International Journal of Research & Development in Technology and Management Science - Kailash

International Journal of Research & Development in
Technology and Management Science Kailash

Volume - 21| Issue 2 | ISBN - 1-63102-446-9 | JUNE 2014
European Article Number [EAN] 9781631024467
editor.ijrdtm@rtmonline.in | editor@ijrdtm.com | http://journal.rtmonline.in | http://www.ijrdtm.com
Paper Id: IJRDTM 05303
AN ANALYSIS OF HAIR CARE PRODUCTS WITH REFERENCE TO

INDIAN MARKET
(MYTHS FACTS VS FICTIONS AND CONSUMER SATISFACTION)
By
Dr. (Ms) MAMTA VYAS | Sri Aurobindo Institute of Management & Science |Indore (Mp) |
Affiliated To DAVV Indore
ABSTRACT
Hair care products consist of hair oil, shampoos, conditioners and hair color.
Hair care products comprise many different brands and varieties, but they boil
down to a handful of specific hair care functions: cleaning, conditioning, styling
and coloring the hair. The world hair care products industry witnessed 3%
expansion in 2010, generating revenue of almost $49 billion and volume sales of
more than 15 billion units, according to Market Line. The market is expected to
reach almost $58 billion in 2015, representing 18% expansion over a five-year
period. The market should hit a volume of almost 18 billion units in 2015 for a
19% growth rate. Branding play an important role especially in marketing of
products in hair care market, brand preference of any products may affects its
sale. Any products having high brand preference of customer slowly leads to
brands loyalty also. This research study aims towards identifying the key
elements /factors ,which affects brand preference of a customer in hair care
markets as well as finding the correlation between the various brands of hair
oil, shampoos, conditioners and hair color through structured questionnaires and
the statistical tools lastly to get the detailed insight of attitude characteristics
of hair care concept the relationship between a specific brand in different
function products on consumer buying behavior.
KEYWORD: Hair Oil, Shampoos, Conditioners and Hair Color.

INTRODUCTION
Haircare products comprise many different brands and varieties, but they boil down to a
handful of specific haircare functions: cleaning, conditioning, styling and coloring the
hair.henna, Indigo, Amla, Neem, Shikakai...those are just a few names natural hair care
products in olden days. They are herbs and plants that are usually natural hair care products for
healthy hair .Healthy hair comes from healthy care products.
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'hair care' is taken to mean care of hair on the human head, but mention may be made of
processes and services which impact hair on other parts of the body. This includes men's and
women's facial, pubic, and other body hair, which may be colored, trimmed, shaved, plucked,
or otherwise removed with treatments such as waxing, sugaring, and threading. These services
are offered in salons, barbershops, and day spas, and products are available commercially for
home use. Laser hair removal and electrolysis are also available, though these are provided (in
the US) by licensed professionals in medical offices or specialty spas. Washing hair removes
excess sweat and oil, as well as unwanted products from the hair and scalp. Often hair is
washed as part of a shower or bathing with shampoo, a specialized surfactant. Shampoos work
by applying water and shampoo to the hair. The shampoo breaks the surface tension of the
water, allowing the hair to become soaked. This is known as the wetting action. The wetting
action is caused by the head of the shampoo molecule attracting the water to the hair shaft.
Conversely, the tail of the shampoo molecule is attracted to the grease, dirt and oil on the hair
shaft. The physical action of shampooing makes the grease and dirt become an emulsion that is
then rinsed away with the water. This is known as the emulsifying action. Sulfate free
shampoos are less harming on color treated hair than normal shampoos that contain sulfates.
Sulfates strip away natural oils as well as hair dye. Sulfates are also responsible for the foaming
effect of shampoos. Shampoos have a pH of between 4 and 6 and do not contain soap. Soapless
shampoos are acidic and therefore closer to the natural pH of hair. Acidic shampoos are the
most common type used and maintain or improve the condition of the hair as they don't swell
the hair shaft and don't strip the natural oils. Conditioners are often used after shampooing to
smooth down the cuticle layer of the hair, which can become roughened during the physical
process of shampooing. There are three main types of conditioners: anti-oxidant conditioners,
which are mainly used in salons after chemical services and prevent creeping oxidation;
internal conditioners, which enter into the cortex of the hair and help improve the hair's internal
condition (also known as treatments); and external conditioners, or everyday conditioners,
which smooth down the cuticle layer, making the hair shiny, comb able and smooth.
Conditioners can also provide a physical layer of protection for the hair against physical and
environmental damage. Hair coloring is the process of adding pigment to or removing pigment
from the hair shaft. Hair coloring processes may be referred to as coloring or bleaching,
depending on whether you are adding or removing pigment. Temporary hair tints simply coat
the shaft with pigments which later wash off.
Most permanent color changes require that the cuticle of the hair be opened so the color change
can take place within the cuticle. This process, which uses chemicals to alter the structure of
the hair, can damage the cuticle or internal structure of the hair, leaving it dry, weak, or prone
to breakage. After the hair processing, the cuticle may not fully close, which results in coarse
hair or an accelerated loss of pigment. Generally, the lighter the chosen color from one's initial
hair color, the more damaged it may be. Other options for applying color to hair besides
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chemical dyes include the use of such herbs as henna and indigo, or choosing ammonia-free
solutions.
The hair care market is often considered a mature market with little potential for expansion;
however, the majority of hair product categories have experienced substantial growth over the
past decade. This companys hair care product line caters to several different segments by hair
type, texture, and color. The companys products have grown to include some of the bestknown brands in women's beauty worldwide.
Maintaining market leadership in a highly competitive market, developing differentiated
products, and building customer loyalty were the primary goals for this client. They wanted to
gain a deeper understanding of the target and user segments and their needs and to gauge the
opportunity for existing and new products. The buying decision for hair care products not only
depend on Brand but also on personal Experience, packaging, sales promotion ,personal
selling, advertising ,product trustworthiness and brand loyalty .
Increasing awareness among consumers has made manufacturers realized that a one size fits
all & no varieties approach is no longer enough to attract customers. the demand for
customized offerings has resulted in the emergence of niche segments in the Indian hair care
market
It is vital that hair care products do not actually damage the hair under the pretext of
beautifying it. The hair must also be able to resist attack. Therefore, every product is subjected
to real "torture tests" on a number of strange machines so that only the survivors will be
worthy of actually being used on hair.
LITERATURE REVIEW
Ruchita Saxena (2008) has explored the facts that Hindustan Unilever (HUL) has
increased its share in the shampoo market even as rivals Procter & Gamble (P&G) and
CavinKare have suffered erosion. She also mentioned that according to retail
measurement figures released by AC Nielsen, market leader HULs share grew from
46.9% in January to March (2007) to 47.8% in the October to December (2006) quarter
and in the same period, P&Gs market share fell from 25% to 23.7% and third placed
CavinKares from 12.6% to 12%.
P. Guru Ragavendran et al (2009) emphasized in their research that the survey helped
them in understanding the consumer perception on brand awareness and position of
product in the market. It was observed that consumers expectations were Quality,
benefits offered and
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packaging of shampoos. Based on the results obtained, integrated marketing

communication was suggested; as a result an improvement of 8% to 12.6% was
observed in target population.
Albert Ferror et al (2012) concluded in their study that the European market of
perfumery and cosmetics is the largest in the world. Germany has the largest market in
the Europe, followed by France, UK, Italy and Spain. These countries are the big 5 of
the sector, and they are leaders in number of new product launches and in volume of
production, exports and imports.
Keller (2003) argued that famous brand names can assimilate product benefits and
lead to higher recall of advertised benefits thannon-famous brand names. There are
many unfamiliar brand names and alternatives available in the market place. Consumers
may preferto trust major famous brand names for satisfying purposes.
These prestigious brand names and their images attract consumers to purchase the brand
&
bring about repeat purchasing behaviour andreduce price related switching
behaviours (Cadogan & Foster, 2000).
.Kohli & Thakor (1997) argued that a brand name involves the creation of an image or
the development of a brand identity and is an expensive and time consuming process.
The development of a brand name is an essential part of the process since the name is
the basis of a brands image. Brand name is important for the firm to attractcustomers
to purchase the product and influences repeat purchasing behaviour. Consumers tend
to perceive the products from an overall perspective, associating with the brand name a
ll the attributes andsatisfaction experienced by the purchase and use of the product and
indeed, any negative associations that might exist.
Duff (2007) investigated the niche market in womens cosmetics and observed that
cosmetics buyers were becoming more fashion conscious and were demanding products
with more attractive design; furthermore, consumers have a tendency to use different
makeup designs for different occasions. It is further argued that design or visual
appearance is the important part of the product, which includes line, shape and details
affecting consumer perception towards a brand.
Sproles & Kendall (1986) defined fashion consciousness as an awareness of new
designs, changing fashions and attractive styling, as well as the desire to buy something
exciting and trendy. They also observed that brands that supply stylish packages of
features can at tract loyal consumers who are fashion conscious. Fashion leaders or
followers usually purchase or continue repeatedly to purchase their products in stores
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that are highly fashionable. They gain satisfaction from using the latest brands and
designs which also satisfies the consumers ego.
Hair colour has defined cultures, social status, professions, age and self-image; so when
humans discovered ways to change hair color, it signify a major step in self-expression.
This self expression, however, has always been influenced by innovative science. By
dyeing the hair with Revlon Color Silk, and any other brand the product creates a
moist and healthy look for the hair; thus, making the hair look better.
Dr. Himani Sharma and Shallu Mehta (2012) said that Males frequency of using the
shampoo is very less as compared to females and the consumers do not concentrate on
the natural shampoos, they use it only for the purpose of cleaning, not for to make their
hair healthier and stronger. The frequency of shampoo usage in males is very low. They
use shampoo on special occasions such as weddings, parties etc. The maximum
respondents i.e.51.39% prefers the TV for the advertisement and the consumers are not
satisfied from the quality of the shampoo and also the free gifts distributed with them.
Sachet is more preferred as compared to bottles for the purpose of packaging of
shampoo.
Guthrie, Kim & Jung (2008) examined women's perceptions of brand personality in
relation to women's facial image and cosmetic usage .This study sought to develop a
better understanding of how various factors influence perceptions of cosmetic brands in
the USA. The survey included items measuring facial image, cosmetic usage,
brand personality and brand attitude. The findings showed that an effective brand perso
nality was important across all three brands, althoughconsumer perceptions pertaining
to the remaining brand personality traits differed. The study found that consumers'
facial image influenced the total quantity of cosmetics used. Results also indicated that
a relationship existed between facial image and brand perceptions .Khraim (2011)
argued that product quality plays a significant role in influencing consumers to be brand
loyal customers. Additionally, the overall findings of the study showed that, amongst
others, UAE consumers preferred brand name, product quality, price, promotion, store
environment and service quality as relevant factors attributable to brand loyalty. All
these factors showed positive relationships with brand loyalty, except design which had
no relationship. Undeniably, the cosmetics industry is one area which offers vast
potential in the consumer market where there is an increase in social activities. More
reliable and positive findings on this topic would have an impact on consumers,
marketers and policy-makers. Marketers should find it useful to understand how loyalty
factors can affect consumer buying behavior in the marketplace, which can help in
segmenting consumers and markets for their brands and marketing communication. By
examining how cosmetic usage determines brand perceptions, companies can improve
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their marketing strategies toenhance customer satisfaction and increase their customer
base. Moreover, by identifying the brand personalities that attractconsumers, companies
can pinpoint the characteristics customers look for in a product, which in turn can be
used to enhance brand image.
Cadogan & Foster (2000) argued that price is probably the most important
consideration for the average consumer. Consumers with high brand loyalty are willing
to pay a premium price for their favoured brand, so their purchase intention is not easily
affected by price. In addition, customers have a strong belief in the price and value of
their favorite brands, so much so that they would compare and evaluate prices with
alternative brands (Keller, 2003). Consumer satisfaction can also be built by comparing
price with perceived costs and values. If the perceived values of the product are greater
than cost, it is observed that consumers will purchase that product. Loyal customers are
willing to pay a premium even if the price has increased because the perceived risk is
very high and they prefer to pay a higher price to avoid the risk of any change (Yoon &
Kim, 2000)
RESEARCH METHODOLOGY
What is the market size of hair care products?

Do hair care brands compete with traditional hair care products ?
What are the major brands in hair care?
Whether there is association combination between various hair care products brands.
Research objective
To study consumer preference for hair care products with respect to its various brands
To analyze the relationship between a specific brand combination and its buying
behavior in hair care products.
To understand and select the key variables of attitude characteristics of hair care
products
To identifying the key elements /factors ,which affects brand preference of a customer
in hair care markets.
To know the impact of effectiveness of marketing strategies (Advertisement,
promotional Schemes, celebrity Endorsement) on the brand preference of the consumer.
Hypothesis
Ho There is no significance relationship in specific brand combination of hair care products
and buying behavior of consumer
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H1 - There is significance relationship in specific brand combination of hair care products and
buying behavior of consumer
Research methodology
Research Design
The research work is the descriptive research design .Descriptive research design is adopted for
fact gathering work, which helped in exploring the reasons combination of brand preference
and also finding out the insights of the problem.
DATA COLLECTION
The following techniques were adopted for data collection :
PRIMARY DATA ) COMMUNICATION APPROACH
Primary data was collected through face to face interviews while filling up questionnaires. (100
RESPONDENTS) It is a better method in cases where slight probing is required
SECONDARY DATA
Relevant information was gathered from magazines, newspapers and project reports that
formed the secondary data.
POPULATION /UNIVERSE
SAMPLE FRAME :
Target audience used from indore . All age group people both male and Female in Indore city
will be consider as sample units.
Sampling Methods : The sampling technique which would be used in random sampling.
Sampling Size : 100 prospect used as the respondent.
Result and Discussion
Table 1 Showing Response of Hair Care Products Brand Combination Preferences
S.N
O
HAIR
OIL
respon
se
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HAIR
SHAMP
OO
respon
se
HAIR
CONDITION
ERS
respon
se
HAIR
COLOU
R
response

bajaj
almond
drops -
Sunsilk
Rejoice Hair
conditioner
natural
mehedi
19
Dabur
amla
Clinic
Plus
Garnier
Fructis
Fortifying
Cream
Conditioner
godrej
expert
marico 3
parachu
te
Pantene
TRESemme
conditioner
streax
hair
colour
nihar
shanti
amla
Head &
Shoulder
s
Sunsilk
Thermashine
Conditioner
Facia
Glamor
hair
2
and cair
oil
Garnier
Fructis
Clinic Plus
Soft And
Silky Cream
Conditioner:
10
garnier
16
sesa
Patanjali
Kesh
Kanti
Hair
Cleanser:
Dove
Nourishing
Oil Care Daily
Treatment
Conditioner
L'oreal
19
himani
navratn
a hair
oil
Dove
10
LOreal Paris 9
Fall Repair
3X AntiHair
Fall
Conditioner:
Revlon
india
12
dove
elixir
Dabur
Vatika
LOreal Total 6
Repair
Wella
Kolestint
:
KESH
KING
11
Himalaya 4
anti-hair
fall
Matrix:
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Herbal
Essences
Hello

shampoo
Hydration
10
clear
tech
Loreal
Paris
Neutrogena
Triple
Moisture
Deep
Recovery
Hair Mask:
Color
Mate:
11
Dabur
vatika
11
Tresemm
e
Organic
Surge
Moisture
Boost
conditioner
Shahnaz
Husain:
11
12
John
10
sonsbab
y
adult
Johnson
s Baby
Shampoo
adult
Himalaya
Protein
ConditionerRepair and
Regeneration
Nice N'
Easy
oriflame
shampoo
Infusium(
Moisture)
Ologie
Conditioner:
Naturtint
13
Navratn
a Cool
Oilema
mi ltd
14
clinic
plus
REJOIC
E
Boots
Coconut and
Almond
Leave-In
Conditioner:
Godrej
Nupur
Mehendi
11
15
Patanj
ali
Cocon
ut Oil:
Herbal
Essences
streax hair
conditioner
Dr
Jains:
16
Patanjal 3
i Divya
Badam
Rogan
Park
Avenue
Beer
sesa
HERBA 11
L
ESSENC
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Almon
d Oil
Review
Shampoo
17
Rejoice
Hair
Oil
Matrix
Biolage
lotus
CLAIRO 6
L
18
ASWI
NI
ASWINI
revlon india
Baba
Ramdev
Patanjali
19
ayur
hair oil
AYur
Herbal
Amla
Shikakai
With
Reetha
ASWINI
6
Ayur
Natural
Rajasth
ani
Heena
Mehendi
total
100
100
100
21
10
0
1 To analysis the relationship between a specific brand combination and its buying behavior
in hair care products using LINEAR INDEPENDENCE MATRIX
v1 = ( 8 , 6 , 3 , 3 , 2 , 3 , 6 , 4 , 11 , 6 , 11 , 10 , 5 , 5 , 6 , 3 , 4 , 2 , 2 )
v2 = ( 9 , 7 , 7 , 8 , 6 , 9 , 10 , 5 , 4 , 4 , 5 , 4 , 4 , 5 , 3 , 2 , 3 , 2 , 3 )
v3 = ( 4 , 5 , 4 , 8 , 10 , 9 , 9 , 6 , 5 , 6 , 5 , 4 , 4 , 4 , 7 , 2 , 4 , 3 , 1 )
v4 = ( 8 , 3 , 4 , 3 , 9 , 11 , 5 , 3 , 5 , 6 , 7 , 2 , 3 , 4 , 6 , 5 , 4 , 11 , 1 )
The vectors v1,v2,v3,v4 are linearly independent.
ANOVA: Results
Source of
Variation
between
error
total
Sum of
Squares
0.000
512.7
512.7
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d.f.
3
72
75
Mean
Squares
0.000
7.121
F
0.000

The probability of this result, assuming the null hypothesis, is 1.00 There no significance
relationship in specific brand combination of hair care products and buying behavior of
consumer
THE FACTORS WHICH AFFECTS BRAND PREFERENCE OF A CUSTOMER IN
HAIR CARE MARKETS
S.NO
FACTORS
Weightage %
Quality,
3Error! Bookmark
not defined.
Contents,
Price,
Advertisements,
Packaging,
Fragrance,
Availability,
Consistency,
Suits the hair
10
Promotional scheme
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11
Display at the Shop,
12
Better shine,
13
Adds bounce & body,
14
More manageable, and
15
Relieves dryness
16
No side effect
17
Brand
18
Popularity
19
Dynamism
20
Emotional benefits
21
total
100 %
Results- The above table reflect that the above factors effects the Brand Preference Of a
Customer in Hair Care Markets and factor which effects more to consumer is Adds
bounce & body, Suits the hair and Brand Popularity according to weightage given by
consumer s by both GENDERS.
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To know the impact of effectiveness of marketing strategies (Advertisement, promotional

Schemes, celebrity Endorsement) on the brand preference of the consumer.
Marketing strategies, in the present atmosphere of global competition, is a powerful social and
economic force. Consumers look to it for information in respect of products, brands and
Service that might help them in selection and to meet their material needs.
Figure Table showing effectiveness of marketing strategies on the brand preference &
CONSUMER weightage
Marketing strategies
Percentage (weighted)
urban
Percentage (weighted) Rural
Advertising
23
19
Promotional Schemes
48
39
Celebrity Endorsement
29
42
Total
100
100
Marketing strategy attempts to persuade potential customers to purchase or consume a product

or service. It is designed in such a way that it creates and reinforces brand image and brand
loyalty. Thus, it plays a very important role in forming consumer buying behavior for hair care
products. However, consumer have fiction and facts which cannot ignore. First we should talk
about the facts and fictions then only we can measure the marketing strategy effectiveness on
consumer buying behavior.
Myths, FACTS AND CONSUMER SATISFACTION
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The consumer feels that by using artificial hair care products, they will lose their hair. People
like to use traditional products which they feel that they are free from chemicals. Grand parents
and parents pressurize them to use what they have used before. 30% respondents have found
that due to use of shampoo they have lost their hair. 22% agreeing that hair fall is not only due
to use of shampoo, but also stress and food habits. Age group above 50 finds that modern hair
products available in the market are responsible for hair fall and Ammonium In shampoo and
color dye is harmful for hair. Another form of the side effect problem of Cowlicks. It appears
when the growth direction of the hair forms a spiral pattern.
Another problem comes due to Hair loss or baldness (technically known as alopecia is a loss
of hair from the head or body. Baldness can refer to general hair loss or male pattern baldness
specifically. Some types of baldness can be caused by alopecia areata, an autoimmune disorder.
The extreme forms of alopecia areata are alopecia totalis, which involves the loss of all head
hair, and alopecia Universalis, which involves the loss of all hair from the head and the body.
Hair color creates allergy irritation or swelling of eye and head due to use of stronger dye
People believe that dont colour your hair when you are pregnant. Baby absorb the chemicals
indirectly and not safe for her . Its hard to return to your natural hair colour after dyeing it
Washing your hair everyday will rob it of its natural oils
Nothing lathered externally can nourish hair, or make it grow longer than it can. The oil coats
each shaft of hair, but its only the oil that is shining and not your hair. So it doesnt mean that
your hair is any healthier. In fact, oil tends to attract dust and dirt and becomes a breeding
ground for infections. A shampoo and conditioner are better options. Of course, an oil massage
cools you down and makes it to every girls/boy luxe needs. Oiling your hair for about 30 to
45 minutes once a week along with a hot towel routine allows the essential ingredients of the
oil to soak into the scalp. This not only relaxes you but may work to give you smoother, more
manageable hair. All other claims belong to the trash.
There is absolutely no correct schedule for shampooing your hair. Washing your mane is
essential before it gets dirty! Otherwise, particles of grime could damage your hair when you
comb it. Harsh products like soap can harm your hair but a good shampoo with conditioner will
not only clean it, it will also improve the texture and shinehowever often you wash it. for
instance, if you have oily hair, shampooing regularly is necessary to keep the scalp grime-free.
The key here is to find the correct shampoo for your hair type. Expert hair stylist Dilshad
Pastakia says, Shampoo is merely a cleanser and as long as its a mild one, you can shampoo
everyday.
. As you brush, you damage the hair shaft. Just brushing two to three times to detangle is the
way to go. Start at the ends of the hair, holding the strands about halfway up to prevent tugging
at the root and pulling out the hair. This method also prevents split ends. Excessive brushing
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can put such stress on your hair that it splits, breaks or gets uprooted more easily. Excessive
brushing also stimulates the sebaceous glands, which produce extra sebum or natural oil, and
can make your hair lank and greasy. brushing your hair only helps to increase the blood
circulation in your scalp. This in turn activates the sebaceous glands that produce sebum. So it
is not the 100 strokes of the brush that helps hair remain healthy, but an activation of the
glands. This activation can be achieved through less harsh methods such as a a massage and
can give the same result as well as prevent your hair from
There's no scientific evidence that shampoo will make your hair grow faster. For most people,
hair grows about half an inch a month, and staying healthy will help your hair grow to its
potential Keeping your hair clean, conditioned, and well-cut will help make the most of your
locks, and if you want a bit more body, look for products that leave a coating on hair to give
the impression of added thickness.
Many people are plagued by flaky scalps in winter, when indoor air is especially dry.
Seborrheic dermatitis (cradle cap in infants), sensitivity to yeast, diet deficiencies, and stress
are also common causes of dandruff. And a fungus called malassezia, which we all have, flares
up in some people to cause severe dandruff. If you have dandruff, see a dermatologist for
accurate diagnosis and treatment, but don't worry. Whether you suffer from dandruff depends
on a lot of different factors, but you can't "catch" dandruff from other people.
Tight hats may damage your hair, but they won't make you go bald .
Hair conditioners should use once in a week or twice in months. It can damage your hair.Its
myths or facts .
This is few myths, facts, which make psychological barriers in, hair product consumer
satisfaction. After surveying company makes following criteria to know the marketing
effectiveness.
1) SALES
2) MARKET SHARE
3 )NET PROFITS
Average success (sales +MARKET SHARE+NET PROFITS)
Conclusion
Hair care products association between specific brand combinations is not seen among
respondents. Their buying behavior is totally depends on some factors which encourage them
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to buy particular brands .marketing strategy works to some extent as there are myths and facts
about the hair care products and buying behavior of the consumer .There are many brands of
hair care products but people buy specific brands and change frequently due to new brands
introduce in market. trial of a new product i.e. brand switching is often induced by heavy
advertisements, recommendations of the retailers, neighbors or friends. It is seen that people
are shifting to Ram Dev Patanjali products. The marketer has to concentrate more on the
natural Hair care products as they are formed through natural ingredients instead of synthesized
chemicals. Thus in that way these natural herbs help the hair by making it shiner, lighter and
healthier. And also there is a need to communicate this message to the consumers. Sachet is
more preferred as compared to bottles for the purpose of packaging of hair care products and
increase the free gift distribution by making joint ventures among different brands of hair care
product should be distributed.
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Paper Id: IJRDTM 05303

AN ANALYSIS OF HAIR CARE PRODUCTS WITH REFERENCE TO

KEYWORD: Hair Oil, Shampoos, Conditioners and Hair Color.