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Ayrton Senna legend.

On May 1st 1994, the tragic death of three-time Formula


One World Champion, Ayrton Senna, interrupted the most
prestigious and successful racing career in history.
Born in Sao Paulo, Brazil in 1960, Senna cultivated
discipline, determination, courage and motivation within
himself and dreamed to inspire hope and confidence to
unlock the unlimited potential present in every human
being.
Brazil is the worlds 9th richest economy, yet ranks 70th in
human development.
Sennas passion was to close this void and said If we
want to change things, we must begin with the children,
offering inspiration and education
His dream became his legacy.
His funeral halted a nation as forty million people lined the
highway during the procession.
There is not a single Brazilian that does not know and
respect his name.
The Senna Institute was formed in November 1994 and is
run by just 7 directors: his sister Vivienne, three
entrepreneurs, a childrens teacher, a
journalist/communicator and a tax lawyer.
To date, (2006) the Institute has assisted 1.5 million
children to get an otherwise unavailable education,
involving 68,000 educators, partnering 11,000 schools
and universities of 1,360 cities in 25 states around Brazil.
They run 2 major programs;
Education and Self Development through Sport, and
Education through Health and Nutrition.

The Senna Foundation works for the human development


of (Brazilian) children and youth in co-operation with
federal, state and local governments, with private
enterprises and businesses, and with civil society
organizations.
The Institute had become so successful in its first 10
years that the Advanced Center was created for the
ongoing education of the children now approaching
adulthood. The Center is now open to all Brazilians, not
just graduates of the Senna Institute.
The Foundation has its own publishing library, to date
having published 18 human development textbooks.
Ayrton Sennas legacy is to promote motivation,
dedication, determination, confidence and even perfection
in the pursuit of dreams.
He believed, and the Foundation teaches, that every
human being has unlimited potential, everyone can strive
to become better and overcome difficulties, and dreams
can be realized.
Throughout Brazil, Ayrton Senna has;
6 highways, 21 avenues, 5 squares, 7 streets, 5 bridges,
2 bikeways, 1 tunnel, 4 monuments and several schools
named after him.
Grand Prix circuits bear his name all over the world and
he is the subject of more than 80 books.
He is my hero and my mentor. I met him briefly and
casually at the British Grand Prix at Silverstone where he
told me that there are winners, and a lot of other
people. Not just on the racetrack, but in life. Think,
choose, learn and become.
Adeus meu amigo e obrigado.
Farewell my friend, and thank you.

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