ASLI SNEM TOKLU

sinemtoklu@gmail.com
+90 535 217 79 16 / +90 212 286 43 07

Personal Information
Place of birth: Istanbul
Date of birth: 17.05.1986
Marital status: Single
Nationality: Turkish

Home Address
Darussafaka mah.
Yldz apt. No.16
Istinye 34457
Saryer/ISTANBUL

EDUCATION

2006-2011

B.S, Manufacturing Systems of Engineering, Faculty of Engineering

and Natural Sciences, Sabanci University, Istanbul, Turkey

2001-2005

St. Joseph French High School, stanbul, Turkey

WORK EXPERIENCE
2013 - Present

SteelOrbis, Online Marketing Executive

Istanbul, Turkey

Taking ownership of the digital marketing strategy

Managing digital marketing campaigns and activities (SEM, SEO, Affiliate
marketing, Display marketing, Email marketing, Remarketing)
Overseeing the social media strategy for the company
Managing the redesign and the optimization of the website
Improving the usability, design, content and conversion of the website
Defining and maximizing KPIs with appropriate measurement strategies
P lanning the budgetary control of digital marketing
Conducting market research and industry analysis
Tracking new technologies and innovations in the market.

2012 - 2012

Doan Online, Business Analyst

Istanbul, Turkey

Analysing clients' existing systems and translating client requirements into highly
specified project briefs
Identifying potential solutions and assessing their technical and business
feasibility
Drawing up specific proposals for modified or replacement systems

Working closely with developers and end users to ensure technical

compatibility and user satisfaction
Drawing up a testing schedule for the complete system
Overseeing the implementation of a new system

2011 2012

Krombera Digital Agency, Account Manager

Istanbul, Turkey

Developing a trusted relationship with key customer stakeholders and

executive sponsors

Ensuring the timely and successful delivery solutions according to customer

needs and objectives

Communicating the progress of monthly/quarterly initiatives to internal and

external stakeholders

INTERNSHIPS

2009

Shell, Retail Marketing Department;

Istanbul, Turkey

2009

Pfizer, Planning Department;

Istanbul, Turkey

2008

Reckitt Benckiser, Customer Service Department;

Istanbul, Turkey

LANGUAGES & SKILLS

Languages
English (Advanced), French (Upper intermediate), Spanish (Elementary)
Computer & Software Skills
MS Office, MS Project, Basecamp, Asana, Jira, Google Adwords, Web Analytics Tools,
Optimizely, GAMS, OPL, C , Solid Works, SolidCam, HTML, Arena, Expert Choice, R
software, Tableau, wxApriori, yed Graph Editor
Professional Certifications
Marketing Communications Certificate Program, Galatasaray University, Istanbul, Turkey
Project Management Certificate Program, Yildiz Technical University, Istanbul, Turkey
Other Interests
Technology, Tennis, Swimming, Riding, Pilates, Traveling