1.

ICICI PRUDENTIAL LIFE INSURANCEPresented by:Anjali

Purohit(11BSPHH010120)Neha Malviya(11BSPHH010519)Deep
Shome(11BSPHH010252)Prateek Bhayana (11BSPHH010598)
2. ABOUT THE COMPANY: Established July 2000 First Policy
floated on December 2000 A Joint Venture of ICICI Bank and
Prudential Plc ICICI is the leading private bank in India,
Headquartered in Mumbai Prudential Plc is a leading
international financial service group headquartered in United
Kingdom No. of Branches: 2100 Micro-offices: 1,116 No. of
Bancassurance Partners: 18 First Life Insurance Company to
receive National Insurer Financial Strength Rating of AAA(IND)
from Fitch Ratings. Also won Most Trusted Brand & Most
Trusted Private Life Insurer by The Economic Times-AC Nielson
Org
3. Wealth insurance: Wealth insurance ensures that you receive
a lumpsum amount of money at the maturity of the Policy. In the
unfortunate event of death during the term of the policy, your
family receives lumpsum amount, called the Sum Assured. Thus
it combines the benefits of protection and saving in a single
instrument. Child insurance: Education solutions ensures
comprehensive financial planning for your childs education/
developmental needs.. It offers financial protection to your childs
future in the unfortunate event of your death. ICICI Prudential
Life to take decision on the claim Claimant to submit the
required documents ICICI Prudential Life to help the claimant
to complete the documentation Intimation of claim to ICICI
Prudential Life Term life insurance: Term Insurance Plans are
designed to ensure that in the event of the policyholders death,
the family gets the sum assured (the cover amount). 4 step claim
process : PRODUCTS

 4. DETAILS OF POLICIESPOLICY NAME AGE PREMIUM

TERM BENEFITSICICI Pru iCare 18 - 65 Rs 3,000 5-30 years
Premium paid towards the policy will be eligible for tax benefits
u/s years 80C of the Income Tax Act, 1961 2ICICI Pru Pure 18 /
65 Rs. 2,400 10 / 30 any benefit amount received under this
policy will be eligible for theProtect years p.a. years tax benefit
under section 10 (10D), as per prevailing Income Tax lawsICICI
Pru 18 / 65 Rs. 2,400 10 / 30 In case of total and permanent
disability due to an accident, thisLifeGuard years p.a. years rider
would waive future premiums till maturity.ICICI Pru Home 18 / 60
Rs. 6,000 2-30 years On the death of the life assured, the benefit
based on the initialAssure years p.a. loan schedule will be
payable.ICICI Pru iAssure 8-70 Rs. 20,000 5 or 10 Tax benefits
u/s 10(10D) will not be available and benefits receivedSingle
Premium years years under the policy will be taxableICICI Pru 30
18,000 15 Years You have a choice of payingGuaranteed Years
premiums for either 7 or 10Savings Insurance years, while
enjoying a long term savings benefit underPlan the plan.
5. DETAILS OF POLICIES CONT..POLICY NAME AGE
PREMIUM TERM BENEFITSICICI Pru Whole 0 / 60 years Rs.
6,000 per Whole life Life cover, WealthLife annum creation,
Additional life cover, Avail of tax benefitsICICI Pru 0 / 60 years
Rs. 6,000 p.a. 10 / 30 years Accident and Disability
BenefitSavenProtect Rider, extended cover for 5 years after
maturity of the policyICICI Pru 16 / 70 years Rs. 6,000 p.a. 15 /
20 years Survival Benefits,CashBak Death benefit , Accident and
Disability Benefit RiderICICI Pru 0 / 25 years Rs. 8,400 p.a 10 /
25 years Benefits at critical educationalSmartKid 20 / 70 years
milestones,guaranRegular tees a regularPremium income to
secure your childs academic career Coverage options,

 6. SEGMENTATIONPOLICY NAME Demographic SocioEconomic GeographicICICI Pru iCare 18-60yrs above Lower
middle class Urban and rural and above indiaICICI Pru Pure 1860yrs above Lower middle class Urban and ruralProtect and
above indiaICICI Pru LifeGuard 18-60yrs above Lower middle
class Urban and rural and above indiaICICI Pru Home 18-60yrs
above Upper middle class urbanAssure and aboveICICI Pru
iAssure 1-60yrs above upper middle class urbanSingle Premium
and aboveICICI Pru 25-50yrs Upper middle class
urbanGuaranteed Savings and aboveInsurance Plan
7. SEGMENTATIONPOLICY NAME Demographic SocioEconomic GeographicICICI Pru Whole 1-60 yrs above Upper
middle class urbanLife and aboveICICI Pru 1-60 yrs above
Upper middle class urbanSavenProtect and aboveICICI Pru
CashBak 18-60 yrs above Upper middle class urban and
aboveICICI Pru SmartKid 1-60yrs Upper middle class
urbanRegular Premium above(children and and above
parents)ICICI Pru SmartKid 5-18 yrs above Upper middle class
urbanPremier and above
8. HEALTH INSURANCE Policy Name Age Benefit CoverICICI
Pru Health 25 - 55 Policy Holder All problems that dependent
require hospitalization and Critical IllnessICICI Pru Hospital 01 65 Policy Holder All problems that Care II dependent require
hospitalization ICICI Pru Crisis 18 - 60 Upto 20 lakh 35 MAJOR
Cover ILLNESS
9. Segmentation Policy Name AGE Social Attitude
(Demographic) Class Towards (Psychographic) Product
(Behavioral) ICICI Pru Health 25 55 Working Class
PositiveICICI Pru Hospital 01 - 65 Upper Class Highly Positive

Care II ICICI Pru Crisis 18 - 60 Working Low Postivity Cover

Class
10. Choose a one time lump sum amount that you will pay in
order to purchase this planSegmentation Product is target to
Service Middle Class and not for Deprived Income Group ( less
then Rs 90,000)RETIREMENT PLANS Name Age (At Minimum
Maximum entry) Annuity Cover * ICICI Pru 45 100 Rs 12000
Not Defined Immediate years Annuity
11. HealthSegmentationProduct is target to people who has
slightly negative approach towards theproducts (Behavioral
Segmentation) Child Wealth Retirement ULIPS Unit Link
Insurance Plans Freedom to choose your life insurance cover
(Decide the percentages) Freedom to choose your investment
type (Equity or Bonds) Flexibility of additional investment (Top
ups) Goal based planning
12. Credit Assure Utility Group Term Insurance Encashment
Plan Plan Group Leave Annuity Solutions Group Gratuity
Plan GROUP PLANS RETIREMENT SOLUTION
PROTECTION SOLUTION
13. The plans offer Life cover, low and affordable premiums.
Sarva Jana Suraksha and Anmol Nivesh are tailored to meet the
unique requirements of rural investors. 2.5 million lives across
as many as 16 states in India. Underserved segment
14. SEGMENTATION Products Age Socio-economic
GeographicGroup Gratuity Plan 18-60 Working class
urbanGroup leave 18-60 Working class urbanencashment
planAnnuity Solutions 45-80 Working class urbanGroup Term 1870 Working class urbanInsurance PlanCredit Assure Utility 18-60
Working class urbanSarva Jana Suraksha 18-55 Farmers /lower
income RuralAnmol Nivesh 18-50 Farmers /lower income Rural

 15. DISTRIBUTION: 2 FACTORS Personal Distribution System:

Includes all channels like distribution agencies of different
models and brokerages, bancassurances and work site
marketing Direct Response Distribution System: A method
whereby the client purchases an insurance directly
16. DISTRIBUTION Team Size: 13,000 Professionals
Distribution Touch Points: 5,000 Advisors:175,000 Customer
Service Touch Points: 10,000 Grievances: Call-Centres,
Branches, E-mail, Letter & Webs Grievance Redressal Officer
Senior Management Grievance Redressal Offic Grievance
Redressal Committee
17. Flow Chart Depicting Service flow of ICICI Prudential Service
BeingICICI Prudential Attended by Queries Being Divided by
Branch executive Asked customer Efforts made toConvincing the
Removing any Efforts made to provide Person Misconceptions
know interest solutions Solving theCreating liking Ending with
query/closingfor the Product the deed
18. THANK YOU !!!