1

Your influencer
Emailing

Twitter

Events &
Meetings

Content

Product
Placement

Brand
Awareness

Opens your emails

Clicks your emails

Replies your emails

Has unsubscribed from your emails

-40

Follows your brand on Twitter

10

Has mentioned your brand on Twitter

15

Shared one of your content on Twitter

10

Has put your brand in a Twitter list

Has registered to your brand events

Has attended to your brand events

30

Has attended to "one-to-one" meetings with

you

12

Has published a content in which he has

mentioned your brand

15

has commented on a blog post of your brand

10

is an external author in your blog

30

has participated in a video or other special

content of your brand

20

Requested a product loan

Has given back your product loans

Created a positive review in his blog about

your product after testing it

40

Proactively talks about your brand in events

or online medias

40

Replies to negative comments with a positive

review of your brand

60

Participates in a referral program

Is your client
.
.
.

More actions

Scoring

.
.
.
.

5
100

List all the interactio

have with your brand
Here you will find sever
influencer might have w
starting the analysis, ta
adapt them to your com
something missing you
(click here to more your

Define a scoring
interaction
The scoring allows
relevance each in
brand. The highe
importance . Even
a a negative score
interactions sush
your emails. Are y
we propose you?
adapt it t your bra

ist all the interactions influencers may

ave with your brand
ere you will find several interactions your
nfluencer might have with your brand. Before
tarting the analysis, take a look at them and
dapt them to your company reality. If there is
omething missing you can add if from cell B28
click here to more your cursor there)

Define a scoring system per each

interaction
The scoring allows you to set the
relevance each interaction has for your
brand. The highest score the highest
importance . Even you can decide to put
a a negative score for negative
interactions sush as unsubscribing from
your emails. Are you ok with the scoring
we propose you? Otherwiste feel free to
adapt it t your brand

Name of your influencers

Influencer 1
Influencer 2
Influencer 3

3
Create your influencers list
Create the lists of influencers. Write their
names in each row of the column H. Do
not leave blank spaces between each
one. Eliminate the "influencer N" text if
you are not going to use this cell.

Have you finished here? Go to evalu

our influencers list

ists of influencers. Write their

ach row of the column H. Do
ank spaces between each
ate the "influencer N" text if
going to use this cell.

you finished here? Go to evaluate your interaction. Click Here

Review your interaction

Put "Yes" or "No" according

the results in terms of Lev

Your Interactions with your

influencer

Scoring Influencer 1

Influencer 2

Opens your emails

Yes

Yes

Clicks your emails

No

Yes

Replies your emails

Yes

Yes

Has unsubscribed from your emails

-40

No

No

Follows your brand on Twitter

10

No

Yes

Has mentioned your brand on Twitter

15

Yes

Yes

Shared one of your content on Twitter

10

Yes

Yes

Has put your brand in a Twitter list

No

Yes

Has registered to your brand events

No

Yes

Has attended to your brand events

30

No

Yes

Has attended to "one-to-one"

meetings with you

12

No

Yes

Has published a content in which he

has mentioned your brand

15

Yes

Yes

has commented on a blog post of your

brand

10

Yes

Yes

is an external author in your blog

30

No

No

has participated in a video or other

special content of your brand

20

Yes

Yes

Requested a product loan

No

Yes

Has given back your product loans

No

Yes

Created a positive review in his blog

about your product after testing it

40

No

No

Proactively talks about your brand in

events or online medias

40

No

No

Replies to negative comments with a

positive review of your brand

60

No

Yes

No

No

100

No

No

No

No

0
Building
credibility Level

Building
loyalty Level

Participates in a referral program

Is your client

Proximity Level

Do you know you will be able to do all that with Augure v

Review your interactions with each influencer

Put "Yes" or "No" according with the interactions each influencer has with your brand. Look below
the results in terms of Level of Proximity with each influencer.

Your In
Influencer 3

Yes
Yes
Yes
No
Yes
Yes
Yes
No
No
No
Yes
Yes
No
No
Yes
Yes
Yes
Yes
No
No
No
No
No

Building
emotional
connection
Level
e able to do all that with Augure very soon?Ask for a demo

ook below

Do you want
to back
see your results? Click here
Any action or influencer missing?
Come

Your Influencers
0

#N/A

Your Influencer Engagement Status

Identified Influencer. No
proximity
Building awareness Level
Building credibility Level
Building emotional
connection Level
Building loyalty Level

How is your brand performing?

Most of your influencers are in
this level:

Building credibility
Level

Add more influencers or interactions

Want to evaluate your interactions? Come back

The credibility of your brand in front of the

influencers is strong. Start inviting them to cocreate content with your brand, to participate in
your brand events, or product placement actions