Name:

Scenario 6.2.2
Run KC - Identifying Managements Strengths
Learning Objective

To identify the strengths of the management team and their responsibilities within the business.

Overview
Having the right management team is key. The management team directs the company by making decisions
about how to sell products/services, improve profitability, and expand into new markets. For many start-up
businesses, the entrepreneur is the management. For others, a team of individuals is brought together to provide
direction for the company. In either situation, it is important to look at the skills and experience each member of
the management team brings to the business and determine if they have what it takes, individually or collectively
(in the case of a management team), to lead the company.

Scenario
In the business Run KC, Tim Clark will be the entire management team during the early years of the
business. Think about what the management responsibilities would be for a specialty running shoe
store. List those responsibilities below.
Position(s):

Store owner/manager specialty running shoe store

Responsibilities:

Reference the Entrepreneurs Application completed by Tim. Which aspects of his background
and experience qualify Tim to manage this business?

What experience and qualifications should he look for in future management candidates?

2012 Ewing Marion Kauffman Foundation. All Rights Reserved.

Planning the Entrepreneurial Venture

Scenario 6.2.2 Page 1 of 4

 2012 Ewing Marion Kauffman Foundation. All Rights Reserved.

Planning the Entrepreneurial Venture

Scenario 6.2.2 Page 2 of 4

ENTREPRENEUR
Employment Application

APPLICANT INFORMATION

Clark

Last Name

First

City Leawood

M.I.

KS

ZIP

State

913-321-4567

Phone

Tim

E-mail Address

Entrepreneur/Business Owner

Position Applied for

Date 9/20/xx

66224

timothyclark@runkc.com

Type of Business

Specialty Running Shoe Store

EDUCATION
High School
From

1992

College
From

South High School

To

1996

Address

Did you graduate?

Beantown College

1996

To

2000

Did you graduate?

Other

Podunk, Missouri

YES

NO

Degree

Address

Boston, MA

YES

NO

Degree

NO

Degree

Bachelor of Arts - Accounting

Address

From

To

Did you graduate?

YES

PREVIOUS EMPLOYMENT
COMPANY

RUNNERS RESOURCE RUNNING STORE

Address

Boston MA

Job Title

Shoe/Inventory Manager

From January

2005

To

Present

Responsibilities

Track sales and inventory; order merchandise; plan product mix; analyze sales
Skills used/gained

Goal setting; tracking; analysis; communication; event management

Accomplishments

Designed and implemented new inventory tracking system; streamlined process for special
order merchandising resulting in decreased shipping costs; decreased clearance inventory;
developed increasingly profitable product mix by analyzing sales

2012 Ewing Marion Kauffman Foundation. All Rights Reserved.

Planning the Entrepreneurial Venture

Scenario 6.2.2 Page 3 of 4

PREVIOUS EMPLOYMENT

TBJ GROUP, LTD

COMPANY
Address
Job Title

Boston, MA

From Jan

2000

To

Jan 2005

Auditor

Responsibilities

Responsible for compilations, review and audits for governmental units, not-for-profits and
commercial clients; prepared financial statements
Skills used/gained

Recordkeeping; preparation of financial statements; analysis; supervision; client relations

Accomplishments

Progressed to in-charge level within 18 months; supervised 2 employees

PREVIOUS EMPLOYMENT
COMPANY
Address
Job Title

BEANTOWN COLLEGE

Boston, MA

From

Sept 1996

To

Jan 2000

Bookstore cashier (2 years)/inventory management (2 years)

Responsibilities

Checked customer out; received payment; handled cash and credit sales/placed special
orders; managed inventory; dealt with vendors
Skills used/gained

Customer service; vendor relations; money handling; ordering; inventory tracking

Accomplishments

Progressed to head cashier; managed staff; implemented customer feedback system

MILITARY SERVICE

NONE

Branch

From

To

Rank at Discharge
Responsibilities
Accomplishments

HOBBIES/VOLUNTEER ACTIVITIES

Running/Biking/Triathlon/Marathons
Half Ironman
Camping
Travel
Volunteer race coordinator
Big Brother volunteer

2012 Ewing Marion Kauffman Foundation. All Rights Reserved.

Planning the Entrepreneurial Venture

Scenario 6.2.2 Page 4 of 4