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Increase
ROCE
Increase
Retain
Top
Increase
FINANCIAL
Asset
Decrease
Position
in
Topline
Utilization
Unit
Cost
the
Market
Revenue
TO
BE
OPERATIONALLY
TO
BE
CUSTOMER
TO
CONTINUE
EXCELLENT
INTIMATE
GROWTH
Attain
a
Superior
CUSTOMER
Maintain
a
Long-
Reputation
as
a
Term/Mutually
Deliver
Products
Position
Itself
as
Trusted
Supplier
Beneficial
on
Time
and
on
an
Innovator
Relationship
with
Spec
Customers
Improve
INTERNAL
PROCESSES
Effectiveness
and
Streamline
the
Efficiency
Distribution
Improve
Marketing
Reduce
Invest
in
New
and
Process
Communications
Unscheduled
Upgraded
Effort
Breakdown
Equipment
Manage
Raw
Improve
at
Improve
Supplier
Materials
Product
Relationships
Development
Understand
Customer
Needs
LEARNING
AND
GROWTH
Enhance
Overall
Capabilities
of
its
Employees
Leverage
Information
Technology
Take
Advantage
of
the
Strength
of
its
R
&
D
Group
Build
a
Cross-
Functional
View
and
Culture