF.18
Essential
Questions:
Objectives:
BE.O.CIWF.18.1
BE.O.CIWF.18.2
BE.O.CIWF.18.3
BE.O.CIWF.18.4
BE.O.CIWF.18.5
Standard Number:
BE.S.CIWF.19
Essential
Questions:
Objectives:
BE.O.CIWF.19.1
BE.O.CIWF.19.2
services.
Identify basic SQL commands for querying
remote databases.
Identify the value of n-tier applications and
associated techniques in processing online
transactions.
Web Server vs service provider
Students will identify the benefits and drawbacks of running your own Web server versus using a
service provider.
Students will
Learning Plan & Notes to Instructor:
Investigate costs associated with placing and
developing your own server.
Identify costs associated with using an
Application Service Provider (ASP).
Distinguish among dedicated hosting, colocation and virtual servers.
Activate features provided by managed
services (e.g., CGI, forms).
Manage information relevant to a site (e.g.,
account information, passwords, IP
addresses).
Improving site creativity
Students will identify common strategies for managing an end user's experience and improving site
creativity.
Students will
Identify ways to use additional technologies to
provide custom features to an end user (e.g.,
using JavaScript to detect Web browser type,
using cookies).
Manage branding issues when developing a
site (e.g., logo placement and sizing).
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BE.O.CIWF.19.3
BE.O.CIWF.19.4
Standard Number:
BE.S.CIWF.20
Essential
Questions:
Objectives:
BE.O.CIWF.20.1
BE.O.CIWF.20.2
BE.O.CIWF.20.3
BE.O.CIWF.20.4
Standard Number:
BE.S.CIWF.21
Essential
Questions:
Objectives:
BE.O.CIWF.21.1
BE.O.CIWF.21.2
BE.O.CIWF.21.3
Information and
Communication
Skills:
Thinking and
Reasoning Skills:
Personal and
Workplace Skills:
Teaching Strategies
Culminating Activity
Evidence of Success
Entrepreneurial
Skills:
Culminating Assessment
Culminating
Assessment:
CIW Certification Exam
Links and Other Resources
Links and Other
Resources:
Related Websites:
America's Career InfoNet
www.acinet.org
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www.dol.gov/odep
Pathways to Success
www.careertech.k12.wv.us/pathwaystosuccess
Contacts
Business Teachers: Utilize K12 Business Marketing Listserv at K12-BUSMKT@listserv.wvnet.edu
Business Coordinator: Abby Reynolds, areynold@access.k12.wv.us
OCTI Assistant Executive Director: Donna Burge-Tetrick
OCTI Executive Director: Gene Coulson
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