INTRODUCTION and BACKGROUND: THE ENTERTAINMENT CITY

The Landmark Bill

In June, PAGCOR experienced its most significant event for
2007 the passage of the Republic Act 9487 otherwise known as
the PAGCOR Bill. Signed into law by no less than the President,
this important piece of legislation grants the state run gaming
firm a 25-Year extension to its franchise, renewable for another
25 years.
This in itself is a breakthrough for the country as it signifies
the growing recognition of the government of the benefits
of a legalized gaming industry. With this, PAGCOR can now
go full gear with the implementation of its multi-billion dollar
tourism development project, the Bagong Nayong PhilippinoManila Bay Integrated City
People have been hearing about the entertainment city project envisioned by Genuino as early as 2001.
However, its implementation was hampered by pending expiration of the PAGCOR franchise. But thanks to
the timely approval of RA 9487, this ambitious dream is now fast becoming a reality. The Bagong Nayon
Pilipino-Manila Bay integrated City will initially cover about 85 hectares of reclaimed land in Bay
City area and will be developed in various stages over the next 10 years.
It will be a fully integrated tourism zone featuring a wide array of international grade facilities
amenities such as posh luxury hotels, convention stores, state of the art theaters, sports stadiums,
restaurants, shopping centers, cultural complexes and museums, amusement parks and an
Observation Tower that will be among the tallest structures of its kind in the world. Meanwhile, the
second and third phases of the project include the development of other tourism hubs in the country such
as Clark in Pampanga and Cebu in the Visayas.

REVIEW OF RELATED LITERATURE

Two foreign casino firms seek license from
Pagcor
By Jenniffer B. Austria
Manila Standard
State-owned gaming firm Philippine Amusement
and Gaming Corp. is finalizing the issuance of
gaming licenses to two foreign operators that
have expressed plans to put up casinos within
the 800-hectare Pagcor City in Pasay City.

The first phase involves the construction of a hotel casino, a theme park and a casino. Projects
under the phase one will be completed over the next two years.
The second phase involves the establishment of residential condominiums, resort and additional
hotels and casinos while the third state covers the construction of service hospitals, retirement
village and wellness center.
With the completion of Pagcor City, Genuino expects tourist arrival in the country to reach 10 million over
five years. Some one million jobs will also be created from the development of the project.
Pagcor City will help the Philippines catch up with Macau, Asias casino capital, and Singapore, which
recently allowed the two casinos.
Pagcor in 2006 registered an income of P25 billion from casino operations, almost up 10 percent from P23
billion in 2005.
Miracle in the making
http://www.businessmirror.com.ph
The international gaming industry must be abuzz with
news about the new Las Vegas-style entertainment city
that is expected to start rising on the Philippine horizon
before the third quarter of this year. Whats amazing is
that the government expects the construction of this
ambitious project to be almost entirely bankrolled by the
biggest gaming investors of the world.
It expects to see this big project through not only without any cash outlay on its part but also without issuing
any sovereign-loan guarantee on behalf of any project proponent.
We are talking, of course, of the $10-billion Entertainment City that will be built initially on 40 hectares of
reclaimed land along the Manila Bay. Bets are being placed that when completed in less than three
years, this city would be more fabulous, and therefore more attractive, than the other state-run
projects in Macau or Singapore.
Officially named the Bagong Nayong Pilipino Manila Bay Integrated City, the projectthe biggest
ever to be undertaken under the aegis of the state-run Philippine Amusement and Gaming Corp.
(Pagcor)is designed to triple the national governments income from Pagcor operations to $1.5 billion
annually.
The Philippines, he added, has other added attractions compared with the other gaming meccas. Macau
can offer only its casinos, but the Philippines has much morefirst-class beaches and golf
courses, plus other exotic tourist adventures.

Another condition listed in Pagcors terms of reference provides that locators in the entertainment city must
hire 95 percent of their manpower requirements from the local labor force, and that their salaries be paid in
United States dollars. This is intended to slow down the exodus of local workers, Pagcor spokesman
Dodie King explained.
Under the terms of reference, each investors mandate is not merely to establish a hotel-casino but a
destination that will attract not just gaming enthusiasts but also business tourists and leisure
travelersthe concept must be unique [in architectural design]key components must include
theaters, exhibition halls, museums, housing for casino employees and other tourist amenities.
Genuino, who has an outstanding marketing background, is confident the Philippines is already succeeding
in selling this concept to the world, which he says is the wave of the future.
Construction should start before the third quarter of this year, he adds.

PAGCOR's Bagong Nayon Pilipino Entertainment City

To The Point
Emil Jurado
Another project under the Arroyo administrationPagcors
Bagong Nayong Pilipino Entertainment City Manila in
Bay City, the 120-hectare Roxas Boulevard reclamation
will be up in two years or so. It is Pagcors answer to the
$98 billion global gaming and entertainment industry in Asia,
now being monopolized by Macau, Singapore, South Korea,
Thailand and Malaysia. To get a slice of the pie is more than
the dream of Pagcors chairman and chief executive Ephraim Genuino, who conceptualized the project.
The project, whose terms of reference have already been finalized after Asian, American and European
gaming and entertainment giants showed keen interest, could cost from $10 billion to $15 billion.
More than a venue for world-class gaming and entertainment, Genuinos brainchild will have theme
parks, luxury hotels, residential villages, convention and sports centers, shopping malls, golf
course, a hospital district, state-of-the-art theaters, race tracks, gaming centers, waste management
facility, marina and a boardwalk, a cultural center and of course, the Bagong Nayong Pilipino for
tourists.
This is a project I can support because gaming and entertainment is now the name of the game in fueling
tourism. This has been observed in Macau, Singapore, Malaysia, South Korea and Thailand. I still believe
that tourism is the countrys engine of growth.
Pagcor now is the third biggest revenue-generating state-owned entity. With this project, Pagcor could well
be the biggest income generator for government.

Pagcor sets $1-B ante for gaming complex

BY RUBY ANNE M. RUBIO, Senior Reporter
Business World
INVESTORS EYEING a priority government project aimed at positioning the country as an Asian gaming
haven need to pony up at least $1 billion to participate.
Recently issued terms of reference (ToR) for the Bagong Nayong Pilipino Manila Bay Integrated City
formerly called Entertainment City Manila state that firms wishing to apply for licenses to run integrated
casino-entertainment complexes must submit proposals with a minimum project cost of $1 billion,
consisting of both equity and debt.
The initial phase of the project involves approximately 40 hectares of reclaimed land along Manila
Bay in Paraaque. Other locations in the vicinity could also qualify with Pagcor approval.
Prospective license applicants, in submitting their concepts, must detail the companys profile (highlighting
its experience in casino development and operation); consularized company registration, articles of
incorporation and bylaws; accomplished directors and officers personal history statements; organizational
set-up; financial profile including audited financial statements for the last three years of operation; and bank
certification on the availability of adequate credit facilities.
The business plan must address the following Pagcor objectives: boost tourism/increase influx of
tourists, generate jobs, and create economic impact. The proponents must indicate the projected
number of tourists, number of jobs to be created and sourced in the Philippines, and earnings for
government, aside from indirect benefits and advantages.
Local hiring should be 95% for the whole hotel entertainment complex, and salaries should be in US
dollars.
The business plan must also include long-term development and expansion programs, target foreign
markets and marketing plan, and the positioning of complex in the region as compared to Singapore or
Macau and other countries.
"The general concept is the creation of a destination that will attract not just gaming enthusiasts
but also business tourists and leisure travelers as well; the concept must be unique," the Pagcor
said.
"Key components must include the establishment of tourism facilities such as theaters, exhibition
halls, museums, and other tourism-oriented facilities. The concept must also include staff house/s
for the casino employees."
Foreign gaming firms have had discussions with Pagcor regarding the proposed Entertainment City. Among
those said to have visited were Malaysias Genting International, which is building a $3.4-billion integrated
casino resort in Singapores Sentosa island, US-based Wynn Resorts Ltd., and Storm International BV.

From tourism and foreign investment to job creation and

MICE industries, PAGCOR's Entertainment City is set to
stimulate economic growth
The positive financial results that the Philippine Amusement
and Gaming Corporation (PAGCOR) currently enjoys are
set to continue rising, thanks to a mega-project the staterun gaming agency is currently developing.
Dubbed the Entertainment City Manila (ECM), the project is
taking shape in a three-square-mile lot of land along the
reclaimed portion of Manila Bays Boulevard area.
Ultimately, it is set to take the tourism sector in the
Philippines to a whole new level, thanks to the
Entertainment Citys wide offering of activities for all ages.
The project intends to capture the imagination not only
of Filipinos but foreign tourists as well. The plan is for
national artists to be represented, for local cuisine to
be available, and for Entertainment City to stand out in
Asia for its uniqueness and its embrace of local culture.
We need to go back to the Filipino roots, says Jeannie
Javellosa, the culture expert and brand engineer assigned
Entertainment City Master Plan
to handle the rebranding of PAGCOR and its Casino
Filipino. We need a total Filipino experience of what gaming and entertainment is all about. We
need to make it not just a casino, but a total leisure and entertainment complex where people can
bring their families.
This is right in line with the vision that PAGCOR chairman and CEO Cristino L. Naguiat, Jr. has for
Entertainment City and all its Casino Filipino branches. We are in talks with world-class designers who can
help create a modern Filipino brand and architectural designs for our casinos that tourists would really want
to see. In Macau, the casinos have a Western look, but we want to have our own, unique Casino Filipino
look here.
Entertainment City Manila will be a fully integrated entertainment and tourism resort, in which the actual
casinos will only account for less than 8% of the total developed area. There will also be entertainment
options for children, theaters, stadiums, and facilities for MICE (meetings, incentives, conferences and
exhibitions).
With such a wide assortment of activities and facilities, PAGCOR hopes to influence visitors to extend their
stay. Right now, some foreign tourists come here to play for two to three days. But if we are able to create
other recreation activities for the whole family, these tourists will have good reason to stay longer in the
Philippines, explains the chairman.

Entertainment City is being built over a 10-year period, yet the first phase of one concept specifically, the
aforementioned casino is already complete. Built by a major investor in Entertainment City (formed by the
partnership between Malaysia-based Star Cruises and local company Travellers International), Resorts
World Manila is located near Terminal 3 of Manilas Ninoy Aquino International Airport (NAIA) and is the first
complex in the country to combine lodging brands (Marriott, Maxims and Remington) together with the
Philippines largest casino and a four-level mall. Resorts World Manila also features numerous dining
establishments, concerts and acrobatic shows, and a 1,500-seat performing arts theatre.
The total cost of developing the project is expected to amount to some $5 billion, a figure that will bring with
it 80,000 direct jobs and about 400,000 indirect jobs. The Entertainment City Manila project, particularly its
casino gaming component, will also generate a tremendous amount of revenue that will, according to
PAGCORs charter, fill in government coffers for use in carrying out its numerous social development
projects.
Meanwhile, tourists from all over Asia and the world will soon enjoy the Philippines newest and largest
entertainment venue and all of its world-class facilities characterized by the Filipino flavor and hospitality.
PAGCOR TOWER
The Pagcor Tower (Tagalog: Tore ng PAGCOR) was a proposal for a 665 m (2,182 ft) tall observation
tower near Manila Bay in Manila, Philippines. The tower was meant to be constructed as the landmark of
the now opened Pagcor City (or Entertainment City Manila), an integrated leisure area with hotels,
shopping malls, convention centers and casinos. If built, it would be one of the world's tallest towers in the
world, beating Japan'sTokyo Skytree

NEWSPAPER DOCUMENTS ON

THE ENTERTAINMENT CITY

STATUS OF THE PROJECT: THE ENTERTAINMENT CITY

Entertainment City MANILA (also known as Bagong
Nayong
Pilipino
Entertainment
City)
or
previously Pagcor City is Asia's Las Vegas-like gaming
and entertainment complex that PAGCOR proposed to
offer on 8 km of land on the reclamation area of Manila
Bay, Philippines. It lies the western side of Roxas
Boulevard and south of SM Corporate District (SM Mall
of Asia), part of Paraaque City. Investments to the
project can reach up to $15 billion, which is scaled
down from the more recent $20 billion budget
announcement that had been previously announced in
2007. All investments will come from private companies. The project is officially named as the "Bagong
Nayong Pilipino-Entertainment City", and has been called several other names by the press. The most
common name being referenced is "Entertainment City Philippines". The site has been declared a PEZA
approved economic zone.
Entertainment City Philippines will be one of the most important tourism gateways into the Philippines.
Upon full completion, it will accommodate up to a million tourists annually who will enjoy over one million
square meters of hotels, shopping, gaming and entertainment.
Hotels and Casinos

Four Integrated Resort projects have been qualified to date in accordance with the Terms of Reference and
are set to begin construction by phases.

Solaire Manila - Opening in 2013.

City Of Dreams Manila (Belle Grande Manila Bay) - an SM Investments Corporation project.
Expected completion in 2014.

Resorts World Bayshore - Genting Hong Kong and AGI's second integrated resort complex in
Manila.

Manila Bay Resorts - a Universal Entertainment Corporation project.

SOLAIRE RESORT & CASINO

(formerly known as Solaire Manila) is a resort and casino in the Entertainment City, a massive complex
built along the Bay City area of Paraaque City, Philippines by way of a proclamation for tourism by H.E.
President Gloria Macapagal-Arroyo. The complex, which includes a five-star hotel with 488 rooms, is the
first of 4 casino resorts to open in the area, and was opened on March 16, 2013, and is currently the tallest
hotel in the Manila Bay area outside the City of Manilaa distinction previously held by Sofitel Philippine
Plaza.

Solaire Resort & Casino is the first development to break ground in PAGCOR's Entertainment City, a
massive integrated resort envisioned by former PAGCOR Chairman Ephraim Genuino by the Manila Bay.
The 120-hectare (300-acre) reclaimed area has been designated as a special economic zone by
the Philippine Economic Zone Authority.[2]
The resort is run by Bloomberry Resorts and Hotels Incorporated, a subsidiary of Sureste Properties, Inc.
(formerly Bloombury Investments Holdings Inc), headed by Enrique K. Razn, Jr., chairman of the Manilabased company, International Container Terminal Services Incorporated.

CITY OF DREAM
is unlike anything you have experienced before. Envision a world of exhilarating gaming
spaces, world-class dining experiences, plush accommodations, and awesome play. Find
your own place in this integrated urban resort. A new era of entertainment is about to begin
in Manila.
Hotels
City of Dreams Manila sets a new standard in hospitality in the Philippines with three hotel brands
and six hotel towers set to open later this year: Crown Towers, Nobu, and Hyatt.

Luxurious hotel brand Crown Towers adds Manila to its current two locations and will feature
approximately 260 rooms.
With 321 rooms, the trendsetting boutique Nobu Hotel will deliver a thrilling, celebrity-inspired and
'fun-luxury' experience fused with the utmost quality to visitors to City of Dreams Manila.

Stay in the lap of luxury at the award-winning Hyatt, the brand that rings true to its promise that
there is nothing between you and a delightful stay. Hyatt City of Dreams Manila comprises of two
towers and 365 rooms.

RESORTS WORLD MANILA

is a casino resort, located in Newport City, opposite the Ninoy Aquino International Airport (NAIA) Terminal
3, in Pasay, Metro Manila, Philippines. The resort is a joint venture between Alliance Global Group
and Genting Hong Kong. The project, occupying part of a former military camp near Manilas airport, has
three hotels with 1,574 rooms, a 30,000 square meter (323,000 square feet) casino and a 30,000 square
meter shopping mall.[1] A soft launch of the resort took place on 28 August 2009. [2] Resorts World Manila is
the sister resort to Resorts World Genting, Malaysia and Resorts World Sentosa, Singapore. From 2009 to
2013, It was the only casino resort in Metro Manila until the opening of Solaire Resort &

Casino in Entertainment City, Paranaque City on March 16, 2013 followed by City of Dreams Manila on
December 14, 2014 in Coastal Road, Paranaque City.

RESEARCH ON CONVENTION CENTERS

A convention center is a large building that is designed to hold a convention, where individuals and
groups gather to promote and share common interests. Convention centers typically offer sufficient floor
area to accommodate several thousand attendees. Very large venues, suitable for major trade shows, are
sometimes known as exhibition centres. Convention centers typically have at least one auditorium and
may also contain concert halls, lecture halls, meeting rooms, and conference rooms. Some large resort
area hotels include a convention center.
SPACE REQUIREMENT AND FUNCTIONS
Site access should provide for an arrival zone along one face of the building that is for shuttle buses, taxis
and limousines to drop off their passengers. The arrival zone configuration must accommodate the turning
radius and loading for coach buses. This open air space is the rain-protected outdoor entrance to the
building and should clearly establish a visual demarcation line between pedestrians and vehicles. This
separation may be composed of features such as color-banded accent pavement, bollards or planters that
provide for free flow of pedestrians while restricting vehicular access. There should be no traditional curb
or wheel stops that could be tripping hazards at this transition from exterior to interior space Off-site,
directional signage to the parking area should be provided on the major approaches to the property to
separate attendees whose first stop is the parking area. On site, traffic flow should allow convenient access
to parking for those private vehicles unloading passengers at the door.
Registration and Prefunction
Large-scale registration should occur either just inside the arrival zone or in the prefunction space outside
of the exhibit hall. The depth of the prefunction space should allow for registration nodes to be set up in
lobby vestibules or in a widened concourse so as not to interfere with lateral circulation. There should be
space available to leave a small number of registration booths set up outside the exhibit area for the entire

event and to use the remaining lobby area for

prefunction activities.
Exhibition Space
This flexible space is intended to be the heart of the
convention center. The physical layout of this space
should meet the basic requirements of an exhibit hall
and the overall room should be divisible into roughly
equal size compartments. The surfaces of the
perimeter walls and structural columns should be
durable and slightly unfriendly to human touch up to
eight or nine feet above the floor. This will enhance the
ability of those surfaces to require low maintenance.
The basic layout of the hall follows a 30-foot by 30-foot
grid derived from a 10-foot by 10-foot booth, the building block of the convention and trade show industry.
The booth-aisle-booth module may be arranged along either axis depending on the particular events
organization or preference for flow. It is generally a good idea to have the capability to locate booths so that
they can back-up to the perimeter walls. This is not possible however, at required points of access and
egress, and un-necessary access points should be avoided. Entrances into supporting spaces should have
doors into connecting service areas and not from inside the exhibit hall, especially if it can be anticipated
that access may be required during an ongoing hall event. Column-free exhibition halls are not mandatory
but are perceived as more desirable to meeting planners. When columns are used, their location can
sometimes be more critical than spacing. If columns are used, maintain column spacing on a multiple of 30
feet with a 90-foot square minimum. The exhibit hall should be divisible into four or five roughly equal
sections using operable walls. The minimum clear height to any obstruction should be 30 feet. The
overhead structure should be designed to allow for lighting trusses, projection screens, banners or other
convention-related materials to be hung from the ceiling at specific locations.
Meeting Rooms
Groups of meeting rooms should be distributed throughout the facility. A mix of sizes is acceptable as long
as access and support facilities such as restrooms, telephones and vertical circulation are conveniently
located nearby, and visual cues are provided for orienting the user to the overall facility. Event registration
can be set up in the concourse and/or at the entrance to individual rooms. Rooms are to be subdivided with
movable partitions at 30 feet on center, with the minimum room division a 30 ft. x 60 ft. module using a 30foot structural grid. Optimal proportions for full-open meeting rooms are 1.5:1 and should not exceed 2:1 in
any case. All divisible meeting rooms must have a 16-foot minimum ceiling height to accommodate the use
of audiovisual projectors with a speakers platform. Larger meeting rooms should increase the ceiling
heights proportionally. Each meeting room will have preprogrammed lighting scenes, access to cable
television hook-up, and access to nearby storage areas for stackable seating and tables. Each meeting
room should have a tackable surface and picture-hanging rail on at least one permanent wall, but more
durable materials should be used for at least the lowest four feet for ware protection and maintenance

considerations. The rooms should be carpeted, using a border pattern at the perimeter and a geometric
pattern repeat to assist room layout and furniture alignment
Ballroom

The ballroom is a large, column free space that should be

divisible into at least three sections. Its features include a
finished ceiling, a mixture of lighting types including
fluorescent, incandescent and specialty lighting for
architectural features and special events; and a high quality
carpet. Clear height to ceiling obstructions should be 30 feet.
The highest level of service in the ballroom will be for banquet
functions. At 50,000 square feet, this room should be able to
serve 3,000 people comfortably using 72-inch diameter tables.
Lectures or similar presentations using theater-style seating
could host up to 4,000 people.
The layout is based on a structural grid with a 30-foot wide
service corridor across the long dimension of this space. This
corridor will be used as a staging area during events. Its 30foot dimension includes table and chair storage in niches,
food service work areas, and food cart staging areas.
Maintain 20 feet clear for back of house circulation and
exiting. The kitchen should have direct access to the service
corridor as well as to dedicated food service elevators. For
general sessions or banquet presentations, lighting must
have flexible circuiting and dimming controls zoned to the
room divisions. The recent industry trend has been to use the
ballroom for more theatrical presentations, resulting in an
increased need for rigging capacity and electrical power for
stage production lighting and sound systems. Each room
division should have support for head table locations.
Typically, these will occur once in each individual room break
and at either of two walls when the room is used in the full-open condition.
Central Kitchen
The central kitchen is initially expected to be a full-service banquet kitchen that will primarily serve the
ballroom. Meals will also be served in the exhibit hall as well as the various meeting rooms. The design
capacity for serving salad, a main course, vegetables and dessert shall be a production rate of 3,500 to
4,000 meals per hour. A dedicated dock area shall be provided for kitchen deliveries. A vertical core for
service elevators and trash between levels is required nearby, with back-of-house access to all areas on all
levels required. A separate building entrance for food service employees is desirable with staff support

areas such as a locker alcove and briefing area nearby. An enclosed, air-conditioned garbage room at the
dock must be provided. Portable food service carts shall be used to display specialty coffees, pastries and
other light food items in prefunction areas.

Client Support Areas

A variety of spaces are required to support the clients of the facility, from convention attendees to show
management. These include public restrooms, telephone alcoves and a concierge service or information
desk. Temporary show offices, dedicated registration storage spaces and central recording rooms will be
provided for event management.
Employee Support
Staff support areas should be centralized near a dedicated employee entrance and have easy access to
the back-of-house service corridors. Once past the building security office, full time staff members will have
access to locker areas. Uniforms will be issued to part-time food service staff from an office near the
kitchen. Technical support areas include central control and storage rooms for lighting, sound and
distributed television systems. Telecommunications and data support shall be located with the switch near
the service entrance to the building. Engineering, electrical and maintenance shops should be located on
an outside wall of the structure near the dock with easy access to the exhibition floor. This area will house
carpentry shop, electrical and radio repair functions, setup and housekeeping crews and other nontechnical staff who support the daily operation of the building.

LOCAL CASE STUDY: SMX CONVENTION CENTER

The SMX Convention Center is a 46,647-square meter

facility ideal for international exhibitions, large-scale
trade events, industry conventions, and corporate and
social functions. The building, located in the Mall of Asia
Complex in Pasay City, Philippines is one of the leading
establishments of the Philippine MICE industry.
With 4 Exhibition Halls, 5 Function Rooms, and 14
Meeting Rooms, totalling 21,000 sqm of leasable space, the Venue may accommodate a wide array of
events from a group as small as 10 to a delegation of 18,000.
HALLS
Four purpose-built halls can accommodate a wide-range of events from
trade shows to heavy machinery and equipment exhibits, from corporate
celebrations to major international concerts. Its flexible layout may easily adapt
to the individual requirements of each event.
The halls have a total floor area of 9,130 sqm. These may be combined
depending on the event requirements. With a ceiling clearance of 9 meters and floor load capacity of 250
lbs/sq. ft., the halls are ideal for multi-level booths or modules as well as heavy machinery.
FUNCTION ROOMS
Five fully-carpeted function rooms on the second floor offer a more plus and
luxurious environment for events. These rooms can see anywhere from 200 to
8,200 guests at any given time, which makes it ideal for corporate affairs,
graduation ceremonies, product launches and even large-scale social events.
Its colourful LED lights, definitely add a touch of class and prestige to any
function.
The function rooms have a total floor area of 7,100 sqm. These may be combined depending on the event
requirements. The ceiling clearance of the Function Rooms is 5.5 meters, while the floor load capacity is
100 pounds per square foot.
MEETING ROOMS
The Meeting Rooms are perfect for small-scale corporate and social functions,
company board meetings and training seminars. The rooms can be setup
according to a functions specific needs, and when combined, they can even
accommodate up to 300 attendees. SMX also has a Theater Room for
gatherings that will require elevated seating.
Meeting Rooms 1 to 10 are on the Second Floor, while Meeting Rooms 11 and
12 are on the North and South side of the Mezzanine, respectively.

PRE FUNCTION LOBBIES

Ground Floor
The Ground Floor Pre-Function Lobby, which spans a total of 900 square
meters, is equipped with the buildings Main Information Counter. In addition,
there are two other concierge areas fronting Halls 2 and 3 that can be used as
event registration areas.
There are also VIP and Press Lounges, which are basically waiting areas for
guests and media personalities. There is one on each side of the Ground Floor
for easy access.
Second Floor
The Second Floor Pre-Function Lobby, with a total floor area of 300 square
meters, is in itself a good venue for special events. With floor to ceiling glass
windows and a special LED lighting feature, the lobby is a beautiful setting for
both corporate functions and social gatherings.

FLOOR PLANS
Below are the floor plans of Ground Level, Mezzanine and Second Level:

FOREIGN CASE STUDY:

GREATER RICHMOND CONVENTION CENTER
They know that no two events are exactly alike. That is why the Greater Richmond Convention Center is
designed to be as flexible as it is attractive. No matter what configuration needs your event requires, we
can accommodate you perfectly.

The Grand Ballroom is a vast 30,550 square feet and divisible into
three separate rooms. It seats 2,750 people theatre-style, 1,600
banquet-style, or 1,500 classroom style. Outside the ballroom, there is
also a large pre-function area for meeting registrations, receptions, or
other activities that may need to take place in conjunction with your
event.

The Greater Richmond Convention Center houses 32 meeting rooms,

each equipped with state of the art electronics. In total, there is more
than 80,000 square feet of flexible meeting space, along with a 258
fixed-seat lecture hall to accommodate your needs for a convention of
any size.
The Exhibit Hall Pavilion is 178,000 square feet of contiguous space,
divisible into four halls. Its flexible hall configurations allow up to 1014
(10 x 10) booths and five individual show offices two in Hall A and
one office in Halls B, C & D. A large concession stand in each hall, with portable carts, is available upon
request.

FLOOR PLANS

PROPOSAL
Design Philosophy:
Design that gears towards the future and
Architecture that is integrated to the Filipino culture

Design Objectives:
1. To employ an integrated approach comprised of master planning, architecture, urban design and
interior design to produce whole solutions that embrace natural ecology, landscape, public art and
community space as an extension of the facility.
2. To design for activation of public space; stimulation of commercial activity; creation of new opportunities
for community events and cultural programs; and preservation of natural ecosystems in concert with
urban infrastructure.
3. To be as flexible as possible, to meet the exact needs of each individual customer. The design must
meet the needs of the market and enable the operator to run the building successfully for all types of
event.

Design Considerations

Filipino Values and Culture

Site Access, Configuration and Circulation
Accessibility
Flexibility
Aesthetics
Sustainability
Natural Ventilation & Lighting

Safety and Security

Parking Areas

Design Concept
Modernizing the Native Filipino
We need to go back to the Filipino roots. The Entertainment City must exhibit a Filipino experience of
what gaming and entertainment is all about. The project intends to capture the imagination not only of
Filipinos but foreign tourists as well. The plan is for national artists to be represented, for local cuisine to be
available, and for Entertainment City to stand out in Asia for its uniqueness and its embrace of local culture.
Therefore, appertaining these statements from the clients, the overall design and configuration of the
structures must be Filipino in taste and in architectural style.
The Proposed Convention Center that shall be located inside the envisioned Entertainment City shall
influence design opportunities to enrich urban vitality in union with the broader social, cultural and
economic dynamics of the whole city. It shall be highly functional, impose flexibility of spaces and serve the
continually changing needs of convention, conference and tradeshow market. The structure shall also
highlight a modernized native Filipino Architecture that will create a unique destination experience for
tourists both local and foreign. It shall embody the characteristic of a luxurious, modern structure while still
empowering the promotion of Filipino culture through a complex structure.

FORM CONCEPT
Vernacular houses
The overall form of the developments inside the proposed Entertainment City is derived from the Philippine
Vernacular Houses. This includes the Torogan, Kankanay, Kalinga, Isneg, Ivatan, Badjao Houses and the
Bahay Kubo, modernized and mixed up all together inside the complex. Inspired with this vernacular
houses, rises the different developments that shall contain all the full range features of a world class leisure
complex. It shall harken us back to the roots of Filipino Architecture and introduce it to the world.

Museum (kankanay)
Cultural and convention center (isneg)
Sports arena (kalinga)
Residential villages (bahay kubo)
Theme/ amusement park (badjao)
Major hotels (ivatan)
Gaming facilities (torogan)

REFERENCES

http://www.bagongnayongpilipino.com/
http://www.unitedworld-usa.com/usatoday/philippines/34pagcor.htm
http://en.wikipedia.org/wiki/Entertainment_City
http://www.oceanairemanila.com/entertainment-city-manila
http://en.wikipedia.org/wiki/Solaire_Resort_%26_Casino
http://www.cityofdreams.com.ph/hotels
http://en.wikipedia.org/wiki/Resorts_World_Manila
http://entertainmentcityphilippines.com/
http://en.wikipedia.org/wiki/PAGCOR_Tower
http://www.smxconventioncenter.com/facilities/floor-plans
http://www.richmondcenter.com/planning/floor-plans-specifications/

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RSITY
INSTITUTE OF ARCHITECTURE AND FINE ARTS

RESEARCH ON THE ENTERTAINMENT

CITY
DESIGN 842: DESIGN FOR COMPLEX
STRUCTURES

REYES, SHAIRA E.
AR1142
ARCH. ANTONIO DE VERA
MARCH 10, 2015